August 2007 www.ananews.com

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Page 3

BriefsArizona Republic consolidates operations

The Arizona Republic has closed the production plant in Mesa, Ariz., and all printing will now be done in the Deer Valley plant.

Independent Newspapers loses fi ve

The Anthem/Deer Valley, Arrow-head Ranch, Chandler, Gilbert and Northeast Phoenix Independents ceased publication on Aug. 1.

A combination of factors --- residential sprawl, competition and shifting advertising trends, forced the company to reassess the long-term prospects for those newspapers.

“The move, while coming with a degree of sadness, will actually help our long-term plans,” said Vice Presi-dent Bret McKeand.

“Sometimes you have to take a step back in order to take two steps forward.”

Independent Newspapers will continue serving nine other markets in the Phoenix area.

Congratulations Carol La ValleyPayson Roundup reporter Carol

La Valley was awarded the Arizona Newspapers Association Outstand-ing Writing Award, presented by the Arizona Press Women last month.

Happy AnniversaryCongratulations to the Apache

Junction/Gold Canyon News. They celebrated their tenth anniversary this year.

Explorer welcomes competitionThe town of Marana, Ariz. has a

new newspaper: the Marana Weekly News, owned by News Media Cor-poration.

“I welcome the competition,” said Explorer editor Walt Nett. The Explorer has been providing news to residents of Marana and Oro Valley for the past 14 years.

“It’s the best service to the First Amendment I can think of. It’s like Satchel Paige’s line about, ‘Don’t look back. Something might be gaining on you.’ That’s great inspiration, but when there’s nobody chasing you, it loses its effectiveness very quickly.”

Journalism students remember Virginia Tech in upcoming book

When the shooting began at Virginia Tech, a handful of students in one locked-down news writing class hurried to their computers.

The students in professor Roland Lazenby’s class began reporting on the shootings in nearby Norris Hall for planetblacksburg.com, a student-run news Web site.

Lazenby and seven student jour-nalists eventually decided to publish the results of their reporting in a book: “April 16th: Virginia Tech Remem-bers”. It hits shelves Aug. 28.

ANA Fall Convention to focus on today’s new media

Arizona’s NIE Program wins 2nd placeBY PERRI COLLINS

September 20-22 is the Arizona Newspapers Association 2007 Fall Convention, stressing Today’s New Media.

Fall will be here sooner that you think, so mark your calendars and get ready for Photoshop training, Com-puter Assisted Reporting, advanced InDesign, Photoshop tips and tricks, learn how to get the most out of inex-perienced reporters, fi nd out about NewspaperNEXT, congratulate this year’s Zenger Award recipient, Jerry Mitchell, and of course – the big fi nale – the 2007 Better Newspapers Contest awards presentation!

Register online at ananews.com or call (602) 261-7655 ext. 102 for more information.

Reserve your hotel room at Chaparral Suites for the ANA special rate of $139, single or double. Hurry, because this rate is only good until Aug. 29. Call Chaparral Suites at (800) 528-1456.

Take a look at what we have in store for you:

Kevin SlimpIn addition to his Thursday and

Friday sessions on Adobe Acrobat, Photoshop and InDesign, technology

The Arizona Newspapers Asso-ciation has been recognized in the 2007 National Newspaper Associa-tion’s Best of Newspaper In Educa-tion contest.

ANA’s NIE program won second place and will be featured during NNA’s 121st Annual Conven-tion in Norfolk, VA, Sept. 26-29.

The last year has shown incred-ible growth of your program, perhaps not in numbers, but in materials and outreach thanks to the full-time NIE coordinator, who joined ANA just a year ago.

According to the judges, “The tabs are phenomenal, the supple-ments offer newspapers fl exibility in presentation, and the on-site work-shops to nine areas that never before offered NIE programs shows that you are reaching out to communities that need this program.”

NIE coordinator Pat Oso deserves a special “kudos” for her outreach to newspapers and class-

rooms across the state. Her efforts have rapidly expanded this pro-gram.

Each year the National News-paper Association recognizes the excellent effort made by community newspapers and press associations to

engage young readers in the pursuit of actively learning the important role newspapers play in our com-munity.

The 2007 winners also include Colorado (fi rst place) and New York (Third place).

guru Kevin Slimp will be speaking on “Digital Journalism: Convergence of Media” at the Publishers Reception and Dinner on Sept. 21.

NewspaperNEXTAmerican Press Institute’s Elaine

Clisham will present API’s ground-breaking research into new business models for the newspaper industry. Learn how to become a master of innovation!

Zenger Awards LuncheonSince 1989, Jerry Mitchell, an

investigative reporter for the Missis-sippi Clarion-Ledger, has worked hard to examine records and evidence about killings during the civil rights era. His

work has helped put four Klansmen behind bars and inspired countless other investigations. Join us and the University of Arizona in honoring Mitchell with this prestigious award.

Whales and Little FishIf you want to learn about crea-

tures of the deep sea, go home and watch the Discovery Channel. If you want to examine the trend of big news-papers in troubled waters and smaller newspapers ability to thrive, attend this session by former (Minneapolis) Star Tribune editor and current Ari-zona State University professor Tim McGuire.

See page 8 for the complete Fall 2007 convention schedule.

AUGUST 20072

Government / Public PolicyObjectivesBuild on 2003, including creating a formal plan for 2005/6; Re-craft Legislative Alert; Note key legis-lation that requires editor/publisher calls; Simplify way editors/publishers can send an e-mail to key legislators on issues; Create a grid noting each legislator’s committee assignments; Match leg-islative leadership to Editors & Publishers; Host Legislative Breakfast in January 2006 instead of Legislative Lunch in Fall; Further build allies/government access groups; Continue “Public Access Counselor” legislation and emphasize “Training;” Support banning suits against public records requestors.The CommitteeTeri Hayt, Chairman; Independent Newspapers (Phoenix); Michael Chihak, Tucson Citizen; Janet DelTufo, Wickenburg Sun; Melanie Larson, The Explorer (Tucson); David J. Bodney, Steptoe & Johnson, Phoenix; Ward Bushee, Arizona Republic (Phoenix); Tom Arviso, The Navajo Times (Window Rock); Kevin Kemper, University of Arizona; John Moody, ANA Legislative Counsel, Miller, LaSota & Peters, Phoenix.

