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SCHOOL OF PRINT MEDIA 05-06 year in review Rochester Institute of Technology College of Imaging Arts and Sciences

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Page 1: 05-06 year in review SCHOOL OF PRINT MEDIAcias.rit.edu/printmedia/espm/students/YearinReview.pdf · SCHOOL OF PRINT MEDIA 05-06 year in review ... the Frederic W. Goudy Award in Typography

SCHOOL OF PRINT MEDIA

05-06year in review

Rochester Institute of Technology College of Imaging Arts and Sciences

Page 2: 05-06 year in review SCHOOL OF PRINT MEDIAcias.rit.edu/printmedia/espm/students/YearinReview.pdf · SCHOOL OF PRINT MEDIA 05-06 year in review ... the Frederic W. Goudy Award in Typography
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SPM Facts & Highlights

SPM Faculty

SPM Curriculum

SPM Concentrations

Printing Minor

MS in Print Media

Graduate Certificate

SPM Faculty Publications & Scholarship

Printing Industry Center at RIT

Printing Applications Laboratory (PAL)

School of Print Media Laboratories

Cary Library

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Table of Contents

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2 School of Print Media

Facts

2006 Fall enrollment: 258 students (full-time equivalents)

13 full-time faculty members

14 part-time faculty

In 2005-2006, 17 students worked in the Printing

Applications Lab. This adds to the 53 who have worked

there since 2002.

46 students worked in the pre-media labs and the

Digital Publishing Center in 2005-2006.

69 undergraduates received scholarships from donors

and SPM alumni in 2005-2006

Curriculum

The School has added a new graduate certificate in

Digital Printing and Publishing. This certificate consists

of 16 credit hours and can be completed online in one

calendar year.

Revisitions to the Graphic Media and New Media

Publishing Curricula

Started Open Rip Nights in the Printing Applications

Lab (Spring, 2005) which allowed students to learn more

about the equipment and facilities.

Facts & Highlights

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School of Print Media 3

Student Awards

Aaron Bodell, Best Poster Presentation at the TAPPI conference in May 2006.

The TAGA student chapter won 1st prize for their print publication in April, 2006. This is the

sixth-straight year they have taken the top honor.

One of our graduate students won the Best Research Paper Award from TAGA.

Three seniors in the School of Print Media received the Outstanding Undergraduate Scholar

Award in May, 2006 (minimum GPA of 3.85!!)

Events

Sixth Printing Industry Center Symposium was held in November, 2006.

Third annual Gravure Research Day was held in April, 2006.

A workshop for High School Teachers was held in March, 2006.

The Summer Career Workshop attracted 18 students from throughout the Northeast.

Our outreach coordinator was a judge at the national SkilsUSA competition Summer, 2006.

Co-op Job Opportunities

135 job listings

Successfully placed 86 students for 2005-2006

Facilities

New Apple G5’s in labs

Received the following donations:

Quark 7

DALiM software

CHROMiX ColorThink Pro

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4 School of Print Media

Patricia A. Sorce, Ph.D.

Administrative Chair, School of Print Media

Rochester Institute of Technology

Patricia Sorce is currently co-director of the Printing Industry Center

and Administrative Chair of the School of Print Media. In 2006, she was

appointed as the Fawcett Distinguished Professor. She teaches in the

areas of marketing research, buyer behavior and database marketing.

Her current research is focused on the topics of relationship marketing

and the factors that impact the demand for personalized printing. Her

book, Data-Driven Print, was published in 2006.

She earned a Ph.D. in cognitive and experimental psychology from the

University of Massachusetts. She has published in refereed marketing,

management, and psychology journals. These publications have

spanned a wide range of topics including basic research in psychology

(retrieval processes in long term memory), marketing segmentation

analysis (lifestyles of older consumers), and most recently, internet

buying behavior and relationship marketing. Before her appointment

as co-director of the RIT Printing Industry Center, she served as

Associate Dean of the College of Business from 1996 through 2001.

SPM Faculty

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School of Print Media 5

Barbara Birkett

Associate Professor and Undergraduate Program ChairSince 1986, Barbara has been a full-time faculty member in the School of Print

Media and is currently the program chair for the undergraduate programs.

Her area of expertise is management. She teaches courses in financial controls,

estimating, economics of production management, project management, and

leadership. She holds two M.B.A. degrees: in International Business from the

University of Michigan and in Accounting from RIT. She is a CPA and is currently

working on a Ph.D. in business.

Patricia Albanese

Gannet Distinguish ProfessorPat Albanese’s extensive career has been one of exploring the intersection of

information and technology. Most recently Pat served as the Chief Information

Officer and Executive Director of Library and Information Technology Services for

Mount Holyoke College. Prior to Mount Holyoke, Pat led the libraries at Rochester

Institute of Technology for over 20 years. Pat has served as a national and

international library and information technology consultant, and sat on several

national boards. She holds a BA in Philosophy and Master’s degrees in both

Library Science and Information Technology.

Charles Bigelow

Cary Distinguished ProfessorCharles Bigelow, former MacArthur Foundation Prize Fellow and recipient of

the Frederic W. Goudy Award in Typography from RIT, was professor of digital

typography at Stanford University. He was an industrial consultant in Silicon

Valley working for some of the leading firms in electronic printing and publishing.

With studio partner Kris Holmes, Charles Bigelow co-designed the Lucida font

family now integrated with many popular computer systems. Professor Bigelow

holds a BA in Anthropology from Reed College, an M.F.A. in Film from UCLA,

and a certificate of advanced studies in extension from Harvard University.

Matt Bernius

Visiting ProfessorMatthew is a cultural anthropologist exploring how new media tools alter

the way groups communicate, and, in turn, how those changes affect the

evolution of said tools. He received his undergraduate degree from RIT in 1996

studying New Media Publishing. He then spent eight years working for Eastman

Kodak’s Kodak.com working on a variety of internet production and content

strategy roles. Matthew completed a Master of Science degree in Social Sciences

at the University of Chicago. He is currently conducting research on social

computing (blogs, wikipedias) and data driven print.

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6 School of Print Media

Dr. Franziska Frey

Associate Professor, McGhee Distinguished ProfessorFranziska received her Ph.D. in Natural Sciences (concentration: Imaging Sciences)

from the Swiss Federal Institute of Technology in Zurich, Switzerland in 1994. Prior

to joining the faculty, she worked as a research scientist in the Image Permanence

Institute at RIT. Her work focused on establishing guidelines for scanning, quality

control, viewing, and archiving digital images. Franziska publishes, consults, and

teaches in the U.S. and around the world on various issues related to establishing

digital image databases and digital libraries.

Myrtle Jones

Assistant ProfessorMyrtle holds a M.A. from New York University’s Gallatin Division and a BA in

English Literature from the University of Illinois at Chicago. She began her

online career in 1990 working for the Oprah Winfrey Show building content and

research show information. In 1995, she then got into the electronic information

dissemination business following her graduate research on the digital

distribution of intellectual property at NYU. Myrtle also has engaged in strategic

consulting for a number of Internet companies and publishers.

