08 >Helping theHaiti victims

12 >Netball provides hope

04 >Countdown tocombat games

www.sportaccordconvention.com Issue 2 27|04|2010

DAILY

IWGA ADDS EXECUTIVE ROLE AT AGMThe International World Games Association (IWGA) took theimportant step of creating a new management role to guide itsfuture during their AGM at SportAccord on Monday (yester-day). The meeting of IWGA’s 32 sports federations – 28 were inattendance – saw the election of new members to the executivecommittee, a change to their constitution, a number of presen-tations from host nations of the games and the suspension ofone of their members.

Speaking to SportAccord Daily Ron Froehlich, president ofthe IWGA, said one new member was elected to the executivecommittee – Jose Perurena, the president of the InternationalCanoe Federation.

“The other members of the committee were re-elected,” hesaid. These included Ron Froehlich, president (USA); MaxBishop, senior vice president (Great Britain); Tom Dielen(Belgium); Lucas Hinder, treasurer (Switzerland); and DrRinaldo Orlandi (Italy).

“We also created a position for CEO, sports director andgeneral secretary. Achim Gossow was appointed to this full

time, paid position and will take up the post on 1 July this year.“This new, non-elected post required a change to our consti-

tution, which our members approved,” Froehlich explained.“We did away with the previously elected position of generalsecretary to create this new post.”

He said the only controversial issue in the otherwise smoothmeeting, was the AGM’s vote to suspend the InternationalFederation of Body Building and Fitness. Nineteen of the 28members present voted for the suspension. Froehlich declinedto comment on the reasons for the suspension.

Among the presentations was one delivered by Cali,Colombia, which will host the World Games in 2013. Underthe slogan “Fair play to the planet”, they stated explicitly thatthey want to promote the concept of an environmentallyfriendly ‘green’ sporting event and will implement variousmeasures to ensure this.

Under the patronage of the International OlympicCommittee, the IWGA supports sports federations which areoutside of the Olympic Movement. Established in 1980, the

games are held every four years in the year following theOlympic Games. The 11-day event has grown substantiallysince the turn of the Millennium.

The 2001 event in Akita, Japan attracted some 300,000 visi-tors. This increased to 500,000 visitors to the 2005 games inDuisburg, Germany and to 1.5 million visitors to the WorldGames in Kaohsiung, Taiwan in 2009. All eyes are now on the‘green’ games awarded to Cali. ■

Ron Froehlich presides over the IWGA AGM.Representatives of the IWGA sports federations are pictured at yesterday’s AGM.

REFLECTING CHANGEFor Hein Verbruggen, the chairman of the SportAccordConvention (pictured), the Dubai 2010 edition of theevent has a special significance.

"Holding the SportAccord Convention in Dubai reflectsthe change that is taking place in the geography of worldsport," he said on Monday.

"Exciting new destinations for events have emerged thatare showing that they have not only the desire to play amajor role in world sport but also the capability of doingso. The SportAccord Convention coming to the MiddleEast for the first time, and to Dubai as an important cross-roads of the global economy, is part of this process of sportbecoming more global and accessible. We are very excitedto be playing a part in a momentous process of change." ■

DAILY NEWS2

The Association of International Olympic WinterSports Federations (AIOWF)  holds its GeneralAssembly at the SportAccord Convention today. Themain item on the agenda is the debrief from theWinter Olympic Games in Vancouver this year andthe outcomes and points raised will be taken forwardto the IOC Debrief taking place in Sochi in earlyJune.

AIOWF President René Fasel said: “TheSportAccord Convention has an added importance forour sports this year, coming after the Winter Gamesin Vancouver.

“The AIOWF General Assembly in Dubai will bethe first opportunity for all our federations to cometogether to discuss the experiences of Vancouver 2010and share ideas on how to apply the lessons learned toSochi 2014.”

Preparations for the Winter Olympic Games inSochi in 2014 will also be discussed, as well as prepa-rations for the 2012 Youth Olympic Games inInnsbruck. ■

Vancouver DebriefTops ASOIF Agenda

GOLD SPONSORS

HOST PARTNERSTHE SPORTACCORD DAILY TEAMThe SportAccord Daily is produced on behalf of the organisers by Trident Communications Dubai.Editor:Mike MartinProduction Editor:Andy Forrester

Journalists:

Alan Ewens, Callan Emery, Tom Billinghurst, JillStockbridge, Paul McLennan.Photographer:Tom GordonPrinted by:Atlas Printing Press.

If you have a story to tell at the SportAccord Convention then the SportAccord Daily wants to hear from you. Thenewspaper will be published every day this week and circulated at the event. It’s your event newspaper, so let us knowwhat your organisation is doing. The Daily team is located in the Press Working Room (Silk Ballroom A). Drop in (weare on left by the entrance) or call Andy Forrester on 050 858 4168.

SAEED HAREB – NOSTRANGER TOSPORTING ICONSRubbing shoulders with the great and the good of worldsport at SportAccord is unlikely to trouble the multi-talent-ed Saeed Hareb, Second Vice President and CEO of theDubai Organising Committee.

As a footballer, Hareb was a feared striker and top scorerwith UAE side Al Wasl even playing alongside EnglandWorld Cup legends Bobby Moore and Gordon Banks in anall-star select.

After hanging up his boots, he earned his coaching badgesalongside a certain Sir Bobby Robson at Harlow Collegebefore working for five years with legendary Brazilian coachCarlos Alberto Parreira in guiding the UAE to its onlyappearance in the FIFA World Cup in 1990.

Since then, Hareb – as Chairman of the UAEWatersports Federation and a board member of the DubaiSports Council - has been instrumental in staging worldchampionship events on the water with sailing, powerboatracing and aqua bike world titles all being contested onDubai waters.

“My work on the Dubai Sports Council meant I was wellaware of SportAccord so it was an honour to be asked tojoin the committee,” says Hareb.

“This is such a big event and one that requires a great dealof organisation. I’ve been involved in many big sportingevents in Dubai but, as always, I do this for my country andnot for myself. It’s not for me to say if I have been success-ful. That is for others to judge.”