Awards CommitteeObjectivesStudy contest entries and develop an online contest submission form; Study and reshape Hall of Fame criteria, make them less subjective and Improve bios; Work with the University of Arizona to improve the Zenger Award; FOI – broader distribution of news release to improve publicity; Improve ad agency category.The CommitteeDon Rowley, Chairman, The Sun (Yuma); Perri Collins, ANA; Paula Casey; Business Manager, ANA

Finance CommitteeObjectivesThis committee reviews the monthly fi nancial reports and questions the staff on budget vari-ances, in order to report to the full board. It also is responsible for working with the staff to develop the annual budget for ANA and Ad Services.The CommitteeThe secretary-treasurer, past president, and one additional direc-tor are appointed to the Finance Committee each year. Currently Michael Chihak, Tucson Citizen, is chairman; Mike Quinn, Past President, and Dick Larson, Western Newspapers, Inc.

ANA/Ad Services Board of DirectorsPresidentPam Mox One-Year Director/Non-Daily Green Valley News and Sun (520) 625-5511 ...................... pmox@gvnews.com

First Vice PresidentJohn Wolfe One-Year Director/Non-Daily Independent Newspapers Inc. (Phoenix) (480) 497-0048 ............................jsw11@aol.com

Second Vice PresidentDick Larson Two-Year Director/Daily Western Newspapers Inc. (928) 634-5898 ............. dlarson@westernnews.com

Third Vice PresidentVacant Vacant (602) 261-7655 .....................offi ce@ananews.com

Secretary/TreasurerMichael Chihak One-Year Director/Daily Tucson Citizen (520) 806-7735 ............ mchihak@tucsoncitizen.com

DirectorsTom Arviso Two-Year Director/Non-Daily Navajo Times (Window Rock) (928) 871-7359 ........ tomarviso@thenavajotimes.com

Ward Bushee Two-Year Director/Daily Arizona Republic (Phoenix) (602) 444-8087 .... ward.bushee@arizonarepublic.com

Teri Hayt Two-Year Director/At-large Arizona Daily Star (Tucson) (520) 573-4220 ..................... terihayt@tucson.com

Don Rowley One-Year Director/Daily Arizona Daily Sun (Flagstaff) (928) 774-4545 ..................... drowley@pulitzer.net

Elvira Espinoza Two-Year Director/At-large La Voz (Phoenix) (602) 444-3835 ....... elvira.ortiz@lavozpublishing.com

Mike Quinn Past President Today’s News-Herald (928) 453-4237 ................ quinn@havasunews.com

Arizona Newspapers Foundation Board of DirectorsThe foundation is an educational, charitable non-profi t corporation for education. Its primary mis-sion is to teach newspaper people and teachers how to use a newspaper in a classroom. Its goal in 2007 is to become revenue independent.

Chairman of the BoardJosie Cantu-Weber, Tucson Citizen (928) 453-4237 .............. jweber@tucsoncitizen.com

Vice ChairmanJoann Carranza (520) 730-4298 ......................carranza57@cox.net

TreasurerLee Knapp, The Sun (Yuma) (928) 183-3333 ................... lknapp@yumasun.com

SecretaryPam Mox, Green Valley News & Sun (520) 625-5511 ..............................pmox@gvnews.com

DirectorsL. Alan Cruikshank, Fountain Hills Times (480) 837-1925 ........................ alan@fhtimes.com

Steve Doig, Cronkite School of Journalism, Arizona State University (480) 965-0798 ......................steve.doig@asu.edu

Bret McKeand, Independent Newspapers, Inc. (623) 972-6101 ......................... SCIbret@aol.com

John Wolfe, Independent Newspapers Inc. (480) 497-0048 ..................................... jsw11@aol.com

Jeff Weigand, Southwest Valley Sun (623) 386-7077 ...............jweigand@swvalleysun.com

Join a CommitteeIf you would like to join a

committee, ask your publisher to send an e-mail to p.casey@ananews.com. Your ideas are what makes this association valuable. Join a committee and make a difference!

Marketing, Member RevenueObjectivesANA revenue enhancements; Assist members with political advertising sales; ANA directory; Statewide online classifi ed ads; Public Notice promotion; Effective communications to members; Digital archiving of newspapers; Recognize adver-tising business partners in ad awards contest; The CommitteeDick Larson, Chairman, Western Newspapers; Steve Stevens, Today’s News Herald, Lake Havasu City; Lisa Miller, The Sun (Yuma); Mark Bollin, Green Valley News & Sun; Blake Dewitt, Western Newspapers; Cindy Meaux, Ad Place-ment Manager, ANA; Sharon Schwartz, Network Advertising Manager, ANA; John Alexander, Foothills Focus.

First Amendment CoalitionObjectivesProvide journalists from member newspapers with educational information and a legal hot line for access issues. ANA is responsible for 12 seats on this board of directors. ANA AppointeesDan Burnette, West Valley View; Joseph Reaves, Arizona Republic; Terry Ross, Yuma Daily Sun; Josie Cantu-Weber, Tucson Citi-zen; David Bodney, Steptoe & Johnson; Ben Hanson, Daily Courier; Linda Wienandt, Associ-ated Press; Mark Kimble, Tucson Citizen, and Kevin Kemper, University of Arizona.

