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    SAP World TourAP World Tour - Zagreb, 10. & 11. 09. 2008.agreb, 10. & 11. 09. 2008."BUSINESS AT THE SPEED OF CHANGE"BUSINESS AT THE SPEED OF CHANGE"

    SAP Uti l i t i esSAP Uti l i t i es

    forfor

    L ocal Gover nmentL ocal Gover nmentErtanrtan YORGANCIORGANCIINDUSTRYDUSTRY PRINCIPALINCIPAL UTILITIESTILITIESSAP South East Europe & Middle East

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    Overview of the Electric Municipality Market

    SAP Utility Solution Overview

    SAP Positioning for the Municipality Market

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    Asset Value Chain (Supply)Generation, Transmission & Distribution Energy Value Chain (Demand)Process and Delivery

    Consumer

    Municipality

    Settlement

    Elec t r ic Munic ipa li ty Ecosyst em

    Distribution

    Generation

    Transmission

    Local Govnmt

    Meter Operation

    IOU/ISO/RTO

    Large Munis

    Large Munis

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    Todays Agenda of the Ut i l i t i es Industry

    Compl ianceEnergy Sourc es

    De-Regulat ionGlobal izat ion

    New Techno log iesPro f i tab i l i t y

    Re l iab i l i t y & Safe tyEnergy Pol i t ic s

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    In tegrat ion Chal lenges in the Ut i l i t ies Industry

    Intra - Company

    Heterogeneous System LandscapeNumerous 1:1 Interfaces

    New Market Models

    Inter - Company

    Trading / Power

    ExchangeCustomer

    Other SupplierOther Disco

    Generation Transco

    Financials andHuman Resources

    Customer Serviceand Billing

    Outage Management

    Forecasting

    GIS Work Management

    Energy Procurement /Portfolio Management /Trading

    Technical AssetManagement

    Operations Management

    Meter Management

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    From Point Solut ions t o Collaborat ion

    Intra - Company

    Business and Market Collaboration byIndustry Business Process Platform

    Inter - Company

    IndustryBusinessProcessPlatform

    Meter Management

    Energy Procurement /Portfolio Management /Trading

    Work Management

    Generation Transco

    Trading / PowerExchange

    Customer

    Other SupplierOther Disco

    Forecasting

    GIS

    Outage Management

    Customer Serviceand Billing

    Financials andHuman Resources

    Technical AssetManagement

    Operations Management

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    Evolv ing Market Dynamic s

    Customers have increasing choice in the market

    Increased competition from deregulation hasforced traditional utilities to increasingly focusand manage customer satisfaction

    Deregulated markets requires traditional utilities toengage with their customers and trading partners in

    different ways

    Separating retail from traditional verticallyintegrated utility

    Management of trading partners

    Complex billing and need for integratedcustomer care

    Higher energy prices place risks on supply chainaround customer satisfaction and increased fuelcosts

    EPAct 2005 has mandated states to look at time-of-use scenarios for demand management

    Competitive Markets

    Utilities have to adapt to new market dynamicswith a new mindset, processes and systemscapabilities

    Utilities have to be able to offer new servicecapabilities to customers and partners while

    continuously driving costs out of the business(for e.g., time-of-use information, electronic billpresentment and payment)

    Increased need for information transparencyacross the enterprise to mitigate risks fromtrading partners in the marketplace

    Mistakes made around customer relationshave resulted in large fines.

    Utilities are now attempting rate increasesbased upon higher fuel costs for generationand operations.

    Key Implications

    The Key Question For Utilities: How can I create additional sourcesof economic added value while optimizing my core business?

