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DOORDARSHAN KENDRA MUMBAI
ANNUAL REPORT
2010-2011
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CCOONNTTEENNTTSS
Topic Page Introduction and History in brief 2 Marathi TV channels scenario in Maharashtra 3 Transmission Timings 3 Programme Composition/Category/Source 4 Viewership of channel 4 Landmarks of DDK Mumbai 5 Technical Upgradation over the years 6 Technical facilities 7 Technical Achievements 8 Channel frequency 9 DD coverage in Maharashtra 9 Sahyadri Terrestrial & Satellite transmission 10 DD Network in Maharashtra & Goa 11 Transmitters 12-13 Regional News Unit 14 Events held by DDDK Mumbai 15 Live telecast of important events 15 Introduction of new SFC programmes 15 Important Programmes 16 Inhouse programmes 17 SFC programmes on royalty basis 18 Staff strength 19 Commercial Revenue 19 Awards/ Award winning programmes 20-21 Rate Card 22-25 DART Ratings 26 Maharashtra State Census 2011 (Provisional) 27 Contact List 28 Right to Information 29
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INTRODUCTION Doordarshan’s Mumbai channel came on map of Television history on 2nd October 1972. Initially the telecast was in black & white and the duration was about 2 hours per day. Also, the transmission went through a small transmitter which catered the need of few T.V. households. Going through various stages DDK Mumbai today has become one of the major centres in India. Today DDK Mumbai manages transmission of two 24 hours channels namely DD1 (National Network) and Sahyadri (RLSS). DDK Mumbai runs the regional language satellite channel ‘Sahyadri’ with round the clock transmission on satellite mode and with terrestrial support on National Network from 06.00 am to 09.00 am and 03.00 pm to 08.00 pm. With overall technical and production development we are in a position to produce more than 70 % in-house programmes. DD Sahyadri’s Mission
To inform, Educate and Entertain Marathi knowing people in their language, idiom & Culture.
To showcase the Real Maharashtra Culture, its values, traditions, modernization, diversity and its unity through programmes of high quality in the highest tradition of Public Service Broadcasting with true Indian National Spirit. DD Sahyadri is the only Public Service Broadcaster among all Marathi TV Channel available in Maharashtra. The channel keeps its mandate to telecast programmes useful to people in their day-to-day life as well as for their overall development. The Channel devotes more than 46 % of its time to telecast informative, educative and other Public Service Programmes. DD-Sahyadri: The essence of Maharashtra – A Marathi Channel of Doordarshan. Doordarshan’s Marathi Regional Programme Channel was born on the 9th August 1986 with a Terrestrial Transmitter at Mumbai. DD Sahyadri is the Marathi language Satellite Channel, which was launched on 15th August, 1994. It became a round the clock service in 2000. Supported by Doordarshan Studios in Mumbai, Pune and Nagpur, DD Sahyadri is a household name in Maharashtra, largely because of its programmes with high production values. Despite stiff competition from private satellite channels, DD Sahyadri holds its own platform with acclaimed serials, informative programmes, public debates and film based programmes. DD Sahyadri also felicitates eminent citizens and personalities of Maharashtra for their contribution in different fields, by honouring them with the different Sahyadri Awards i.e.
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Navratna Awards, Manik Awards, Sahyadri Marathi Cine Awards, Navjyoti Awards, Krishiratna Awards, and Hirkani Awards. DD Sahyadri is uplinked from Mumbai through INSAT-3A Satellite in C-Band and can be watched in the entire footprint area of INSAT-3A. It is also available in DD-Direct Plus Doordarshan’s free-to-air DTH Service. Marathi TV Channels Scenario in Maharashtra & Weekly Cumulative Reach (as per TAM report; week ending 05.03.2011)
Transmission Timings (as on 1.4.2011)
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PROGRAMME COMPOSITION (Per Month)
Percent Total Transmission 100.0 Fresh Programmes 53.8 Repeat Programmes 46.2
PROGRAMME STATUS OF SAHYADRI CHANNEL
100.0
100.0
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III : Day part wise viewership of Sahyadri channel (in million) Sahyadri Viewers
Early Morning
Morning Afternoon Evening Prime Time
05.00-08.00 08.00-12.00 12.00-16.00 16.00-19.00 19.00-23.00 All 4+ CS
4+ All 4+ CS
4+ All 4+ CS
4+ All 4+ CS
4+ All 4+ CS
4+ All days 1.7 0.5 3.4 1.9 5.4 3.1 6.6 3.4 8.1 5.1
Weekdays 1.4 0.4 2.6 1.2 4.0 2.1 4.8 2.0 6.9 4.1 Weekends 0.6 0.2 1.5 1.1 2.6 1.5 3.5 1.8 3.1 2.1
Land Marks of DDK Mumbai
• 2nd October 1972 Inauguration of DDK, Mumbai
• 9th August 1986 Marathi Programmes made available to
Maharashtra through Commissioning of
Regional Service.