Education Task ForceObjectivesConventions: Spring Marketing Workshop in May (Wed-Fri) and Fall Convention in October (Thursday-Saturday), First two days of both are computer training and half-day of sessions eliminated; Regional Education – Need trainers; On-line training -- too expensive? List Serves for various professions; NIE – fund raising; curricu-lum; marketing; Update Public notice laws and Ad guidelines; Constitution Day Sept.. 17 – create NIE material; NIE Training at conventions; half-day session; NIE Regional North/South full day NIE training. Additional volunteers needed.The CommitteeJohn Wolfe, Chairman, Green Valley News & Sun; Michael Chihak, Tucson Citizen; Pat Oso, Statewide NIE Coordinator, ANF; Paula Casey, Business Manager, ANA.

ANAgrams is published every month by theArizona Newspapers Association 1001 N. Central Ave., Suite 670

Phoenix, AZ 85004-1947(602) 261-7655 • Fax: (602) 261-7525

www.ananews.comwww.publicnoticeads.com

ANAStaff

Interim Executive DirectorPaula Casey .......................................... Ext. 102 p.casey@ananews.com

Deputy Director of Government AffairsJohn F. Fearing ..................................... Ext. 105 j.fearing@ananews.com

Media BuyerCindy Meaux ..........................................Ext. 112 c.meaux@ananews.com

Network Advertising ManagerSharon Schwartz ................................... Ext. 108 s.schwartz@ananews.com

Network Ad Sales RepresentativeDon Ullmann ..........................................Ext. 111 d.ullmann@ananews.com

Advertising Services AssistantKay Wilmoth .......................................... Ext. 103 k.wilmoth@ananews.com

Communications ManagerPerri Collins ............................................Ext. 110 p.collins@ananews.com

Statewide NIE CoordinatorPat Oso ................................................. Ext. 109 beartracks@cox.net

Receptionist/TearsheetsLorraine Bergquist ..................................... Ext. 0 l.bergquist@ananews.com

Hyper local news doesn’t have to be complicatedBY JOHN FEARINGDEPUTY DIRECTOR OF GOVERNMENT AFFAIRS

Wow. When I saw Rob Curley on July 13, the hot-thinking “new” media guy, show off his work about how local newspaper t ransla tes t o l o c a l newspaper Web site, I was wowed to the Nth degree.

He knows how to take “print” out of local news by using the web to present “gifts” to your town’s con-sumers. He really redefi nes “local.” You should pay attention! It isn’t just about a geek doing specifi c things on your Web site that you can’t do in print. It expands what reporters and editors can do on the web that they can’t do in print. Both are mind-expanding for the staff from top to bottom.

Revenue was improved, too. Web operations at two of the three

newspapers he worked for are in the black and the third had a margin far greater than most newspapers – which once were touted as the best high-margin businesses going.

One town he worked in now lists every church on the web, with a picture, a 360 view of the sanctu-ary for each one. Where allowed, they installed a small web cam so the Sunday services can be recorded. Miss services on Sunday, the local newspaper’s Web site replays it for you.

There were 100 restaurants in town – and pictured on the Web site too. From neighborhood McDonald’s to fi ve-star eateries, each restaurant answered a 20-question fact sheet. One question asked what time they stopped serving. Web patrons click a button that might say, “Want to eat now?” and it presented a list of restaurants where the kitchen was still open.

They contacted each coach of little league. They used interns and part time help (high school students)

and took a picture of each player. They listed the schedules and game results and standings. But the wow factor was that they listed the stats for each player. Then each player had their own web page that looks like a baseball card. Traffi c crashed their server. It was important to the local residents – apparently – so they did it for other sports, too.

The point: Do things on your Web site you can’t do in print. Sell more ads for a higher rate, develop revenue with add-on sales for addi-tional information (from the restau-rants for example). Increase local web access to your site, continue to be the standard for local news and information for your town.

Here’s another example: Using information from the recorder’s office, you could list each house sold for the past X number of years. Compare the prices, show a picture of each house, list trends for the neigh-borhood. That might take two geeks and several students to set up.

CONTINUED ON PAGE 4

3AUGUST 2007

ASU journalism professor is named outstanding educator

Sharon Bramlett-Solomon, an associate professor in the Walter Cronkite School of Journalism and Mass Communication, has been named Outstanding Educator for 2007 by the newspaper division of the nation’s leading journalism edu-cation organization.

The award, given by the news-paper division of the Association for Education in Journalism and Mass Communication, recognizes achievement in preparing journal-ism students, advancing journalism education and promoting career development.

A faculty member at Arizona State University for more than 20 years, Bramlett-Solomon devel-oped “Race, Gender and Media,” a course that each year enrolls more than 200 students. She also launched and advised ASU’s Association of Multicultural Journalists, an orga-nization for students of all colors that promotes academic excellence, diversity in news hiring, inclusive-ness in coverage and student work experience in campus and off-cam-pus media jobs.

Bramlett-Solomon’s work on behalf of students, particularly stu-dents of color, has received national and regional recognition in the past. In 1994 she was awarded the Barry Bingham Sr. Fellowship for advanc-ing diversity in college journalism education. In 2002 the Arizona Black Women’s Task Force hon-ored her as Woman of the Year for mentoring, nurturing and enhancing graduation success among African-American college students. And in 2003 she was a recipient of the

Faculty Achievement Award from ASU’s African-American Alumni Association.

She has held numerous AEJMC positions, including chair of the Minorities and Communication Divi-sion and chair of the Commission on the Status of Minorities, serving also as vice-head of the two divi-sions, and has served on the AEJMC Professional Press Freedom and Responsibility Committee as well as its Diversity Task Force and Execu-tive Committee.