Bob Chung

Professor, Gravure Research ProfessorBob teaches technical courses in process control, color management, and quality

control. He received his BA in Industrial Technology from Eastern Washington

University in Washington in 1972, and his M.S. from RIT in 1975. He has published

over forty technical papers. Bob was the recipient of the Michael H. Bruno Award,

given by the Technical Association of the Graphic Arts in 2006, and the Education

Award of Excellence, given by Graphic Arts Technical Foundation in 1991. Bob was

named the RIT Gravure Research Professor in 2004 with the mandate to develop

a gravure research agenda and curriculum.

Dr. Twyla J. Cummings

Associate Professor and Graduate Program CoordinatorDr. Cummings provides undergraduate and graduate instruction in the areas of

Media Industries Analysis, Distribution and Research Methods. Twyla possesses

both a BS Degree in Chemistry and a M.S. Degree in Business and Industrial

Management from Wright State University in Dayton, Ohio and receieved her

Ph.D. in Management from The Union Institute & University in Cincinnati, Ohio.

Dr. Cummings’ research is focused in the areas of media distribution and printing

industry trends. Additionally, she is a frequent speaker on critical trends in post-

press and issues impacting the Graphic Communications Industry as a whole.

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School of Print Media 7

Michael Riordan

Assistant ProfessorMichael teaches graduate and undergraduate coursework in all areas of color,

premedia and publishing workflow. Michael has in-depth practical experience of

a wide range of premedia hardware and software and regularly teaches industry

seminars on image capture, color reproduction and workflow. Michael holds a

BS and NYS teaching certification in Art Education and an M.S. in Graphic Arts

Systems from RIT.

David PankowDirector of Cary Library

David Pankow is the curator of the Melbert B. Cary, Jr. Graphic Arts Collection at

RIT. The Cary Collection is one of the country’s premier rare book libraries on the

history of graphic communication technologies. He is a professor in the School

of Print Media’s graduate program. He is currently the editor of Printing History,

the scholarly journal published by the American Printing History Association.

Professor Pankow is also the director of RIT’s university press, which operates

under the imprint of the RIT Cary Graphic Arts Press.

Frank Romano

Professor EmeritusFrank Romano’s career has spanned over 40 years in the printing and publishing

industries. Many know him as the editor of the International Paper Pocket Pal, or

have read one of the hundreds of articles he has written. He is the author of over

42 books, including the 10,000-term Encyclopedia of Graphic Communications

(with Richard Romano), the standard reference in the field. He lectures extensively

and was the principal researcher on the landmark EDSF study, “Printing in the

Age of the Web and Beyond.” He has been quoted in many newspapers and

publications, as well as on TV and radio.

Michael Kleper

Paul & Louise Miller Distinguished ProfessorMichael has over 35 years of teaching experience in the area of graphic

communication technology, with an emphasis on digital publishing and imaging,

electronic prepress, cross media publishing and digital workflows. He is the

author of eight books and one CD-ROM. Mike has written hundreds of trade press

articles and is the editor of The Kleper Report on Digital Publishing, in which he

has reviewed thousands of programs related to digital publishing. He recently

authored the industry’s first definitive report on printed electronics, which has

been published by the Graphic Arts Technical Foundation.

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8 School of Print Media

Howard Vogl

Visiting ProfessorVogl graduated with a BS in Organizational Management from Roberts Wesleyan

College, and a M.S. from RIT in Print Media, with a minor in Imaging Science.

He has over thirty years of industry experience in both analog and digital

technology, with much of that time has been spent in premedia technology.

He recently worked for Xerox Corporation improving and designing imaging

test targets for the iGen3 printer. Vogl teaches courses at RIT in Digital Printing,

Database Publishing, and Principles of Printing. His professional interests include

exploring the technical and economic realities of print media in the 21st century.

Dr. Scott A. Williams

Associate ProfessorProfessor Williams teaches courses pertaining to Imaging Material Science

and Media Law. He received his BS in Biochemistry from Purdue University,

and his Ph.D. in Physical Chemistry from Montana State University. He was the

recipient of the 1995-1996 RIT Provost Excellence in Teaching Award. Dr. Williams

actively conducts research in the area of ink and paper coating chemistry and

formulation. He holds over 30 patents related to advanced photographic and

digital imaging media.

Mark J. Watts

Assistant ProfessorMark has a thorough knowledge of the media and communication industries

from a technical, economic and aesthetic viewpoint. His interests range from

holistic approaches to technology and media production, distribution and

consumption. He has a comprehensive knowledge of multimedia project

production, with a leadership role on many projects. He has authored

Instructional Design for multimedia and computer based training for many

Fortune 500 clients.

Patricia Russotti

Associate ProfessorPatricia Russotti is an exhibiting artist, educator, and international presenter. Patti

has been a faculty member of RIT since 1981, working in all aspects of analog

and digital imaging processes and workflows. She also develops and presents

technical and creative corporate seminars, workshops, and training programs

focusing on the application of imaging processes and workflows. Patti is also

an active consultant providing imaging services for corporations, public service

organizations and individual artistic commissions, funded projects and public

exhibitions. She holds M.S. and Ed.S. degrees from Indiana University.

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School of Print Media 9

Adjunct Professors

Edlin Chun

John Eldridge

Dennis Floss

Scott McCarney

CR Myers

Keith Nickoloff

William Pope

Mary Beth Russo-Stade

Rebecca Shick

William Seefried

Robert Wagner

Stephen Whittaker

Administrative Staff

Marcia Carroll

Lisa DeRomanis

Technical & Professional Staff

Erich Lehman Pre-Press PC Systems Administrator

John Eldridge Digital Printing Technologist

Franz Sigg Test Targets/Tone and Color Technician

Adrienne McHargue Communications Manager (Printing Industry Center)

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10 School of Print Media

The tremendous growth in digital technology has forever

changed the graphic arts. Through an emphasis on the

integration of print and new media, the Graphic Media

program reflects the evolution of communications from

its conventional print-based forms into a modern “cross-

media” platform. Graphic Media students make print and

new media communications work together.

The Graphic Media program represents the natural

evolution of the graphic arts and includes print media

and an increasing array of electronic and digital media.

Many of these new media are used as extensions of print

communications or in place of them. Graphic Media

emphasizes the process of optimizing content and design

elements with the specific imaging and distribution

technologies that produce them.

SPM CurriculumGraphic Media

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School of Print Media 11

Graphic Media Courses

Graphic Media Perspectives

Graphic Media Workflow I & II

Materials and Process I & II

Graphic Media Financial Controls

Economics of Production Management

Marketing and Sales

Professional and Technical Writing

Leadership and Interpersonal Communication

Operations Management in the Graphic Arts

Media Law

Process Course

Capstone Seminar

SPM Concentration (3 courses)

Professional Electives

Liberal Arts, Math and Science Courses required in the Graphic Media curriculum

Two Lab sciences, Algebra for Management Science, Calculus for Management Science, Data

Analysis I and II, Liberal Arts core courses, Liberal Arts Concentration courses, and General

Education courses.

