04/06/2001 - 1 - applications on wireless platform ulpiano conde gonzález
TRANSCRIPT
04/06/2001 - 1 -
ApplicationsApplications on Wireless Platform on Wireless Platform
Ulpiano Conde González
04/06/2001 - 2 -
AgendaAgenda• TIM in Brazil
• Drive forces to new applications and services
• Network characteristics
• Actual Applications
• Future Applications
• Summary
04/06/2001 - 6 -
Wireless Operators Issues Success Story - Huge Subscribers Growth !!
Voice tariffs falling
Shift from Network Operator to Service Provider Model
Application and services are the differentiator
Rapid delivery of services – Time to market is key
Services transparency independent of air interface
Split the access (RAN) and core/application requirements
Convergence of Telecom Industry (mobility) with Computer Industry (desktop computing, internet) and Media Industry (electronic publishing and entertainment)
Establish new partnership and add value to the services
04/06/2001 - 7 -
Corporate and Consumers Issues
Richer application
- always connected always on
- multimedia
-friendly user interface – easy to use
- ability to personalize
- flexibility
- communities
Network privacy and security
Fully synchronized with PC based applications
Efficient working tools
04/06/2001 - 9 -
Mobile Network Evolution ...Mobile Network Evolution ...
Services: • Voice Centric
Network Architecture:• Hierarchical
Switching:• TDM/Circuit • Discrete Elements• Distributed Processing
Services: • Voice & Data Convergence
Network Architecture:• Hybrid
Switching:• Circuit + Packet• Discrete + Distributed• Distributed + Client/Server
Services: • Multimedia - Applications & Content
Network Architecture:• Peer-to-Peer
Switching:• Packet core with Circuit Gateways• Distributed• Client/Server
04/06/2001 - 10 -
Traditional Switch Architecture
Connection (Bearer) Control PlaneConnection (Bearer) Control Plane
Connection NegotiationTranscodingBearer SwitchingMedia Control: MGCP, H.248
Connection NegotiationTranscodingBearer SwitchingMedia Control: MGCP, H.248
Call Control PlaneCall Control PlaneSignaling and Call ControlService Access FunctionSwitch-Based Service LogicEnd to End Voice ServicesCall Control: SIP, H.323
Signaling and Call ControlService Access FunctionSwitch-Based Service LogicEnd to End Voice ServicesCall Control: SIP, H.323
Services PlaneServices Plane
IN Service Logic Address ResolutionAAA
IN Service Logic Address ResolutionAAA
ServiceLogic
ServiceLogic
SwitchingLogic
SwitchingLogic
Call LogicCall Logic
Tool SetTool SetDefinitionConversionSimulation
DefinitionConversionSimulation
Open Packet Telephony ArchitectureOpen Packet Telephony Architecture
TDM/Circuit Switch
Switching Network
Line Concentration
Call ControlConnection Control
Features
Common ChannelSignaling Complex
AdministrationMaintenance
Billing
Digital Trunk Subsystem
04/06/2001 - 11 -
RBS
MSC
Network ArchitectureNetwork ArchitectureAIR INTERFACE CIRCUIT 9.6Kbps / 14 Kbps SWITCHINGAIR INTERFACE
384 Kbps -2 Mbps
PACKET SWITCHINGNEW
SERVICES
HLR
MC
BGW
MSCMobile Multimedia
Internet High speed data rate
BSC
04/06/2001 - 13 -
Bro
ad B
and
(Sop
hist
icat
ion)
2G
GPRS
EDGE
UMTS
Ad
vanced
Messag
ing
Imag
ing
Telem
etry
Lo
cation
based
services
E-co
mm
erce
Future Applications , today Applications(Variety)
Fan of ServicesFan of Services
Multimedia can be used to enhance many existing services
Create a great opportunity to differentiate services
04/06/2001 - 14 -
TIM at ELECTIONS TIM at ELECTIONS (TIM OFFICE)(TIM OFFICE)
Radio BaseStation
DTI
AXE10 TRE
Applied in the last election in Florianopolis
Used in 24% of the electronic ballot boxes
All information were sent in 10 minutes
04/06/2001 - 15 -
Wireless PortalWireless Portal
Content
E-commerce
Electronic Bill Payment
Advertising
Location Based Services
Mobile Banking
Voice dialling
Personal directory
Personal schedule
Portal
Unified Messaging
Personal Communications
Portal Services
04/06/2001 - 17 -
Multimedia
“Wireless”
Telemetry
Wireless office
”Web-Browsing”
Video Conference
Interactive News
Music(CD Quality)
Electronic Post Card
Location Based Service
The applications are The applications are unlimited….unlimited….
Intranets Access
04/06/2001 - 18 -
PICTURE and VIDEO MESSAGINGPICTURE and VIDEO MESSAGING
Shoot, download, send, receive and
manipulate picture or video messages via mobile handset
Eletronic Post Card, Photo or
Video
04/06/2001 - 19 -
Video Call AnsweringVideo Call Answering
Deposit and retrieve a video message from the mailbox
Prompt the Caller to leave a message after a busy or no
answer signal
04/06/2001 - 20 -
INFOTAINMENTINFOTAINMENT
Profile and event-driven information
Push targeted advertisements
Media downloads
Content-rich “IVR” services
04/06/2001 - 21 -
Call Management ServicesCall Management Services
Interactive control and real-time manipulation of incoming calls and call-related features
04/06/2001 - 23 -
Summary Summary • Applications and services are the Applications and services are the
differentiatordifferentiator
• The infrastructure is the enablerThe infrastructure is the enabler
• Operators have already offered data servicesOperators have already offered data services
• The IP Infrastructure investment positions The IP Infrastructure investment positions the operator for 2.5G and 3Gthe operator for 2.5G and 3G