Now a hugely influential figure in the world of water-sports, Hareb was the man responsible for bringing Class 1powerboat racing – the sport’s premier class – to the MiddleEast for the first time and he sees certain parallels withSportAccord’s debut in the region.

“We didn’t bring these sporting properties to Dubai justfor the competitors to enjoy their trip and leave. We wantthem to see how they can benefit from the Middle East aswell as enjoy what Dubai has to offer. We are not in anysort of challenge with other cities in the region – we simplywant to provide the facilities and let them make up theirown minds.”

As for the challenges of the week, Hareb believes one ofthe biggest has already been overcome. “We were a little

Saeed Hareb - looking forward to hearing some serious issues discussed at SportAccordInternational Convention.

worried about the volcano situation in Iceland but, thank-fully, that has been resolved,” he says with a relieved smile.“SportAccord Convention is a very important conferencewith many vital topics and hundreds of serious issues. It isalso a great opportunity to listen to the world of sport andmake some positive decisions for the future.” ■

DAILY NEWS 3

EventScotland is the national events agency of Scotland, responsible for strengthening and promoting Scotland as the perfect stage for world-class events.

We’ve hosted World Championships in mountain biking, athletics, badminton and rowing to name a few; building our experience in the process of what it takes to deliver world-class events.

To find out more about Scotland’s history of success, and our ambitions for the future, please come and see us on Stand A26, A27.

www.eventscotland.org/sportaccord

MEET THE TEAM – HOLLY NORTONSportAccord Convention Conference Manager“Our conference sessions have an amazingamount to offer. There is such an extraordi-nary amount of knowledge and insight onhand. But that doesn’t only apply to thepeople who are speakers up on stage. Ouraudience is sitting on a storehouse of expert-ise too. They have a lot to say. But moreoften than not it doesn’t get said. Probablyour main aim at the SportAccordConvention is to facilitate the exchange ofinformation and viewpoints and in order forthis to happen, there needs to be dialogue.We really want to see people in the audienceget involved during the sessions. So put yourhand up, take the microphone and ask ques-tions.” ■

London’s plans for a long-term legacyfrom the infrastructure it is building forthe 2012 Olympic Games will be the sub-ject of a presentation at today’s conference.

John Armitt, chairman of London’sOlympic Delivery Authority (ODA) willtalk about how the city aims to balancethe requirements for the Games with theneed to create a sustainable legacy.

He will talk about the current plans forthe sporting venues and parklands, thechallenges faced and the partnershipsforged to deliver the plans.

The case study comes at the end of thefirst session which deals with Facilities. Apanel discussion will explore strategies forgetting the most out of city sporting infra-structure.

Moderator Peter van Gend, is joined bya panel of five which includes JonCoxeter-Smith, partner and head of theGlobal Sports Group, Davis Langdon andRonald Froelich, president, InternationalWorld Games Association.

The second session – Adding Value –will explore ways building on sportingevents by adding in other programmeswith the potential of reaping financialand/or social rewards.

Moderator Don Schumacher, chairman,National Association of SportsCommissions, with host a panel of four,including Marisol Casado, president,International Triathlon Union, IOC mem-ber.

The session will be followed by anothercase study – Durban and the FIFAWorld Cup 2010 – given by Dr MichaelSutcliffe, city manager, DurbanMunicipality. ■

OLYMPIC LEGACY -LEARNINGFROM LONDON

Conference preview DECIPHERING THE JARGONThe EU Commission has recently established apotentially generous programme for sportthrough which, along with the development ofEU-wide sporting legislation, funding is beingmade available to sports bodies throughout theEU to further develop such areas as genderequality in sport, health through sport, sport forthe disabled and sport education. This embryon-ic programme was initiated just over a year agoand is part of a process whereby the Commissionwill draw up a sport strategy document that willbe presented to the EU Parliament.

Keith Newman and Timme Dossing of theEU Sports Platform are attending SportAccordto foster greater awareness of the EUCommission’s work in sports and to act as afacilitator and consultant for sports bodies thatwant to play a part in the development of theprogramme.

“The more sporting associations, federationsand sports organisations involved, the better,”emphasised Newman. He explained that with abroad cross section of sports being representedthis would help prevent regulations being devel-oped that may be biased to only the largersports, such as football.

The aim of the EU Sports Platform is to bringon board as many members – sports organisa-tions across the EU – as possible and assist themby providing representation for them at the EUCommission. Newmann explained that anotherfunction of the EU Sports Platform was to deci-pher for their member the communicationsemanating from the EU Commission regardingthis sport programme which are often loadedwith jargon and difficult to understand.

“We publish a newsletter for our members(which currently number around 65 sports bod-ies across the EU) every two months, whichsimplifies this jargon and makes clear the various,often complex, issues that the Commission isdiscussing,” said Newmann.

He emphasised that this was a very good timeto get involved as the lnew sport related pro-gramme was still in its initial phase and it wasimportant to get in on the ground, so to speak.

“I don’t think there are many sports bodies

that are aware of this programme and, further,that it is beginning to make funding available tosports stakeholders.

“In the past year they made €4 millionavailable to further develop gender equality insport and a number of other areas.Organisations that think they fulfil the criteriacan apply for this funding,” Newman said.“This is not a lot of money at this early stage,but we expect this to increase considerablywhen the EU Sports Programme is in place –scheduled for 2012.”

Some of the past year’s funding went toimproving health through sport and with risinglevels of obesity across Europe and its associated

co-morbidities such as diabetes, funding for thisarea is likely to be substantial. Other areas likelyto be funded in the future could include sport’srole in reducing crime and promoting socialmobility. This is where the EU Sports Platformcomes in. It can assist these sports organisationsin applying for this funding.

“As well as deciphering the jargon coming outof the EU and explaining the various areas ofsport that the EU Commission is focusing on,we can facilitate funding application process forour members and put them in touch with theright people at the commission,” Newmann toldthe SportAccord Daily.

For more info visit: www.eusportsplatform.eu ■

Keith Newman andTimme Dossing arehoping to spread theword of the EUCommission’s workhere at SportAccordConvention.

