8/3/2019 002541.Guide Variable Map Mobile App

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variable_map_mobile_appls.xlsx 10/6/10 1 of 9

Variable Used For Reports Populated Where, When to Set Setting Example Notesev=event1 Custom Pageview Site Metrics > Custom Events > Custom Pageview Search results page events="event1" set once per unique searchev=event2 Searches Site Metrics > Custom Events > Searches set when call to track is made events="event2"

ev=event3 App Launches Site Metrics > Custom Events > App Launches set once per app launch events="event3"ev=event4 App Installs Site Metrics > Custom Events > App Installs set once per app install events="event4"

ev=event5 App Updates Site Metrics > Custom Events > App Updates set when app is updated events="event5"gn Pages Site Content > Pages All Pages pageName="Level1:Level2:Page"

ch Site Sections Site Content > Site Sections Where applicable channel="Level1"

c1 Search Terms Custom Traffic > Search Terms Search results page prop1="sitecatalyst"

c2 # of Search Results Custom Traffic > # of Search Results Search results page prop2="12"

c3 User Agent Custom Traffic > User Agent dynamically set from User-Agent on every page and link prop3="D=User-Agent"

c4 Carrier Custom Traffic > Carrier All Pages prop4="vz"

c5 Location Custom Traffic > Location set on first request of the session/visit prop5="84660"c6 Full Page Custom Traffic > Full Page All Pages prop6="AppName:Platform:Level1:Level2:Page"

c7 Timeparting Custom Traffic > Timeparting All Pages prop7="timecode"c8 Site Section Level 2 Custom Traffic > Site Section Level 2 Where applicable prop8="Level2"

c9 Content Type Custom Traffic > Content Type On every page and link prop9="video"

c10 Platform Custom Traffic > Platform set on every page and link prop10="iphone"c11 App Name Custom Traffic > App Name set on every page and link prop11="stockpicker"

c12 App Channel Custom Traffic > App Channel set on every page and link prop12="handango"

s.hier1 Site Hierarchy Site Content > Site Hierarchy dynamically copy from prop6 heir1="D=c6"v0 Campaign ID Campaigns > Campaign ID Campaign landing pages campaign="123456"

v1 Search Terms Custom Conversion > Search Terms dynamically copy from prop1 eVar1="D=c1"

v4 Carrier Custom Conversion > Carrier dynamically copy from prop4 eVar4="D=c4"

v5 Location Custom Conversion > Location dynamically copy from prop5 eVar5="D=c5"v6 Full Page Custom Conversion > Full Page dynamically copy from prop6 eVar6="D=c6"

v7 Timeparting Custom Conversion > Timeparting set by VISTA set by VISTA

v11 App Name & Version Custom Conversion > App Name & Version set on app launch eVar11="stockpicker 1.1"

v12 App Channel Custom Conversion > App Channel dynamically copy from prop12 eVar12="D=c12"v13 App Install date Custom Conversion > App Install date set once with the app install date eVar13="4/20/2009"

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