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2 | MAY 2009 | TEXAS STYLIST & SALON

TEXAS STYLIST & SALON is mailed free of charge to licensed salons, barbershops, beauty schools, distributors and manufacturers in Texas. Circulation is restricted to members of the beauty and barber profes-sion, its suppliers and students.CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrange-ments are made in writing in advance with the editor/ publisher.ALL MATERIAL COPYRIGHT 2009 by Holland Graphics, Inc. and/or the bylined authors or photogra-phers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the State Boards of each state. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. Texas Stylist & Salon as-sumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due Texas Stylist & Salon shall be entitled to recover attorney fees and costs incurred.ADDITIONAL OR OUT-OF-STATE SUBSCRIP-TIONS: For a one year subscription, send name, address and zip with check for $20 payable to HOL-LAND GRAPHICS, INC. to Subscriptions, Texas Stylist, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label.

Texas Stylist & SalonVolume 3, Number 10, Issue 34

May 2009

Published monthly by Holland Graphics, Inc.

1750 SW Skyline Blvd., Suite 24Portland OR 97221

Toll-free (888) 297-7010 or (503) 297-7010 Fax (503) 297-7022

E-mail: [email protected] site: www.stylistnewspapers.com

Publisher Linda Holland Managing Editor Lisa Kind Production Manager Joel Holland Advertising Director Marcy Avenson Art Director Erica Gibson Classified Sales Kelly Smith

Contributing Writers: Judy Culp, Jerry Tyler, Charlene Abretske, Neil Ducoff, Gordon Miller, Vicki Peters,

Elizabeth Brown, Carmine Minardi

Texas Department of Licensing and Regulation

Susan Stanford, Public Information Officer

In this issue...

8

14

6

On the cover...

Directions Your Career Can Take . 4

Beyond the Salon . . . . . . . . . . . 5

The Nail Extension. . . . . . . . . . . 6

Beauty Business Buzz . . . . . . . 7

Three Months of Marketing . . . 8

Esthetic Endeavors . . . . . . . 13

Blue Highways . . . . . . . . . . 14

Retail Matters . . . . . . . . . . . 14

Texas TDLR News. . . . . . . . . 16

Classi� eds . . . . . . . . . . . . . 17

Better Business . . . . . . . . . . 18

Calendar . . . . . . . . . . . . . . 18

What’s New in the Market . . . 19

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The Nail ExtensionBecoming an educator in the nail business takes more than just being a seasoned nail tech. From teaching in school to be-ing an independent educator, Vicki Peters breaks down what it takes to become a nail educator.

Three Monthsof MarketingWhat are you doing to take back control of your business, growth of your client base, retail sales and income? Elizabeth Brown o� ers marketing ideas and suggestions for the summer months.

Retail MattersSalons truly have the upper hand when it comes to compet-ing for the retail sales. However, salons have to up their game in the area of retail merchandis-ing if they are to translate that unique connection to clients into actual retail sales. Gordon Miller o� ers merchandising tips to increase retail sales.

Photo Courtesy of KEUNEHaircosmetics

Opportunities Beyond the Chair

A career in the beauty industry offers unique opportunities beyond the chair. From cosmetologists to salon owners, educators, platform artists to product developers and more, you are only limited by your imagination.

Being a hairstylist is a main career choice for many in the beauty industry, however, the May issue of Texas Stylist explores other chal-lenging and lucrative careers that exist within the professional beauty industry.

Profiled on page 4 are just a few successful beauty professionals whose career led them down a different path in this industry.

From salon owners to educators, plat-form artists to product developers, Beth and Carmine Minardi are of the highest caliber of professionals. On page 5, Carmine shares his perspective that took years to develop and hopes to help salon professionals determine which direction their own career might take them.

Judith Culp, page 13, suggests that sometimes estheticians may look beyond the treatment room and explore bigger horizons. Just staying open to change, diversity and expanding your knowledge will open the door to opportunities. This may be the perfect time to learn something new.

Have you thought you might want to be an educator? Where do you start? On page 6, Vicki Peters explains what it takes to become an

educator. Don’t bypass this article because you are not a nail tech. Her information can apply to any educator. And she is very thorough. Don’t become overwhelmed at all you have to learn. Start one-by-one learning from the list Vicki gives you and before long you will be an accom-plished educator with an impressive resume.

If you know successful people in the beauty industry you know they have one qual-ity in common – passion. Passion is required for longevity in the beauty industry. Business coach, Charlene Abretske suggests on page 7 that passion can carry you to several different areas of the beauty industry. Whether you’re satisfying that passion by educating others, vol-unteering your time, or creating new standards and products, following where your passion leads you will set you up for a satisfying career.

Now, more than ever, many in the beauty industry are reflecting on the path their careers are taking them. In his article on page 14, Jerry Tyler challenges us with a question, “Do we turn this downtime to our advantage and seek change to advance or do we wait-and-see, hop-ing that better days will come?”

This, he notes, is the long time honored conflict between being proactive or reactive and also being brave enough to seek and most importantly, to embrace change.

On another note, look forward to our June issue of Texas Stylist with the announcement of our cover contest winner! At the time of publication we have already received several incredible entries. Cheers to thinking outside of the box and putting your career on a path to fulfillment!

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Directions Your Professional Beauty Career Can Take YouAs America continues to shift towards a

predominantly service-orientated economy, the professional beauty industry continues to offer exciting and financially rewarding careers.

While people may view being a hairstylist as the main career choice in the professional beauty field, many are not aware of other challenging and lucrative jobs that comprise this $56 billion dollar industry.

The beauty industry is constantly expand-ing, offering opportunities for men and women of all educational backgrounds. Plus, it remains one of the few industries capable of providing a career that is relatively immune to recessionary pressures (consumers continue to spend on haircuts, cosmetics and skincare even in tough times) while still offering a competitive salary.

The Professional Beauty Association (PBA) encourages both young people embarking on their career path as well as others looking to change their profession to consider these direc-tions a professional beauty career can take you:

EntrepereneurChristine Giustra, esthetician and en-

trepreneur, having recently completed her education and licensing in 2007, proves how an education in beauty opens up many career

paths, including business ownership. As a licensed esthetician, Giustra per-

forms a wide variety of rejuvenating treat-ments that are customized to her clients’ skin concerns and develops an individual cosmeceutical treatment plan to meet their goals. Her skills helped her to gain immediate employment with a top spa in New Orleans and at the same time allowed her to develop her own private practice and business, The Skin Studio.

“Upon earning my license, I found amaz-ing support and encouragement from other beauty professionals helping to accelerate my career,” states Guistra. “Not only do I love meeting exciting people and earning a good living, I am also able to help people look great and feel better about themselves.”

Product ManufacturerBrook Carlson is vice president and

general manager of RUSK Professional Hair Care, one of the leading professional hair care companies offering a complete range of styl-ing products and tools.

Carlson has had a distinguished career working for notable beauty companies such as L’Oreal, ARTEC and Zotos International, giving her the knowledge to manage RUSK’s product development, marketing, financial

operations and strategic partnerships. On a day-to-day basis, Carlson may be involved in such projects as planning a strategic launch for a revolutionary beauty product, working with her creative directors on “the look” for upcoming fashion shows, performing market research on beauty trends or meeting with RUSK’s many distributors regarding the company’s products.

“My job allows me to be both creative and analytical, which I enjoy. I have found my career in the professional beauty industry to be highly rewarding and would recommend others to seek out the many opportunities that are available,” states Carlson.

Distribution Lee Lawson is regional director of sales

and development of Neill Corporation. A beauty distributor is one of the many jobs most people are not aware exists within the beauty industry. Lawson is the connection be-tween both large and small beauty companies and the many salons, spas, and retail outlets that sell their products. His career allows him to be an educator, salesman, manager, and strategic marketing specialist every day.