DAILY NEWS4

COUNTING DOWN TO THE FIRSTSPORTACCORD COMBAT GAMESIt was at the SportAccord Convention oneyear ago in Denver that the city of Beijingsigned an agreement to host the inauguralSportAccord Combat Games, and now thou-sands of athletes around the world are prepar-ing for the debut edition late this summer.Representatives from the 13 participatinginternational federations will meet at theSportAccord Convention to discuss progresstoward the first big event.

Sports in the SportAccord Combat Gamesare aikido (IAF), boxing (AIBA), judo (IJF),ju-jitsu (JJIF), karate (WKF), kendo (FIK),kickboxing (WAKO), muaythai (IFMA),sambo (FIAS), sumo (IFS), taekwondo(WTF), wrestling and wushu (IWUF).

The eight days of competition from 28August to 4 September will take place in top-class venues that were used during theOlympic Summer Games in 2008.

The first edition of the Games will show-case between 80 and 96 top male and femaleathletes per sport, competing for 135 medals.Aikido is a non-competitive sport and willoffer demonstrations only.

The qualification process for theSportAccord Combat Games varies fromsport to sport. Athletes in most of the sports(aikido, boxing, judo, ju-jitsu, sambo, taek-wondo and wushu) will be determined bytheir world ranking. Karate and sumo areusing the results of their 2009 WorldChampionships and continental champi-onships, while kick-boxing is using only theworld championships.

The Olympic sport of wrestling has threedisciplines on the programme - belt wrestling,

EUROSPORT ARRIVES IN THE MIDDLE EAST BREAKING NEW GROUNDEurosport is now available for local audiences across theMiddle East. A new Arabic language sports informationservice at http://arabia.eurosport.com launched a fewmonths ago as the first phase of Eurosport Arabia, a newweb and mobile sports portal developed in partnership withregional telecom provider du. The venture is based in DubaiMedia City.

Entering the Middle East market via the internet is inkeeping with the group’s strategy of using new technologyto break new ground.

A strategy that has proven to be successful as EurosportArabia has established itself as a reference in sports newsand information amongst Arab sports fans across the region.In less than 100 days after its launch, the portal has attract-ed over two million unique visitors, according to ComScoreresearch. An innovative iPhone application has also recent-ly been launched.

“The key for us is using technology to innovate, offeringmore things and new things,” said Laurent-Eric Le Lay,Chairman of Eurosport. “For us a website is not just anonline window for our television. It is an interactive offer inits own right.”

grappling and pankration, and Olympicwrestling - and qualification is based on the2009 World Championships in those disci-plines (plus the World Cup in belt wrestling).Kendo will use a combination of champi-onship results and special invitation.Muaythai has mounted a whole special “roadto Beijing” qualifying series.

The opening ceremony of the SportAccord

Combat Games will be held in the 18,000-capacity Olympic Park, which hosted thegymnastic competitions during Beijing 2008.Other venues are the gyms at the BeijingScience & Technology University (4,000seats), which hosted judo and taekwondocompetitions during the Olympics, the ChinaAgricultural University (6,000 seats), whichhosted the Olympic wrestling, plus the

6,000-seat gymnasium at the Olympic SportsCentre gymnasium, the former handballolympic venue.

To foster a sense of camaraderie, all of themore than 1,000 athletes will be staying at theFriendship Hotel in Beijing. The SportAccordCombat Games will also feature a culturalprogramme celebrating the 13 sports rich inhistory and colourful tradition. ■

Athletes such as these will be competing in the first SportAccord Combat Games.

The Eurosport Arabia state-of-the art digital newsroomprovides the Dubai-based editorial staff with full access toEurosport’s production and distribution servers based inParis. Virtual desktops that give journalists instant access to

Eurosport content enable them to ensure live pan-Arabcoverage of sports events.

Eurosport is now available on television in 59 countriesin 20 different languages, but according to Le Lay, thinkingof Eurosport as a television channel is ancient history.“Eurosport is not a channel,” he says.

“It’s a platform. The idea is to create an eco-system. Thebusiness model becomes a global business model. If some-one asks me if the internet is profitable for us, I’d say, that’snot the point, because what matters is the entire eco-sys-tem.”

In Europe, Eurosport has just launched a second iPhoneapplication in Europe.

In addition to a free sports news and information iPhoneapplication in X language versions launched last year, a newEurosport Player application makes live streaming of thechannel available on a mobile device. For this, Eurosportcharges €2.39 per month. Its new HD service is widelyavailable.

“Ten years from now there will be more high-speed con-nectivity, more mobility and more quality,” Le Lay says.Eurosport’s aim is to be at the forefront of that progress. ■

DAILY NEWS 5

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Singapore will be hosting the inaugural Youth Olympic Games from 14 to 26 August, 2010(SYOG 2010). This will see 5,000 athletes and officials from 205 National Olympic Committeesattend. Young athletes between the ages of 14 and 18 will compete in 26 Olympic sports and alsoparticipate in a Cultural and Education Programme (CEP).

Special legal issues arise and need to be addressed due to the age group of athletes involved (14years to 18 years). These notes may provide a model to help identify similar issues wheneveryoung people participate in a global event. Issues include:-

1. The laws applicable to “Minors” generally - In Singapore, a “Minor” is any person under theage of 21 years. There are specific laws which provide exceptions and qualifications under bothCivil and Criminal Law and consents for medical intervention:

2. Civil laws applicable to Minors (i) Civil Law Act (Chapter 43) relates importantly to the enforceability of contract entered

into from the age of 18;(ii) Children and Young Persons Act (Chapter 38);(ii) Sale of Goods Act (Chapter 393);(iv) Public Entertainments and Meetings Act (Chapter 257) - Under Rules made further to

the Public Entertainments and Meetings Act for example, persons under the age of 16 years arenot allowed into or to remain in any licensed nightclub, cabaret, discotheque, bars, lounges orother public houses, except during the hours that those premises are operated as a restaurant.

3. Laws relating to offences committed against Minors - The Penal Code (Chapter 224) is aconsolidating statute relating to criminal offences in Singapore. For example, Section 83 of thePenal Code (PC) provides that “nothing is an offence under the PC, which is done by a childabove 7 years of age and under 12 years of age, who has not attained sufficient maturity of under-standing to judge the nature and consequence of his conduct on that occasion”.

