06 layton5e ppt edms

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    KEY POINTS

    • Costs and profit

    • Economic and accounting profit

    • Short run and ong run• Constructing a production function

    • !"fining short#run and ong#run production costs

    • Cost of "n$ironm"nta% s"nsiti$" s"r$ic"s

    • E&paining and id"ntif%ing sca"s of production

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    COSTS AN! PRO'IT

    •  Assumption( profit ma&imisation as th"

    moti$ation for )usin"ss d"cisions*

    • Profit ma&imisation goa has )""n sho+n

    to )" a po+"rfu +a% of "&paining th"

    )"ha$iour of manag"rs of firms +ho ar"

    r"sponsi)" for ma,ing d"cisions a)outth" appropriat" "$" of output or pric"*

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    ECONO-IC AN! ACCO.NTIN/

    PRO'IT•  Accounting profit on% ta,"s into consid"ration

    "&picit costs 0 pa%m"nts to non#o+n"rs of a

    firm for th"ir r"sourc"s1 "*g* +ag"s1 "as"pa%m"nts1 cost of mat"rias1 "tc*

    • Economic profit incud"s "&picit costs and

    impicit costs +hich ar" th" opportunit% costs1

    "*g* +h"r" o+n"rs ha$" forgon" a saar%

    "s"+h"r" to start th" firm*

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     ACCO.NTIN/ PRO'IT 2ERS.S

    ECONO-IC PRO'ITAccounting Proft is:

     Total Revenue – Total Explicit

    Costs

    Economic Proft is: Total Revenue – Total

    Opportunity Costs

    Total Opportunity Cost is:Explicit Costs + Implicit Costs

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     ACCO.NTIN/ PRO'IT 2ERS.S

    ECONO-IC PRO'IT E3A-P4E

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    NOR-A4 PRO'IT

    • Th" minimum profit n"c"ssar% to ,""p a firm in

    op"ration*

    •  A firm that "arns norma profit "arns totar"$"nu" "5ua to its tota opportunit% costs*

    So it still makes an accountingproft

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    SHORT R.N 2ERS.S 4ON/ R.N

    • Cost th"or% is th" r"ationship )"t+""n output

    and costs*

    • Economists distinguish )"t+""n th" short#runand th" ong#run*

    • a period o time !ere t!ereis at least one fxed input

    S!ort"

    run• a su#cient period o time to

    allo all inputs to $e varied%ong"run

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    &'

    'I3E! AN! 2ARIA4E INP.TS

    • any resource !ere t!e(uantity used cannotc!ange during a specifc

    period o time

    ) fxed

    input is*• any resource or !ic!

    t!e (uantity used can

    c!ange during a specifcperiod o time

    )varia$leinput is*

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    &&

    THE PRO!.CTION '.NCTION

    • t!e maximum amounts ooutput a frm can produceand various (uantities o

    inputs

     T!erelations

    !ip$eteen*

    • s!os !o output rises$ased on num$er opeople employed

    ) typicalproductio

    nunction*

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    THE SHORT#R.N PRO!.CTION

    '.NCTION

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    THE SHORT#R.N PRO!.CTION

    '.NCTION• E&hi)it 6*7 sho+s(

     0 th" $aria)" input as th" num)"r of

    "mpo%""s "mpo%"d p"r da%1 and "ach"mpo%"" is pr"sum"d to ha$" "5ua 8o)

    s,is*

     0 th" amount of and1 th" num)"r of $in"s1 th"

    num)"r of machin"s and a oth"r inputs asfi&"d inputs*

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    -AR/INA4 PRO!.CT

    • R"ca from Chapt"r 91 "conomists +or,

    on th" margins(• +" m"asur" th" chang" in tota output produc"d )%

    adding on" unit of a $aria)" input1 +ith a oth"r

    inputs us"d )"ing h"d constant :r"inforcing ceteris

     paribus;