From motivating his team of salon business consultants on new products and marketing techniques to assisting salons and spas in determining the optimal configura-tion of their space, no day is ever the same for Lawson.

For over 15 years Lawson’s career has allowed him the opportunity to travel, meet new people, and help many businesses thrive. According to Lawson, “To see the growth of a salon from the infancy of the relationship to their achievements today is worth all the hard work. I have always approached my career in this industry as being a partner with the salons and spas I work with. Their success is our success!”

EducationNeCole Cumberlander who is hairstylist,

educator and business owner of The Ohio Academy has been in the hair care industry for many years and her accomplishments are as diverse as they are cutting edge.

Cumberlander is a national educator for John Paul Mitchell Systems, President of the Salon & Spa Leadership Council for PBA, and Dean of Education for the Ohio Acad-emy. She has trained other hairstylists around the country in advanced education and salon management for many years. Cumberlander’s passion for education has also inspired her to become co-owner of The Ohio Acad-emy Paul Mitchell Partner School, which is comprised of two campuses in Columbus and Twinsburg, OH. “When I began my career, I never dreamed that one day I could be both a hairstylist and a teacher. I love that I am able to help inspire and educate others

so they may have a rewarding and successful future. There are so many wonderful careers in the professional beauty industry and I am honored to be a part of its continual growth,” states Cumberlander.

Makeup ArtistAn artistic nature is what drew Janell

Geason into the professional beauty indus-try. Realizing a career in beauty matched her personal interests; Geason chose to forgo attending traditional college and enrolled in cosmetology school to become a hairstylist. Twenty plus years later, Geason works as a freelance Makeup Guest Artist/Educator for Aveda, does freelance makeup/hair for an agency and continues to work out of a salon in Minneapolis. Geason decided to pursue a career as professional makeup artist in 2001 when she realized it would broaden her scope of services and increase her earning potential. Geason’s efforts were well rewarded in 2008 when she was honored at the prestigious NAHA Awards Ceremony as Makeup Artist of the Year. “A career in beauty matched who I was as a person when I started my career and continues to keep me motivated and inspired on a daily basis. I would highly recommend those who are not sure about a career path or whether they want to attend a traditional college, to look at a career in this industry,” says Geason.

PoliticsHaving a keen interest in politics and how

government policy relates to the everyday person, Sam Leyvas, Director of Government Affairs for the PBA never imagined that his passion would be put to use helping salon owners, product manufacturers, and beauty retailers understand how legislation affects their bottom line.

On a day-to-day basis, Leyvas interacts with association members across the country concerned with what a specific bill may mean for their business and he helps members of Congress and their staff understand the rami-fications of pending legislative matters.

“Like many people I speak with, I had no idea that one day I would work in the beauty industry,” states Leyvas. “The profes-sional beauty industry is extremely important economically for our country and I am very fortunate that I am able to combine my inter-est in public policy with my desire to help others understand the importance of becom-ing involved in the legislative process.”

A beauty career opens up many oppor-tunities for people regardless of their age, race, or educational background. PBA invites people looking for a career path or seeking a change in their profession to learn more about what the industry has to offer. Beauty is big business! For additional information on PBA, visit probeauty.org

TEXAS STYLIST & SALON | MAY 2009 | �

A Career Beyond the SalonBy Carmine Minardi

Hairdressing is such a rewarding career on so many levels. Helping your clients look and feel great brings positive energy back to you every time you make their day a little better.

However, one of the greatest opportunities a career in beauty offers is the ability to spread your wings beyond the chair.

Both my wife Beth and I have been very fortunate to wear many hats and experience many different facets of the beauty industry. But, we’ve always continued to work behind the chair to stay real, authentic and close to our team and our clients. Here are some perspectives I’ve developed as we’ve learned and grown in this adventure. This informa-tion may help you determine where your own career path might lead you.

Salon owner: Becoming a salon owner is a natural step for many beauty professionals. As a salon owner, you not only want to think of yourself as the team leader and business expert, but as the head cheerleader and chief mentor for people who are just starting out.

Paying it forward by helping others suc-ceed is the most valuable contribution you can make to the industry. But don’t let the concept of “salon owner” be limiting; there are endless possibilities. You can open multiple salons. The training you do with your team doesn’t have to be limited to cut and color, but you can teach how to consult, speak and how to pres-ent their image. You can reach beyond your own salon, travel to trade shows, and bring back different ideas to share with your team and clients. And above all, you can set the tone and culture for your company.

Product developer: Over the years, Beth and I have had the good fortune to help create haircolor, care and styling lines for some of the largest beauty product companies. In those cases, we came up with a great idea, gave it to the research and development teams, chemists and marketers and they brought our ideas to life. That was fun.

Many beauty professionals think about the fantasy of creating products, and it’s doable for anyone. However, you have to realize how much time, effort and money you’ll need to invest. One option is to work with one of the private label companies and create a line for your salon. Today, there are many good companies and they can provide you with a turnkey program from formula development through final packaging and in many cases, even marketing materials. Your risks are much lower and you can get to market quickly. With a large enough client base, it can be financially rewarding, as well.

On the other end, you can create a national line, but you need to be prepared to make a huge investment. We began work on our product line many years ago. The process has

been long and arduous and filled with many, many lessons about every aspect of product development from getting the right business plan to fine tuning formulas and fragrances and packaging to making our products’ unique story a reality.

We never thought it would take so long. But now we have wonderful formulas that we have been testing in our own salon on our most discerning clients and we all agree that they’re winners. If you decide to create a prod-uct line on any level, what’s most important is that you be brutally honest with yourself and have people around you who are brutally hon-est, then set your benchmarks and make sure your products are truly better at every level.

Educator: Beth and I have been educa-tors for more than 20 years. We’ve done it all — from leading the education programs for major manufacturers and lines, to headlining major international events to hosting our own annual Minardi Beauty Focus —we just fin-ished our 22nd!—to offering DVDs, webinars, books, shadowing programs at our salon, small roundtables and almost every other education-al format you can think of. We truly listen to what beauty professionals ask us for and work hard to create the programs that give them the content that will make a difference to them.

Whichever type of educator you’d like to be, it’s critical that you have excellent dic-tion, grammar and speaking skills, so it can be very helpful to take a class and practice. Those are also such important skills for your work behind the chair that the class will pay off in many ways. You also have to be able to communicate well with all levels of people in your audience; you have to tell your story so it’s exciting enough for the most experienced people and also so it’s understandable for the person who is just starting her career.

One of my mentors, John Chadwick, taught me that it’s important to speak as if each person in the audience cannot see you, explaining every detail step by step. Share tips, techniques, and ideas that are practical and usable for what they do every day behind the chair.

I also strongly believe that whatever format you choose, it’s important to love your audi-ence. Make sure they know that you are there for them and want to share what you know to help them be better. Trust me: People can tell the difference. If they believe you truly have their best interest at heart, they’ll come to see you again and again, and when that happens, Beth and I are so humbled, but we find it the most rewarding of anything we do.

Carmine Minardi owns Minardi Salon with his wife, Beth, in New York City. Together, their careers include cutting/styling and coloring, respectively, salon ownership, education for manufacturers and their own Minardi Beauty Focus and product development, including the new Minardi line for care and styling for color treated hair. For more informa-tion call 212-308-1711, visit www.minardinyc.com or connect with them on FaceBook at MinardiEducation.


What Does it Take to Become a Nail Educator?

Becoming an educator in the nail business takes more than just being a seasoned nail tech.

It takes professionalism, a good speak-ing ability, having strong presentation skills, good organization, marketing skills, technical knowledge, a clear view of what you want to teach, and you really need to want to give back to the industry.

All that plus knowing how to sell yourself and your classes. Being an educator is actually a business in itself.

There are three avenues you can take to become an educator, the first being an instruc-tor in beauty school. Being fully licensed in hair and nails helps because in many cases what is needed is a duel instructor; nail tech-nology instructors who teach just nails are rare in this economy because we all know the first thing that gets eliminated in beauty schools is the nail education.