4. Laws relating to offences committed by Minors - The Penal Code (Chapter 224), theChildren and Young Persons Act (Chapter 38) and the Women’s Charter (Chapter 353) also pro-vide for offences that may be committed against minors including assault and various sexualoffences.

5. Consents for medical intervention – Particular consideration within the Olympic Charterhas needed to be given to valid consents/authorizations especially for medical intervention andparticipation in certain CEP.

6. Conflict of laws - Conflict of laws issues due to the differences in the laws of the countriesparticipating in the Youth Olympic Games particularly in relation to the definition of the age ofconsent or majority.

Contributors: Rajan Menon, Senior Partner, Corporate & Securities Law; AnnabelPennefather, Senior Consultant, Corporate & Securities Department; Dennis Lui, Partner,Corporate & Securities Law. Contact: www.khattarwong.com ■

This is the second in a series of special pieces on sports law writ-ten for the SportAccord Convention Daily. Our thanks go toSteve Townley for organising the contributions from top experts.

YOUTH OLYMPIC GAMESRAISE SPECIAL ISSUES

Prepared by KhattarWong, Official Legal ServicesSponsor for the Singapore 2010 Youth Olympic Games

MACAU HOSTSPACKED YEARMacau is drawing on its strong pedigree and experience in sports organisation with a major line-upof events in 2010. And the Macau Sport Development Board (MSDB) is at the SportAccordConvention for the fourth year running, the third as a gold sponsor.

Among the events scheduled for this year in Macau are the ITTF Pro Tour Grand Final, the 7thClub Crew World Championships-Dragon Boat Races, the Macau Grand Prix, the InternationalKart Grand Prix and the Macau International Marathon.

According to the MSDB it has become a regular at the convention as part of its commitment topromoting a sporting culture and boost Macau’s profile as a sporting destination.

Though just 29.2 km2 in area, Macau has invested strongly in sporting infrastructure and nowboasts more than 20 venues, 10 of which are equipped with state-of-the-art facilities capable ofhosting various major sports events.

Major facilities include the Tap Seac Multisport Pavilion, Olympic Sports Centre, Macao EastAsian Games Dome, Bowling Centre, Tennis Academy and Nam Van Lake Nautical Centre.

Macau’s sporting heritage includes hosting the 4th East Asian Games, 1st Lusofonia Games and2nd Asian Indoor Games.

The MSDB combines its mission to attract major international events with a programme ofdeveloping popular sports awareness among the population of Macau. It’s done through educationand Sport for All programmes.

A member of TAFISA and ASSFA, the MSDB works closely with international agencies todevelop initiatives like SportEasy membership, fitness and recreational classes, Fun Run Day andInternational Challenge Day. It has also developed special sports events for women, the disabled andelderly people.

Learn more from the Macau experience at Booth C14. ■

The impressive aquatic centre at the Macau Olympic Sports Centre.

DAILY NEWS6

CHESS FEDERATION MAKEMOVE TO SHOWCASE SPORTThe Federation Internationale Des Echecs (World Chess Federation) is here atSportAccord Convention in Dubai with a double aim.

David Jarrett, Executive Director, said on the eve of the event: “Our aim at the conven-tion is to improve FIDE’s relationship with all sport organisations and service providersthat are at the event and to showcase our sport.”

He added: “This will be the third time that FIDE, the World Chess Federation, hasexhibited at the event. This year the backdrop for our stand will feature ViswanathanAnand of India, current World Champion, and challenger, Veselin Topalov of Bulgaria,who will started their match for the World Championship title in Sofia, Bulgaria, justbefore the convention began. The match is for a prize fund of two million euros.”

On the FIDE stand will be Alexandra Kosteniuk, the current Women’s WorldChampion. She has recently joined the “Champions for Peace”, a club of top internationalathletes committed to serving peace in the world through sport. Alexandra is also a mem-ber of the Presidential Board of FIDE and Co-Chair of the Women’s Commission forChess. ■ Showcase: The FIDE is here to promote the fact Chess is a sport that can be played by just about anyone.

Dubai is continuously investing in expandingboth the public and private sector infrastruc-ture to meet and surpass the growing needsof the global community. As Dubai is aninnovative trend-setter, city-planners striveto provide visitors with unique experiencesby matching infrastructure and facilities withvisitor’s needs and expectations. Dubai cur-rently has strong benefits for travelers,including:■ Dubai is less than 7 hours flying time from

Europe and Asia,■ Dubai International Airport has directdaily flights to over 200 destinations,■ There are over 65,000 guest rooms inDubai in a variety of pricing tiers,■ Dubai Sports City will have 4 purpose-built stadiums with an overall capacity for140,000 people,

The development of major infrastructureprojects continue in Dubai including furtheropenings of Metro stations on the red-line

and the construction of the new green-line,intersection and road expansion, enlargementof water and power systems, and muchmore.

Dubai is simply one of the most uniqueand inviting destinations in the world…thereis nowhere like Dubai!

Come and learn more about Dubai and allit can offer at the Dubai Convention Bureaustand in the foyer area of the main ballroomat Atlantis, The Palm. ■

DUBAI CONTINUES TO INVEST IN INFRASTRUCTURE

DAILY FEATURE 7

FACING UP TO THE FUTURE CHALLENGES OF A DIGITAL MEDIADaily News: What are the main challenges facing sportsand their sponsors in today's communications environment?

Lucien Boyer: In today’s communications environment,sports and their sponsors are faced with major changes, notablywhen it comes to consumption. With regards to sports mediaconsumption, the digitalisation of sports and the increasingsports broadcasting over the web is requiring that the TV rightsmodel be fully re-examined. Sports and their sponsors arebeginning to perceive the importance of investing for the future,notably by addressing key issues, such as the opportunities ofsocial media.

Furthermore, as sports and their sponsors are increasinglyfaced with negative image problems, they are having difficultycommunicating their added value. Some actors are beginning toovercome this challenge by socially investing in local communi-ties and implementing responsible corporate action.