Bramlett-Solomon holds a doc-torate degree in mass communication from Indiana University. Prior to joining the Cronkite faculty in 1986, she spent seven years in newspapers, public relations and radio, including reporting for the Memphis Commer-cial Appeal newspaper.

She will receive the Outstand-ing Educator Award on Aug. 10 at the AEJMC annual convention in Washington, D.C.

I began my newspaper career as a photojournalist and moved into an editor’s role by chance when my editor left and the publisher kept coming back to me, asking me to take the job. Finally, I did, and I have been an editor, managing editor, assistant publisher, publisher and photojour-nalist ever since.

I have worked on numerous daily and non-daily community newspape r s for nearly 30 years and have made a career choice to work at community newspape r s instead of the big city guys.

Six years ago, my wife and I left Ari-zona for what we though t w o u l d b e brighter pas-tures in Idaho a n d l a t e r h e a d e d t o Texas.

I t h a s taken us six years to realize what we have been missing and returned to Arizona, where we previously lived for nearly 14 years.

Living and working in Payson was a passing thought for years, but early this summer the opportunity to join the Payson Roundup made it possible for us to return to what we consider one of the most beautiful places in this great country.

Along the way, I was given many awards for my work -- most recently three photo awards, along with a sweepstakes, general excel-lence, sports and educational cover-age honors in Texas.

I have been fortunate that my newspaper career has allowed my wife and I to live and work in some beautiful places, but none more appealing than Payson. In my 30-year newspaper career, I have worked in Kentucky, New Jersey, Idaho, New Mexico, Colorado, Nebraska and for 13 years in Sedona and a short time in the White Mountains.

Most recently, my wife and I were owners and publishers of a small community newspaper south of San Antonio that had been in exis-tence since 1877. I loved publishing my own newspaper, but hated south Texas. We were ducks out of water there.

All the things we like to do were not available to us in south Texas --

like hiking and other outdoor activi-ties -- which makes us look forward to living in Payson.

But we were able to take a paper on the decline and turn it into a profi t-able and award-winning newspaper during the slightly more than two years we owned it.

Why turn down the opportunity to work for a big city paper? Atmo-sphere, friendliness, community spirit

and, even in Payson, less traffic. Also, c o m m u n i t y j o u r n a l i s m allows me the opportunity to do a little bit of every-thing -- take great photos, write and be par t of the whole news-paper process. And, from my vantage point as the editor, truly be part of and have an impact on the

community in which I live.There is little in the newspaper

business I have not done. I have covered city and county government, legislatures, school boards and agri-culture. Probably my biggest enjoy-ment is creating storytelling photos, packaged with a great story.

I fi rmly believe that, as com-munity journalists, we are storytell-ers. Our job is to gather information from a wide variety of sources and turn that into an insightful and informative story for readers. I also believe that, unlike our daily newspa-per brethren, community newspapers are growing in popularity and reader-ship because we provide information that is not available from any other source.

I pledge to continue the Round-up’s tradition of providing readers with honest and truthful stories about all aspects of community life.

We will express our opinions, with the help of our editorial board, on our opinion page, but not in our news stories. I encourage all residents to share their thoughts on any issue that is important to them through our letters to the editor sec-tion. If you have a news item, send it to us. If it is important to you, then it is important to us.

My door is always open to anyone who wants to come in and meet me or talk about any issue.

New Roundup editor introduces himselfBY TOM BROSSARTPAYSON ROUNDUP

Former CNN lead anchor to teach at ASUAaron Brown, the former lead

anchor for CNN, has been appointed the inaugural Walter Cronkite Profes-sor of Journalism at Arizona State University.

Brown will join the full-time faculty of the Walter Cronkite School of Journalism and Mass Communica-tion in January. He will hold the fac-ulty rank of professor of practice.

ASU President Michael Crow said Brown is the ideal person to be the school’s first Walter Cronkite Professor of Journalism.

“Aaron Brown is a master of the kind of high-quality, thoughtful, in-depth, objective journalism that was the hallmark of the great Walter Cronkite for so many years,” Crow said. “We are confi dent Aaron will be a leading national voice on the future

of journalism and play a signifi cant role in helping us reach our goal of making the Cronkite School the fi nest and most inclusive professional jour-nalism program in the country.”

Cronkite, the longtime CBS News anchor, was active in recruit-ing Brown to the school that bears his name.

“I have long been an admirer of Aaron Brown both on ABC and later on CNN,” Cronkite said from his vacation home on Martha’s Vine-yard. “He’s a terrifi c journalist with high ideals and great integrity. His passion for our profession and his commitment to its highest standards of objectivity and fairness has been the hallmark of his work – and will

CONTINUED ON PAGE 10

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Ask yourself what do the people do in your town in the normal course of their daily and weekly routine.

How about your reporters and photographers? Curly miked-up a number of teenagers who were going to the mall and tracked them with GPS to examine adolescent shopping habits.

An unintended consequence was that each store manager sent a link to their headquarters the day the stories were released in the news-paper and the tracking appeared on the web.

Click on a kid and the pro-gramming drew a path so you could follow them through the mall. Can you imagine the advertising oppor-tunities?

Curly is vice president for the Washington Post/Newsweek web operations. If you think your town is too big for such “hyper-local” content, take a look at their new-ly-released web site for Loudoun County, Va., a huge D.C. suburb. It is at LoudounExtra.com.

Think you can’t utilize your staff to do anything hyper local? There are high school and young college kids who would die for a job doing just that. Even your newsroom folks will get into the imagination game and pitch in.

Curly spoke at the annual California Newspaper Publishers Association meeting. I believe the presentation was recorded. If so, I will see if I can get a copy. And, if Curly is available, I will see if we can book him in Phoenix for an ANA new media day.

If you want more, take a look at Curley’s blog: www.robcurley.com. And put your thinking caps on.

