8/6/2019 0405 Forbes Casestudy

1/2

SAP HELPS FORBES

DO WHAT THEY DO BEST,

EVEN BETTER.

SAP BusinessObjects is our central nervous

system because it empowers our organization

to make smart decisions based on data trends.

It also helps us predict uture

trends accurately.

Michael Smith, President o Forbes.com

FORBES

Leaders in fnancial and business news or online and print media.

Industry: Media print and digital

Headquarters: New York, NY

Web site: orbes.com

Solution : SAP BusinessObjects

TOPLINE RESULTS

Integratedsystemsinjust65days

Providedin-houseresearchandreportingcapabilities

EliminatedredundantITequipment

Expandedadvertisingbase

COMPETITIVE ENVIRONMENT

Forbesoperatesinahighlycompetitiveenvironmentsoretainingandexpandingtheiradvertisingbaseisan

ongoingchallenge.Togainacompetitiveadvantage,Forbesneedstohaveaclearunderstandingofwho

their readers are. Rich Karlgaard, publisher o Forbes, understands the value o mining or relevant data.

Unless you can get data and inormation in real time, make sense o it, see patterns, and be able to answer

client questionsyou just dont compete today.

THE RIGHT SOLUTION

Toaccesskeyconsumertrendsandstatistics,Forbesneededarobustbusinessintelligencesystemto

combinethird-partydatawiththeirowninternalinformation.LouieTorres,directorofMediaSolutionsat

Forbes,headeduptheinitiative.Wedidacomplexmatrixtounderstandwhatproductswereavailable.

We looked at a variety o solutions, but SAP BusinessObjects ft us best. It was the right product because

o its ease o implementation and use.

A WEALTH OF KNOWLEDGE

With SAP BusinessObjects solutions Forbes can now use the demographic and psychographic data o their

online subscribers to target campaigns and increase ROI or their advertising clients. Michael Smith,

presidentofForbes.com,emphasizestheimportanceofSAPBusinessObjects.Thebiggestbenetofusing

SAP BusinessObjects is that it helps us to optimize advertising campaigns so that our customers are getting

better return or their marketing dollar.

SCALABLE SOLUTION

NotonlyhaveSAPBusinessObjectssolutionshelpedForbesexpanditsadvertisingbase,theyhavealso

helped reduce telecommunication costs and eliminate redundant equipment. Because the solutions are

easy to use, and oer a broad range o benefts, Forbes intends to roll them out across the organization to

providereportingandanalysisforalloftheirbusinessunits.TorressumsuptherelationshipwithSAP

sotware. We have to make decisions, but we have to make the right decisions. Being able to understand

our customer base in a highly intuitive manner, in real time, is critical to our success.

8/6/2019 0405 Forbes Casestudy

2/2

2010 by SAP AG.

Allrightsreserved.SAP,R/3,SAPNetWeaver,Duet,PartnerEdge,ByDesign,SAPBusinessByDesign,andotherSAPproductsandservicesmentionedhereinaswellastheirrespectivelogosaretrademarksor

registered trademarks o SAP AG in Germany and other countries.

Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their

respective logos are trademarks or registered trademarks o Business Objects S.A. in the United States and in other countries. Business Objects is an SAP company. All other product and service names mentioned are

the trademarks o their respective companies. Data contained in this document serves inormational purposes only. National product specifcations may vary.

Thesematerialsaresubjecttochangewithoutnotice.ThesematerialsareprovidedbySAPAGanditsafliatedcompanies(SAPGroup)forinformationalpurposesonly,withoutrepresentationorwarrantyofany

kind,andSAPGroupshallnotbeliableforerrorsoromissionswithrespecttothematerials.TheonlywarrantiesforSAPGroupproductsandservicesarethosethataresetforthintheexpresswarrantystatements

accompanying such products and services, i any. Nothing herein should be construed as constituting an additional warranty.