Others have created a new model of sponsorship, which isbased on partnerships programmes co-created by sponsors,stakeholders and communities. 2010 has been a fascinating yearfor sports. My hope is that these challenges have positive conse-quences on the industry and that sports prove to be yet again aforce for good.

Daily News: Can you give an example of a sport or anevent that has responded especially well to the changes in themarket?

Lucien Boyer: The Winter X Games 14 are an example ofan event responding especially well to the digitalisation of themarket.

ESPN Digital Media enabled all X Games fans to share theexperience through several new interactive product launches andservices (online and on mobile). Fans could log on toXGames.com for the latest news, event info, athlete bios and

Havas Sports & Entertainment, one of the biggest and busiest sports marketing companies, has become a regular presence at theSportAccord Convention. Among the many new activities since the last edition they have become the official communications andmarketing agency of the 2011 Pan American Games in Guadalajara, Mexico. The SportAccord Convention Daily asked Havas Sports& Entertainment CEO Lucien Boyer - who is also general commissioner of the Global Sports Forum Barcelona - for his views on thebig picture of sports marketing.

more. Also available was the X Games SnoCross mobile gameapp featuring avatars of X Games medallists.

Daily News: Is it necessary for a sport or event to have aglobal profile to be truly successful?

Lucien Boyer: No, I do not believe that a sport or eventneeds to have a global profile in order to be truly successful.For me, successful does not only mean profitable. Any posi-tive impact on a community is proof of success. During theGlobal Sports Forum Barcelona 2010, a Forum for which I wasGeneral Commissioner, we initiated the Trophies as anattempt to reward successful organisations for their influentialprojects.

Many of these projects do not have a global profile, however Itruly believe that they are all successful. These projects aredemonstrations of how the importance lies not in global reachbut in local impact.

Daily News: So much of marketing nowadays is aimed atteenagers and young people. Can marketing also help to main-tain the traditional values of sport, which are not always aboutfun and being entertained? Courage, perseverance…

Lucien Boyer: Yes, I believe that marketing can help tomaintain the traditional values of sport. The core message is notchanging, it is the manner of communicating around this mes-sage that is evolving.

Youth, who spend a considerable amount of time online andin a social media universe, require, more than other segments,an engaging, adapted marketing effort. It is important that theactors of our industry realise the importance of the young pub-lic’s appropriation of their message as ultimately, it is they whobest promote it.

Daily News: Your name is Havas Sports &Entertainment. What are the main lessons that sport shouldtake from the entertainment side?

Lucien Boyer: The sports side of Havas Sports &Entertainment is greatly benefiting from the entertainment areaof our business.

We are learning how to be more innovative, how to use newformats and create dynamic content, how to surprise the public.

We are certainly aware that these forms of entertainmentneed to evolve, that the limits can be pushed, as long as the ath-letes are respected and the traditional values of sports are pre-served.

Daily News: Why is the SportAccord Conventionimportant for you?

Lucien Boyer: As president of a global sports and enter-tainment communication network and as the general commis-sioner of the Global Sports Forum Barcelona, I believe that theSportAccord Convention is the ideal place to meet all of themajor international sports stakeholders.

It is place where a large number of influential people cometogether to agree upon the future of sports. I feel truly privilegedto have been given the opportunity to take part in such a deci-sive event. ■

Caption

The annual World Sports Congress (WSP) in Mexico serves as a gateway for sports organisations to access the manybusiness opportunities in sport across Latin America. This year’s event (WSP10) will take place in Monterrey, Mexicofrom 6-8 November and will host major participants from the Latin America sports industry in a bid to facilitate busi-ness to business initiatives between them and other sports organisations around the world.

Mauricio Morales and Alex Valenzuela of the Alhuva agency, the organisers of the WSP are at SportAccordConvention to raise awareness of the event and network with interested stakeholders.

“Our aim is to act as a link between local sports federations from Latin America and global sports federations andassociations,” explained Morales.

Speaking to SportAccord Daily, Valenzuela pointed out that there were a lot of business opportunities in Mexicoand Latin America for the big sports organisations in Europe, the United States, Middle East and Asia. These includ-ed media partnerships, merchandising and sports sponsorships among others.

“We’ve come to SportAccord Convention to speak to these organisations with the hope of attracting them to the WSP,”he said. “We are also creating an opportunity for the Latin America market to raise a hand a say ‘we are here’,” he added.

Morales and Valenzuela have their work cut out for them with some 83 meetings scheduled during the SportAccordConvention with the likes of the International Olympic Committee, the team managing Qatar’s bid for the FIFAFootball World Cup 2022, the London 2012 Olympic Games committee and many others. ■

The gateway to Latin American market >

DAILY FEATURE8

Monaco-based international organisationPeace and Sport is on the look-out for newpartners willing to use their resources, skillsand experience to bring piece to a troubledworld at this year’s SportAccord Convention.

More specifically, the apolitical organisa-tion, patronised by HSH Prince Albert II ofMonaco, is calling on stakeholders within theindustry to provide materials, equipment,resources or funds to support a programmeinitiated by the Haitian Olympic Committee(HOC).

“The HOC has asked Peace and Sport toco-ordinate the international aid needed toprovide sports activities for 50,000 childrenliving in the UNICEF survivor camps,” saidJoel Bouzou, President and Founder of Peaceand Sport.

“These children are very much left to theirown devices and sports activities will help toprovide structure in their lives, as well as theopportunity to overcome the trauma theyhave suffered.

“Our aim is to engage potential partners atthe beginning of the convention and toannounce on the final day that we have man-aged to gather all the materials needed by theHOC to successfully implement the pro-gramme.”

This is Peace and Sport’s third appearancethe SportAccord Convention – the second asan exhibitor and its third as a delegate.

The organisation’s driving ambition is toput sport and its structured values at the heartof development projects within communitiesin crisis around the world.

“In areas of post-conflict, extreme povertyor lacking social cohesion, we introduce sportas a vehicle for tolerance, respect, sharing, cit-izenship and ultimately sustainable peace,”said Joel.

”We do this with the support of govern-ments, world sport governing bodies, interna-tional organisations, major corporates andinternational sports champions.”