• 15th August 1994 RLSS Marathi (DD10)
(Marathi programmes made available
throughout India via Satellite)
• 2nd June 1999 Inauguration of New Studio Complex
• 1st January 2000 DD10 t/c time increased to 17 hours per day
• 5th April 2000 DD10 renamed as Sahyadri and round the
clock transmission started.
• September, 2004 Film Section for National Network
established
at DDK, Mumbai and entire activity related
to films procurement, technical preview and
uplinking shifted to the Kendra from Delhi.
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Technical Upgradation
• 2nd June 1999 Inauguration of New Studio Complex comprising of major technical setup of 4 studios of different sizes, with teleclimbers & Dimmer control, Production control, Playback, MSR. Digital equipments like digital VCRs, Cameras, NLE, Server, Special Effect equipments introduced in this setup.
• 30th MAY 2002 Multichannel, Digital Terrestrial Transmitters NEC CH#21 carrying 5 channels in terrestrial mode conforming to DVB-T made operational.
• 31st December 2003
& 11th MARCH 2004 Old valve type 10 KW analog transmitters replaced by new 20 KW NEC PCN 1620SSPH/1 solid state transmitters for terrestrial transmission of DD National CH#12 and DD News channel CH#6.
• 7th August 2003 3 channel Digital Earth Station with state of Art
technology commissioned replacing analog uplink facility. Studio Earth Station chain made digital with optical fibre connectivity.
• September, 2004 Film Section for National Network established
at DDK, Mumbai in and entire activity related to films procurement, technical preview and uplinking shifted to the Kendra from Delhi.
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• During 2005-06 Digitalization of Studio Production with introduction of digital VCRs, Cameras, Switchers, Routers, digital phone-in-consoles etc. Entire in-house production and studio chain from acquisition, production to playback and uplink
• During 2006-07 Digitalization of Post production alongwith installation
of high-end compositing and editing system of Smoke & Flame
• During 2007-08 Further digitalization of the Kendra by installation of
several state of art equipments like Servers, 3 D Graphics etc. and upgradation of the existing setup.
TECHNICAL FACILITIES AT DDK MUMBAI
Studios Recording Studios 5 Transmission Studios 1
Post Production Editing Booths 12 Graphic Stations 3
ENG Units Digital Cameras 22
OB Vans Digital OB Van with 8 cameras setup Analog OB Van with 4 cameras setup OB Van with 2 cameras & Ku-Band DSNG A DSNG unit to uplink from OB spot
Earth Station 3+1 (with digital uplinking facility for Sahyadri, DD News feeds and DD National Films)
5 KW DTT 1 (Digital Terrestrial Transmitter with five programme channels)
20 KW HPT 2 (Analogue Terrestrial Transmitter; one each for DD1
and DD News)
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TECHNICAL ACHIEVEMENTS OF THE KENDRA DURING THE YEAR 2010-11
• During the year 2010-2011 a number of new state of art equipments
were supplied to the Kendra. These equipments had been successfully installed and are being utilised by the Kendra. Some of these equipments are :
• Play out automation with tapeless environment, a first in its kind
in the DD Network has been commissioned at DDK Mumbai
with a central based SAN, four NLEs and a automatic play out
server for transmission. • IT Division has commissioned a LAN with 50 computers having
facility of messaging, Internet facility, VPN, Data Server, Mail
Server etc. • Approximate 35 OB coverage of which Standard Chartered
Mumbai Marathon, Common Wealth Youth Games Pune,
International Robocon Pune, etc. are prominent. • A number of developmental works for improving the working set up
and for functional efficiency were carried out at the Kendra like :
o Design and development of software for remote control and operation of IRDs with enhanced capability to work through telephone lines and also through network and on web.
o Design and successful installation of control unit for 7 port patch
panel for 2x20 KW transmitters.
o Design and successful installation of illumination controlled switch for automatically switching on and off of aviation lights
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on the 300 meter TV Tower according to the environmental light conditions.
