010513_stelle look book
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stelleaudio.com
2stelleaudio.com
41$ dneps nemow ,yrtsudni scinortcelE remusnoC eht nihtiWBillion more than men in a year.
Women are quickly adopting.
1 http://fr.nielsen.com/site/WomenofTomorrowwhitepaperFINAL071111.pdf2 http://www.mobilityfeeds.com/mobility-feed/2011/07/more-women-own-a-smartphone-than-men-report.html3 http://gigaom.com/2011/08/25/ladies-love-e-readers-guys-prefer-tablets/
3 Consumer Electronic Association, 2011
1 http://hbr.org/web/special-collections/insight/marketing-that-works/the-female-economy
2 http://fr.nielsen.com/site/WomenofTomorrowwhitepaperFINAL071111.pdf
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PERCENTAGE OF DEVICE OWNERS
54%
46%
SPENT ON CONSUMER ELECTRONICS
$20 Trill ion
Men55 Billion
Women
PERCENTAGE OF ALL PURCHASES
Women influence 90% of all purchases.
Men influence 10% of all purchases.
KEY INFLUENCERS
launna ni noillirt 02$ tuoba lortnoc nemow ,yllabolG sa bmilc dluoc erugfi taht dna ,gnidneps remusnoc
.sraey evfi txen eht ni noillirt 82$ sa hgih
erongi ot hsiloof eb dluow ti ,srebmun esoht neviG tey dnA .remusnoc elamef eht etamitserednu ro
era taht seno neve ,taht tsuj od seinapmoc ynamconfident they have a winning strategy when it comes to women.
90% 50%
50%
43%
57%Tablet
Smart Phone
mp3 Player
01
WHY WOMEN?
3stelleaudio.com
stelleaudio.com
CONTACT
Anna Perelman CEO/Co-Founder [email protected] 800-896-1012
Wayne Ludlum President/Co-Founder [email protected] 800-896-1012
Rhona Munro Global Sales [email protected] 800-896-1012
US PR Contact Leland Drummond (a)zione [email protected] 646-490-2945
European PR Sadie Groom Silver Lining Communications [email protected] +44 1442 200 970
26stelleaudio.com
stelleaudio.com