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    Tec hnology Dr ivers and Chal lenges

    for Munic ipal i t ies

    Challenges

    Largely a regulated monopoly businesswith limited competitive market-basedcatalysts for change near term

    Non-profit business model means publicopinion matters most

    Aged electric infrastructure requiresupgrade

    Aging workforce issues

    Efficiently manage Meter to Cash

    Security of supply and terrorism Threats

    Drivers

    Utilities ranked the linkage of IT investmentto improvements in profitability or productivityas the No. 1 catalyst for IT investment

    Pervasive emphasis on technologyinvestment that will improve cost managementand/or generate cost savings

    Receptive to: IT, BPO and industrialoutsourcing to reduce operating and capitalcosts

    Geographic, asset/customer base businessand infrastructure expansion strategies

    Leading business management initiative isCIS, followed by EBPP, remote access

    technologies, and process control systemsupgrade

    Strong uptake of mobile communications,Windows XP deployment, and call centerintegration planned during 2006

    Cost management remains a leadingbusiness driver for utilities

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    Internal Challenges

    CustomerSatisfaction

    Aging Workforce

    High Energy Costs

    Elect r ic Munic ipal i t y Organizat ional

    Chal lenges

    Setting and managing expectationsfor organizational execution acrossthe enterprise

    Delivering against higher customerexpectations in an increasingly

    demanding market

    Optimizing use of assets and data to

    drive quality up and costs down

    Streamlining and managing costs,

    specifically with higher fuel costsand an aging workforce

    Managing Standard & Poors assetvaluation expectations

    Leading to Difficulties in

    Aging Assets

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    Municipality Strategic Imperatives

    Aggressively manage operating costs and process efficiency

    Leverage newer technological capabilities to drive outexcess costs related to infrastructure and internal processes

    Reduce TCO through vendor solution consolidation

    Leveraging technology and providing outsourced solutions

    for neighboring Utilities

    Ancillary services for revenue growth by attracting businessand residential customers

    WiFi internet access will be seen as good will forcommunity and helps build the infrastructure for AMR

    Develop new innovative products and services driven bycustomer needs (e.g. mobile computing process, scheduleoptimization, real-time integration from the call center to thefield)

    Leverage best practices from other industries to benchmarkand improve business operations

    Each utility must pursue these strategic imperatives in waysappropriate to its unique strengths and market position.

    Key St ra teg ic Imperat ives to address

    chal lenges

    Drive Innovation

    Accelerate Growth

    Reduce Costs

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    Today Change is Too Cost ly and Slow for

    U t i l i t i es

    Complex , manual processes

    Hard-w i red

    Ente rpr ise System s

    People as Human

    Integrators

    Purchaser Work Planner Accountant

    SRM(Supplier)

    SCM(internal)

    ERP(internal)

    EA M(internal)

    SRM(Buyer)

    SCM(Supplier)

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    Appl icat ion Categor ies of IT Spend 2005 -

    2009

    Source: The 2005 Utility Enterprise Solutions Report, Energy CenSource: The 2005 Utility Enterprise Solutions Report, Energy Centraltral

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    Overview of the Electric Municipality Market

    SAP Utility Solution Overview

    SAP Positioning for the Municipality Market

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    Leadersh ip in th e Ut i l i t i es Indust ry

    More than 1350 in t ernat iona l U t i l i t ies have dec ided for SAPsolut ions. . . 33 of the 50 worlds largest international energy groups

    Utilities with 3.000 customers up to Utilities with 30.000,000 customers 500 million Utilities supply contracts billed (Electricity, Gas, Water)

    SAP for Utilitiesranked No 1 in CRM& Billing (65% m-share) & EAM (Gartner &Utilipoint)

    600 Utilities customers for Billing and and Customer Services

    Largest single live installation with 17 Million supply contracts billed

    400 EAM customers (250 T&D and 150 Powergen)

    Used by all company roles (Generation, Transmission, Distribution, Meter Operation,Retail, Wholesale, Clearinghouse) and for all sectors (Electricity, Gas, Water. a.a.)

    Custom ers expec t SAP to be a Thought Leader in Enterpr iseAppl icat ion Solu t ions for t he Ut i l i t ies Indus t ry

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    SAP in t he Ut i l i t i es sec t or?