DD CHANNEL FREQUENCIES DD1 DD News Sahyadri
Satellite INSAT 4 B 4 B 3A
Position 93.5° 93.5° 93.5°
Transponder C06 C06 C02
FEC 3/4 3/4 3/4
Sy. Rate 27.5 27.5 8.6
D/C Freq. 3925 MHz 3925 MHz 3791 MHz
POL H H V
DOORDARSHAN COVERAGE IN MAHARASHTRA
COVERAGE OF DD-I / DD-SAHYADRI
Transmitters : 106
No. (%)
Coverage by Area 2,40,25,000 Sq. Kms 77.5
Coverage by population 84.5 Million 87.1
NUMBER OF HOUSEHOLDS IN MAHARASHTRA (TAM Universe Update 2011)
Total Total TV Total C&S Households Households Households
25.41 Million 18.18 Million 13.94 Million
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TOTAL TV VIEWING INDIVIDUALS IN URBAN MAHARASHTRA (TAM Universe Update 2011)
URAN
(C&S + Terrestrial)
48.58 Million
DD-SAHYADRI
Terrestrial Transmission
Telecast Time Per day Per Week (Minutes) (Minutes) Monday to Saturday 06.00 to 09.00 am 180 1080 Sunday to Saturday 15.00 to 20.00 pm 300 2100 Total 3180 (53 Hours)
DD-SAHYADRI Satellite Transmission
Telecast Time Per day Per Week (Minutes) (Minutes) Daily 24 hours 1440 10080 1410* 9870* * Daily 2 pm to 2.30 pm reserved for feed
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DOORDARSHAN NETWORK IN MAHARASHTRA & GOA
DOORDARSHAN KENDRA
MUMBAI Five Digital Studios, 2 HPTs, 3 OB Vans NAGPUR Studio facility, Regular contribution to Regional Service
Local programmes produced and telecast on Weekdays at 06.08 pm to 06.36 pm (Narrowcast Transmission) Mon & Thu 06.00 pm to 06.08 pm (Local Programmes) Mon to Sat 06.30 pm to 07.00 pm (Local Programmes)
Newsfeed uplinked to DDK Mumbai & Delhi as and when required for inclusion in respective news bulletin
PUNE Studio facility, Regular contribution to Regional Service
Local programmes produced and telecast on Thursday at 08.45 am to 09.00 am PANAJI Studio facility, Regular contribution to Regional Service Local programmes produced and telecast on Weekdays at 06.00 pm to 07.00 pm in Konkani 07.15 pm to 07.30 pm in Marathi
TERRESTRIAL TRANSMITTERS IN MAHARASHTRA & GOA
DD1 DD NEWS TOTAL
HPT 8 5 13 LPT 78 10 88 VLPT 20 - 20 TOTAL 106 15 121
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VERY LOW POWER TRANSMITTERS IN MAHARASHTRA : 20
AMBET (Raigad) KARANJA (Washim) PIMPALNER (Dhule) ARJUNI (Gondia) KARJAT (Raigad) SAKOLI (Bhandara) ASHTI (Bid) KHED (Ratnagiri) SINDEWAHI (Chandrapur) BHOKAR (Thane) KOREGAON (Satara) TIWASA (Yavatmal) CHIKALDHARA (Amravati) KURKHEDA (Gadchiroli) VASANTGARH (Satara) CHIMUR (Chandrapur) MALKAPUR (Buldhana) WAI (Raigad) JUNNER (Pune) MALVAN (Sindhudurg)
HIGH POWER TRANSMITTERS IN MAHARASHTRA : 8
AURANGABAD MUMBAI AMBEJOGAI NAGPUR CHANDRAPUR PUNE JALGAON RATNAGIRI
LOW POWER TRANSMITTERS IN MAHARASHTRA : 78
ACHALPUR (Amravati) GADCHIROLI (Gadchiroli) PANDHARPUR (Solapur) AHERI (Gadchiroli) GONDIA (Gondia) PARBHAN (Parbhani)I AHMEDNAGAR (Ahmednagar) HINGANGHAT (Wardha) PATAN (Satara) AKKALKOT (Solapur) HINGOLI (Hingoli) PHALTAN (Satara) AKLUJ (Solapur) ICHALKARANJI (Kolhapur) PULGAON (Wardha) AKOLA (Akola) JALNA (Jalna) PUSAD (Yavatmal) AKOT (Akola) KANKAVLI (Sindhudurg) RAJAPUR (Ratnagiri) AMALNER (Jalgaon) KARAD (Satara) RAVER (Jalgaon) AMRAVATI (Amravati) KARANJA (Akola) RISOD (Washim) ARVI (Wardha) KHAMGAON (Buldhana) SANGAMNER (Ahmednagar) BADLAPUR (Thane) KHOPOLI (Raigad) SANGLI (Sangli) BARSHI (Solapur) KINWAT (Nanded) SATANA (Nashik) BID (Bid) KOLHAPUR (Kolhapur) SATARA (Satara) BHAMRAGAD (Gadchiroli) MAHAD (Raigad) SHAHADA (Nandurbar) BHANDARA (Bhandara) MALEGAON (Nashik) SHIRDI (Ahmednagar) BRAHMAPURI (Chandrapur) MANGALWEDHA (Solapur) SHIRPUR (Phule) BULDHANA (Buldhana) MANGAON (Raigad) SIRONCHA (Gadchiroli) CHANDUR RLY (Amravati) MANMAD (Nashik) SOLAPUR (Solapur) CHIKLI (Buldhana) MEHEKAR (Buldhana) TUMSAR (Bhandara) CHIPLUN (Ratnagiri) MHASLA (Buldhana) UMERGA (Osmanabad) DARYAPUR (Amravati) MORSHI (Amravati) UMERKHED (Yavatmal) DEGLOOR (Nanded) NANDED (Nanded) VITA (Sangli) DEVRUKH (Ratnagiri) NANDURBAR (Nandurbar) WANI (Yavatmal) DHADGAON (Nandurbar) NASIK (Nashik) WARDHA (Wardha) DHARMABAD (Nanded) OSMANABAD (Osmanabad) WASHIM (Washim) DHULE (Dhule) PANDARKAWDA (Yavatmal) YAVATMAL (Yavatmal)
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No. DISTRICT DD-1 DD-News TOTAL
DISTRICT-WISE PLACEMENT OF TRANSMITTERS IN MAHARASHTRA
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HPT LPT VLPT HPT LPT Transmitters1 Mumbai 1 2 2 2 Thane 1 1 3 Pune 1 1 1 3 4 Nasik 4 2 4 5 Ahmednagar 2 2 6 Nagpur 1 1 2 7 Solapur 6 1 6 8 Jalgaon 1 4 5 9 Kolhapur 2 1 2
10 Ambejogai 1 1 11 Aurangabad 1 1 2 12 Nanded 3 1 3 13 Satara 4 2 6 14 Amravati 6 1 1 7 15 Sangli 2 1 2 16 Yavatmal 5 1 6 17 Buldhana 4 1 5 18 Raigarh 4 3 7 19 Bid 1 1 2 20 Latur 21 Chandrapur 1 2 2 5 22 Dhule 4 1 1 5 23 Ratnagiri 1 5 1 7 24 Akola 3 1 3 25 Jalna 1 1 26 Parbhani 3 3 27 Osmanabad 2 2 28 Nandurbar 29 Wardha 4 4 30 Gondiya 1 1 2 31 Bhandara 1 1 1 2 32 Washim 1 1 2 33 Hingoli 34 Gadchiroli 3 1 4 35 Sindhudurg 1 1 2 TOTAL 8 78 20 5 10 121
REGIONAL NEWS UNIT
FIVE NEWS BULLETIN IN MARATHI EVERY DAY
(i) 08:30 to 08:45 Hrs (15 Minutes) (ii) 14:30 to 14:45 Hrs (15 Minutes) (iii) 17:00 to 17.05 Hrs (5 Minutes) (iv) 19:00 to 19:15 Hrs (15 Minutes)
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IMPORTANT EVENTS HELD AT DDK MUMBAI IN 2010-11
1. NAVRATNA PURASKAR MAY 2010
2. SAHYADRI MANIK AWARDS JUNE 2010
3. SAHYADRI MARATHI CINE AWARDS SEPTEMBER 2010
4. NAVJYOTI SAHYADRICHYA DECEMBER 2010
5. SAHYADRI KRISHI SANMAN SOHALA FEBRUARY 2011
6. HIRKANI AWARDS MARCH 2011
LIVE TELECAST OF IMPORTANT EVENTS IN MAHARASHTRA DURING 2010-11
1. Pandharpur Ashadhi Ekadasi July 2010
2. 84th Akhil Bharatiya Marathi Sammelan Dec. 2010
3. 91st Akhil Bharatiya Marathi Natya Sammelan Jan. 2011
4. Mumbai Marathon Jan. 2011
INTRODUCTION OF NEW SFC PROGRAMMES IN 2010-11
1. Manaswini telecast on Tue & Wed at 4.35 pm
2. Sandhya Kaal telecast on Thu & Fri at 3.30 pm
3. Nata Raktache telecast on Mon at 4.35 pm
4. Mahasangram telecast on Tue & Wed at 3.30 pm
5. Jeevan Ek Sangharsh telecast on Mon at 4.10 pm
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IMPORTANT PROGRAMMES PRODUCED BY KENDRA IN 2010-11
1. Arth Manthan – Interview/Discussion based programme on finance
2. Uttarardha – Programme for the welfare of senior citizens
3. Chanderi Soneri – Film based programme
4. Felicitation programme of CWG 2010 medalists from Maharashtra
5. Krishi Prabhat – Sponsored programme
6. Dyanganga – Sponsored programme
7. Bhramanti – Sponsored programme
8. Mahamumbai 9. Mumbai Tarunanchi 10. Rang Maza Wegala
11. Maza Zilla
12. Khandesh Ratna
13. Dyaneshwar Maulicha Haripath
14. Cultural Round Up
15. Kala Diary
16. Swagatam Jashna 2011 – New year eve programme for National Network