Examples of the organisation’s workinclude: ■ organising an annual International Forum(next edition, Monaco, 1st to 3rd December2010);■ a resource centre for sharing best practicein peace-building and peace-promotion pro-grammes;■ the Peace and Sport Awards, to rewardindividuals and initiatives contributing topeace;■ locally-based projects in regions of crisis.

Today, Peace and Sport has operations inCote d'Ivoire, Burundi, Israel-Palestine,

Timor Leste, Colombia and in Haiti.“We believe SportAccord Convention is a

great place to network with major sports deci-sion-makers and opinion-leaders. Anybodywho is somebody in the sports movementattends Sportaccord!” said Joel.

“Last year, for example, we were able tosecure five partnerships with major interna-tional federations and two agreements theyear before. We hope to achieve similar resultsthis year!

“Sport can and must go far beyond compe-tition. We want to engage InternationalSports Federations and industry leaders in ouractivities to put sport at the service of sustain-able peace and social cohesion in vulnerableareas of the world.

Join Peace and Sport for a cocktail recep-tion on Wednesday, to learn more about theorganisation and their progress. ■

“We believe SportAccord Convention is a great place to networkwith major sports decision-makers and opinion-leaders. Anybodywho is somebody in the sports movement attends SportAccord!”

Apparatus bellis conu, Apparatus bellis conuApparatus bellis conuApparatus bel-lis conuApparatus bellis conuApparatus bellis conuApparatus bellis

it’s a fact >Joel Bouzou is an Olympic medallist,a world champion in modern pen-tathlon, Secretary General for theInternational Union of ModernPentathlon (UIPM), and advisor toHSH Prince Albert II of Monaco.

PEACE AND SPORT HELPINGTHE VICTIMS OF HAITI

Children learn to play sports again inthe survivor camps in Haiti.

Joël Bouzou (President and Founderof Peace and Sport) with BernardLapasset (President of theInternational Rugby Board) whenthey signed a partnership atSportAccord in Denver last year.

DAILY NEWS 9

27 April >

On this day in 2008, Rafael Nadal wonthe Monte Carlo tennis tournament,becoming the first player to win a spe-cific Masters Series event four years ina row. The victory was Nadal's seventhMasters Series win on clay, which wasalso a record. He had shared therecord with Thomas Muster.

On this day in sportwith Infostrada Sports...

THRILLING GAMES, HARMONIOUS ASIAThe Guangzhou Asian Games Organising Committee(GAGOC) is here at SportAccord Convention aiming toshare their unique vision for the upcoming games.

The GAGOC is hosting a stand, which will be designed ina combination of Chinese and Cantonese styles, serving as aplatform for sharing its Games Vision - Thrilling Games,Harmonious Asia - to visitors from around the world.

The exhibit offers a taste of the spectacular programme ithas planned for the Games Opening Ceremony and provideinformation on the Games schedule, as well as the variousoverseas promotional events organised to promote theGames. Promotional videos will also be shown during theConvention and promotional booklets, foldouts and specialsouvenirs will be distributed.

The 16th Asian Games, also known as the Guangzhou2010 Asian Games, promises to be an exciting gathering ofathletes, officials, sports fans and guests from Asian countriesand regions and an opportunity for them to share their cul-tures with their neighbours in the region.

The GAGOC exhibition at the event, represents not only awindow to the Games, but also an invitation to all attendeesto support the Games and visit Guangzhou for the eventfrom 12-27 November later this year.

In other news the 16th Asian Games is pleased toannounce that 183 youths from various parts of Asia will beselected to participate in The Asian Games Youth Camp thisNovember.

Among the 183 teens that will attend the Asian GamesYouth Camp:

■ 92 will be recruited internationally including 88recommended by each of the 44 Asian National OlympicCommittees (NOCs) and four international prize winnersin The 16th Asian Games Youth Across Asia Art & EssayWriting Competitions.

■ 91 will be recruited on the Chinese Mainland,including 85 recommended by the committee of theCommunist Youth League of China in each province,autonomous region and municipality directly under theCentral Government and six domestic prize winners inThe 16th Asian Games Youth Across Asia Art & EssayWriting Competitions.

■ 25 youth members will be coming from GuangdongProvince

Domestic members must be above 16 years old andunder 18 with solid English communication skills, inno-vative spirit and personal integrity. As for internationalcamp members, each NOC has been asked by organisersto recommend two - a young man and a young woman -between the ages of 16 and 18, who must be physicallyhealthy and readily communicate in English.

Last November, GAGOC handed out invitation lettersand application forms to Chefs de Mission of the 44 NOCs,launching the international selection of Asian Games YouthCamp members while the domestic selection was launched

on January 15, 2010. All the 183 youth camp members will beconfirmed by the end of June.

The slogan of The 16th Asian Games Youth Camp is“Welcome, Future!” and will open in Guangzhou on 10November and close 21 November. ■

SAVING ENERGY ON THE PALMAtlantis, The Palm, the setting of this year’s SportAccord Convention, is not only spectacular toexperience but also surprisingly thrifty when it comes to making the most of resources.SportAccord Daily sheds some light (with an energy-saving bulb) on just a few aspects of thehotel’s growing efforts in waste management and energy conservation.

Cardboard and bulk paper are recycled via an off-Palm partnership with Union Paper.Additionally wood waste is similarly re-cycled. Serge Zaloff, Chief Operating Officer of the hotel,reports that current planned improvements are to form a partnership for plastic waste to be manu-factured into a wood replacement – with the resort itself being a primary customer of the product.

Garden waste is internally recycled and used to produce garden mulch, which is used on thelandscape.

Seawater is cleaned to a sufficient standard that once returned ‘dirty’ to the sea it is actuallycleaner in bacteria and particle terms than the original incoming water. Cooking oil is also re-used,once cleared from the kitchens it is taken off site and re-cycled for non-food use.

Over and above the original design Atlantis, The Palm, has replaced significant areas of lightingusing more efficient lamps while keeping to the original lamp colours. This currently saves approx-imately 80% of the lighting energy in these areas, and reduces consumption by about 75,000 kWhper annum. Immediate future plans will cover the all guest room corridors, guest rooms and eastwing lower levels.