    Comm i t ment and thought leadership

    # Customers1.350

    # Customers by Roles Electricity: 900 (66%) Gas: 350 (25%) Water: 380 (28%)

    G+E+W: 100 (7%) G+E: 170 (12%) E+W / G+W: 130 (10%)

    E only: 700 (50%) G only: 140 (10%) W only: 250 (18%)

    # Customers by Region EMEA: 1.000 NA: 140 APJ: 100 LA: 100

    # Customers by Application EAM: 600 IS-U: 540 EDM: 190 CRM: 160 SRM: 107 IDE: 50

    # Customers by Size Large: 500+

    Medium / Small: 800+

    IS-U adressed contracts Energy: 360 million Energy Water: 50 million

    EAM adressed MW 570.000 MW (1900 units a 300MW)

    Share of Vallet by Size Energy: 94% (Large) 6% (Medium / Small)

    Water: 80% (Large) 20% (Medium / Small)

    Licensed Users Est 600.000

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    SAP 2008 / Industry Overview for Utilities /Page 16

    SAP Is t he Undisputed Leader In Ut i l i t ies

    VendorQuadrant CMI

    Source: CMI, analysis basedon product capabilities

    for complete EAS functionality

    Product Functionality

    Industry

    Presence

    PSFT

    OracleSiebel

    SPL

    Peace

    Excelergy

    Lodestar

    MRO

    0,0

    25,0

    50,0

    75,0

    100,0

    0,00 25,00 50,00 75,00 100,00

    Indus/SCT

    SAP

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    SAPs Comm it m ent t o t he Indust ry

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    Overview of the Electric Municipality Market

    SAP Utility Solution Overview

    SAP Positioning for the Municipality Market

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    SAP NetWeaver Business Platform

    SCM

    PLM

    SRM CRM

    HumanCapitalMgmt

    Admin. & Operations

    FinancialMgmt

    SAP ERP

    The Trans format ion Foundat ion for SAP for Ut i l i t ies

    CompanyManagement

    Supplier

    Supply ChainPartner

    Customer

    CustomerRelationship

    Management

    Supply ChainCollaboration

    SupplierRelationship

    Management

    Enterprise

    Managementand Support

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    High Level Business Process Model

    Business Warehouse

    Ent erpr ise Managem ent & Bus iness Suppor t

    CRM & Bi l l ing Energy Capi t a lManagementEnterpr ise AssetManagement

    Business WarehouseSAP for Ut i l i t ies

    Plant Lifecycle Mgmt Plant Engineering & Construction

    Plant Maintenance & Operations Decommissioning

    Network Lifecycle Mgmt Grid Engineering & Construction

    Grid Maintenance & Operations

    Connections Management

    Resource & Supplier Management Workforce Management

    Procurement & Service of Spare

    Parts

    Inventory Management

    Selling of Energy & Services Campaign Management Sales Management (Res./C&I) Account & Contact Mgmt

    Sales Planning & Analysis Customer Service Mgmt Service Order Management Customer Service Processes Electronic Self Services Account & Contact Mgmt

    Billing of Energy & Services Billin g (Residential / C&I) Billing of Unmetered Services Billing of Services

    Customer Financials Mgmt Receivables & Collections Mgmt Reconciliation & Closing

    Auditing Intercompany Data Exchange Change of Supplier Reconciliation & Settlement Grid usage Billing

    Meter Operations Meter & Device Management

    Consumption Data Collection Energy Capital Management Energy Data Management

    Energy Ledger /

    Energy Portfolio Management

    Energy Trading

    Analytics Financials Human CapitalManagement

    CorporateServices

    OperationsSupport

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    Ut i l i t ies Solut ion Map 2008Suppliers&Partners CustomersGeneration Transmission/Distribu

    tion

    Meter Operation Energy Retail

    Plant Engineering and ConstructionPlant Maintenance and Operations

    Decommissioning

    Grid Engineering and ConstructionGrid Maintenance and Operation

    Connections Management

    Meter&Device Management

    Energy Data ManagementEnergy Ledger / Portfolio Management

    Energy Trading

    Campaign ManagementIC Marketing

    Sales Management for Residential CustomersSales Management for Commercial and Industrial Customers