17. Sawagatam 2011 – New year eve programme for Sahyadri channel
18. National Robocon Contest 2011 -
PROGRAMMES PRODUCED FOR NATIONAL NETWORK IN 2010-11
1. RANGOLI – Weekly programme based on Hindi Film Songs 2. BIOSCOPE – Hindi feature film in three part from Mon to wed with
anchoring 3. DD TOP TEN – Film based 4. CINE SATRANGI – Film based 5. KUCH DIL NE KAHA - 6. CHULBULI FILMEIN CHATPATI GUPSHUP – Film based prog. for children 7. MONEY PLANT – Programme on financial education 8. SWAGATAM JASHNA 2011 – New year eve programme
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INHOUSE PROGRAMMES ON SAHYADRI CHANNEL S.No. CATEGORY PROGRAMME FREQUENCY
1. WOMEN HELLO SAKI Thrice in a week SMART SUNBAI Weekly RUCHIRA Weekly MAZI MAI Thrice in a week
2. CHILDREN TIWALYA BAWLYA Thrice in a week DAM DAMA DAM Weekly
3. YOUTH + SCIENCE YUVA CHETNA Weekly 4. HEALTH HELLO DOCTOR Weekly MEDICARE ON LINE Weekly
5. LIFE NATURE AMRUTVEL Weekly 6. RURAL/AGRICULTURE KRISHI DARSHAN Weekdays AMCHI MATI AMCHI MANSE Weekdays PARYAVARAN DARSHAN Weekdays
7. PUBLIC SERVICE LOKMANAS Weekly JAI MAHARASHTRA Weekly SAPTAHIK MAHARASHTRA Weekly MUMBAI AMCHI MUMBAI Weekly SACHIN HELLO PRAVASI Weekly CHALTA BOLTA Weekly AATLA AAWAJ Weekly
8. ENTERTAINMENT M2G2 Weekly DHINA DHIN DHA Weekly SAHYADRI ANTAKSHARI Weekly BOLLYWOOD DHAMAKA Weekly CHANDERI SONERI Weekly WA RE WA Weekly HASAT KHELAT Weekly PATLA TAR GHYA Weekdays KATHA SARITA Weekly SAHYADRI WEEKLY Weekly CINETARANG Thrice in a week FAMILY DOT COM Weekly RESHIM GATHI A BOND FOREVER Weekly CHITRAHAAR Weekly CHHAYAGEET Weekly SONPAULA Weekly
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SELF FINANCE COMMISSIONED PROGRAMMES (ON ROYALTY BASIS) S.No. SFC SERIAL TIME FREQUENCY
1 AANI ACHANAK 15:30 MON
2 BHOOMIKA 16:10 THU, FRI
3 VIDHILIKHIT 15:30 TUE, WED
4 DISTA TASA NASTA 16:35 THU, FRI
5 TIMIR SWAPNA 16:10 MON
6 ABHIMAN 19:35 WED
7 EK RIKAMA GHARTA 16:35 MON
8 MANASWINI 16:35 TUE, WED
9 SANDHYAKAL 15:30 THU, FRI
10 NATA RAKTACHE 16:35 MON
11 MAHASANGRAM 15:30 TUE, WED
12 JEEVAN EK SANGHARSH 16:10 MON
13 AGANIPARIKSHA 16:10 THU, FRI
14 FAMILY NO.1 15:32 MON
15 OON SAVALI 16:10 TUE, WED
16 ZEP 16:35 TUE, WED
17 KAVLYACHA TONDAT PURI 15:02 SAT
18 SHODH 15:30 THU, FRI
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TOTAL STAFF OF THE KENDRA (AS ON 31.03.2011) Cadre Strength Filled up Vacant Programme 154 127 27
Engineering 195 173 22
Administration 159 123 36
News 16 5 11
Total 524 428 96
* Loss of Revenue around 5.9 crore was incurred due to surrendering of time chunk for important National Network telecast.
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BES AWARD 2008-09 (TECHNICAL CATEGORY)
1. Shri M.S. Thomas, Superintending Engineer
2. Shri Arjun Vibhute, Asst.Station Engineer
3. Shri Vimlesh Kumar, Engineering Assistant
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RATE CARD SAHYADRI IN-HOUSE PROGRAMMES
(W.E.F. 1ST APRIL 2010)
FROM 3.00 PM TO 7.00 PM (MID PRIME TIME PROGRAMMES)
DAY PROGRAMME TIME (HRS)
SPONSORSHIP RATE
(`)
FCT (SEC)
SBR Per 10 Sec