    • it is a short#run conc"pt*

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    -AR/INA4 PRO!.CT C.R2E

     T!e la o diminis!ing returns explainst!e s!ape o t!e marginal product

    curve

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    THE 4A< O' !I-INISHIN/

    RET.RNS• "%ond som" point1 th" margina product

    d"cr"as"s as additiona units of a

    $aria)" factor ar" add"d to a fi&"dfactor*

    • O$"ra producti$it% :output p"r +or,"r;

    starts to fas aft"r a c"rtain num)"r ofadditiona inputs*

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    SHORT#R.N COST 'OR-.4AS

    • In th" short run1 th" )usin"ss ma,"s

    d"cisions )as"d upon th" cost of

    producing $arious "$"s of output*

    • Economists distinguish )"t+""n tota

    costs and a$"rag" costs*

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    TOTA4 COST C.R2ES

     TotalixedCosts

    ,o not varyas outputvaries andmust $e

    paid even

    i output is-ero

     Total.aria$leCosts

    )re -ero!en

    output is-ero andvary as

    outputvaries

     TotalCost

    Is t!e sumo total

    fxed costand totalvaria$le

    cost ateac! levelo output

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    SHORT#R.N COSTS C.R2ES(

    TOTA4 COST C.R2ES

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     A2ERA/E COST C.R2ES

    )veragefxed cost

    )veragevaria$le

    cost

    )veragetotal cost

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    -AR/INA4 COST

    • -argina ana%sis as,s ho+ much it costs

    to produc" an additiona unit of output

    • It is th" chang" in tota cost +h"n on"

    additiona unit of output is produc"d

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    SHORT#R.N COSTS C.R2ES(

     A2ERA/E AN! -AR/INA4 COSTS

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    -AR/INA4 COST RE4ATIONSHIPS(

    THE -AR/INA40A2ERA/E R.4E

    •  AC alls/!en MC 0

     AC

    •  AC rises/!en MC 1

     AC

    •  AC is at its minimumpoint

    /!en MC 2 AC

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    -C AN! -P IN2ERSE4Y RE4ATE!

    • Rising portion of th" MP cur$" corr"sponds to th"

    d"cining portion of th" MP cur$" and $ic" $"rsa*

    • -a&imum point of th" MP cur$" corr"sponds to th"

    minimum point of th" MC cur$"*

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    4ON/#R.N PRO!.CTION COSTS

    • In th" ong run1 th" 5uantit% of a inputs

    can )" ad8ust"d(

     0 )uid a arg"r factor% 0 "&pand onto n"+ and

     0 hir" n"+ staff*

    • Th" ong#run ao+s gr"at"r panning forth" "&p"ct"d "$" of production*

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    4ON/#R.N A2ERA/E COST

    C.R2ETh" cur$" trac"s

    th" o+"st cost p"r

    unit at +hich a firm

    can produc" an%"$" of output +h"n

    th" firm is in a

    position to )uid an%

    d"sir"d pant si="*

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    !I''ERENT SCA4ES O'

    PRO!.CTION%R)C is 3"s!aped

    Economieso scale%R)C curve

    declines as t!efrm increases

    output

    Constantreturns to

    scale%R)C curve is

    !ori-ontal ast!e frmincreases

    output

    ,iseconomies o scale

    %R)C curverises as t!e frm

    increases

    output

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    !I''ERENT SCA4ES O'

    PRO!.CTION

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    SCA4ES O' PRO!.CTION

    Economies o scale

    /!en %R)C declines as t!e frmincreases output4• /!en*

    • t!e division o la$our and t!e use o

    specialisation are increased• more e#cient use o capital e(uipment4

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    SCA4ES O' PRO!.CTION

    Constant returns to scale

    • /!en %R)C does not c!ange as t!efrm increases output4

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    SCA4ES O' PRO!.CTION

    ,iseconomies o scale

    /!en t!e %R)C rises as t!e frmincreases output4• /!en t!ere*• is a $ureaucracy•

    is an increased $arrier tocommunication• are management di#culties 5lack o

    coordination64