Teaching in school is a great way to give back, especially since the education a new tech receives in school is minimal and having a good knowledgeable nail instructor is extreme-ly valuable. Part-time work is a great option, which allows you to work in the salon as well. There is nothing more personally satisfying than teaching a new student what you know.

The second avenue open to you is becom-ing an educator for a manufacturer. The up side is they train you and hire you to work at shows, travel and teach classes. The average pay scale for a show is $150 per day, and travel expenses as well.

Often you will be sharing a hotel room with another educator and lots of time the company takes you as a group to dinner at night – which is a wonderful team environ-ment. You have to learn the products and be responsible for demonstrations and selling products at the shows and classes.

Yes, sales are a big part of the manufacturer educator position and part of the bottom line. If you can’t sell products then you may want to think about a different position.

What many techs that attend classes don’t understand is that a manufacturer needs to sell product to pay for the education. Manufactur-ers want to teach their customers how to use their product and there is education involved, but the bottom line is they want you to pur-chase their products.

The third way is to become an indepen-dent educator. In order to do that there are many things that needs to be done to prepare.

Here is a list:Design a one-page bio/resume that can easily describe who you are and what you offer. Write a short description of the classes you want to teach and also write what the class participants will learn. Do this in two to three sentences so who hires you will not have to edit the copy for the brochure – it makes it much easier for everyone involved. Design a press package that includes your bio, classes, headshot photograph and send a CD with all the information on it as well. Make a list of contacts and send your press package. Don’t just send it to the company – it will get lost. Follow up two weeks later with a phone call. Trade shows start working on the following year 30 days after the show, so plan on contacting them one year out. Have a web site with all your information and a way to pay for the classes online.Make a schedule of events and back it up three months for the marketing of each class. In other words if you’re sending your class schedule to the magazines this information needs to be sent three months before the print date. Develop a marketing plan for advertising the classes. E-mail marketing, web advertising, send information to all the trade magazines, etc. Work with distributors in your area too.Do a budget for each class so you know how many attendees you need to break even. Include travel expenses, cost of the class-room, supplies, badges, pens, notebooks, printing of workbooks, projectors, table and chair rentals if you need them, etc.

Being an independent educator is like a small business and you need to constantly work the business to make it successful. You cannot just put the word out and expect the phone to ring. You need to market and sell it.

Whatever direction you decide to take as an educator, presentation and speaking skills are critical to teaching. Not everyone can get in front of a classroom and command respect with their speaking skills. There is a method to speaking well, controlling the room, staying on target and handling hecklers. Take public speaking classes, watch and learn from other speakers and TV anchors.

If you feel you have something to offer by teaching then do it. We need more qualified, seasoned professionals out there teaching.

Vicki Peters is a 28 year veteran master nail tech, competition champion, judge, international educator, author and manufacturer and serves on the Nail Manufacturer Council. For more information visit www.vickipeters.com or email her at [email protected].

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com

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The Nail Extension Vicki Peters

June 14, 2009

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Education, Empowerment and Entertainment Abound at Dallas Show

The Texas International Hair and Trade Show, June 14-15 at the Dallas Convention Center, is the largest multicultural hair, beauty and cosmetic exposition in the South Central United States. The show will feature world renowned educators, motivational speakers, and fashion icons that will inspire the audience.

The brainstorm of Vince Shelton and Cratina Webb, the Texas International Hair and Trade Show directors have over 8 years of experience presenting shows. In 2008, the Texas International Hair and Trade Show attracted over 4000 stylist, barbers, and general public attendees.

Hairstylists, barbers, students, cosmetology schools and the general public are invited to participate with hundreds of vendors and educators including Freddie J, Nikita Smith, the BIA Team, Patric Bradley, Jimmie Sanders, Tarsha Woods, Adrian the Dreamweaver, Tomeka James, Isis, Karen ‘K-Dub’ Wyatt, Little Willie, Crysta McDonald, Eunice and the Big Bad D Styling Team.

These educators will display the latest techniques including: Organized Chaos & Mixxed up Colors; Remix- A Cutting and Styling Revolution; Urban Tapestry; Single Strand Fusion, Fast Tracking; Jump Start Lace; Air Brush Make-up Technique; Malaysian Weave and Quick Wigs; and Eyebrow Threading.

The Texas International Hair and Trade Show signature competition “America’s Next Top Stylist” will feature competitors from the region. The program will also include the top cosmetology schools from the region battling for the title of “America’s Top Styling School”.

The Texas International Hair and Trade Show is always striving to be a conscious com-munity partner. A portion of the proceeds from the show will be donated to the Susan G. Komen Foundation to help battle breast cancer in a search for the cure.

If you’d like more information about this event visit www.texashairshows.com, call (214) 674-1995 or email [email protected].

TEXAS STYLIST & SALON | MAY 2009 | �

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Create Longevity in Your Career

Being in the beauty business has always been a way for creative and talented people to not only make a living but to allow their creativity to shine.

This industry has always encouraged those in it to fulfill their creative side. And they do that by seeing clients, designing new products or coming up with creative ways to help the general population feel more beautiful.

If you hope to achieve longevity in this industry it is imperative that you are continu-ally learning; not just about the latest trends-but about whatever peaks your interest.

For some technicians it’s health issues that eventually lead them to other areas of the industry like when their wrists, ankles, arm cramps, or back pain become unbearable or even exposure to harsh chemicals. The physi-cal toll resulting in arthritis, carpel tunnel syndrome, and allergies may end a career as a technician long before retirement time.

In order to stay in the industry, getting in touch with your passion is not only sug-gested, but required! Passion is what all great ideas and businesses are founded on, and it can carry you to several different areas of the beauty industry. Does your passion lie in one of the following areas: education, transforma-tion or elevation? If it does, here are sugges-tions from real people that you can take in your own career.

A Passion for EducationSharon Davidson says she always found

her passion in educating herself and others. In her 27 years in the industry she found ways to share this with her fellow stylists as an educator for her distributor. “I was always struck by how getting back to the basics and how adding a new and modern twist could create incredible results,” Davidson ex-plained.

“I really discovered my passion for the industry lies in the fashion and the transfor-mation that can take place for the clients and the people who are employed in the beauty industry.” Davidson is now exploring her possibilities as educator; this time for the manufacturer Divi International. “I refuse to get stuck in the same-old, same-old and want to make sure I continue to educate others to do the same.” she exclaims.

Transform Your Clients Lisa Kahn always took her cosmetology

license very seriously and knew she was the type of professional who would make sure she touched her client’s lives.

Since she earned her license in 1981, Kahn was looking for those in her community

who needed her help the most. “I have always had a volunteer mindset, and wanted to give back to my community,” Kahn explained.

She has expanded her professional career to include makeup artistry and now special-izes in “restorative camouflage” make-up; she has been volunteering her time giving her passion to the “Look Good, Feel Better” program, sponsored by the American Cancer Society.

“I specialize in women undergoing chemotherapy and women who have been facially disfigured by cancer. I give my heart to my clients from the volunteer program and those who are my professional clients, and guess what, what I do will never feel like work!” Kahn is currently working on a book to instruct women with cancer on how they can employ the same techniques at home that she does for “Look Good, Feel Better” to transform their appearance back to who they recognize in the mirror.

Elevate the Industry by Raising StandardsSue Santsche who has been a technician

for 34 years and a salon/spa owner for 26 has won several awards including: top 200 salons and a Global Salon Business Award in 2006.

In Her Spa at Personal Choice in Eureka, California, she is providing her clients with the most personalized information for their specific beauty needs. “I built the business by filling a niche for professional women and providing them with image consulting which then led to providing them with beauty treat-ments to help them maintain their image,” Santsche explains.