(`) Mon to Fri Krishidarshan 18:00 - - 5,000/- Mon & Tue Tiwlya Bawlya 16:00 10,000/- 30 7,000/- Wed & Fri Mazi Maye 16:00 10,000/- 30 7,000/- Mon to Fri Patal Tar Ghya 18:55 10,000/- 30 7,000/- Mon to Thu Amchi Mati Amchi Manse 18:30 20,000/- 100 5,000/- Sat Family No.1 15:00 30,000/- 80 7,000/- Tue Smart Sunbai 15:00 30,000/- 80 7,000/- Wed Ruchira 15:00 30,000/- 80 7,000/- Tue / Wed Mahasangram 15:30 30,000/- 80 7,000/- Thu & Fri Sandhyakal 15:30 30,000/- 80 7,000/- Mon Vaadal Ek Bhirbhirte 15:30 30,000/- 80 7,000/- Mon Jeevan Ek Sangharsh 16:10 30,000/- 80 7,000/- Tue & Wed Odh Lavi Jeeva 16:10 30,000/- 80 7,000/- Thu & Fri Agnipariksha 16:10 30,000/- 80 7,000/- Mon Nata Raktacha 16:35 30,000/- 80 7,000/- Tue & Wed Manaswini 16:35 30,000/- 80 7,000/- Thu & Fri Padri Aale Abhaal 16:35 30,000/- 80 7,000/- Fri Lok Manas 17:05 30,000/- 80 7,000/- Sat Avichari Atirek 18:00 30,000/- 80 7,000/- Sat Wa! Re Wa! 18:30 30,000/- 80 7,000/- Mon Aatla Aawaj 15:00 30,000/- 100 7,000/- Thu Hasat Khelat 15:00 30,000/- 100 7,000/- Fri Katha Sarita 15:00 30,000/- 100 7,000/- Sat Mumbai Amchi Mumbai 08:45 30,000/- 100 5,000/-
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FROM 7.00 PM TO 8.00 PM
(PRIME TIME PROGRAMMES) DAY PROGRAMME TIME
(HRS) SPONSORSHIP
RATE (`)
FCT (SEC)
SBR Per 10 Sec
(`) Sun Chhayageet 15:00 1,00,000/- 90 15,000/- Wed Chitrahaar 19:15 1,00,000/- 90 15,000/- Sat Marathi Feature Film 15:30
to 18:00
2,00,000/- 160 18,000/-
Sun Marathi Feature Film 16:00 to
18:30
2,00,000/- 120 20,000/-
Fri & Sat Marathi Feature Film 20:00
to 23:00
& 10:00
to 13:00
50,000/- 120 6,000/-
Fri (2 & 4) Bollywood Dhamaka 19:40 50,000/- 45 15,000/- Fri (1,3,5) Chanderi Soneri 19:40 50,000/- 45 15,000/- Sat Chalta Bolta 19:15 60,000/- 80 10,000/- Sun Sonpaule 18:30 60,000/- 80 10,000/- Mon Family Dot Com 19:15 60,000/- 100 10,000/- Mon Een Meen Teen 19:37 60,000/- 100 10,000/- Fri Reshim Gathi 19:15 60,000/- 100 10,000/- Sat Music Masti Gappa Gani 19:37 60,000/- 100 10,000/- Tue Sahyadri Antakshari 19:15 70,000/- 80 10,000/- Thu Dam Dama Dam 19:15 70,000/- 80 10,000/- Sun Maharashtra Loknrutya
Spardha (Dhina Dhin Dha) 19:15 70,000/- 80 10,000/-
Wed Abhimaan 19:37 80,000/- 90 12,000/- Service Tax & all other duties/levies as applicable
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RATE CARD (SATELLITE)
DAY PROGRAMME TIME (HRS)
SPONSORSHIP RATE
(`)
FCT (SEC)
SBR Per 10 Sec
(`) Sun Mumbai Amchi Mumbai 07:30 20,000/- 100 3,000/- Sat Katha Sarita 09:00 20,000/- 100 5,000/- Sun Lok Manas 11:00 20,000/- 100 3,000/- Thu Sahyadrichya Paulkhuna 11:30 20,000/- 100 3,000/- Fri Dam Dama Dam 11:30 20,000/- 100 5,000/- Sun Kridangan 12:00 20,000/- 100 5,000/- Sun Dhina Dhin Dha 13:00 20,000/- 100 5,000/- Thu Hello Saki (Thu to Sat) 13:00 20,000/- 100 3,000/- Mon Grameen Bharat 13:00 20,000/- 100 3,000/- Tue Uttarardh 13:00 20,000/- 100 3,000/- Wed Artha Manthan 13:00 20,000/- 100 3,000/- Mon Paryawaran Darshan 13:30 20,000/- 100 3,000/- Wed Rang Maza Vegala (1,3,5) 13:30 20,000/- 100 3,000/- Sun M2G2 14:00 20,000/- 100 5,000/- Thu Gunjan 14:00 20,000/- 100 3,000/- Wed Chitrageet 14:00 20,000/- 100 3,000/- Sun Chalta Bolta 14:45 20,000/- 100 3,000/- Thu Jai Maharashtra 20:30 20,000/- 100 5,000/- Sun Hello Doctor 20:00 20,000/- 100 5,000/- Mon Hello Pravashi 20:00
to 21:00
20,000/- 100 5,000/-
Sat Sahyadri Weekly 20:45 20,000/- 100 5,000/- Mon Sant Tukaram 21:00 20,000/- 100 5,000/- Thu Kumpan 21:00 20,000/- 100 5,000/- Sun Smart Sunbai 22:00 20,000/- 100 5,000/- Sat Yuva Chetana 22:00 20,000/- 100 5,000/-