Total Credit Hours

181-188

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12 School of Print Media

New Media Publishing is a cross-disciplinary program in

which students take classes in the School of Print Media

as well as Information Technology and the School of

Design. This academic model reflects the convergence of

technologies that allows content to be created and shared

via computer-based publications, printed material, on-

line services, and other forms of interactive media. This

approach requires students to build skills in traditional

publishing as well as database management, new media

production, networking, and telecommunications. This

program is designed to provide students with the ability

to use the same content across multiple output media.

SPM CurriculumNew Media Publishing

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School of Print Media 13

New Media Courses

Imaging for New Media

Introduction to Multimedia

Time-based Imaging

New Media Perspectives

Elements of Graphic Design

Typography for New Media

Cross Media Publishing

Intro to Programming for New Media

Programming II for New Media

Multimedia Publishing

Digital Workflow Fundamentals

Principles of Printing

Media Law

Digital Asset Management

Digital Video for Multimedia

New Media Team Project I

New Media Team Project II

SPM Concentration

Liberal Arts, Math and Science Courses required in the New Media curriculum

Two Lab sciences, Algebra for Management Science, Data Analysis I and II, Technical Writing,

Liberal Arts core courses, Liberal Arts Concentration courses, and General Education courses.

Total Credit Hours

184-188

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14 School of Print Media

In their junior year, students complete a School of Print

Media concentration of three courses. The concentrations

give students an opportunity to gain greater in-depth

knowledge in an area of particular interest to them.

Students may choose from among six concentrations:

(1) Enterprises

(2) Print Science

(3) Workflows

(4) Printing Processes

(5) News Media

(6) 3D Computer Graphics

SPM CurriculumConcentrations

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School of Print Media 15

Enterprises Concentration

GoalTo provide students with an in-depth understanding of the publishing, packaging, and advertising industries

and to cover the critical areas of data-driven communications, media distribution and transmission, and media

planning which underpin the industries’ strategic initiatives.

Career OrientationThis concentration is recommended for those students who are interested in the business side of printing and

publishing. Career opportunities are found in selling print services or buying print for corporations, selling

advertising for publishers, or advertising production.Students interested in pursuing an MBA will find that this

concentration provides an excellent basis for graduate study.

Course Sampling (Need total of 3 classes)

Media Industries AnalysisThis course provides students with an understanding of the major industries closely allied with the print media

industry: advertising, publishing, and packaging. The intent is to give students in-depth knowledge of (1) the

structure of each of these industries; (2) the channels and methods through which and by which each distributes

its products and services; and (3) the major customers/clients of its products and services.

Database PublishingThis course introduces the fundamental design elements of databases constructed for applications that

support the publishing process such as print and new media. Topics include the use of databases comprised

of information and digital assets needed to compose publications. Recent emphasis is on one-on-one

communications using variable data printing technology for production of personalized documents.

Media Distribution and TransmissionIn this course students gain extensive knowledge of the various methods and techniques used to electronically

and physically distribute information. Students also study planning, scheduling, inventory management, and

fulfillment.

Multimedia StrategiesThis course is designed to explore all of the available mass media and customized communications technology

options for effectively reaching consumers. It will explore advertising, personalized direct mail, the Internet, call

centers and direct client interface via Internet chat sessions. The emphasis will be on development of the right

mix of marketing communications techniques and the use of high volume printing, personalized digital printing,

the Internet, and customer databases to drive both new business and customer retention.

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16 School of Print Media

Print Sciences Concentration

GoalTo provide students with an in-depth knowledge and practice in the scientific and technical aspects of the

graphic arts and to establish a foundation in color science, engineering principles, methods of the printing

processes, and material science related to the graphic arts.

Career OrientationThis concentration is recommended for students who are interested in working in a technical research lab

for printing equipment, ink, or paper manufacturers. It is also recommended for students who wish to pursue

graduate study and research in the technical or scientific areas of graphic media.

Course Sampling (Need total of 3 classes)*

Ink Chemistry and FormulationThis course is designed to expose students to the historical, scientific, and technical aspects of ink discovery and

formulation. The students learn how inks were developed at the dawn of civilization to the present. The course

uses a “learning-by-doing” approach in that students synthesize and formulate inks and then test their properties.

Analysis methods for modern inks are introduced, and students conduct experiments using those methods.

Substrates for Printing This course covers the science and technology of the many kinds of printing substrates used by various printing

processes. Students learn the basic concepts of the substrate composition, structure, manufacture, optical and

appearance properties, as well as the testing of printing substrates. Students learn to identify the full range of

printing substrates and their applications.

Image Processing and Analysis Because all forms of graphic media involve imaging, this course provides the foundation required to understand

the basic concepts of imaging and its relation to human visual perception. The course presents a formalized

view of the underlying imaging science concepts used throughout the workflow of a graphic arts document,

from input to output. Topics include various types of filters, mathematical image operations, compression, and

screening.

Printing Process ControlThis course introduces students to the theories and practices of digital as well as film-based test targets for

purposes of calibrating and characterizing components and for optimizing the color reproduction process. This

course fosters the understanding and selection of appropriate test targets along with color measurement tools

for calibration and characterization of control settings in prepress and press operations.

*Note: To pursue this concentration, students must take a Chemistry Lab Science sequence.

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School of Print Media 17

Workflows Concentration

GoalTo build on and expand the knowledge and skill sets acquired in the core Workflow courses through study

of advanced topics in managing digital assets, establishing production workflow practices that enhance

repurposing and cross media workflows, developing complex Web projects that optimize usability and

accessibility, and enhancing conventional and digital workflow efficiency while maintaining optimum quality.

Career OrientationThis concentration is recommended for students wishing to pursue careers in premedia services, production

management, production planning, customer service, and liaison roles in creative services and advertising

agencies.

Course Sampling (Need total of 3 classes)

Web Site Design for Graphic MediaStudents prepare and implement complex Web projects that take into account usability, accessibility, information

layout, and graphics used in the context of the Web. They examine and implement publishing projects that re-

purpose print-based materials as they develop a sensitivity to cross-media issues.

Digital Asset Management This course explores ways that a variety of companies create and utilize a Digital Asset Management (DAM)

system, allowing for efficient and easy storage, browsing, and quick location of files. Students learn to identify

and access files, extending to four areas: finding images and data, systematizing the workflow, collaborating and

managing rights. Students study DAM system software for sorting, searching and retrieving as well as hardware

for storing, accessing, and distributing.

Imaging Processing WorkflowThis course concentrates on the image processing variables and techniques required for producing high-quality

color reproductions for a variety of output technologies. Emphasis is placed on optimizing both image quality

and workflow efficiencies from digital capture to final output.