She is in the process of writing a book for everyday people to use to navigate their way through skincare product ingredients and find out what works for them. Santsche is also in the process of developing her own skincare line, “My goal is to simplify the process of choosing what works for each individual and their own particular skin type. This would clear up much of the confusion for consumers and empower them to make the correct choices for their skin.”

If you are looking for a life-long career in the beauty industry consider where your passion lies and how you can make sure you are placing your passion front and center in your life. Whether you are fulfilling passion by educating others, volunteering your time, or creating new standards and products, you are setting yourself up for a long, happy and fulfilled career!

Charlene Abretske is a business advisor with Your Beauty Network and sup-ports salons and spas with growing their businesses through on demand back office tools designed for beauty professionals. For questions about how Your Beauty Network can help you, contact (866)364-4926 or email at [email protected].


Beauty Business BuzzCharlene Abretske


It is inevitable that this has probably hap-pened to you at one time:

You have been in a conversation with a client, co-worker or friend who presented you with a problem or even asked outright if you could help them think of a solution.

You begin to offer suggestions but they switch quickly into “nope, can’t do that” mode and within a few minutes you shut down, feeling almost bruised by the way your suggestions were dismissed.

You leave feeling as if they would rather wallow in their misery than do something to solve the problem.

It’s time to take a look at yourself. Are you wallowing? Are you in a place where you can identify the things that are holding you back, where your business needs to grow?

Is the prospect of doing something new, taking risks and changing the way you have “always” done things something that scares the jeepers out of you? Or do you welcome turbulence because of the corresponding op-portunities for adventure, variety and trying new things?

If you are waiting for things to “get back to normal” you are in for a long wait. Gone are the days when consumers had the confi-dence to live paycheck to paycheck, spending freely and indulging themselves whenever they desired.

You have seen clients extend the time between services from six to eight to 10 weeks or more. And they are taking on their own color, purchasing more care and treat-ment products from retail outlets rather than the salon, and in the spa and non-essential services segment of the industry, the disparity between the old normal and the new normal is even greater. Many spa clients have stopped coming in altogether; others who used to visit weekly are now just coming once a month or once a quarter.

How much can you allow your business to slow before you have to take on a second job or leave the industry altogether? What are you doing to create your new normal? What are you doing to take back control of your business, growth of your client base, retail sales and income?

Salon and spas are natural candidates for strong event and themed promotions. You have the ability to tailor packages, products and incentives to the needs of nearly every holiday and major life event -- from new jobs

to new babies to graduations to weddings to anniversaries to girls outings or dates. Summer is a great time to flex your creative marketing and styling muscles and create some buzz for your business.

June: Weddings (and anniversaries) and Graduations. No stylist who wants to be busy should be bored in June. Create bridal package offers and hold classes for a girls-day-out bridal brunch where you tutor the bridal party in keeping their look on the big day, applying makeup, and doing easy up-dos.

Invite a local party planner or caterer to hold a class in-salon for throwing great anni-versary or graduation parties and teach clients how to create great mixed drinks, appetizers and other party fare for their summer get-to-gethers. Make sure clients receive great retail and service offers for the day of the wedding, graduation or summer party.

Father’s Day is June 14: If you have a strong male client base this is a great opportu-nity to feature services for Father’s Day gifts (begin promoting May 1). When possible, sell certificates in duos and book two clients upon redemption. Feature a Father-Daughter duo package with retail products for him and her.

Even if you service mainly women cli-entele, you can still create retail baskets with products for men including shaving, scalp, and skin care products. Partner with a local sports bar or sports facility and create gift certificate duos that include service at your salon and a round of golf, game of bowling, bucket of balls at the driving range or batting cage, etc.

July: A lot of towns have street fairs and community events that give you the chance to set up shop right on Main Street, sell retail, demonstrate your skills and promote your business. Take advantage of community events to do some street marketing. Hand out business cards. Sell salon-branded water bottles or chap sticks. Take a booth and do a blow out and styling, mini-makeovers, mani-cures, massages, demo treatment products and lotions, sell retail and take bookings. Be liberal with drawings and prizes, being sure that each one is an invitation redeemable in the salon or spa.

August: Reach out to family and school markets with group rates for families and special rates for educators, the PTA, and all school district personnel.

Elizabeth Brown is the founder of Be InPulse Marketing and Design in Auburn, Washington and the author of 12 Months of Marketing for Salon and Spa. Email the author at [email protected].


Take Back Control of Business and Create Your New Normal

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TEXAS STYLIST & SALON | MAY 2009 | 13

Climb Out of Your Comfortable Rut to Explore Career OptionsEsthetic Endeavors Judith Culp

For estheticians there are many career op-portunities beyond doing facials or waxing in a treatment room but many technicians never think to look beyond their local salon.

A treatment room is our comfort zone and sometimes we need a ladder to climb out of our comfortable rut and explore the bigger horizon beyond. Right now, in economic tight times, may be the perfect time to do this.

Sometimes our personal background leads us to natural career options. One colleague I know came into the industry from a nursing career. She wanted to deal with well people and see some positives instead of illness.

After running a successful day spa for a number of years, she went into retirement only to be lured out by a great offer to man-age a spa. With her background, she was a natural to head a holistic spa or medi-spa.

One graduate is showing great adapt-ability and diversity to thrive in a time when many estheticians are finding the going tough. She had worked in the retail sector for several years before becoming an esthetician. Now she is regularly called on a “for hire” basis and commands a higher wage to work as a makeup artist for them.

In addition to doing esthetics in an up-scale clinic part-time, she used a previously earned CNA to secure a position in a local medical clinic. That clinic is now considering adding medi-spa services that she is perfectly trained to head for them. She is already a known entity to them and her career options are headed upwards.

Some graduates have a mind set they never want to be in the commercial retail market. Others know how hard it can be to work on commission or get by with limited benefits commonly available from small privately-owned businesses.

Working for a major cosmetic corporation does have its “rules” that have to be followed, but they also have many upward possibilities, good benefits and a clearly defined hourly income. More and more department stores are recognizing the benefits an esthetician can bring to their line via services, superior knowledge base and skills.

While you may start as a counter sales person, those with the right attitude and spirit can move into offering services, or moving into management and beyond. They may be-come an educator or a buyer and move from local to regional to national.

Another colleague has used her years of experience and knowledge to secure an excellent teaching position that allows her to

continue her income despite arthritis making it impossible for her to daily treatment room work.

Some technicians don’t care equally for all the skills they learn in school. Some don’t like waxing, others may not care for makeup. I know one who fell into this latter group but when the opportunity presented itself, she converted her skills into a significant revenue source for 20 years as a makeup artist. She was a woman with an open mind for pos-sibilities and took advantage of them.

Recently I met a young woman who after graduating from an advanced esthetics training program set her sites on becoming a regional manager for a leading professional esthetics line. She managed to get a job as a local sales representative. Ten years later, she achieved her original goal and is now a regional manager.

Many manufacturers’ representatives have the opportunity to travel nationally or even internationally teaching and lecturing at skincare trade shows. If you like to travel and have a passion for sharing this could be a great opportunity for you.

These few examples show we need to think beyond some of our personal prefer-ences and be prepared to capitalize on our strengths and knowledge. If we are also prepared to step beyond our comfort zone more and learn new skills more opportunities can open up.

If you have a multiple license (skin, nails, massage) you could travel the world and be paid to do it. Cruise lines want technicians that can take care of multiple aspects of their traveler’s needs. While you may be able to get on with fewer licenses, this is their ideal as they can really keep the technician busy. You would need to have at least a dual license to get on with most firms. Your reward will be making friends from across the globe and travel while you earn an income.

With the advent of hi-def cameras and their expanded use in television as well as film, more makeup artists and skin care professionals are going to be needed to make sure that makeup looks great to these very revealing cameras. Every skin flaw will show so facial treatments may be a requirement.