    Account and Contact ManagementIntegrated Sales Planning and Analysis

    Service Order Management with ERP BillingCustomer Service Processes

    Service Contract and Entitlement ManagementComplaints and Returns Management

    Electronic Customer ServicesAccount and Contact Management

    Billing for Residential CustomersBilling for Commercial and Industrial Customers

    Billing of Unmetered ServicesBilling of Services

    Receivables and Collections ManagementReconciliation and Closing

    Auditing

    Change of SupplierReconciliation and Settlement

    Payment Processing

    Workforce Management

    Procurement and Service of Spare Parts

    Inventory Management

    Consumption Data Collection

    Network Lifecycle Management

    Meter Operations

    Energy Capital Management

    Selling of Energy & Services

    Customer Service Management

    Billing of Energy & Services

    Customer Financial Management

    Collaborative Services & Intercompany Data Exchange

    Resource & Supplier Management

    Plant Lifecycle Management

    Enterprise Management & Business Support

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    Ut i l i t ies Solut ion Map 2008Suppliers&Partners

    CustomersGeneration Transmission&Distrib

    ution

    Meter Operation Energy Retail

    Plant Engineering and ConstructionPlant Maintenance and Operations

    Decommissioning

    Grid Engineering and ConstructionGrid Maintenance and Operation

    Connections Management

    Meter&Device Management

    Energy Data ManagementEnergy Ledger / Portfolio Management

    Energy Trading

    Campaign ManagementIC Marketing

    Sales Management for Residential CustomersSales Management for Commercial and Industrial Customers

    Account and Contact ManagementIntegrated Sales Planning and Analysis

    Service Order Management with ERP BillingCustomer Service Processes

    Service Contract and Entitlement ManagementComplaints and Returns Management

    Electronic Customer ServicesAccount and Contact Management

    Billing for Residential CustomersBilling for Commercial and Industrial Customers

    Billing of Unmetered ServicesBilling of Services

    Receivables and Collections ManagementReconciliation and Closing

    Auditing

    Change of SupplierReconciliation and Settlement

    Payment Processing

    Workforce Management

    Procurement and Service of Spare Parts

    Inventory Management

    Consumption Data Collection

    Network Lifecycle Management

    Meter Operations

    Energy Capital Management

    Selling of Energy & Services

    Customer Service Management

    Billing of Energy & Services

    Customer Financial Management

    Collaborative Services & Intercompany Data Exchange

    Resource & Supplier Management

    Plant Lifecycle Management

    Processes for Enterpr ise Managem ent and Business Suppor t

    Processes for Planing, Bui ld, Operat ionand Maintenance of Powe r P lantsProcesses for Planing, Bui ld,Operat ion and Maint enance ofTransmiss ion&Dis t r ibut ion Gr ids

    Processes for t he Procurement of Assets , Mater ia l ,Spare Part s , Serv ices and Hum an ResourcesMeter/Device MgmtMeter Reading

    Processes for the Col lect ion, Analys is , Aggregat ion and Combinat ion ofEnergy Dat a as the Basis for Market ing and Sales of Energy Produc ts,for Energy Trading and the Manageme nt of Energy Port fol iosProcesses of Market i ng and Salesof Energy Product s to Consumers

    Customer Serv ice ProcessesReal t ive to the Ful f i l lmentof (Energy) Supply Contrc ats

    Processes for Bi l l ing and Invoic ing ofSupply Cont ract s for Energy Products, Transmiss i on& Dis t r ibut io n Serv ices and re lated Anc i l lary Serv icesProcesses of (Mass) Acc ount s Rece ivablesand Credi t & Col lec t ion Serv ices

    Interoperat ive Processes betw een the Market P layersaccord ing t o the ( local ) Market Rules

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    Connect ionMgmtEnergyDataMgmt Bi l l ing

    CustomerFinanc ialsMgmtPrem ise, Meter , Consum pt ion Data, Bi l l , Paym ent

    BackOff iceProcesses

    Custom er Serv ice Processes

    Cust om er , Pr ices , Cont rac tMarke t ing Sales FrontOf f ice

    ProcessesServ ice

    W W WIVR

    End-to-end-process

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    Industry B usiness Proc ess Plat form