FAC meeting recapThe NFL and Sheriff Joe Arpio’s

offi ce was the main topic of discus-sion in mid-July at the quarterly meeting of the First Amendment coalition of Arizona, which ANA supports with member-newspaper dues.

Arpio and his antics regard-ing media is not a new topic. When a newspaper or broadcast outlet doesn’t do stories that show the sheriff in a good light – or the opposite – the sheriff’s offi ce puts the information squeeze on them. The West Valley View hasn’t received any of the snow-storm of news releases from the Sheriff’s office in some time.

Now, the same “I will show you” tactic is being applied to Chan-nel 12. They didn’t cover a sheriff’s

deputy in a Spider Man outfi t who was handing out stuff to children.

On the other hand, the National Football League – famous for creat-ing a rule that stopped local media video cameras on the sidelines, then relented somewhat – has done it again. This time they are requir-ing the local-media photographers on the sidelines (for each team’s hometown), to wear a red vest that apparently will have an advertiser’s logo or advertising on it.

I can see it now, next they will require photo credits to read: “This NFL-owned picture brought to you by Wal-Mart.”

Woo-eee! The media business is getting more and more fun.

The First Amendment coalition is polling broadcast and print outlets to see if there should be a meeting of the media minds on what to do. Would you care if you woke up on Monday morning and didn’t see anything about yesterday’s Cardi-nal’s game in the newspaper or on television?

I went to a stadium one time to have a beer or two and was surprised when a football game broke out.

A note on recent changesSome folks were shocked when

they learned of the changes in man-agement at the association. Me? I am grateful, and fortunate!

Effective Aug. 1, I became Deputy Executive Director, respon-sible for legislative matters, the operation of PublicNoticeAds.com, and production of the ad and news contest presentations. Paula Casey was named Interim Executive Direc-tor.

I had been talking about this move for a couple of months with the association’s executive committee, which also serves as the personnel committee. It is a health move for the most part – both mental and physical. I still am in good health, don’t get me wrong, but without worry and stress, health improves. Just last month, my cardiologist said he often reduces prescriptions for newly retired folks by 50 percent.

This doesn’t mean I have lost interest in our mission and goals. Already, just in a week’s time, Paula Casey has taken over beautifully. She will have no problems. I give her all the support and encouragement I can. After all, she was one of the fi rst two people I hired when I started here in 1994.

In the meantime, if you know how to rebuild car engines, do body work or paint, get in touch.

CONTINUED FROM PAGE 2

From the directorNewseum’s Debut Will Be a Late Edition

The building has already gob-bled up part of the skyline along Pennsylvania Avenue in Washing-ton, D.C., but the public will have to wait a while longer to visit the Newseum.

Museum offi cials confi rmed that the $435 million project will not open Oct. 15, as previously announced.

A new opening date has not been set, said Charles L. Overby, the museum’s chief executive offi cer. “We are aiming for a formal open-ing in the fi rst quarter of next year,” Overby said.

“We now have assurances that they will be done by the end of the year. Yet, having been burned once, we are holding up on setting a grand opening.”

The delay is attributed to the complexity of the building and the fi nal installation of state-of-the-art electronics that has to be done after the general contractor, Turner Con-struction, is fi nished. “We always knew it was going to be challenging,” said William M. Brennan, executive vice president of Turner.

“The museum folks are jour-nalists and are not used to building buildings every day. They are fi ne-tuning the physical product to get exactly what they want.”“It is a minor inconvenience,” Overby said.

“Everyone we have informed has been understanding. People would be far more annoyed if they

came on Oct. 15 and it was only three-quarters done.”

The building, at Sixth Street NW, is a departure in its size and the experience of the electronic age of media. It has seven levels totaling 643,000 square feet, with the museum occupying 250,000 square feet and 70,000 square feet dedicated to exhibits. It also includes apartments and a restaurant by chef Wolfgang Puck.

The museum has 14 galleries, 15 theaters, two broadcast studios and 130 interactive touch screens.

Earlier in the year, a three-story-tall guard tower that was part of the Berlin Wall was erected in a gallery, along with a satellite truck and a bullet-pocked pickup truck used in reporting in the Balkans. A 74-foot-high engraving of the First Amendment, in Tennessee marble, was installed on the facade facing Pennsylvania Avenue. The museum recently activated a news ticker, already visible from the street.

The Newseum will explore five centuries of news-gathering and major news events. A timeline will include giant photographs of the fall of Saddam Hussein’s statue in Baghdad, the World Trade Center in fl ames on Sept. 11, 2001, and O.J. Simpson’s mug shot.

More information about the project can be found on the internet at www.newseum.com.

BY JACQUELINE TRESCOTTTHE WASHINGTON POST

5AUGUST 2007

Google expands print ad sales programBY JESSICA MINTZASSOCIATED PRESS

Google Inc. is expanding a test program that lets online advertis-ers buy ad space in newspapers, as the publishing industry struggles to offset business that has moved to the Internet.

Google launched an initial test of Print Ads last November, con-necting about 100 advertisers with 50 newspapers. Last month, the Mountain View, Calif.-based com-pany said it will open the program to the “hundreds of thousands” of U.S. advertisers and agencies that use its online ad platform, AdWords.

Newspaper publishers including Hearst Corp., The New York Times Co. and E.W. Scripps Co., cau-tiously optimistic about early results, have increased the number of daily newspapers involved in the test to 225.

“We did see some new adver-tisers come in through the original test,” said Gannett Co. spokeswoman Tara Connell. “Now we really need to see whether there really, really are advertisers (who are) going to jump in here and bring us new business.”

The self-serve, Web-based pro-gram is designed to draw companies with little or no experience with print advertising. Like with search advertising, companies bid on avail-able ad sizes, sections and dates; it’s up to publications to accept or reject the bids.