In talking with a local media person there is a lot of stuff that standard cameras don’t pick up including a coffee smudge on the anchor person’s lapel or a scratch or mar on the “set”. Hi-def won’t be so forgiving. On-air people are going to need to keep their skin looking fabulous and have the right makeup to work with the cameras. Classical pancake makeup just won’t do the job. Those technicians that have learned to use air-brush makeup technology, have good “skin maintenance” skills and are located where broadcasts/ filming are being done are going

to have great new opportunities. Some estheticians need to just work

part-time due to family commitments. Don’t overlook your local Costco or other retail store. They pay well and you can share your knowledge about skin care products with consumers. If you want part-time and a good hourly wage it is certainly an option.

As the field of esthetics continues to evolve and grow there will be even more career opportunities available. As the level of education edges up, there will be a need for estheticians with advanced training (like those who are NCEA certified) to get positions teaching. Commercial lines like MAC, Estee Lauder, and Lancome are giving a higher pri-ority to licensed estheticians when positions are available.

Medi-spas will give priority to estheti-cians who have taken their knowledge base beyond the fundamental level. The more we keep learning and expanding our knowledge diversity the more opportunities will be open to us. We just have to be open to change, diversity and taking more training. This is the perfect time to look for something new to learn and do it. Expanded knowledge will make us more valuable to someone.

Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980. A CPCP permanent makeup technician for over 18 years she served a 4-year term as a Director for the Society of Permanent Cosmetic Professionals, two years as their president. She is president of Culp Enterprises Inc. and CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For more informa-tion visit www.estheticsnw.com.


1� | MAY 2009 | TEXAS STYLIST & SALON

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Even with the Upper Hand, Salons Have to Up Their Game

Salons have traditionally “merchandised” products to clients as an extension of the ser-vice menu. Whether hair, skin or nail focused, professional products provide clients with a unique value in maintaining and/or extending service results – and are offered in what should be a consultative environment not easily repli-cated by mass marketers.

Add to that the relationship component of the equation (and the trust clients place in their salon professionals) and salons truly have the upper hand when it comes to competing for the retail sales.

Having said this, the relationship alone will not move products. Salons have to up their game in the area of retail merchandising if they are to translate that unique connection to every client into actual retail sales.

Signs SellAs consumers walk by or into your salon,

research shows you have only three seconds to let them know what they will find inside. In spite of that short window of opportunity, sig-nage (including everything from large window posters to small shelf talkers and everything in between) remains one of the most effective ways to convey information about your retail brands and promotions.

Importantly, the competition for consumer attention has never been greater – and so the need to utilize professionally produced signs, posters and shelf talkers is imperative. Effective signage has the following qualities:

Simple and easy to read – Don’t use too many words or punctuation marks to get your point across. Use clear bold images to help convey your message.Visible without blocking traffic flow or retail displays. When placing signage of any kind, check it from the vantage point of the client. Be sure to be professional in how you place signs. Don’t be tacky in your presentations (i.e. avoid visible tape marks on glass). Compatible -in terms of a simple color scheme that works with the colors used throughout the salon. Make sure that the colors have enough contrast so that copy can be easily read.Current. Keep all of your signs updated and relevant. If a promotion has ended or you have added a new product line or offer, update signs accordingly.

The good news is that with today’s com-puter and printing options, quality signage doesn’t have to cost a lot. In addition to creat-ing your own signs, high quality (and often

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customizable) signage is available from many manufacturers and distributors as part of their ongoing marketing support.

Professionally designed signage will pro-vide just the right amount of information as well as the motivation for consumers to enter your salon and try your products.

Service Remains KeyIn addition to getting the attention of

consumers, a key factor in building success-ful salon merchandising results is to provide a quality buying experience for the client. Create a high-value process to capitalize on each mo-ment you have with the client – from the time they enter the salon’s reception area extending through every aspect of service delivery and check out – focusing on service excellence to give you the edge in the highly competitive retail arena. Consider the following:

High Value Perceptions There is hidden value in complementary products and services. Increase the perceived value of the client’s salon experience by providing a demonstra-tion, make-up or nail touch up, or a product sample connected to an ongoing promotion. The “Eyes” Have it. When presenting products to clients, be sure to showcase them by holding them at eye level with the label facing forward so the actual product packaging reinforces your message. Make a lasting impression by adding a bit of theater to the retail experience by carefully wrapping products in tissue paper. Come out from behind the front desk to present the package to the client and tell them you can’t wait to hear about the fabulous results they are sure to enjoy. Include a business card as a way to let your clients know they have a direct connection.

Remember that strong retail sales continue to be a critical area of revenue and profits for leading salons across the country – and that most salons underperform in this area.

It’s more important then ever for salons and salon professionals to reinforce the mes-sage that what you provide every client matters – and that retail products and the education you offer clients on how to best select the proper products and how to use them to get the right results is a great value unmatched in the mass retail world.

Special thanks to salon retail and branding con-sultant Sue Remes Resources ([email protected]).

Gordon Miller is the Executive Director for the National Cosmetology Associa-tion, the largest organization of salon professionals in the world. Its mission, since its inception in 1921, has been and continues to be to ensure that work-ing salon professionals have the tools and resources available to create career success with integrity. For more information on the NCA, visit www.ncacares.org or call 312-527-6765.


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Retail Matters Gordon Miller

In our current economic reality, many in the beauty industry are reflecting on the path their careers are taking them.

In the past, some of us were striving just to keep up with the pace of the ever expand-ing business models trying to maximize productivity or just plain trying to stay one step ahead of the curve.

Now with the unforeseen changes, one question is challenging us: Do we turn this down time to our advantage and seek change to advance or do we wait-and-see, hoping that better days will come?

This is the long time honored conflict between being proactive and reactive and also being brave enough to seek and most importantly, to embrace change.

In our industry, do we see ourselves through the eyes of our past successes that now seem, through no fault of our own, to be eluding us? Or do we see new horizons not yet seen or experienced?

Do we see unrealized potential and opportunity? Do we see scarcity and have a glass-half-empty attitude where there’s just not enough to go around? Or do we seek continued abundance and believe this is our time, our moment?

Henry Ford once said, “If you think you can do a thing or think you can’t do a thing, you’re right.” Yes, we define our own destiny.

The greatest enemy to positive change is fear. Fear of the unknown, fear of the less than anticipated outcome, fear of failure. In the darkest days of the great Depression, Franklin Roosevelt reached out to millions of Americans and proclaimed: “the only thing we have to fear is fear itself.” Just like us, they felt they were sucker punched and left on the ropes.

Fear is no friend to those seeking abun-dance. Fear immobilizes us. Jim Yates of Nuts and Bolts Training has a great defini-tion of fear. False Evidence Appearing Real. Always remember what persists, exists. If we focus on our continued growth with unwavering faith in its positive outcome, we will not only survive these times but we will thrive. Fear cannot occupy that positive space we create and will seek to exist in our reality.

Growth and expansion particularly, in down times, isn’t easy or comfortable. But quite frankly, many who were thinking themselves secure and successful were just plain stuck applauding their past hoping it would define their future in some way. How can you drive forward while looking in the rear view mirror?

Have you ever heard that insanity is defined as doing the same things continually but expecting different results?

Beyond the desire for change, are we using new actions that are in alignment with the desire for change and its anticipated abundance? Are we developing new skills, embracing new ideas and principles? If we are truly growing, we will know, as we will experience growing pains.

If we see ourselves differently, we believe, behave, and get different results for our ef-forts. Change requires energy, and the faith to overcome self doubt and fear, but the re-wards far exceed the effort because we made it happen. We adapted and overcame our challenges and have the right to proclaim we did it! and then we can own our continued success through constant positive change.

Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Education for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology.