Run-around-coils, used to reclaim the energy of all non-kitchen air that would otherwise be a100% exhaust, saves approximately 16,000 kWh per year. Temperature setback for occupancy inguest rooms can be allowed to “drift” to the exterior temperature by up to eight degrees when the

room is not in use. In the summermonths, if occupancy is at expectedlows, there could be a saving of 46,000kWh per year.

Overall energy management, viareducing either run time or runningspeed, is constantly reviewed againstthe operational needs. “Where at allpossible reductions are made withinthe limits of the operational flexibili-ty,” according to Zaloff. Last yearthe equivalent of $1 million was cutfrom the electricity bill for 2009,with some secondary reductions onother utility costs. Thrifty with acapital T. ■

DAILY FEATURE10

IT’S GOOD TO MEET AT THESPORTACCORD CONVENTIONSportAccord Daily photographer Tom Gordon captures just some of the SportAccord Convention delegates as they began a week of meetingsand conferences yesterday here at Atlantis, The Palm.

IRB President Bernard Lapasset and Sue Baldwinof the Metro Denver Sports Commission.

Total Sports ASIA CEO Marcus Luer and AIBA PresidentChing-Kuo Wu.

Gregory Bolle and Georges Vanderschmitt from Peace and Sport withFISU's Marc Vandenplas (right).

IMGA Governor Sue Harvey (left) and SusieSimcock, president emeritus of the WSF.

IOC guests Mohamed Yousef Al Mana and Amadou Marone withIHF President Hassan Moustafa (right).

UIM Secretary-General RégineVanderkerckhove and UIMPresident Raffaelle Chiulli.

Khaleel Al-Jabir of theQatar Olympic Committeeand FIBA President BobElphinston.

dotSport's Ronald Andruff and media consultant Richard Bunn.

DAILY NEWS 11

Taking their time in Scotland >Few other sports can match golf for amusing anecdotes and Scotland, as the home ofgolf, is the setting for so many of them. Here’s one of recent vintage brought to theSportAccord Convention by Paul Bush OBE, chief operating officer atEventScotland, the national events agency.

As he tells it, in 2008, the Barcelona Football team came arrived in Scotland forsome pre-season training. “Being the excellent hosts that we are here in Scotland, wearranged for the team and the board of directors to have a round of golf at the worldrenowned Gleneagles Hotel to give them a taste of the home of golf. Now, theSpanish are renowned for their laid back approach and leisurely pace in life and golfitself is generally not a particularly fast game. A full eighteen holes can take anythingup to four hours. So, nobody expected them to finish in record time.”

“As the evening drew on however, one group of directors had failed to re-appearand nobody knew where they were. As questions were asked around the hotel facili-ties, we established that they had last been seen at the Halfway House restaurantwhere they enjoyed a long lunch and some drinks. Nobody had seen them since.”

“As darkness fell, the Hotel sent a search party out to search the course. We foundthem on the seventeenth hole, struggling to see in the dark but soldiering on withthe game regardless and completely oblivious to the alarm which had been raised overtheir apparent disappearance. At close to eight hours, it’s probably the longest it’sever taken a group to complete the PGA Centenary Course.”

The visitors from Barça reported it was the best day’s golfing they’d ever experi-enced. Why rush? ■

UN PUSHES MULTIPLE STAKEHOLDERAPPROACH TO SPORT DEVELOPMENTSustainability has become almost synony-mous with the environment, and the UnitedNations has many green initiatives in thearea of sport. The UN EnvironmentalProgramme, for example, works closely withthe IOC and other organisations in the areaof making events greener. But sustainabilityis about much more than the environment.

“For something to be sustainable means ithas to last, and a lack of continuity is a com-mon problem with development pro-grammes,” says Poul Hansen, Head of theUnited Nations of Office on Sport forDevelopment and Peace (UNOSDP), whotogether with the UN Special Adviser onSport for Development and Peace, WilfriedLemke are at the SportAccord Convention inDubai this week.

He gives the example of a project usingtable tennis for women to promote genderequality in Egypt. “When we visited therenot long ago we asked about it and was toldthat the money had run out two years ago,so the project was shut down. Now thismeans that all of the money that went intoestablishing the project and invested in run-ning it is entirely lost.

“It also means that all the people whoworked on the project, not to mention theones who were benefiting from it, are lefthigh and dry. Projects should not happenthat way.”

How can the scenario of a dead end andwaste be avoided?

One key recommendation is not to put theentire load in one place. “Whenever a proj-ect is set up it should have multiple stake-holders,” Hansen says. “Not just one govern-

ment or one sponsor or one NGO. Havingmultiple partners requires a longer termstrategy.”

Another key is local participation.Sustainability can only be achieved withlocal partners involved and trained to carry itforward, according to Hansen. It cannotonly depend on expat experts or peoplecoming in from the outside. There must belocal implementation with the involvementof local government, local NGOs and localsports federations.

In this context, Hansen also points to theimportant role of Governments to developand implement policy frameworks for theuse of sport in areas such as child and youthdevelopment, health, gender equality, inclu-sion of persons with disabilities etc., a taskthat UNOSDP is spearheading through theSport for Development and PeaceInternational Working Group hosted by theUN.

Sport and most international federationsin particular cannot be expected to createsustainable projects on their own, heacknowledges.

The IOC and federations like FIFA orFIBA often have enough expertise to dothings themselves, something which is out ofreach for many other sport bodies. That doesnot mean that the large federations cannotshare their experience and run social changeprojects. And some of the smaller federa-tions, judo, for example, are taking up thechallenge.