Google’s Smita Hashim, a group project manager, said Google will begin taking a “small revenue share” from each transaction.

The newspaper industry is scrambling to plug the dike as advertisers follow subscribers to the Internet. Some of the biggest publish-ers, including McClatchy Co. and Hearst, have turned to Yahoo Inc. to power their online advertising and boost traffi c.

“It’s obviously a challenging time, so any new tools, any messages, any education to stretch the reach of our offerings is very exciting,” said Mei-Mei Chan, vice president of advertising at The Seattle Times Co. “What Google brings is a whole cast of clients who are typically not traditional media advertisers.”

Chan said the bulk of compa-nies that used Google to place ads in The Seattle Times and the Seattle Post-Intelligencer were Web-only companies from beyond the Seattle area.

Newspapers will continue to work with longtime advertisers directly, rather than funnel them through the Google program. Chan said she also hopes to establish that more traditional relationship with the new crop of advertisers.

“We’re here to offer them much more than a self-service model,” she said.

Periodically, Liz Hill will provide ANAgrams readers with answers to Arizona’s most pressing questions on public records access and open meetings.

This month, she gives us answers to questions about open meetings. If you have a question about public records access, call her at (602) 285-9136 ext. 32.

Q: Are all public bodies required to post their notices, legal actions, and meeting minutes on their Web site?

A: No, this requirement only applies to cities and towns with a Web site and a population of more than 2,500 persons.

Q: Are homeowner associations subject to the open meeting law?

A: No. Because they are not governmental public bodies, hom-eowner associations are not subject to the open meeting law. They are gov-erned by A.R.S. § 33-1801 et seq.

Q: Do all public bodies have to fi le a disclosure statement?

A: Yes. The public body’s dis-closure statement identifi es where public notices of its meetings will be posted. Public bodies of the state must fi le a disclosure statement with the Secretary of State.

Public bodies of counties, school districts, and other special districts must fi le a disclosure statement with the Clerk of the Board of Supervi-sors. Public bodies of cities and town must fi le a disclosure statement with the City Clerk or Mayor’s Offi ce.

Q: A group of citizens interested in a particular issue voluntarily agreed to take on tasks delegated to them by a public body. Is the group of citizens now subject to the open meeting law?

A: Yes. While the Board did not offi cially appoint citizens to a committee, delegation of the public body’s tasks and duties is a delega-tion of authority, which constitutes an appointment. As a result, the groups of citizens are now an appointed committee subject to the open meet-ing law.

Q: At a meeting I recently attended, a board member asked the staff to review a matter raised by a member of the public during the call to the public. This matter was not an agenda item. Does this violate the open meeting law?

A: No. At the end of the call to the public, public offi cials may ask staff to review a matter, or ask that a matter raised by a member of the public be put on a future agenda.

Open meetings law Q & AELIZABETH HILLPUBLIC ACCESS OMBUDSMAN

Internet titan eBay jumps into the classifi eds game with Kijiji Web siteBY JESSICA GUYNNSAN FRANCISCO CHRONICLE

It’s the clash of the classifi ed titans. eBay Inc., the world’s biggest online auction company, is taking on Craigslist, the world’s biggest free bulletin board.

In a move clearly directed at the popular community Internet service, San Jose’s eBay last week introduced a U.S. version of its suc-cessful overseas online classifi eds network, Kijiji, making it available in 220 cities in 50 states, including the Bay Area.

eBay knows Craigslist’s busi-ness from the inside. It bought a 25 percent stake in the San Francisco company in 2004 to closely study how it helps users fi nd jobs, apart-ments, furniture, love and more.

In 2005, eBay opened Kijiji, an

international network of nearly 50 classifi ed ad sites, but said it had no plans to encroach on Craigslist in the United States. Since then, eBay has expanded its classifi ed advertising business, including Marktplaats.nl in the Netherlands, Loquo in Spain and Gumtree in England, Australia and elsewhere.

Kijiji’s U.S. release comes as investors grow concerned about slowing growth in eBay’s larger mar-kets, including the United States.

“The (Craigslist) investment was successful both fi nancially and strategically,” eBay spokesman Hani Durzy said.

“We feel now, with what we know, that we can provide yet another classifi eds option to local users in

the United States. ... The U.S. is the largest e-commerce and advertis-ing market in the world, (a market) that already supports several online marketplace platforms including Craigslist. We believe there is room for more.”

EBay plans to keep its share of Craigslist, Durzy said.

Shortly after eBay snapped up a portion of Craigslist by buying shares from a former employee, Craigslist founder Craig Newmark told The Chronicle: “They really need to learn about the space we’re in. They really have to do their homework. Getting involved with us is probably the best way for them to do that.”

Newmark started Craigslist as a free service in 1995 without raising venture capital or spending money on marketing. It became an early and wildly successful experiment in using technology to build commu-nity, a trend that has mushroomed in the latest Internet boom.

Like Craigslist, anyone can post an ad for free on Kijiji -- for now, Durzy said. Eventually, after the site catches on, eBay plans to explore ways to make more money, such as by offering premium services.

Kijiji means village in Swahili, and eBay is clearly trying to build one. So far, the U.S. version of Kijiji seems to be in startup mode, with some categories sporting no listings at all.

On Tuesday, Heather Castro, a 30-year-old San Jose stay-at-home mom of two, posted an ad offering child care in “a safe family environ-ment” to earn a bit of extra income. She says she placed the free ad after not getting much response on Craigslist.

“I wanted to get my message out there. Craigslist is a little bit busy, so I tried Kijiji and realized, wow, this is not busy at all. ... Once they get people using it, it will be a great way to network.”

(Bill Coates/Arizona Capitol Times)

AUGUST 20076

6

AUGUST 2007

Arizona newspapers find value in online order systemMaximize your newspaper’s

online earning potential!Five community newspapers

participating in the aggregated clas-sifi eds program shared a cumulative $216,464.09 from January to June 2007.

