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Value Proposition Design Companion
Value Proposition Design Companion
Value Proposition Design Companion
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IntroOverview of the tools and process of Value Proposition Design
IntroIntro
VI-IX
From Failure to Success
Intro
VIII
The Business Model Canvas Explained
Intro
XVI
The Business Model Canvas
The Business Model Ca n vas
Re venue St reams
Channels
Customer SegmentsValue P ropositionsKey ActivitiesKey Partners
Key Resou rc es
Cost Structu re
Customer Relationship s
Designed by: Date: Version:Designed for:
: B usi ne s s Mod e l F o u n d r y AGThe ma ke rs o f Busin e ss Mod e l Ge n e rat ion a nd St ra teg yze r
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. st rateg yzer.com
Intro
XIX
Innovating in Established Organizations
Unit A
Unit B
Unit C
Process
Intro
XXII
Assess Your Value Proposition Design Skills
Intro
XXIV
Sell Your Colleagues on Value Proposition Design
CanvasAchieving fit with Value Proposition Canvas
CanvasCanvas
1.1
Customer Jobs Trigger Questions
Canvas
1.1
Customer Pains Trigger Questions
Canvas
1.1
Customer Gains Trigger Questions
Canvas
1.1
Step Into Your Customers' Shoes
Canvas
1.1
Customer Profile
The Value P roposition Ca nvas
Custom er (Se gm e nt )Profile:
strategy zer.comThe ma ke rs of Busin e ss Mode l Ge ne ra tion a nd Str ateg yze rCo p yright Business Model Foundry AG
Pains
Gains
CustomerJo b (s )
Canvas
1.2
Pain Relievers Trigger Questions
Canvas
1.2
Gain Creators Trigger Questions
Canvas
1.2
Map How Your Products and Services Create Value
Canvas
1.2
Value Map
The Value P roposition Ca nvas
Va lue (Propos ition)Ma p:
strategy zer.comThe ma ke rs of Busin e ss Mode l Ge ne rat ion a nd Str at eg yze rCo p yright Business Model Foundry AG
Gain C r eators
Pain Relie vers
P r oducts& Servi c es
Canvas
1.3
Check Your Fit
Canvas
1.3
The Value Proposition Canvas
st rateg yzer.com
Gain Creators
Pain Relievers Pains
Gains
Products& Services
CustomerJob(s)
The Value P r oposition Ca n vas
Value Proposition Customer Segment
The m a ke rs of Busin e s s Mod el Ge ne ra tion a nd St ra teg yze rCo p yright Business Model Foundry AG
Canvas
1.3
The 3 Types of Fit
DesignTurning ideas into Value Proposition prototypes
DesignDesign
2.0
10 Characteristics of Great Value Propositions
Design
2.1
10 Prototyping Principles
Design
2.1
Ad-Lib Value Proposition Template
_______ . (
Design
2.2
Where to Start
Design
2.2
Spark Ideas with Design Constraints
Design
2.2
Big Idea Book List
Design
2.2
Identify High Value Jobs
Design
2.2
Six Ways to Innovate from the Customer Profile
Design
2.3
Ground Rules for Interviewing
Design
2.3
A Day in the Life Worksheet
Design
2.4
10 Questions To Assess Your Value Proposition
Design
2.4
Master the Art of Critique
Design
2.5
Seven Questions to Assess Your Business Model Design
Design
2.6
Order Workshop Materials
TestSystematically reduce uncertainty by testing your ideas
TestTest
3.0
10 Testing Principles
Test
3.1
Testing Process Overview
Test
3.2
Extract Your Hypothesis
Test
3.2
Design Your Experiments with the Test Card
Test
3.2
The Test Card
Test Ca rd
We belie ve that
Test Name
Assigned to
Deadline
Duration
And measu re
To verify that, we will
We a re right if
The makers of Business Model Generation and StrategyzerCopyright Business Model Foundry AG
Test Cost: Data Reliability:
Critical:
Time Requi red:
Test
3.2
The Learning CardLearning Ca rd
We belie ved that
Insight Name
Person Responsible
Date of Learning
From that we learned that
We obser ved
Therefore, we will
The makers of Business Model Generation and StrategyzerCopyright Business Model Foundry AG
Data Reliability:
Action Requi red:
Test
3.4
Progress Indicators
Test
3.4
The Progress Board
Test
3.4
Owlet: Case Study
130
EvolveImproving your value proposition over time
EvolveEvolve
Taobao Case Study
AfterwordGlossary of terms
AfterwordAfterword
Value Proposition Design Glossary
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Value Proposition Design
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