Blue Highways Jerry Tyler

Only Thing Constant Is Change

Charlie Price

E. Darian Bishop

Capello Salon

Chelsea Vittorio

N O R T H A M E R I C A N H A I R S T Y L I N G A W A R D S

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Capello Salon

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Capello Salon

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s k i l ls k i l ls k i l ls k i l l

p h o t o g r a p h y

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R e d C a r p e t R e c e p t i o n 6 : 3 0 p m - 8 : 0 0 p m

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SymposiumPBA

in cooperation withBeauty Week

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NAHA20_CAstylist_v5.indd 2 4/23/09 11:40:22 AM


Barbers .........................................13,005Barber manicurists ...........................392Barber technicians ..............................20Barber hair braiding specialist ...........55Barber shops ..................................5,268Barber manicure shops ....................120Barber hair braiding shops...................3Barber hair weaving shops ...................3Dual shop/salon .............................423*

Barber instructors ............................152Students .........................................1,812Schools................................................36Class A Barber booth rentals ........3,665Barber manicure booth rentals ..........75Barber technician booth rental ............1Barber hair braiding booth rentals ......2

* Dual shop/salon also listed in cosmetology statistics

Barber — Shear Numbers

Finding Continuing Education CoursesEasy as 1-2-3

Whether you are an operator, facialist or manicurist, you must complete continu-ing education (CE) courses to renew your license. You can send in the application to renew before completing the required CE but you must complete the work before TDLR can issue your renewed license. To help cosmetology licensees find CE courses the Texas Department of Licensing and Regulation (TDLR) supplies online links to Department-approved providers and their course information.

Three (3) Easy Steps to Online Continuing Education Information

STEP 1: Log onto the TDLR web site at www.license.state.tx.us

STEP 2: On the right-side of the TDLR home page, under the heading Programs, click on Cosmetologists.

STEP 3: On the Cosmetology page look on the right-hand side of the page and find “Cosmetology Continuing Education.” Click on that link and the page titled “Continuing Education for Cosmetologists” will open.

On the “Continuing Education for Cos-metologists” page, at the top, you will find two bullets.

The first bullet allows you to check on CE courses you have completed. Reporting CE hours to TDLR is the responsibility of the continuing education provider. Check your hours and if the hours have not been reported, contact the provider to ensure that the hours are reported. If the reporting issue is not resolved, you have the option of filing a complaint with TDLR. The second bullet is the link to the list of registered Continuing Education providers and the courses they offer. On April 1, 2009, two-hundred and six (206) continu-

•

•

ing education providers offered 536 courses to Texas cosmetologists.

Continue scrolling down the page and you will find a listing of the type of education and number of hours required to renew your license.

Three Points to Remember when Renew-ing Your License

1. Cosmetology licensees who are 65 years old or older, and have held a cosme-tology license for at least 15 years are only required to complete two (2) hours of a TDLR-approved health and safety continuing education course work.

2. If you are submitting a late renewal, the continuing education courses must have been completed within the two year period immediately prior the renewal date.

3. To receive credit for a course it may only be completed one time during a renewal period. Licensees must keep copies of the certificates of completion for the courses for two years after the date of completion.

For more information regarding continu-ing education visit the TDLR web site at www.license.state.tx.us or email your ques-tions to [email protected].

Barber Numbers on the RiseThirteen thousand and five! That is the number of Class

A Barber licenses reported in the latest TDLR licensee popu-lation count. That is 205 more Texas barbers than the same time last year and the industry continues to grow. “Texas has the second highest number of licensed barbers in the United States,” proclaims Margie Weav-er, TDLR Program Specialist.

Barbering is a profession rich in history. The excavation of stone razors or scrapers

from the Paleolithic pe-riod (40,000—10,000 BC) indicates early man may have used the tools for hair

removal as well as for the skinning of animals. Artwork dated 1000 BC shows Greek men visiting their local barber for shaving services and that the shops of ancient Greece were gathering places where people shared news and the company of others.

Today there are many reasons for the continued growth and prosperity of the time honored tradition of the neighborhood bar-bershop but common threads have remained the same for centuries:

Great shave,Great hair cut,Discussion of politics, sports, cars and family,A bonding activity between father, son or grandson, and lastly,The barber’s genuine concern and caring for every customer.

The Texas Department of Licensing and Regulation congratulates the Texas barber-ing industry in reaching the 13,000 barbers milestone.

•••

•

•

STATETOTAL

BARBERS

CALIFORNIA 21,088

TEXAS 13,005

FLORIDA 9,150

OHIO 9,000

NEW YORK 8,800

NORTH CAROLINA 8,477

WASHINGTON 8,146

PENNSYLVANIA 7,412

GEORGIA 6,049

ILLINOIS 5,725

Charlston D. Boyce re-ceived his Class A Barber license March 31, 2009, and helped reach the 13,000 Class A Barber

milestone.

Operators ................................... 104,489Manicurists .................................. 31,483Facial specialists ........................... 12,611Weavers ............................................. 181Braiders ............................................. 696Shampoo specialists ......................... 157Wig specialists..................................... 20Shampoo apprentices .................. 11,464Operator instructors ..................... 3,992Manicure instructors ......................... 48Facial instructors ................................ 80Wig instructors ..................................... 3

Students ....................................... 21,640Schools.............................................. 381Salons ........................................... 20,867Manicure salons ............................ 1,315Facial salons ...................................... 553Facial/manicure salons .................. 3,773Hair braiding/weaving salons .......... 140Wig salons ........................................... 37Independent contractors ............. 39,344Dual shop/salon ............................. 423*

* Dual number also listed in barber statistics

Cosmetology — Shear Numbers

Elizabeth Perez, TDLR Program Specialist, an-swers questions at the International Congress

of Esthetics show in Arlington.

TEXAS STYLIST & SALON | MAY 2009 | 1�

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Better Business Neil Ducoff

Does Your Business Suffer from Intolerable Toleration?

When a business owner is continually frustrated with their service providers’ dismal retail sales performance, the problem may be because only a handful of service providers follow the system.

Asking what the business owner has done to turn the situation around, gets this re-sponse: “I’ve talked to these people, addressed it in daily huddles and weekly meetings; even set goals, used scoreboards, and threatened to lower pay. Nothing changes.”

You can probably insert a similar story of your own and no doubt have direct reports from people who are stuck in the “I’ve done everything, but nothing changes” quagmire. Think about behavior or attitude issues, chronic lateness, poor follow-through or inconsistent performance. How about all that “they don’t follow simple procedures” stuff that drives you crazy?

This boils down to a leader’s “acceptance” of sub-par performance. Using the word acceptance is deliberate because it most ac-curately defines the problem.

Let’s go back to the “I-can’t-get-them-to-sell” issue. When a leader says, “I’ve tried everything, and nothing works,” what they are really saying is, “I choose not to venture beyond my comfort zone to address the prob-lem and move the company forward.”

Suggesting this to the owner mentioned earlier brought this immediate response: “So you’re telling me to fire them if they don’t perform.”

This knee-jerk response actually reveals what’s preventing this leader from success-fully navigating through a behavioral-per-formance problem. Fear of confrontation is preventing action and, therefore, allowing sub-par performance to continue.

Wouldn’t it be great if the word “confron-tation” were banned from business and leader-ship thinking and replaced with “opportunities for growth?” Then we would hear a leader say-ing, “I hate opportunities for growth.”

It’s interesting how quickly the leadership pendulum can swing from what could be called “intolerable toleration” to the oppo-site extreme of firing the offenders without exploring all of the possibilities that exist in between. Every leader needs to recognize where their personal intolerable toleration line is drawn, in order to prevent inaction on opportunities for growth. (See how quickly the energy shifts to positive by not using the negative term “confrontation?”)

Every behavior issue and performance problem is a call for leaders to engage in coaching and innovative collaboration. Yes, the process may become heated and uncom-fortable, but the alternative — not to engage — is intolerable toleration of the completely unacceptable. Simply put, it’s a failure to lead. Only when all reasonable opportunities for growth fail to yield positive results is it time to give employees the opportunity to work elsewhere. No compromise.

