Brand ProtectionBrand ProtectionHolograms andHolograms and

Track & Trace SystemTrack & Trace Systemfor protecting your productsfor protecting your products

Mihai Necsulescu ZOOM-SOFT srl

Romania

$1.770 Trillion = $1,770 Billions = $1,770,000 MillionsProjected value of Global Trade in Counterfeit and Pirated Goods only in 2015

$2.78 Billion =Total Value of goods originating from China Seized in 2015

THE REST of $1,767 Billions of fake goods flooded ALL THE WORLD

MARKETSWhoever stands out from the crowd with their products has always been the target for imitators and unauthorised users. Large corporations as well as small and medium-sized companies (SMEs) from all sectors of the economy are affected.

Zoom-Soft is a hologram manufacturer based in Bucharest, Romania, member of International Hologram Manufacturer Association since 2001.We can design and produce the highest security solution for protecting your brand and products against counterfeiters.Whatever your needs are for brand protection, we can deliver it withour technology, skills, and top quality materials at the best possible price.Our manufacturing time is short, our response time is even shorter.We can develop a brand protection solution for you with brilliant images for an outstanding protection. Our unique patented system for Track&Trace on any internet devices will help you tracking down your products in the market.

EXECUTIVE SUMMARYEXECUTIVE SUMMARY

Hologram is like a frozen light. This is how one of our holograms look when is enlarged 9000 times

Holographic image has 3D deep appearance therefore if you look from one angle you may see details invisible from another angle. Images can appear in front, in the back or in the middle of the media.

Optical microscope capture Optical microscope capture image of a normal offset printed image of a normal offset printed image, image, bar scale 3 mmbar scale 3 mm

Scanning Electron Microcope image of a hologram made by Scanning Electron Microcope image of a hologram made by ZoomSoft bar scale is 1 micron or 0.001 mm; ratio of the two ZoomSoft bar scale is 1 micron or 0.001 mm; ratio of the two

scales is 3000:1 !scales is 3000:1 !

3 mm

CONCLUSION: CONCLUSION: Only printing, even high Only printing, even high security, security, is not enough for is not enough for protecting protecting documents or goods againstdocuments or goods against

counterfeiting! counterfeiting!

Holy BibleHoly Bible 500 Euro 500 Euro notenote

Microtext offset printed (left) is 2 times Microtext offset printed (left) is 2 times smallersmallerthen the microtext high security printed on then the microtext high security printed on 500 Euro note (right)500 Euro note (right)

Holograms can contain 2D Holograms can contain 2D images, images, 2D – 3D images switch2D – 3D images switch

We can combine several layers of 2D images (or 2D We can combine several layers of 2D images (or 2D images with 3D images or 3D images with 3D images) in a images with 3D images or 3D images with 3D images) in a single hologramsingle hologramWhen tilted, the hologram will display several different When tilted, the hologram will display several different images depending on the viewing angle. Some images images depending on the viewing angle. Some images could exhibit a deep “space like” parallax. You will could exhibit a deep “space like” parallax. You will perceive that as a 3D image.perceive that as a 3D image.All images will have a deep color brilliance but some All images will have a deep color brilliance but some special elements could be simply white no matter the special elements could be simply white no matter the viewing angle. viewing angle. (big V letter from the left upper corner animation)(big V letter from the left upper corner animation)

Holograms can contain Kinematic Holograms can contain Kinematic guillocheguilloche

Curves described mathematically that will move, appear – Curves described mathematically that will move, appear – dissappear or change the colors when you tilt the hologram .dissappear or change the colors when you tilt the hologram .

Holograms can contain hidden - laser visible Holograms can contain hidden - laser visible informationinformation

Information is visible by projection of a laser beam in certain Information is visible by projection of a laser beam in certain areas of the hologram. It could be a simple image or an areas of the hologram. It could be a simple image or an animation.animation.This is an impressive but rather common technique.This is an impressive but rather common technique.

Cost of laser reader: 100 EuroCost of laser reader: 100 Euro

Holograms can contain:Holograms can contain:Concealed images or textConcealed images or text

Can be seen when tilting the hologram at an accute angle of Can be seen when tilting the hologram at an accute angle of viewing, different from all normal looking angles.viewing, different from all normal looking angles.

Holograms can contain very small textsHolograms can contain very small textsNanotext is a text so small that it can be read only with a good Nanotext is a text so small that it can be read only with a good microscope. microscope. If you don’t know where it is then is difficult, almost impossible, to If you don’t know where it is then is difficult, almost impossible, to find it. find it. Our range of nanotext height can go from 200 microns down to 1.5 Our range of nanotext height can go from 200 microns down to 1.5 microns.microns.

Holograms are tamper proof self-Holograms are tamper proof self-destructivedestructiveSpecial material will be used for holograms. When attempting Special material will be used for holograms. When attempting to tamper this kind of hologram the image will broke in parts. to tamper this kind of hologram the image will broke in parts. A very aggressive adhesive is used for strong bonding on A very aggressive adhesive is used for strong bonding on most surfaces including difficult one like steel or bipolar most surfaces including difficult one like steel or bipolar plastics.plastics.

Holograms can have unique Laser de-Holograms can have unique Laser de-met numbering and 2D codesmet numbering and 2D codes

Using a custom laser system designed and built in-house we are Using a custom laser system designed and built in-house we are able to evaporate the metal from a hologram and generate a able to evaporate the metal from a hologram and generate a different number or a code for each hologram. The marking will different number or a code for each hologram. The marking will leave the external face of the hologram untouched because the leave the external face of the hologram untouched because the code is made INSIDE the holographic label, therefore any attempt to code is made INSIDE the holographic label, therefore any attempt to remove or modify the mark will destroy the hologram. In the marked remove or modify the mark will destroy the hologram. In the marked zone the hologram became transparent and one zone the hologram became transparent and one can observe the color of the object under the hologram.can observe the color of the object under the hologram.

Our Track&Trace System applied to ball bearingsto ball bearings

Laser Deep Engraving on a non flat area from a ball bearing.Marking area is smaller then 1 square mm and can be read with a loupe 3X.The engraved random serial code (patended) can be feel it with the nail. Our patented Track & Trace System is applied by laser direct writing developed in-house. Marking is durable, unaffected by wearing and do not influence the ball bearing properties.

Our patented random serial number Track & Trace System applied by laser direct writing on a tyre.Marking is durable, unaffected by wearing and does not interfere with the tyre properties. Laser writing system is in-house developed.

Our Track&Trace System appliedto tyres

This work has been done in partnership with:Romanian National Institute for Research in MicroelectronicsResearch Lab: Nano-Scale Structuring and Characterization

and Romanian National Institute for Laser, Plasma and Radiation PhysicsResearch Lab: Solid-State Laser Laboratory

We made the smallest UpCode in the world

Images have the same scale

Thank you for your time!Questions or comments?

We are more then pleased to assist you!office@zoomsoft.ro mihain@zoomsoft.ro

www.zoomsoft.ro

+40-21-410.06.75 +40-72-236.03.99

© 2015 Zoom-Soft srl Romania