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Tue Fakt Tuzyasathi 22:00 20,000/- 100 5,000/- Wed Asmita 22:00 20,000/- 100 5,000/- Wed Sahyadri Antakshari 22:30 20,000/- 100 5,000/- Sat Hansat Khelat 22:30 20,000/- 100 5,000/- Mon Chhayageet 22:30 20,000/- 100 5,000/- Tue Family Dot Com 22:30 20,000/- 100 5,000/- Thu Chitrahaar 22:30 20,000/- 100 5,000/- Tue Aatla Aawaj 23:00 20,000/- 100 5,000/-
RATE CARD FOR BATMYA (ON DD-SAHYADRI)
DAY PROGRAMME TIME (HRS)
SBR Per 10 Sec (`)
Mon to Fri News Headlines (Vruttasar) 15:30 16:30 17:30 20:00
8,000/-
Mon to Fri Batmya 17:00 8,000/- (Before & after)
All Days Batmya 19:00 12,000/- (Before & after)
15,000/- (Mid Break)
All Days Batmya (Satellite) 21:30 2,500/- (Before & after)
3,125/- (Mid Break)
All Days Batmya (Satellite) 14:30 2,500/- (Before & after)
3,125/- (Mid Break)
Mon to Sat Batmya 08:30 8,000/- (Before & after)
Sun Batmya (Satellite) 08:30 2,500/-
(Before & after) 3,125/-
(Mid Break) For Time Checked of any Batmya 1/3 of the
Spot Buy Service Tax & all other duties/levies as applicable from time to time over
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DDAARRTT RRAATTIINNGGSS
MARATHI CHANNEL VIEWERSHIP IN RURAL MAHARASHTRA (ALL TV VIEWERS, AGE 4 YRS+) Week : 06.02.2011 to 12.02.2011 Sr. No.
CHANNEL % Viewership
1 DD-SAHYADRI 65.9
2 ZEE MARATHI 22.7
3 ETV MARATHI 18.6
4 MI MARATHI 9.6
5 SAAM TV 11.6
6 STAR PRAVAH 17.0
DD SAHYADRI PROGRAMMES WITH 10 % & ABOVE VIEWERSHIP Week : 06.02.2011 to 12.02.2011 Sr. No.
PROGRAMME TIME (HRS)
DAY % Viewership
1 BATMYA (Marathi News) 19:00 DAILY 25.8 to 29.5
2 MARATHI FEATURE FILM 16:00 SUN 28.5
3 CHHAYAGEET 15:00 SUN 23.4
4 CHITRAHAAR 19:15 WED 20.8
5 DAM DAMA DAM 19:15 THU 19.6
6 DHINA DHIN DHA 19:15 SUN 18.6
7 KRISHI DARSHAN 18:00 WED 14.8
8 SAHYADRI ANTAKSHARI 19:15 TUE 14.1
9 MUSIC MASTI GAPPA GANI 19:35 SAT 12.7
10 KAVLYACHYA TONDAT PURI 15:00 SAT 10.5
11 WA RE WA 18:30 SAT 10.5
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MAHARASHTRA STATE (CENSUS 2011 PROVISIONAL)
Total population Population (0‐6) Literates (7+) State/District Persons Males Females Persons Males Females Persons Males Females
Maharashtra 11,23,72,972
5,83,61,397
5,40,11,575
1,28,48,375
68,22,262
60,26,113
8,25,12,225
4,62,94,041
3,62,18,184
Nandurbar 16,46,177 8,34,866 8,11,311 2,31,268 1,19,694 1,11,574 8,91,991 5,14,802 3,77,189
Dhule 20,48,781 10,55,669 9,93,112 2,61,397 1,39,345 1,22,052 13,33,571 7,56,813 5,76,758
Jalgaon 42,24,442 21,97,835 20,26,607 5,13,797 2,80,915 2,32,882 29,58,409 16,86,370 12,72,039
Buldana 25,88,039 13,42,152 12,45,887 3,24,389 1,76,116 1,48,273 18,58,169 10,57,459 8,00,710
Akola 18,18,617 9,36,226 8,82,391 2,06,053 1,08,425 97,628 14,11,747 7,68,925 6,42,822
Washim 11,96,714 6,21,228 5,75,486 1,47,467 79,318 68,149 8,57,270 4,90,662 3,66,608
Amravati 28,87,826 14,82,845 14,04,981 2,99,806 1,55,572 1,44,234 22,83,354 12,30,400 10,52,954
Wardha 12,96,157 6,65,925 6,30,232 1,24,536 65,005 59,531 10,21,869 5,54,496 4,67,373
Nagpur 46,53,171 23,88,558 22,64,613 4,81,814 2,50,223 2,31,591 37,34,192 20,04,798 17,29,394
Bhandara 11,98,810 6,04,371 5,94,439 1,22,931 63,398 59,533 9,16,010 5,04,041 4,11,969
Gondiya 13,22,331 6,62,524 6,59,807 1,36,116 70,015 66,101 10,13,144 5,54,230 4,58,914
Gadchiroli 10,71,795 5,42,813 5,28,982 1,15,104 58,842 56,262 6,74,958 3,88,211 2,86,747