Neil Ducoff, founder and CEO of Strategies, business training and coaching company specializing in the salon and spa industry and author of Fast Forward, the definitive business resource book for salons and spas. Ducoff’s book, No-Compromise Leadership, is published by DC Press and is available at www.amazon.com. For more information go to www.strategies.com or email at [email protected].

Despite Economic Woes, Conference Packed with Skin and Spa Professionals

Economic woes did not keep skin care and spa professionals away from the International Congress of Esthetics and Spa held recently in Dallas for the first conference of the year.

The classrooms were filled to capacity and the exhibitor floor was packed. The show’s attendance even exceeded the numbers from 2008.

The two-day conference included general session lectures and demonstrations, manu-facturers’ workshops, an Advanced Salon/Spa Business Seminar and the Dallas premiere of the Green Summit.

The Dallas 2009 ICES was the first Dallas show to feature the Green Summit, a new component of ICES conferences that was added to the shows in 2008. The eco-friendly series for the Dallas show consisted of lectures by Robert and Melanie Sachs entitled “Grass Roots Green” and “The 21st Century Aroma Spa: Creating an Aromatic/Holistic Spa Envi-ronment with Essential Oils” by Michael Scholes.

Les Nouvelles Esthétiques & Spa and Dermascope magazines cosponsor four International conferences/trade show annually in Dallas, Texas, Miami Beach, Florida, Long Beach, Calif. and Philadelphia, Penn.. International Congress of Esthetics and Spa 2009 conferences: Miami Beach, Florida, May 2-4, Long Beach, Calif., September 12-14 and Philadelphia, Penn., October 25-26. For more information visit www.lneonline.com.

May 20092-4: International Congress of Esthetics and Spa, South Beach, FL

1-800-471-0229 or www.lneonline.com3: The High Road to Education One Day Workshop, West Palm

Beach, FL www.theHRTE.com3: Farouk CHI Spring Color Collection English/Español Hyatt

Regency Richardson Texas ticket info/sales 972-271-4164 or [email protected]

3-4: Passion Intl Stylebooks 2009 Photography Competition - Passion Haircolor Stylebook, Chicago, IL (703)359-6000 ext. 22

3-4: JosDen International Beauty Expo, Oakland, CA, www.josden.com or (909) 758-9333 – (866) 907-9333

3-4: ABA Canada Beauty Show Edmonton www.abacanada.com3-4: Barnum Fashion Focus, Cleveland, OH

www.victorybeautysystems.com8-10: Health & Beauty Expo, Vancouver, Canada www.jamexpo.ca16-18: NCEA presents the first National Esthetic Teacher Training

(NETT) Conference, Las Vegas, NV www.ncea.tv/ns/nett.html17-18: Bronner Bros. International Hair and Beauty Show, Balti-

more, MD www.bronnerbros.com17-18: The High Road to Education Ultimate Two Day Event,

Nashville, TN www.theHRTE.com17-18: International Hair Show, Secaucus, NJ www.ihshow.com 17-19: The Makeup Show New York www.themakeupshow.com

212.242.121317-19: Cash Flow Camp, Las Vegas www.inspiringchampions.com17-19: Global Spa Summit, Switzerland, www.globalspasummit.org17-20: Strategies Incubator, Centerbrook, CT www.strategies.com18-20: The 14th China Beauty Expo www.chinabeautyexpo.biz31: IECA presents Haute Hair Competitions, Airway Heights, WA

www.iecaspokane.com (509) 838-824231 - June 2: International SalonSpa Business Network Annual

Conference, Amelia Island, FL, 1-866-444-4272 31-6/1: ABCH Energizing Summit, LA www.haircolorist.com31-6/2: Strategies presents The New Rules of Staff Communica-

tion, Centerbrook, CT www.strategies.com31-6/2: Champ Camp, Minneapolis www.inspiringchampions.com

June 20095-7: The Aesthetic Show, Las Vegas, NV www.aestheticshow.com7-8: Premiere Orlando, Orlando, FL www.premiereshows.com7-8: Cosmoprof Beauty presents Seattle Fashion Focus, Seattle,

WA www.cosmoprofbeauty.com

13-15: IBS Las Vegas, NV www.ibslasvegas.com13-15: International Esthetics, Cosmetics and Spa Conference,

Las Vegas, NV www.iecsc.com14-15: 2009 Texas International Hair and Trade Show at the Dallas

Convention Center. www.texashairshows.com14-16: Strategies presents No-Compromise Leadership, Center-

brook, CT www.strategies.com28-29: Passion Intl Stylebooks 2009 Photography Competition -

Passion Family & Bridal Stylebooks, Dallas, TX (703)359-6000 ext. 22

July 200911-13: Face & Body Spa & Healthy Aging Conference and Expo,

San Jose, CA (630)344-6023 [email protected]: CCA’s Annual Convention 2009 Coiffure de Elegance,

Burlingame, CA 1-800-482-3288 www.the-cca.com19-21: PBA Symposium 13, Las Vegas, NV. 1-800-394-5436

www.probeauty.org/symposium19-21: Cosmoprof North America, Las Vegas, NV 1-800-557-

3356 www.cosmoprofnorthamerica.com19-21: PBA Beacon, Las Vegas, NV 800-468-2274x117

www.probeauty.org/symposium/beacon19-22: Strategies Incubator, Centerbrook, CT www.strategies.com26-27: Strategies presents High-Performance Front Desk Training,

Centerbrook, CT www.strategies.com

August 20091-3: SalonLife ‘09 presented by National Cosmetology Associa-

tion, Chicago, IL www.salon-life.com 888-254-981015-18: Bronner Bros. International Hair and Beauty Show, Atlanta,

GA www.bronnerbros.com16-18: Strategies presents Success for Today’s Salon/Spa

Manager, Centerbrook, CT www.strategies.com23-24: The High Road to Education Ultimate Two Day Event,

Pittsburgh, PA www.theHRTE.com23-24: Miami International Beauty and Barber Show, Miami, FL

1-866-351-SHOW www.beautybarbershow.com23-24: Expo Latino Show CCA Education and Student Competi-

tion, Long Beach, CA 1-800-482-3288 www.the-cca.com30-9/1: Champ Camp, San Diego www.inspiringchampions.com

September 200913-14: Armstrong McCall’s Annual World’s Fair Hair, Skin & Nail

Show San Antonio, TX 1-800-45-SALON www.armstrongmccall.com

MAY 20092-3: Westmore Academy of Cosmetic Arts presents Hairstyling &

Updos & Character Teeth, Burbank, CA 1-877-978-66733: SO.CAP.USA Hair Extensions presents Certification Class,

Arlington, TX 1-888-460-3031 www.socapusa.com3-4: Grace Albert Aesthetics Brow Design and Waxing Academy

presents Day of Brows - Day of Brazilians, Las Vegas, NV & Colum-bus, OH 1-888-688-2769 www.perfectbrow.com

3-July 29: SPAWHO.COM, Inc. presents Top Gun Front Desk Training - Online Webinar Course www.spawho.com, click training

4: Skin for Life presents Vascular Removal, Wichita Falls, TX www.skinforlife.com

4: Abco Beauty presents Intro to Schwarzkopf Igora Royal, Plano, TX www.abcobeauty.com

4: Salon Source presents Keratin Complex Hair Therapy, Houston, TX (713)789-3211 & Dallas, TX (972)392-7575

5: Skin for Life presents Aesthetic Boot Camp, Wichita Falls, TX www.skinforlife.com

5: Abco Beauty presents Intro to Igora Blonding, Dallas, TX (972)484-2222 www.abcobeauty.com

10-11: Vicki Peters Inc. presents NAIL KAMP, London, Ontario, Canada (714)350-5219 www.vickipeters.com

11: GGO Beauty School presents Sanitation, State Law, Mesquite, TX (972)285-5043 www.ggobeautyschool.com