    SAP provid es t he Indust ry Bus iness Proc ess Plat form to Design,Implement and Operate Nex t Genera t ion Ut i l it y Business App li ca t ions

    Duet MobilePortal FormsProject Muse

    SAP Net WeaverEnterpriseServicesRepository

    OtherUtilityServiceProvider

    SupplierISVUtilityExtension

    Ut i l i t y xAppsby SAP

    Ut i l i t y xAppsby Par tners

    SAPUtilitiesExtensions IS-U

    SAP GenericApplications

    Enterpr i se Management& Business Support

    EnterpriseAssetManagement

    CustomerRelat ionshipManagement& B i l l i ngEnergyCapi ta lManagement

    Meter

    AMIBPO

    Partner

    Thin Client

    HoldingPower

    XchangeAP fo r U t i l i t i es App l i ca t ions

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    Innovat ion AND Col laborat ion Plat form for

    U t i l i t i es

    Utility Web Services

    Utility Best Practices

    Scalable, Reliable, Reusable

    Robust Implementation

    AND

    Process Innovation

    Process Orchestration

    Explore and Compose

    Model based X-Apps

    Enterpr ise Archi tec t Business Process Expert

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    Business Proces s Plat f orm for Ut i l i t ies

    (BPP4U)

    ANDENTERPRISESERVICES REGISTRY

    ES Workplac e

    Publish

    Enterprise SOAImplementation

    Enterprise ServiceArchitecture viewmodeling

    Navigation fromBusiness View toArchitecture View

    SAPSolution Manager

    Solution Manager

    Navigation fromBusiness View toConfigurationView

    Enterprise SOAComposition

    Composi t ion Plat formSAP NetWeaverERP CRM EAM Billing ECM

    ES Repository

    Enterpr ise Archi tec t Business Process Expert

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    Comprehensive Solut i ons for Ut i l i t ies

    Industry Packages

    Included items

    Generic building blocks Industry specific options

    Technical Asset Managementfor Utilities

    Advanced Manufacturing Demand & Supply Planning

    Mobile Asset Management for Utilities GIS Business Connector

    Resource and SupplierManagement for Utilities

    Supplier Relationship Management -

    Energy Data Management for

    Utilities -

    Device Management Meter Reading Management Energy Data Management

    Customer Relationship & Billingfor Utilities

    CRM Foundation Marketing Sales Management Service Management Customer Service & Aftersales

    Support

    Campaign Management for Utilities Sales Management for Residential

    Customers Sales Management for C&I Customers Service Management for Utilities Billing for Utilities

    Customer FinancialManagement for Utilities

    -

    Contract Accounting for Utilities Credit & Collections Management Utility Customer eServices

    Collaborative ServicesManagement for Utilities

    - Collaborative Services & Intercompany

    Data Exchange

    S

    APf

    orUtilities

    SAP xApps

    SAP xApp Resource and Program Management

    SAP xApp Emission Management

    SAP xApp Mergers and Acquisitions

    SAP xMII (Real-Time Asset Monitoring)

    SAP xApp Automated Meter Management

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    SAP undisputed leader in Ut i l i t ies

    Why SAP ?SAP undisputed leader in Utilities (solution proven during 25 years)

    78% of Fortune 500 Utilities companies run SAP

    SAP Utilities bills approx. 600 Million contracts

    1350 Utilities customers run SAP

    SAP market share in Utilities is over 60% vs Top 8 competitors

    SAP developed the SW framework to handle the deregulation requirements

    SAP contributes to Utilities business transformation as a trusted advisor

    SAP best completeness solution against best of breed or business suitesSAP Netweaver (NW) is SAP Service Oriented flexible technology platform

    handling Utilities Business Process

    SAP is member of the Advisory Council of European Commission for Electricity ofthe future

    SAP targets to become #1 of the SME market

    ...SAP undisputed leader , 1020 c ustom ers , bi l l ing o f 450Mi l l ion c ont rac t s , 60% mark et share (peers)

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    Copyr ight 2007 SAP AG. Al le Rec ht e

    vorbehal ten

    Weitergabe und Vervielfltigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, ohne die ausdrckliche schriftliche Genehmigung durchSAP AG nicht gestattet. In dieser Publikation enthaltene Informationen knnen ohne vorherige Ankndigung gendert werden.

