The Science of StartSession 5: Revenue streams

paulshawsmithscientific business strategy

paulshawsmithscientific business strategy

What do you need tolearn this week??

paulshawsmithscientific business strategy

1What revenues streams will the business use to generate cash?

paulshawsmithscientific business strategy

2What is the optimum pricing point for each revenue stream?

What are the different ways to make money?

paulshawsmithscientific business strategy

Asset sale 1

Things

Vehicles

Buildings

paulshawsmithscientific business strategy

Usage fee 2

Telephone bill

Room rental

paulshawsmithscientific business strategy

Subscription fees3

Experienced Employees

Medical aid fees

paulshawsmithscientific business strategy

Lending/Renting/ Leasing4

Property rental

Car rental

paulshawsmithscientific business strategy

Licensing5

Cartoon licensing

Brand licensing

Process licensing

Patent licensing

paulshawsmithscientific business strategy

Brokerage fees6

Real estate agents

The barter baron & Rusting Mazda’s

paulshawsmithscientific business strategy

Advertising7

Advertising revenue

Advertising fees

paulshawsmithscientific business strategy

Service fee8

Once off fee

Coaches

paulshawsmithscientific business strategy

Interest & investments 9

Banks

Pick n’ Pay

Different types of revenue streams

Asset sale

Usage fee

Subscription fee

Lending/leasing/renting

Licensing

Brokerage fees

Advertising

Service fees

Interest and investment

paulshawsmithscientific business strategy

? Questions

How many different channels can you think of?

****

In groups of 3 – 4 brainstorm times:

You are a consulting team

The CEO of Coke Enterprises has asked you to:

Come up with as many ways as possible to generate a

revenue from the coca cola brandUse the categories of revenue types to

guide yourthinking

* Time: 10 minutes

* Choose the best revenue stream idea to pitch to the

class

Consulting job for Coke

Asset sale

Usage fee

Subscription fee

Lending/leasing/renting

Licensing

Brokerage fees

Advertising

Service fees

Interest and investment

How many different channels can you think of?

What revenue streams are the most profitable?

Is predictability of the revenue stream important?

How important is repeated revenue streams?

Diversified vs. Single revenue stream?

How important is timing of the revenue stream payment ?

What are our customers really willing to pay for?

What revenue streams capture the customers full

willingness to pay?

How many different channels can you think of?

***

In groups of 3 – 4 brainstorm times:

For each group members business:

Come up with as many ways as possible to generate a

revenueRate each revenue type in terms of

customerpreference and your preference

* Time: 20 minutes

* Let the class know if you are planning on testing a

new revenue stream