“I believe that SportAccord and the IFshave an important role to play in this byraising awareness, developing ideas and cre-

ating a framework that it would then be upto the individual federations to take for-ward,” Hansen says, adding: “TheSportAccord Convention is sending animportant message by putting these issues onthe table and having Kofi Annan speak at theconference this year about sport’s role. It isnow our duty to start developing concreteactions; this is the reason why the UNSpecial Adviser, Wilfried Lemke, has beeninvited to the SportAccord GeneralAssembly, where he will present withPresident Hein Verbruggen a partnershipbetween SportAccord and the UnitedNations Office on Sport for Developmentand Peace (UNOSDP) “

One thing the UN official stressed is thatsport should be pro-active. “It is better todevelop a sustainable approach than to waitfor it to be demanded of you,” he says. “Themega-events are today being met with newrequirements on a variety of issues such asthe environment, housing and homelessness,racism and so on. It’s far better to be aheadof the curve.” ■

The Association of Summer OlympicInternational Federations (ASOIF)holds its General Assembly during theSportAccord Convention today withthe agenda topped by the ever-hot sub-ject of finance. To be discussed areOlympic Games revenue distribution,and the negotiation with the UnitedStates Olympic Committee (USOC ) inthis area, as well as the internal distri-bution by international federations ofthe revenue from the London 2012Summer Olympic Games.

There is to be a vote on Inclusion ofthe International Golf Federation (IGF)and International Rugby Board (IRB),representing the two sports newly addedto the Summer Games programme, asmembers of ASOIF. Other subjects onthe agendas include the autonomy ofsport and Olympic Movement; changesto the ASOIF Constitution and initialresults from ASOIF’s research into thecost of the fight against doping. Top rep-resentatives from the World Anti-DopingAssociation (WADA) are to be present tofield questions. ■

ASOIF To TackleRevenue Split >

DAILY NEWS12

NETBALL CONTINUES TO GIVE INDIAN GIRLS HOPEFresh from scoring two awards in under a year,the International Federation of NetballAssociations (IFNA) continues to improve thelives of thousands of Indian girls through itshugely successful Goal programme.

According to IFNA Chief Executive OfficerUrvasi Naidoo, the four-year old initiative con-tinues to go from strength to strength withmore than 4,000 girls having benefited from aprogramme that empowers women in a regionwhere their role in sport is hardly encouraged.

“The programme was started in Delhi in2006 to encourage underprivileged women andgirls to play netball and improve their self con-fidence, life skills and assertiveness – some ofthe by-products of being involved in teamsports,” she told SportAccord Daily.

“Today, with the valuable support of oursponsor Standard Chartered, Goal is now inthree Indian cities with girls playing in Mumbaiand Chennai as well as Delhi.”

Such is the success of the programme, Goalnetted the 2009 Best Project by a SportFederation or Governing Body at the BeyondSport awards, while in 2010 it won in the cate-gory ‘Sport in the City’ at the Global SportForum Awards in Barcelona.

“We’re very proud of the awards as well asthe results not only for the girls themselves butalso for their families,” added Naidoo. “Womenin India are not really encouraged to play sport– there are very few sporting role models – soit’s fantastic that netball can make a differenceto their lives.

"While the IFNA and NGOs play theirpart, Standard Chartered does a lot for Goaland use their staff from some of their Indian

offices to volunteer on the project andmake them aware of corporate socialresponsibility.

"Although netball isn’t such a big sport inIndia, we‘ve been delighted with the reac-tion and discovered some real talent – oneof our girls is Deepali Sharma who is now aGoal coach and will represent India at the2010 Commonwealth Games.”

As well as the ongoing success of Goal,the IFNA also operates programmes in Africa.‘African Safari’ sees English netball players visitthe continent for a week at a time to coachlocal competitors, run workshops and operate

a ‘train the trainer’ campaign with visits in2009 reaching Swaziland, Lesotho andNamibia.

This week, however, the netball focus is on

SportAccord Convention, an eventNaidoo believes she would be “mad tomiss.”

“This is only my second SportAccordConvention but as a sporting associationwe just have to be here. Everyone is atSportAccord Convention and the bene-fits are huge with a great opportunity tonetwork and discuss important issues.

“Unfortunately IFNA president MollyRhone could not make it from Jamaica due tothe flight restrictions but I lived in Dubai forthree years when I worked with the ICC so it’snice to be back.” ■

Urvasi Naidoo just has to behere at SportAccordConvention.

WUSHU WILL HELP KEEP THE FAITHThe Chinese martial art, Wushu, offers theOlympic games a fantastic opportunity to expandits sporting parameters, says Patrick VanCampenhout, treasurer of the InternationalWushu Federation (IWUF). And much likeBruce Lee in 1973, Van Campenhout feels it istime for Wushu to enter the dragon of theOlympic circle.

Van Campenhout, who is also a board memberof the Association of Recognised IOCInternational Sports Federations (ARISF), Deputychairman of the Combat games 2010 andExecutive member of Belgian Olympic andInterfederal Committee, sees the SportAccordconvention as a great opportunity to exhibit thepotential of Wushu.

A former Wushu athlete himself, VanCampenhout said yesterday at SportAccordConvention: “SportAccord Convention provides agreat opportunity for many sporting federations totalk to each other, which previously did not exist.

“Before the convention smaller federations likeours had to have lots of long and often inconse-quential meetings.

“Now we can talk directly to the media andother federations, which allows our goals to be

heard, and this is very important for us.”Speaking of his densely packed schedules this

week, Van Campenhout said: “It feels fantastic tobe involved with an event like this.”

But he was also keen to impress the serious aimsof IWUF. “Step by step, we want to make thejump to Olympic status. Being granted Olympicrecognition would be a great honour for thesport,” he said.

The growing popularity of Wushu, following itssuccess at the Beijing Olympic Wushu tourna-ment in 2008, Van Campenhout says, renders itssporting appeal relevant to a global audience.

Whether competing in Wushu bouts, or simplyaiming to acquire a mental-physical equilibriumthrough Tai Chi – a more meditative form of mar-tial Chinese martial arts – participation in Wushuhas something for everyone from all walks of life.

Van Campenhout believes that: “Wushu pro-vides a necessary self-discipline, respect for your-self and others, and a key philosophy of life – onethat applies to sports and daily existence.”

On a philosophical note, Van Campenhoutadded: “We have seen many people in the Westlose faith, and I think that the oriental, spiritualorigins of Wushu could help this.” ■

“This is only my secondSportAccord Convention

but as a sporting associationwe just have to be here.”

Patrick Van Campenhoutbelieves SportAccord offershis Federation a greatopportunity.