    Die von SAP AG oder deren Vertriebsfirmen angebotenen Softwareprodukte knnen Softwarekomponenten auch anderer Softwarehersteller enthalten.

    Microsoft, WINDOWS, NT, EXCEL, Word, PowerPointund SQL Serversind eingetragene Marken der Microsoft Corporation.

    IBM, DB2, DB2 Universal Database, OS/2, Parallel Sysplex, MVS/ESA, AIX, S/390, AS/400, OS/390, OS/400, iSeries, pSeries, xSeries, zSeries, System i, System i5, System p, System p5,System x, System z, System z9, z/OS, AFP, Intelligent Miner, WebSphere, Netfinity, Tivoli, Informix, i5/OS, POWER, POWER5, POWER5+, OpenPower und PowerPC sind Marken odereingetragene Marken der IBM Corporation.

    Adobe, das Adobe Logo, Acrobat, PostScript und Reader sind Marken oder eingetragene Marken von Adobe Systems Inc. in den USA und/oder anderen Lndern.

    ORACLE ist eine eingetragene Marke der ORACLE Corporation.

    UNIX, X/Open, OSF/1 und Motifsind eingetragene Marken der Open Group.

    Citrix, das Citrix-Logo, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, MultiWinund andere hier erwhnte Namen von Citrix-Produkten sind Marken von CitrixSystems, Inc.

    HTML, DHTML, XML, XHTML sind Marken oder eingetragene Marken des W3C, World Wide Web Consortium, Massachusetts Institute of Technology.

    JAVA ist eine eingetragene Marke der Sun Microsystems, Inc.

    JAVASCRIPT ist eine eingetragene Marke der Sun Microsystems, Inc., verwendet unter der Lizenz der von Netscape entwickelten und implementierten Technologie.

    MaxDB ist eine Marke von MySQL AB, Schweden.

    SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver, und weitere im Text erwhnte SAP-Produkte und -Dienstleistungen sowie die entsprechenden Logos sind Marken odereingetragene Marken der SAP AG in Deutschland und anderen Lndern weltweit. Alle anderen Namen von Produkten und Dienstleistungen sind Marken der jeweiligen Firmen. Die Angabenim Text sind unverbindlich und dienen lediglich zu Informationszwecken. Produkte knnen lnderspezifische Unterschiede aufweisen.

    Die in dieser Publikation enthaltene Information ist Eigentum der SAP. Weitergabe und Vervielfltigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form

    auch immer, nur mit ausdrcklicher schriftlicher Genehmigung durch SAP AG gestattet.

    Bei dieser Publikation handelt es sich um eine vorlufige Version, die nicht Ihrem gltigen Lizenzvertrag oder anderen Vereinbarungen mit SAP unterliegt. Diese Publikation enthlt nurvorgesehene Strategien, Entwicklungen und Funktionen des SAP-Produkts. SAP entsteht aus dieser Publikation keine Verpflichtung zu einer bestimmten Geschfts- oder Produktstrategieund/oder bestimmten Entwicklungen. Diese Publikation kann von SAP jederzeit ohne vorherige Ankndigung gendert werden.

    SAP bernimmt keine Haftung fr Fehler oder Auslassungen in dieser Publikation. Des Weiteren bernimmt SAP keine Garantie fr die Exaktheit oder Vollstndigkeit der Informationen,Texte, Grafiken, Links und sonstigen in dieser Publikation enthaltenen Elementen. Diese Publikation wird ohne jegliche Gewhr, weder ausdrcklich noch stillschweigend, bereitgestellt. Diesgilt u. a., aber nicht ausschlielich, hinsichtlich der Gewhrleistung der Marktgngigkeit und der Eignung fr einen bestimmten Zweck sowie fr die Gewhrleistung der Nichtverletzunggeltenden Rechts.

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