07 - 11.10.2015Baku - Azerbaijan

What is the follow-up after the 2014 Congress of the European Fair Play Movement held in Riga ?

The implimentation of the Memorandum of Understanding between AIPS Europe and EFPM.

To determine the role of the sport media in the world of Fair Play.

European Fair Play Movement – President Christian Hinterberger was present for the AIPS Europe Congress and Forum held in Minsk , Belarus on the 12 . 09. 2015.

Exchange of ideas on how the sport media can deliver the message of Fair Play with the first edition of the Media Vox Award – announced winner in Minsk, Nikolai Dolgopolov.

In 2016 the sport media will venture again in another edition of the Olympic Games.

Making an analysis of the impact of sport media , the role and the development how from 1896 from the print media until 2016 where the social media dominates.

From Historical to Actual . From Traditional to Reality. From Reality to Analysis.

Baron Pierre de Coubertin was himself a journalist with 1100 reviews and newspaper articles, 50 brochures and 34 books. The 1896 had the first impact on newspapers even in the United States.

Between 1896 and 1920/24 there was an increase of interest in newspapers especially in Europe and this was due to the Olympic Games and how they started to develop.

Historical background : 1924 : Paris Olympic Games : 29 nations Sporting Club - Paris

First elected Executive Committee : Torsten Teger (Sweden), President : Frantz Reichel (France), Secretary General : Victor Boin (Belgium), Andrej Sekura (Czechoslovakia)

FRANTZ REICHEL(1871-1932) –Olympic Games 1896 (athletics) 1900 (400m ; 110 m hurdles) Gold medal in Rugby. VICTOR BOIN (1886-1974) Olympic Games 1908 (Silver : waterpolo) 1912 (Bronze : waterpolo) 1920 (Silver : fencing).

Olympic Games helped for the general development of the sport media as the technological development has changed the world and the ways and means to communicate. 1928 was the turning point.

1936 Olympic Games in Berlin for the first time transmitted to the public what was happening. The birth of TV and transmission era.

From the 1936 Olympic Games in Berlin to the first post World War II Games in London the difference in filming and transmission was enormous.The importance of visual developoment. Note the difference in size of the filming cameras.

Olympic Games contributed also to the development of the concept of having a well organized media centre. In 1948 radio transmissions were more frequent and photo agencies developed with the experience achieved during World War II.

The 1960 Olympic Games in Rome as RAI developed on what BBC did 12 years earlier continued with the concept that the role of news agencies was important to deliver the news better and faster.

In 1964 for the first time satellite links were given from Tokyo . From analog to digital. And now ? What are we expected to experience again in Tokyo in 2020 ?

Social media’s expansion trend only transformed how Olympic Games are now consumed.

HOW > WHERE > WHEN WHO > WHAT > WHY The two way communication aspect.

The two – way communication gives the opportunity for Public Relations and marketing and at the same time is more revealing of what there is behind the story. At times even creating a political forum around.

2008 90 million 1 million 2012 901 million 300 million 2014 1.3 billion 646 million

Multiple and easier access. Real time consumption. Mobile phone usage and accessibility. Tools for the younger generation.

2008 : 18.8 million – computer – NO tablet

2012 : 54.8 million ON tablet 2012 : 106.7 million ON smartphone 2014 : 90 million ON tablet 2014 : 156 million ON smartphone

All the stakeholders are experiencing dramatic changes .Ups and downs caused by the expansion as well as some making misuse of the social media. WHO is affected and WHO is using it ?

Athletes Sponsors The IOC Consumers Hosting country Media Political influence Athletes families and

friends

Example : IOC vs. Athletes Olympic Committees vs. Media

How should athletes use social media ? Complete freedom OR limits of expression.

Social Media during the Olympic Games : A right place and / or an effective tool to

raise even a political non-sport agenda ?

Is Social Media an ideal platform for debate, analysis of issues and actions ?

Is Social Media a platform for the following :

a) fight against DOPING in sport b) fight against RESULT fixing in sport c) fight against rascism and tollerance d) challenge in the implementation of FAIR

PLAY and SPORT FOR ALL

The debate CONTINUES. And SPORT MEDIA ?

Is SPORT MEDIA an ideal solution ?