Color Management SystemsThis course addresses the science and technology of color management systems in achieving quality color

reproduction and scanner-monitor and proof-print agreement. Students study for the role of color management

for device calibration, for device characterization, and for building an ICC-based color management system.

Students also perform color image rendering from digital capture to print, investigate digital proofing and soft

and remote proofing, and evaluate color management system performance. Process control tools and analysis of

control targets are also covered.

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18 School of Print Media

Printing Processes Concentration

GoalTo provide students with a foundation in the technical and managerial aspects of print production through an

in-depth study of specific print processes, the implementation of quality assurance matrixes, and the analysis of

process efficiencies.

Career OrientationThis concentration is recommended for students who wish to pursue careers in production management,

technical support, quality assurance or operations. It is also recommended for entrepreneurs who want to own

their own commercial printing operations.

Course Sampling (Need total of 3 classes)

Digital Print ProcessesThis course presents the principles and applications of digital printing as well as the technical aspects of major

digital print engines and a comparison of digital printing to conventional printing processes. The strategic use of

digital printing is emphasized from a digital workflow standpoint. Variable data personalization and on-demand

printing are studied from the technical perspective. Students learn the job parameters that make digital printing

the process of choice.

Lithographic ProcessThis course considers the equipment, materials, and people that create printed products with the lithographic

printing process. Topics include the press and image carrier and their interactions with ink, fountain solution,

and paper, quality control and assurance, productivity and management metrics, and emerging technologies.

Students learn the job parameters that make lithography the process of choice.

Gravure ProcessThis course is based on the theories, principles, and practices of the gravure printing process. Emphasis is placed

on the elements of the technology, including cylinder imaging, press configuration, and ink characteristics, as

well as on quality considerations, productivity and management metrics, and emerging technologies. Students

learn the job parameters that make gravure the process of choice.

Flexographic ProcessThis course is based on the principles and practices of the flexographic printing process. Emphasis is placed on

the elements of the technology as well as on quality considerations, productivity and management metrics, and

emerging technologies. Students learn the job parameters that make flexography the process of choice.

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School of Print Media 19

News Media Concentration

GoalTo prepare students with an in-depth understanding of the processes used to gather, distribute, aggregate,

organize, manage, access, and process news-related elements for publication in print and electronic form.

Career OrientationThis concentration is recommended for those students who are interested in pursuing a career in the field of

newspaper operations and production. It will provide a good foundation for those who aspire to work in the

areas of digital imaging systems, section design and pagination, display and classified adverting management,

multimedia production, on-line product development, circulation management, and production coordination

and management.

Course Sampling (Need total of 3 classes)

News Production ManagementThis course brings together all elements of new media publishing technologies, such as various computer

platforms, digital photography, scanners, storage devices, and distribution mechanisms. This course focuses

on the management of these elements rather than the technology. The lecture portion focuses on the specific

application of managerial principles to news media production.

Digital News System ManagementThis course surveys the breadth and links of both conventional and digital news outlets but concentrates on

magazine, newspaper, and online news services. The lectures focus on the various models, values, skills, and

general management systems used in the industry, imparting the fundamental planning knowledge required

of all managers in the news business. This course prepares students for a more advanced co-op experience in a

complex digital news organization.

News Media Delivery SystemsThis course is a hands-on examination of the various methods of news content delivery from maturing Internet-

based delivery systems to more mobile devices such as PDAs and cellular phones. This course explores how the

various methods work in the context of how the delivery affects content. Students will develop and deliver news

content using a variety of wired and wireless devices and protocols.

Database PublishingSee description under Enterprise Concentration.

Digital Asset Management See description under Workflows Concentration.

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20 School of Print Media

3D Computer Graphics Concentration

GoalTo provide students with an in-depth understanding of 3D Computer Graphics including the processes used to

create, distribute, access, and process 3D computer graphic elements for publication in electronic form.

Career OrientationThis concentration is recommended for students who are interested in pursuing a career in the publication of

video games, virtual environments, scientific and information visualizaton, motion graphics, and incorporation of

3D spaces on Web pages and in digital media.

Course Sampling (Need total of 3 classes)

3D CG ModelingThis course covers a contrast and comparison of various methods of creating geometry for use in 3D

environments including polygons, NURBS and subdivision surfaces for various purposes. Skills learned can be

applied to creating elements for computer and video games, creating virtual environments or visualizations.

Students have the opportunity to work on group projects and real world applications.

3D CG Interactive AnimationThis course covers the use of animation in interactive environments including games, visualization and virtual

reality. Students will create animation using key frames, paths, deformation, and forward and inverse kinematics.

3D CG LightingStudents apply standard lighting methods to lighting 3D models. The interaction of light and pigment, use of

light in painting, photography, film, and computer graphics are used as examples.

3D CG ShadingThe course focuses on incorporating 2D and 3D groups of textures into realistic materials. Students learn to

use texture maps instead of detail in models to increase interaction speeds. Textures are also used in order

to incorporate simple models into diverse scenes. Displacement textures are used to create detail in models.

Advanced techniques in the use of shading networks are incorporated into the process.

3D Character DesignThis course covers first the design of characters, and then their creation using 3D software, inverse kinematics

and deformers. Students create interpretant matrices, model sheets, sketches and maquettes of characters

followed by development of the character in software.

3D CG RenderingThe course covers a contrast and comparison of various methods and resolutions of rendering and outputting

information from 3D software.

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School of Print Media 21

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22 School of Print Media

The purpose of the printing minor is to offer an

introduction to the world of printing and publishing to

all RIT undergraduate students from outside the School

of Print Media. Students can customize the minor in line

with their interests or career goals. For example, students

from the sciences will benefit from gaining an insight into

the materials and processes of print production. Students

from the creative disciplines will learn about designing

for and distributing content in the world of integrated

communications that includes electronic as well as printed

means of distribution. Business students can learn about

advertising and publishing industries that use print as a

communications medium.

SPM CurriculumPrinting Minor

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School of Print Media 23

Eligibility to take minor

All matriculated RIT undergraduates

Majors within CIAS seeking this minor can substitute courses which they have already taken

as part of their major (assessed on a course-by-course basis).

Policies and Requirements

Only matriculated students may enroll in the minor.

Posting of the minor on a student’s transcript requires a minimum grade point average of

2.0 in the minor courses.

All students must take Graphic Media Perspectives, Graphic Media Workflow I and the

Principles of Printing.

All students must complete a minimum of 10 additional hours of credit from the School of

Print Media.

A minor may not be added after graduation.