How much revenue did your newspaper generate online this year?

Of the more than 25 newspapers signed up for the aggregated clas-sifi eds program hosted by Verican, only fi ve accept classifi ed ads and subscriptions to their newspaper via that site. These newspapers real-

ize what a benefi t online order entry is.

R e s e a r c h shows that people who place their own ads online tra-ditionally spend more money...up to 50 percent more!

For a limited time, Verican is offering free setup for members who wish to add online entry to their aggregated classified advertising Web site.

This program was developed by Verican, in association with the

Arizona Newspapers Association. The Arizona aggregated Web

site places your newspaper’s classi-fied ads into an easily accessible, searchable database with thousands of other ads from Arizona and beyond.

The ads are prescreened by each newspaper to ensure quality. By offering online entry, your customer may place ads while visiting your searchable site.

No upfront fees, no contracts, quick setup. Don’t wait! You can begin taking advantage of this rev-enue builder right away!

Contact Sharon Schwartz at (602) 261-7655 ext. 108 for more information about order entry or to set up an aggregated Web site.

Can your newspaper afford to be left out?

Photojournalism memorial fund established by family of former Cronkite School graduate

Troy and Betsy Crowder of Chandler are honoring the life and spirit of their late son, a photojour-nalist and Arizona State University graduate, by creating a photojour-nalism endowment in his name at the Walter Cronkite School of Journalism and Mass Communica-tion.

Greg Crowder, a 1980 ASU journalism alumnus and long-time photojournalist at the Riverside

Press Enterprise in California, died in 2005.

“Start ing the endowment seemed like a really good way to memorialize our son,” said Troy Crowder, a retired Cronkite School professor who also worked in the ASU Offi ce of the President. “The endowment will be there forever.”

Funds from the endowment will provide general support for the photojournalism program, including

funding photojournalism equipment purchases and visits from photojour-nalism professionals.

In addition, a portion of the Greg Crowder Photojournalism Endowment will fund a photojour-nalism contest for Cronkite School students. The winner of the annual Greg Crowder Memorial Photojour-nalism Award will receive a $1,000 prize. Each of the five finalists‘ photos will be displayed at the school

You sell banner and button web adson your Verican pages.

Advertiser chooses from your category list, publication dates and

number of days/weeks to publish their ad.

You decide what credit cards you will accept - you run the credit

card through your terminal.

Your advertiser may choose to add attention getters to their ad

Advertisers may choose to include a photo of their auto, home, item...

Advertiser enters ad copy here - Summary: calculates Characters/words

Price is calculated to include number of words/characters and

all enhancements requested.

Your newspaper’s publication dates and deadlines

each year.Cronkite School Dean Chris-

topher Callahan said the Crowders’ generous gift is “a wonderful way” to remember their son.

“We are extremely honored that Troy and Betsy have chosen to sup-port our photojournalism students as a way to celebrate Greg’s life,” Callahan said. “It’s a gift that will inspire photojournalism students here for generations to come.”

7AUGUST 2007

7

AUGUST 2007

Suggestion:If you are wondering what to publish on your NIE page during the other three weeks of the month, you might consider separating the supplement CDs (First Peoples of Arizona, El Dia de Los Muertos, Nature’s Billboards and Copper: More than Metal) into in-paper series’ that work beautifully on those pages. They come complete with activities. If you need the CDs, please email p.oso@ananews.com. There is no charge for the CDs.

Supplemental materials can be used as tabs or run as in-paper series on an NIE Page.Order the CD from Pat Oso at p.oso@ananews.com. There is no charge for these materials. CDs allow you to print the material as a tab or publish the pages as separate in-

paper features. All

supplemental materials have been written in accordance with national and Arizona State Standards for Education.

“First Peoples of Arizona”Written with our friends at the Heard Museum, this tab features the past, present and hopes for the future of each of Arizona’s 21 Native Nations. Tribal elders were interviewed and quoted throughout this supplement meeting the need for 1st person reporting in Arizona classrooms. Filled with hands-on art and newspaper activities. Appropriate for grades 3-12.

“El Día de Los Muertos”This bi-lingual supplement covers one of the most important festivals in Mexico. Lovingly and carefully written with staff from the Heard Museum, students will learn the difference between this festival that is of equal or

greater importance

than Christmas and Halloween. The traditions, art, music, food and beliefs of Mexico come alive as students learn about this joyful holiday. Appropriate for grades 4-12.

“Copper: More than Metal”Did you know that without copper we would still be depending on kerosene lamps and horse-drawn carriages? Why is copper so important to our modern lifestyle? Where does it come from? How did it get there? How do we transform it into a form that works in thousands of ways in our daily lives? Filled with science, hands-on experiments, newspaper activities and more, this supplement, written with folks from Phelps Dodge, takes us deep into the Earth and beyond.Appropriate for grades 4-12.

“Nature’s Billboards”Perfect for springtime when our deserts are bursting into glorious bloom! Written with friends at the Desert Botanical Garden, this supplement explores pollination in all its facets. Filled with beautiful pictures for coloring and hands-on experiments, this is sure to be a favorite in your elementary science classes. Appropriate for grades 3-6.

Cost is $5 for every 5,000 daily

circulation. For example, if your newspaper has a

daily circulation of 35,000, your NIE page will cost $35.00 per month.

To order please email

p.oso@ananews.com

Questions? Please call Pat Oso at

602-261-7655, ext. 109

...ANF produces an NIE Page that can be ordered for

your newspaper

Every month ...Every month ...

