LEGO is viewed as a strong brand as it been part of the toy market for so long period of time until grandparents and parents can remember playing with it as a child. The name LEGO was taken from two Danish words which are LEG and GODT. It have the meaning of ‘play well’. Play is considered as an essential component in the growth of a child. Play help inspires imagination, stimulate creative expression and accelerates the development of ideas. LEGO have confidence in that ‘well play’ help enriches a childhood life and its following later life as adult.