Curriculum (20 credits)

Required Classes (10 credits)

Graphic Media Perspectives

Principles of Printing

Graphic Media Workflow I

Sampling of Additional Courses to choose from (10 credits):

Graphic Media Workflow II

Media Industries Analylsis

Media Distribution and Transmission

Database Publishing

Substrates for Printing

Ink Chemistry and Formulation

Color Management Systems

Web-site Design for Graphic Media

Digital Asset Management

Digital Print Process

Lithographic Process

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24 School of Print Media

The School offers a Master of Science program in Print

Media. The graduate program offers innovative, integrated

curricula designed to provide graduates with a solid

technical background in cross-media digital workflow

processes and a keen understanding of the issues and

trends in the print media industries. The program allows

students to concentrate their advanced study in six areas.

Students must complete original research for the thesis

requirement.

MS in Print Media

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School of Print Media 25

Print MS degree Courses

Print Media Graduate Seminar (non-credit)

Research Methods

Materials & Processes I & II

Statistical Analysis & Decision Making

Tone and Color Analysis

Cross Media Workflow I & II

Concentration

Thesis

Foundation Courses

The following foundation courses should be completed prior to beginning graduate study:

Fundamentals of Statistics I (or equivalent)

Technical Writing (or equivalent)

Concentration Courses

Students are required to complete a 16 credit hour concentration. A minimum of 8 hours

must be taken from academic units outside of the School of Print Media. Students can choose

courses from Business, Information Technology, Packaging Science, and Imaging Science, Color

Science, and Sales Management.

On-line Option

For working professionals who are unable to attend an on-campus program, RIT offers the

Master of Science degree on-line. On-line courses earn the same credit as comparable on-

campus courses and are taught by the same faculty. Course material is presented in many

forms including Web-based resources, multimedia, video and audio lectures and demos,

and one-on-one interaction with faculty via e-mail, chat, or teleconferences. To give students

the opportunity to benefit from RIT’s tremendous on-campus resources, the students are

required to attend a one-week, on-campus Technology Practicum designed to provide hands-

on practical experience to complement their on-line studies. The Technology Practicum

runs once each summer. As with the on-campus program, the on-line option requires 48

credit hours to complete. The on-line program can be completed in two years (two courses

per quarter). The courses are as rigorous as those presented on campus and those with full-

time jobs may wish to start with one course per quarter. See our web site for a listing of the

required courses. A broadband connection is strongly recommended.

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26 School of Print Media

The certificate program in Digital Print and Publishing

provides professionals with a way to enhance their

knowledge in the newest digital technologies. The

program consists of 3 on-line graduate courses (12

credit hours), one on-campus course (2 credit hours)

and one independent study (2 credit hours). The focus

of this concentration centers on the fundamentals of

electronic publishing and on-demand printing and can be

completed in one calendar year (four academic quarters).

The goals of the Graduate Print Media certificate is to

create an in-depth knowledge of the various segments of

the publishing industry, learn about digital applications

that produce customized and personalized published

products using variable data printing, examine the

advantages and disadvantages of various digital printing

technologies, and understand how information must

be structured and stored to achieve certain publishing

objectives.

Graduate CertificateDigital Print and Publishing

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School of Print Media 27

Program Overview

The certificate in digital print and publishing consists of the sequence of courses listed below.

All courses will be delivered on-line. Students pursuing this certificate program will be in the

same classes with Print Media and other RIT masters students.

Fall — Digital Print & Publishing

Winter — Contemporary Publishing

Spring — Database Publishing

Summer — Technology Practicum; Independent Study

Admissions Requirements

Prior to being admitted to a certificate degree program, applicants must satisfy the Graduate

Admission Committee of the School of Print Media that their previous training, ability and

practical experience indicate a reasonable chance of success. Admission requirements are:

A bachelor’s degree from a four-year program in an accredited college or university

An undergraduate grade point average of 3.0 or higher on the 4.0 scale.

A completed application form, including official transcripts, personal statement, and two

letters of recommendation.

International students must submit TOEFL scores of 550 or higher (paper-based test) or 213

or higher (computer-based test).

GRE Requirements

The Graduate Record Examination (GRE) is not required for admission into the Digital Print

and Publishing Certification Program. However students who elect to transition into the MS in

Print Media degree program will be required to submit GRE scores.

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28 School of Print Media

Refereed Publications

Franziska Frey (with Mitch Rosen), “RIT American Museums

Survey on Digital Imaging for Direct Capture of Artwork,”

Proceedings 2nd IS&T Archiving Conference, pp. 79-84, April

2005.

Michael Riordan. “Quantification of Color Variation in

Premedia Production,” Proceedings, NIP21 pp.165-8 (2005)

Patti Russotti (with Therese Mulligan and Greg Barnett),

“Putting the Digital into Photographic Education.” Society

of Photographic Educators, March 2006.

Scott Williams, Seung Kim and Kamran, Rab Kunal Shrotri,

& Tejas Upasani. “Impact of UV Cured Inks and UV Exposure

on Physical Properties of BOPP Films,” Annual Technical

Proceedings 2005 Society of Plastics Engineers.

Patents

Scott Williams: USP 7,081,324

Dye Sublimation thermal transfer paper and transfer

method (July 25, 2006)

Scott Williams: USP 7,008,746

Polymeric composition and printer/copier transfer sheet

containing the composition (March 7, 2006)

FacultyPublications & Scholarship

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School of Print Media 29

Scott Williams: USP6,916,589

Hand application to fabric of heat transfers imaged with color copiers/printers (July 12, 2005).

Scott Williams: USP6,875,487

Heat Setting Label Sheet (April 5, 2005).

Scott Williams: USP 6,869,910

Image transfer material with image receiving layer and heat transfer process (March 23, 2005).

Scott Williams: USP 6,849,312

Image transfer sheet with transfer blocking overcoat and heat transfer process (February 1,

2005).

Books Published or Book Chapters

Bob Chung. Test Targets 5.0, an RIT School of Print Media publication, Rochester, New York,

December 2005.

Franziska Frey (with R. Gschwind, & L. Rosenthaler) “Digital Image Picture Archives,” in Digital

Applications for Cultural and Heritage Institutions, edited by James Hemsley, EVA Conferences,

October 2005.

Patricia Sorce (with Michael Pletka), Data-Driven Print: Strategy and Implementation. Cary

Press, 2006.

Publications in Trade Journals

Bob Chung, “A Personal Summary of 2005 TAGA Conference and Gravure Expo,” Gravure,

August 2005.

Bob Chung, “A Glimpse at a Different Place and at a Different Time,” Gravure, October 2005

Bob Chung, “Color Repeatability of Spot Color Printing,” Gravure, December 2005

Twyla Cummings and Chhita, K. (Dec 2004). “Industry Trends in Finishing, Distribution and

Fulfillment”. Published in the Article Archive section of the National Association of Printing

Leadership’s (NAPL) website (www.napl.org).

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30 School of Print Media

Mary Anne Evans, (with White, D.E., Peter, G.F.,) “Recycled Content in Papers - Will It Affect

Printing Operations and Print Quality?” GATF Technology Forecast, January 2005.

Margaret Przelski and Twyla Cummings, “The Status of Women Press Operators in the Printing

Industry,” Printing News, August 14, 2006.