Chandrapur 21,94,262 11,20,316 10,73,946 2,23,861 1,15,090 1,08,771 16,02,823 8,91,925 7,10,898
Yavatmal 27,75,457 14,25,593 13,49,864 3,20,441 1,67,346 1,53,095 19,81,151 11,14,590 8,66,561
Nanded 33,56,566 17,32,567 16,23,999 4,44,466 2,34,249 2,10,217 22,40,609 12,97,915 9,42,694
Hingoli 11,78,973 6,09,386 5,69,587 1,61,086 86,250 74,836 7,73,957 4,53,721 3,20,236
Parbhani 18,35,982 9,46,185 8,89,797 2,51,851 1,34,971 1,16,880 11,91,610 6,94,878 4,96,732
Jalna 19,58,483 10,15,116 9,43,367 2,81,495 1,52,430 1,29,065 12,34,433 7,35,402 4,99,031
Aurangabad 36,95,928 19,28,156 17,67,772 5,16,791 2,79,582 2,37,209 25,56,154 14,72,313 10,83,841
Nashik 61,09,052 31,64,261 29,44,791 8,05,302 4,27,878 3,77,424 42,94,045 24,08,876 18,85,169
Thane 1,10,54,131 58,79,387 51,74,744 12,57,080 6,55,354 6,01,726 84,42,935 47,48,769 36,94,166
Mumbai Suburban 93,32,481 50,25,165 43,07,316 8,76,917 4,59,101 4,17,816 76,85,917 43,04,754 33,81,163
Mumbai 31,45,966 17,11,650 14,34,316 2,62,229 1,39,906 1,22,323 25,51,669 14,23,020 11,28,649
Raigarh 26,35,394 13,48,089 12,87,305 2,90,439 1,50,938 1,39,501 19,67,079 10,85,635 8,81,444
Pune 94,26,959 49,36,362 44,90,597 10,67,261 5,69,916 4,97,345 72,88,517 40,48,650 32,39,867
Ahmadnagar 45,43,083 23,48,802 21,94,281 5,37,346 2,92,242 2,45,104 32,13,330 18,26,412 13,86,918
Bid 25,85,962 13,52,468 12,33,494 3,44,122 1,91,115 1,53,007 16,48,473 9,75,401 6,73,072
Latur 24,55,543 12,76,262 11,79,281 3,07,726 1,64,361 1,43,365 16,97,454 9,72,062 7,25,392
Osmanabad 16,60,311 8,64,674 7,95,637 1,99,509 1,07,695 91,814 11,15,057 6,45,792 4,69,265
Solapur 43,15,527 22,33,778 20,81,749 5,19,781 2,77,726 2,42,055 29,50,155 16,89,027 12,61,128
Satara 30,03,922 15,12,524 14,91,398 3,07,673 1,63,605 1,44,068 22,70,142 12,42,224 10,27,918
Ratnagiri 16,12,672 7,59,703 8,52,969 1,49,486 77,066 72,420 12,06,058 6,24,144 5,81,914
Sindhudurg 8,48,868 4,16,695 4,32,173 68,637 35,930 32,707 6,75,218 3,56,719 3,18,499
Kolhapur 38,74,015 19,83,274 18,90,741 3,95,143 2,14,144 1,80,999 28,84,130 16,15,767 12,68,363
Sangli 28,20,575 14,35,972 13,84,603 2,95,055 1,58,499 1,36,556 20,86,625 11,54,838 9,31,787
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Information about Doordarshan Kendra, Mumbai is available on
www.ddindia.gov.in under the tab DDK Mumbai.
31
INFORMATION UNDER RTI ACT
CENTRAL PUBLIC INFORMATION OFFICER DOORDARSHAN KENDRA, P.B. MARG, WORLI, MUMBAI – 400 030
Sl. No.
Name of the officer/ Designation Subject matter with which concerned
1. Shri L.K. Chopra, Sr. Director, CPIO All matters related to Programme, Engineering and Administration
2. Smt. Kamal Wankhede, Executive Producer, ACPIO All matters related to Programme, Engineering and Administration
3. Smt.Monideepa Mukherjee, Director News, ACPIO All matters related to News and current affairs
Doordarshan has following two websites on which information is available in an electronic form
www.ddindia.gov.in www.ddinews.com
APPELLATE AUTHORITY SMT. APARNA VAISH, DEPUTY DIRECTOR GENERAL (WZ) 7th FLOOR, NEW ASF BUILDING, DOORDARSHAN KENDRA, P.B. MARG, WORLI, MUMBAI – 400 030 Right to Information Act 2005 in HINDI is available on the web site of Directorate General of Doordarshan on www.ddindia.gov.in
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