Ken MichaelsCOO, Hachette Book Group

Making Information Pay

BISG Conference, May 5, 2011

Constructing the 21st Century Publisher

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“The more things change, the more they remain the same.”

– Alphonse Karr

Publishing Constants

Finding Talent

Funding

Author Care

Quality of Work

Innovation

Marketing Reach

Sales and Distribution

“Change is the law of life and those who look only to

the past or present are certain to miss the future.”

– John F. Kennedy

The Seven Critical Success Factors

InventoryIntelligence

Relationships

1. Create Content Once for All Forms of Consumption

Marketing

Physical

CONTENT

Mobile

B2B Communities

eBook

*Enhanced

Paid

Apps

Marketing

2. Focus on Process: Simplicity, Integration of Workflows,

and Continuous Improvement

Traditional publishing org structure … working in silos

CEOPublicity

Contracts & Royalties

Publicity Distribution

SalesPublishers

Editorial

Art

Managing Editorial

Production

Operations

IT

Fulfillment

FinanceAd/Promo

2. Focus on Process: Simplicity, Integration of Workflows, and Continuous Improvement

Data Acquisition

Data Quality

Data Architecture

Data Management

Digital Workflow

Contracts & Royalties

PublicityWarehouse

Management Systems

DAM

Order To Cash

Reporting

SuppliersCustomers

3. Master Inventory Intelligence

units shipped demand

Waste

Time

Qu

an

tity

Product based decisions

Information Flow

Publisher Distributor Bookstore

• POS Data Sharing• Inventory levels• Fill Rates

Information based decisions

• Forecasts• Promotional Activities• New Product Introduction

4. Build Outreach Capacity

Contact Management

List Management

Campaign Management

Data & Intelligence to Inventory Forecasting

Influencers Targeted distribution of marketing materials

Outbound & inbound marketing

Event-based, time-sensitive marketing activities: Tours & signings National media spots Social media

Single web-based platform

5. Embrace Digital Opportunities

Auto-Sync Digital Platform

CreativeContent

Software Building Blocks

Social

Reader

Blogs Video Audio

Pictures

Contests

Author 1 Author 2 Author 3 Author 4

GamesMaps

6. Establish Relationships with Customers

Auto-Sync Digital Platform

Creative Content

Software Building Blocks

Social

Reader

Blogs Video Audio

Pictures

Contests

Commerce

Author 1 Author 2 Author 3 Author 4

GamesMaps

Analytics Marketing Community

HR Strategy

Recruitment & Selection

Training & Development

Performance Management

Support Team Culture

Recognition & Reward

Programs

Career Management

Communi-cations

7. Foster a Strong Corporate Team Culture& Focus On Talent Management

“All is connected… no one thing can change by itself.”

– Paul Hawken(Yoga Journal)

Constructing the 21st Century Publisher

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