Michael Riordan, “Color Managing Premedia Production,” GATF World, December 2005

Patti Russotti, “Scan-O-Grams & Dropping Out Backgrounds.” Studio Photography & Design,

April, 2005.

Jimmy Vainstain, Scott Williams and Franziska Frey, “Shrink Labels, Not Profits,” Flexo Magazine,

p. 30-33, November 2005.

Franziska Frey, “Direct Digital Capture of Cultural Heritage: Benchmarking American Museum

Practices,” AIC News, pp. 1 and 14-15, May 2005.

Scott Williams, “Film Formation Dynamics and the Interactions Between UV-curable

Flexographic Ink and Selected Substrates.” Ink Maker Magazine, July/August 2005.

Scott Williams, (with Wiphut Janjomsuke). “Modification of a Single Solvent-based Gravure Ink

for Enhanced Wettability and Substrate Adhesion.” Gravure Magazine, October 2005.

Presentations made at Society or Industry Meetings

Scott Williams, “Synthesis of Functional Nanostructures Using the Ink Jet Method”.

International Congress on Imaging Science (ICIS), May, 2006.

Aaron Bodell and Scott Williams, “Dye Aggregate Formation Initiated by Ink Jet”, TAPPI

Conference, May, 2006 (won Best Research Poster)

Tracy Taylor and Scott Williams, “Evaluation of Cylinder Cell Depth and Optimal Printing

Conditions for the Application of Conductive Inks on Flexible Media Using the Gravure

Process”, TAPPI Conference, May, 2006.

Erica Passarell and Scott Williams, “Optimal Flexographic Printing Conditions for the

Application of Conductive Inks on Flexible Media”, TAPPI Conference, May, 2006.

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School of Print Media 31

Bob Chung, “Color Repeatability of Spot Color Printing” at the TAGA conference, April 17-20,

2005; Toronto, Canada.

Bob Chung, “Softproofing: The Last Digital Frontier in Printing and Publishing,” keynote in the

Softproofing Conference (sponsored by Time Inc.); Sept. 27, 2005; Hong Kong.

Bob Chung, “Softproofing in Printing and Publishing” presentation at the USST/SPPC

International Conference on Graphic Communication Technology and Education on

November 2-4, 2006; Shanghai, China.

Twyla Cummings, “Industry Trends in Finishing, Distribution and Fulfillment” at the R&E

Council of NAPL, 47th Binding, Finishing and Distribution Seminar, April 5 and 6, 2005.

Invited Lectures and Workshops

Scott Williams and Aaron Bodell, “Development of Active Power Devices

Using the Printing Method” Proceedings IARIGAI Conference, Leipzig,

Germany, September, 2006.

Franziska Frey, “Digital Photographs—Don’t Lose Them,” invited talk, NY Library Association,

Annual Conference, Buffalo, NY, October 2005.

Franziska Frey, “Guidelines For Digitization Revisited—How To Create Rich, Long-lasting

Digital Images,” invited talk, National Library, Lisbon, Portugal, October 2005.

Franziska Frey. “The Quality of Digital Files,” invited talk, Royal Library, Stockholm, Sweden,

June 2005.

Franziska Frey, “Image Digitization: Project Management, Quality, and Costs,” Lecturer, NEDCC

School for Scanning, Boston, June 2005.

Franziska Frey, “Direct Digital Capture of Works of Art,” Invited Mini-Workshop at Museums

and the Web Conference, Vancouver, Canada, April 2005.

Franziska Frey, “Digital Imaging For Photographic Archives—How To Create Rich, Long-lasting

Digital Images,” invited Mellon workshop at the Hermitage, St. Petersburg, Russia,

November 2005.

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32 School of Print Media

Patti Russotti, “Digital photography and Workflow.” University Photographers Association

National Conference, July, 2005.

Printing Industry Center Monographs (not published or presented elsewhere)

Mary Anne Evans. “A Comparative Study of the Environmental Aspects of Lithographic and

Digital Printing Processes.” (with S. Rothenberg and Sachin R. Kadam).

Franziska Frey. “Digital Asset Management-A Closer Look at the Literature.” (with Shellee

Williams-Allen, Howard Vogl, Levy Chandra).

Patricia Sorce. “Digital Printing Success Models: Validation Study.” (with Michael Pletka).

Patricia A. Sorce. “Is Corporate Insourcing of Print on the Rise?” (with Brett Daly).

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School of Print Media 33

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34 School of Print Media

The idea of RIT joining the Sloan industry studies program

was first discussed in 1999. There were about 15 industry

studies centers at that time at universities such as

Carnegie Mellon (Steel), MIT (Motor Vehicles), University

of Minnesota (Food), and UC Berkeley (semiconductor

manufacturing). The funding model required three

participants: a grant from the Sloan Foundation,

industry funding, and university funding. With successful

application, the Sloan Foundation contributed $500,000

in 2001. The grant was extended through a renewal

grant of $250,000 in 2005 by the Foundation. Current

industry partners are Adobe Systems Incorporated, The

Government Printing Office, Heidelberg, Hewlett Packard,

Eastman Kodak Company, NPES, New Page, Standard

Register, Vertis, and Xerox Corporation.

Printing Industry CenterPatricia Sorce & Frank CostCo-Directors

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School of Print Media 35

Research Program

The primary benefit of the Center to our industry partners is the ability to design the research

agenda of the Center. We conduct pre-competitive research executed by the faculty from the

College of Business and the School of Print Media. For faculty outside of the School of Print

Media, we encourage them to pursue their disciplinary research as it applies to the printing

industry.

2005 Research Monographs

A Comparative Study of the Environmental Aspects of Lithographic and Digital Printing ProcessesSandra Rothenberg, Ph.D. & Mary Anne Evans, Ph.D. & Sachin R. Kadam

An Investigation into Papers for Digital PrintingMary Anne Evans, Ph.D. & Bernice A. LeMaire

Formulation and Implementation of Environmental Strategies: A Comparison Between U.S. and

German Printing FirmsSandra Rothenberg, Ph.D. & Diana Mross

Media Distribution in the Printing IndustryTwyla J. Cummings, Ph.D. & Bernice A. LeMaire

New Skills for DAM and Variable Data Printing Services: Is the Printing Industry Prepared?Franziska Frey, Ph.D. & Henrik H. Christensen

Sourcing of Corporate Print: Three Case StudiesPatricia A. Sorce, Ph.D.

The New Medium of Print: Material Communication in the Internet AgeFrank J. Cost

Utilization of E-Commerce by Commercial Printing CompaniesTwyla J. Cummings, Ph.D. & Bernice A. LeMaire

Variation in Premedia Color and the Potential Automation of Imaging TasksMichael Riordan

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36 School of Print Media

Research Themes

There are four research themes in our Center. They are described below with a listing of the

major projects we have conducted.