11: Skin for Life presents SFL Peel Training and Product Knowl-edge, Wichita Falls, TX www.skinforlife.com

11: Wella Creativity in Color 2hr CE Armstrong McCall Plano 972-271-4164 or [email protected]

11-29: Westmore Academy of Cosmetic Arts presents Makeup for Beauty, Fashion & Glamour, Burbank, CA 1-877-978-6673

11-June 19: Westmore Academy of Cosmetic Arts presents High Fashion, Print & Photography, Burbank, CA 1-877-978-6673

11-July 2: Westmore Academy of Cosmetic Arts presents Makeup for Beauty, Fashion & Glamour (Evening Class), Burbank, CA 1-877-978-6673

11-July 31: Westmore Academy of Cosmetic Arts presents Motion Pictures and Television, Burbank, CA 1-877-978-6673

12: Skin for Life presents Beyond the Basics, Wichita Falls, TX www.skinforlife.com

17-18: Patsy Charles presents Debonair Science of Intradermal Cosmetics - Two Day Permanent Cosmetics Course, Addison, TX (214)566-0485 [email protected]

17-18: Grace Albert Aesthetics Brow Design and Waxing presents Day of Brows - Day of Brazilians, Northridge, CA, Portland, OR, Phoenix, AZ & Boulder, CO 1-888-688-2769 www.perfectbrow.com

17-18: Vicki Peters Inc. presents NAIL KAMP, Billings, MT (714)350-5219 www.vickipeters.com

18: Vicki Peters Inc. presents Acrylic Workshops with TeamVicki, Brick, NJ (714)350-5219 www.vickipeters.com

18: Salon Source presents Keratin Complex Smoothing System, Ft. Worth, TX (817) 732-7979 or Austin, TX (512) 454-9200

18: GGO Beauty School presents Sanitation, State Law, Mesquite, TX (972)285-5043 www.ggobeautyschool.com

18: Abco Beauty presents Sanitation, Laws and Salon Success, Beaumont, TX & Texas Laws & Reg. - Sanitation - Pedi / Manicure, Dallas, TX www.abcobeauty.com

18: Diamonds Cosmetology Sanitation, Law & Regulation 2hr CE 903-891-1069 or www.diamondscosmetology.com

18: PBA Salon Series: Best Practice Web Workshops presents Linking the Guest Care Team and the Top Line. For info and to register: www.probeauty.org/bestpracticeclub/salonseries

18: Skin for Life presents Microdermabrasion Fundamentals, Wichita Falls, TX www.skinforlife.com

19: Abco Beauty presents A Hair Raising Subject, Longview, TX (903)295-8059 www.abcobeauty.com

19: Skin for Life presents Equipment Trends in Aesthetics, Wichita Falls, TX www.skinforlife.com

24: SO.CAP.USA Hair Extensions presents Certification Class, El Paso, TX 1-888-460-3031 www.socapusa.com

25: Skin for Life presents LED Light Therapy, Wichita Falls, TX www.skinforlife.com

25: Rusk Thermal St8 Class Armstrong McCall Plano 972-271-4164 or [email protected]

26: Skin for Life presents Microcurrent Analysis, Wichita Falls, TX www.skinforlife.com

27: Salon Source presents Keratin Complex Hair Therapy, Ft. Worth, TX (817)732-7979 & Austin, TX (512)454-9200

31: SO.CAP.USA Hair Extensions presents Certification Class, Arlington, TX 1-888-460-3031 www.socapusa.com

TEXAS STYLIST & SALON | MAY 2009 | 19

WHAT’S NEW IN THE MARKET

Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind at [email protected] or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.

1. Summer Proof Your HairSummer proofing your hair just got easier with JKS International Scalp Rehab Shampoo and Con-

ditioner. The deep cleansing shampoo uses Tea Tree Oil, Niacin and Biotin for healthy scalp circulation and crisp clean hair. To replenish nutrients and add strength follow up with JKS Scalp Rehab Condi-tioner.

JKS PH Balancer and Detangler is a leave-in weight-free formula that detangles, smooths, add shine and neutralizes chemicals including ocean salt, pool chemicals and more. Stylists can use JKS PH Balancer and Detangler lightly misted prior to color, highlight or perm service to achieve even results and protect their clients’ hair. A must have take home product for beach and pool lovers right after swimming.

For more information about the full line of JKS International, visit www.jksusapro.com or call 1-877-JKSUSA2.

2. Curriculum for Advanced Esthetics CoursesMilady, a part of Cengage Learning released the first ever text on Advanced Esthetics, Milady’s

Standard Esthetics: Advanced. This text is designed to be used in conjunction with Milady’s Standard Esthetics for programs consisting of 600 course hours or above.

Milady’s Standard Esthetics: Advanced is created to introduce advanced treatments in the skin care industry. This in-depth, yet easy to understand resource is essential for programs that require advanced material to meet today’s requirements such as: electricity and light energy, the role of the esthetician in a medical environment, and new cutting edge spa treatments as well as technological advances. This text contains expanded information in business and financial skills that are critical for a student to suc-ceed as a skin care professional in the beauty and wellness industry.

Milady, a part of Cengage Learning, is the number one provider for beauty and wellness learning solutions. For more information and to order visit www.milady.cengage.com.

3. Clean, Deodorize and Volumize Hair Without WaterClean-Dry Shampoo by Zerran Hair Care is great for travel, gym, camping, home care or any situ-

ation you may need to clean the hair quickly without rinsing. Zerran’s Clean-Dry Shampoo cleans and conditions the hair without alcohol, or messy powders. Natural antibacterial properties of the essential oils of Australian Myrtle help to reduce harmful bacteria. Clean-Dry Shampoo is fragrance free and is naturally scented with the essential oils of myrtle and lavender.

Zerran Hair Care has been developing natural professional hair care products with renewable botanical extracts and essential oils for more than a decade. For more information call 1-800-626-1921, visit www.zerranhaircare.com or email [email protected].

4. Increase Client Sales with Private Label Travel KitsGlobal Beauty, manufacturer of clinical based private-label products, introduces personalized Travel

Kits, giving skincare professionals and salons the opportunity to sell their clients beautiful, customized and practical compact skincare sets, available for ten skin types.

Customized with the salon’s logo on the enclosed bottles and marketing insert cards, the Travel Kits are available to professionals with only a six-piece minimum order, and are affordably priced at $13-$15 each, wholesale.

The kits come in ten combinations, each offering an average of six items, including Acne Clearing, Age Management, Normal – Oily, Normal - Dry, Mature – Very Dry, Post-Peel Recovery, Skin Light-ening, Sensitive Skin, Cellulite Treatment, and Men’s Essential Starter.

The kits provide high-quality products targeting a client’s individual skincare needs, ideal for trav-eling or for simply allowing customers to sample a set of products in your line.

For more information on Global Beauty visit www.globalbeauty.net or call/email (949) 770-4290; [email protected].

5. Professional Beauty Expert Reveals Tips and ToolsInternationally recognized beauty, hair and skin care expert, Dimitri James, creator of SKINN

Cosmetics, shares his 25 years of experience in creating total head to toe “make-over magic” in his book Becoming Beauty.

James shares beauty, skin care, hair and style tips, tricks and fixes. You’ll learn how to disguise figure faults by choosing the right clothes for your body type. You’ll learn how to look 10 years younger with skincare recipes that you can make in your own kitchen! You’ll find 50 ways to beat acne and discover the right hair style and hair color for your facial structure.

James will help you realize your own personal style so you will never have to ask “How do I look” again. The book is 110 pages and is available at www.skinn.com.

WHAT’S NEW IN THE MARKET

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Come and see us at

June 7 & 8, 2009Orlando, FL

Booth # 3781

Premiere Orlando

0509 tx stylist · address and zip with check for $20 payable to hol-land graphics, inc. to...

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