Industry Definition and Strategy

Investigating the competitive dynamics and strategic responses of the various industries

associated with printing.

The New Medium of PrintFrank J. Cost

The Advertising Agency’s Role in Marketing Communications Demand CreationBarbara A. Pellow & Patricia Sorce & Franziska Frey & Lauren Olson & Katie Moore & Svetlana Kirpichenko

Marketing Communications Demand Creation: Marketing Executive StudyBarbara A. Pellow & Patricia Sorce & Franziska Frey & Heather Banis

An Investigation into Printing Industry DemographicsFrank J. Romano & Marnie Soom

Print Media Distribution in a Digital AgeFrank J. Romano

Relationship Marketing StrategyPatricia Sorce

Processes, Productivity and Profitability

Investigating the role of new technologies and business practices on the long-term health

and prognosis for the industry.

Industry Growth Trends in Fulfillment, Finishing, and DistributionTwyla J. Cummings & Kalpana Chhita

The Evolution of Experimental Innovation Adoption in the Printing IndustrySandra Rothenberg & Stelios Zyglidopoulos

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School of Print Media 37

Digital Integration and the Lean Manufacturing Practices of U.S. Printing Firms

Frank J. Cost & Brett Daly

Design to Production: The Critical InterfaceFrank J. Cost

Environmental Management in Lithographic PrintingSandra Rothenberg & Rafael Toribio & Monica Becker

Cross-media Migration and Integration

Investigating the evolution of digital media and its competitive/complementary relationship

with print

Digital Asset ManagementFranziska Frey

The Generation Beyond Print-on-PaperMichael Kleper

Advanced Display Technologies: An Investigation of the Emerging and Developing Technologies

Related to the Generation Beyond Print on PaperMichael Kleper

Digital Color Print

Investigating emerging markets and economic factors influencing the adoption of digital

color printing technologies

Demand for Customized Communications by Advertising Agencies and Marketing ExecutivesPatricia Sorce & Barbara A. Pellow

The Role of Value Added Services in Successful Digital PrintingBarbara A. Pellow & Franziska Frey & Patricia Sorce

Investigating in Digital Color…The Bottom LineBarbara A. Pellow & Michael Pletka & Heather Banis

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38 School of Print Media

Offset Lithography - Web

Goss Sunday 2000 Web Press

6 over 6 perfecting

Speed: 2000 fpm / 63,000 iph

Basis weight range: 20# text to 100# text

Web width: 14” (min) to 57” (max)

Folder: Pinless combination (magazine or tabloid)

22 3/4” cutoff

3” core size

Roll diameter: 14” (min) to 50” (max)

QTI RGS VECTOR auto register and RCS 4000 cutoff controls

GMI Color Quick closed loop color

Offset Lithography - Sheetfed

Heidelberg Speedmaster 74

6 color straight or 4 over 2 perfecting (with coating tower)

Speed: 15,000 iph (max)

Basis weight: .003 (min) to 16pt cover (max)

Sheet widths: 11”x17” (min) to 20”x29” (max)

Waterless capability

Digital Presses

HP 1000 (sheetfed)

HP 3050 (sheetfed)

HP ws4050 (web)

HP 5000 (sheetfed)

Kodak NexPress 2100 press

Printing ApplicationsLaboratoryPAL Equipment List

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School of Print Media 39

Flexography

Mark Andy LP 3000

6 color inline, roll-to-roll or roll-to-sheet

Speed: 750 fpm (max)

Material guage: 2 mil to 12 mil

Web width: 17” (max)

Repeats: 7” (min) to 24” (max)

Inks: UV / Water-based / Solvent

Die-cutting

Sheeting

1 color rotary screen printing

1 chambered doctor blade system

Roll diameter: 40” (max)

Core sizes: 3” or 6”

Prepress

Proofing

HP 5500 PS Large Format Inkjet Printer

Kodak Approval NX Digital Halftone Proofing system

Latran Technologies Prediction Digital 1420 Digital Halftone Proofing System

Computer-to-Plate

Creo Prinergy PDF Workflow

Conventional (AM) and Staccato (FM) Screening

Harmony tonal calibration software

Creo 5080 Trendsetter VLF Quantum with 40 watt V-speed Laser

KPG Gold Thermal plates

Bindery and Finishing

Polar 92 E Cutter

Stahl Folder

Muller Martini Presto Saddle Stitcher

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40 School of Print Media

Computing

75 Apple G5 dual 1.8 GB computers with Super Drive

4 Dell Workstations

Full suite of graphics, multimedia, and print specific software

Scanning

7 Epson Perfection 2450 Photo scanners

7 Nikon Coolpix 4000 Slide scanners

1 HP Scanjet 5550

2 HP Scanjet 7400

1 Epson Experssion 1640XL

1 Epson Expression 10000

1 UMAX 2100 XL

High End Scanning

1 Creo EverSmart Pro Scanner

1 Agfa T-5000 Flatbed Scanner

1 Howtek Scanmaster 2500 Flatbed Scanner

1 Howtek Scanmaster 4500 Drum Scanner

1 Screen DT-S1030ai Drum Scanner

Output

1 Kodak Approval NX

1 Xerox DocuColor 12 with Matchprint RIP

1 Fuji PictroProof

1 Iris Realist 5015

1 Kodak Dolev 4PressV

Prepress LaboratoriesPrepress & Publishing LabEquipment List

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School of Print Media 41

1 Agfa SelectSet 5000

7 Epson R1800 Desktop inkjet printers

2 HP laserjet 8000n printers

1 Kodak Matchprint Analog Proofing System

1 Fuji ColorArt Analog Proofing System

Color Management Hardware & Software

X-Rite 528 with X-Key 2.0b

Spectrolino with Key Wizard 2.0

ColorTron II and ColorShop 2.6x

Gretag SpectroScan

Eye-on Match

OptiCal

Gretag Macbeth ProfileMaker 4.1a

Kodak Colorflow Profile Editor

Digital Camera and Video

19 Nikon CoolPix 5000 digital Cameras

5 Nikon CoolPix 540 digital cameras

2 Canon G6 digital cameras

2 Canon ZR90 digital cameras

2 Canon ZR100 digital cameras

1 Sony TRV 950 Digital Video Camera

1 Sony PDR 150 Digital Video Camera

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42 School of Print Media

Output

Xerox Docutech 6180

Xerox Docucolor 6060

Canon CLC 4000

Epson Stylus Photo 890

Epson Stylus Pro 9600 (two)

Epson Stylus Pro 9500

Roland Soljet Pro II V SC-545 EX

Document Scanners

Xerox Digipath Scanner 2000

Finishing

Stahl Folder

Staplex Saddle Stapler

Polar 66E Cutter

Powis Parker Tape Binder

Powis Parker Foilfast

Graphic Whizard CreaseMaster (scoring device)

USI Inc. ARL 27 Laminator

SP-30 Shrink Wrapper

Wire-O-Binder

Prepress LaboratoriesDigital Publishing CenterEquipment List

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School of Print Media 43

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44 School of Print Media

The Melbert B. Cary, Jr. Graphic Arts Collection

The Melbert B. Cary, Jr. Graphic Arts Collection, located

on the second floor of RIT’s Wallace Library, is one of

the world’s premier libraries on the history of printing

and graphic communication technologies. The original

collection of 2,300 volumes was assembled by the New

York City businessman Melbert B. Cary, Jr. during the

1920s and 1930s. Cary was director of Continental Type

Founders Association, a former president of the American

Institute of Graphic Arts, and proprietor of the Press of

the Woolly Whale, a private press in which Cary indulged

his fascination for new an interesting typefaces. His

professional and personal interests in printing led him to

collect printer’s manuals and type specimens, as well as

great books of the printer’s art. In 1969, the Cary Collection

was presented to RIT by the Mary Flagler Cary Charitable

Trust as memorial to Mr. Cary, together with funds to

support use of the collection. Today, the library houses

between 50,000 and 60,000 volumes and a growing

number of manuscript and correspondence collections.

Also included are impressive holdings on bookbinding,

papermaking, type design, and calligraphy, as well as a

book arts laboratory.

Cary Library

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School of Print Media 45

Through many of the volumes in the library are rare, the Cary Collection has maintained,

from the beginning, a policy of liberal access for all students and especially those enrolled in

the printing and graphic design programs at RIT. An additional aspect in the inclusion in the

School of Print Media’s curriculum of several courses which actually meet in the library. The

Collection’s holdings are also available to outside researchers. While use is strictly supervised

and nothing in the collection circulates, all of its resources may be examined and studied, a

priceless opportunity for students who are preparing for careers in the graphic arts.

The development of the Cary Collection into a nationally recognized graphic arts resource

has been dramatically boosted by a number of major gifts. In 1982, for example, The New York

Times Museum of the Recorded Word was donated; in 1983, through the generosity of the

Frank M. Barnard Foundation, the Bernard C. Middleton Collection of Books and Bookbinding

was acquired, the most complete collection of its kind in the world. Recent gifts include the

England Collection of American Fine Printing, a substantial archive donated by the type and

book designer Hermann Zapf, the Paul Standard archive of calligraphy and typography, the

Ismar David archive, and the Seybold archive. The Cary Collection now also administers the

Graphic Design Archives at RIT, a collection of 20th-century archives of prominent graphic

designers including Lester Beall, Cipe Pineles, and Will Burtin.

Though the Cary Collection is a rare book library with a serious scholarly function and is

widely used by printing historians, it is of equal value to people interested n the various

processes connected with contemporary fine bookmaking. Its resources, for example are

invaluable to type designers who are creating new typefaces or adapting older faces for the

digital environment. The Collection also have impressive holdings of private press books and

artists’ books.

In addition to its valued main reading room, the Cary Collection includes the Dudley A. Weiss

Reading Room, which houses the Middleton Bookbinding Collection. The Arthur M. Lowenthal

Memorial Room houses historic letterpresses, including four fine examples of handpresses

dating back to the 19th century, over 1,000 cases of rare foundry type, and more than 300

fonts of wood type. Off-campus visitors may take a virtual tour of the Cary Collection by

accessing the library’s website at: http://library.rit.edu/cary.

Call 585-475-2408 for research inquiries.

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46 School of Print Media

About RIT Cary Graphic Arts Press

RIT Cary Graphic Arts Press is the publication arm of the Melbert B. Cary, Jr. Graphic Arts

Collection at Rochester Institute of Technology. The collection is a renowned resource for

those studying printing history, bookbinding, typography, papermaking, calligraphy, and book

illustration processes. Since the Cary Collection’s inception in 1969, occasional publications

have appeared, inspired by its holdings. Strong scholarship and editorial direction, elegant

design, and fine printing have characterized these publications.

RIT Cary Graphic Arts Press was formally launched at RIT early in 2001. Its prime directive is

to produce publications of significant intellectual value for a scholarly audience. The Press

has become RIT’s de facto university press. The Press’s reputation for the on-time delivery of

high-quality, well-designed publications is attested by the enthusiasm of its authors, its buyer

audience, and by a number of highly favorable reviews.

In 2007 the Press will open the Alexander S. Lawson Publishing Center—the Press’s new

base of operations in Wallace Library. This collaborative center will showcase RIT scholarly

publications, while anchoring a permanent exhibition of the acclaimed historical painting

series, “Graphic Communications through the Ages.” Most importantly, the Lawson Center

facilities will allow the Press to expand to meet its goal of being a “teaching press”—one that

sponsors educational opportunities for RIT students through cooperative education.

RIT Cary Graphic Arts Press intends to be a dynamic publishing enterprise—one that will be

inspired with exceptional content and design, driven by change, and responsive to every new

possibility.

Selected Titles

The American Image: U.S. Posters from the 19th to the 21st Centuryan important catalog of works exhibited at RIT in fall 2006

Bookbinding 2000 Videosdemonstrations from a bookbinding conference held at RIT

Cipe Pineles: Two Remembranceschapterbook on the life and work of an influential woman graphic designer

Data-Driven Print: Strategy and Implementationby Patricia Sorce and Michael Pletka, the guide to personalization of digital documents

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School of Print Media 47

Digital Book Design and Publishingan introductory text to digitally produced publications

Highlights from the Bernard C. Middleton: Collection of Books on Bookbindingan exhibition of rare bindings held in the Cary Collection

Images from Science: An Exhibition of Scientific Photographycatalog from an international photo exhibition of astronomy, physics, medicine, and more

Lester Beall: Space, Time & Contentchapterbook on one of the chief proponents of the American Modernist Design movement

The New Medium of Print: Material Communication in the Internet Ageby Frank Cost, an introduction to printing, the first book in the Printing Industry Center Series

The School of Hard Knocks: The Evolution of Pension Investing at Eastman Kodakby Russell Olson, an award-winning consultant on institutional investing

Sentinel: The Design, Fabrication, and Installation . . .by Albert Paley , the chronicle of RIT’s sculpture

Teaching Photography, Notes Assemblednotes and photo lessons from professor Philip Perkis

Tempting the Palette: A Survey of Color Printing Processeshistoric color processes are described and illustrated through informative texts and color reproductions

View It! The Art and Architecture of RITthe history, artists, and significance of RIT artworks are revealed in this guidebook and walking tour

The World of Alphabets by Hermann Zapfa CD-ROM with 200 full-color reproductions of works by influential type designer Hermann Zapf

For more information

RIT Cary Graphic Arts Press

website: http://library.rit.edu/cary/carypress.html or call (585) 475–6766

RIT University Magazine feature, Winter 2004:

website: http://www.rit.edu/~umagwww/winter2004/carypress.html

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Credits

This publication was designed and formatted by

Kristina Leh, third year New Media Publishing student,

and printed on Xerox iGen3 digital press.

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