Please call Pat Oso at 602-261-7655, ext. 109

AUGUST 20078

Fall 2007 ConventionSchedule and Details

Thursday, September 20

9-Noon Adobe Acrobat PDFPaloma I Kevin Slimp

1:30-4:30 p.m. Photoshop Tips and TricksPaloma I Kevin Slimp Friday, September 21

9-Noon Advanced InDesign CSPaloma I Kevin Slimp

Noon-1:30 p.m. Lunch on your own

1:30-3p.m. Advanced InDesign CS (cont.)Paloma I Kevin Slimp

Noon-2 p.m. Marketing Committee Lunch/Meeting Kiva I-II

2-4:30 p.m. Directors meetingPaloma III ANA Ad Services

6 p.m. ANA Publishers ReceptionHacienda Renewing an old ANA Tradition, come and visit with your fellow Arizona Publishers!

6:45-9 p.m. ANA Publishers DinnerHacienda Join us for a casual evening with Publishers from across the state and learn about pressing issues that affect us all. Technology guru, Kevin Slimp, will present his popular presentation on “Digital Journalism: Convergence of Media.” Don’t miss this opportunity to learn more about the future of our industry.

Saturday, September 22

7:30 a.m. Registration, Conference Center Lobby West Foyer

South Foyer BNC Contest Racks displayed

8 a.m. Opening General Session Hacienda I-II Annual Business Meetings for Arizona Newspapers Association, election of Directors. 8:45 – 9:30 a.m. Keynote Opening Session Hacienda I-II “Watching the big whales fl ounder, while the little newspaper fi sh thrive”The headlines tell us the big newspapers are in deep water. Smaller newspapers are doing better. McGuire will examine this phenomenon for lessons on how we can extend the journalistic and business lives of all our newspapers. Professor, Writer, Speaker, Facilitator and Media Consultant: Tim McGuire, Arizona State University’s Walter Cronkite School of Journalism and Mass Communications

9:30-10:15 a.m. Update on the Public Access Ombudsman Paloma I-II Program. Pat Shannahan will give us an update on how this newly created program is working. Speaker: Pat Shannahan, AZ State Ombudsman Concurrent Sessions:

10:30–Noon Newspaper NEXT: The Blueprint for Hacienda/Paloma III TransformationIn a time when pessimism abounds in the newspaper industry, API’s Newspaper Next project brings a message of hope and workable techniques you can use to become a master, rather than a victim, of innovation. Come hear an introduction to the Newspaper Next Innovation Method and the Newspaper Next Game Plan. Speaker: Elaine Clisham, American Press Institute

10:30–Noon Computer Assisted Reporting Paloma I-II Speaker: Steve Doig, Knight Chair, Arizona State University’s Walter Cronkite School of Journalism and Mass Communications

12:00-2 p.m. John Peter & Anna Catherine Zenger Awards Mohave Ballroom and 2007 ANA Freedom of Information Awards LuncheonThe University of Arizona Department of Journalism and the Arizona Newspapers Association have named Jerry Mitchell the 2007 winner of the John Peter and Anna Catherine Zenger Award. Concurrent Sessions

2:15 – 3:30 p.m. Cronkite News Service and How to get the Paloma I-II most out of Inexperienced ReportersSteve Elliott, Director of Cronkite News Service Panel Discussion on Video Reporting/Blogging/Web in the reporting process. Panelists from Arizona Daily Star, Arizona Republic and Carol Schwalbe from the Cronkite School

3:45 – 4:45 p.m. ANA’s new Member Web site.Paloma I-II Come learn how this new member benefi t will work for you.Scott Balthazor, Senior Vice President of Operations, Socious, Inc.

3:45 – 4:45 p.m. Managing your Boss!Hacienda I-IIKristin Gilger, Arizona State University’s Walter Cronkite School of Journalism and Mass Communications

5 p.m. Better Newspapers Contest Awards and Mohave Ballroom Newspaper of the Year Presentation Happy Hour ReceptionCome early to get a good seat for the presentation of the state’s Newspaper of the Year awards to be given in Daily and Non-Daily categories. And, of course, the big-screen showing of the state’s award- winning newspapers, writers and photographers where the newspaper is featured along with the pictures of the staff members who make them possible. (Did you send pictures of your staff?)

Register now at www.ananews.com

9AUGUST 2007

The annual media reception sponsored by The Valley Hotel and Resort Association will donate some of its proceeds to honor the four jour-nalists killed in a mid-air collision last month.

Now in its 11th year, the event is intended to thank members of the media and city and state leaders for highlighting the role tourism and hos-pitality play in the state’s economy.

Each year, a silent auction is held that benefits a selected non-profi t. This year, a portion of the auction proceeds will be donated to a memorial fund or charitable organi-zation identifi ed by KTVK Channel 3 and KNXV Channel 15. Each station lost two members of their news teams

on July 27 when the stations’ heli-copters collided over Steele Indian School Park.

KTVK staffers Jim Cox and Scott Bowerbank and KNXV staffers Craig Smith and Rick Krolak were killed in the collision that occurred during the reporting of a police pur-suit. The National Transportation Safety Board still is investigating the cause of the accident.

The invitation-only event will be held from 5:30 to 8 p.m. Oct. 25 at the Arizona Biltmore Resort and Spa, 2400 E. Missouri Ave.

The association has been rep-resenting the Valley’s hoteliers and restaurateurs for 40 years. For more: www.vhra.net.

Resort group to honor journalists killed in helicopter crashBY LYNN DUCEYTHE BUSINESS JOURNAL

Hot Topic for Journalists to Debate

Where’s my Teamsters card? As a condition of full-time employ-ment to run a printing press for a Minnesota truck company, I had to join the International Brotherhood of Teamsters, Chauffeurs, Warehouse-men and Helpers of America. I quit a part-time, low-paying job I loved as sports editor of a weekly to take the new position.

Now another union is attempt-ing to form, as you may have read recently. But this one is for bloggers. An Associated Press story by Ashley Heher said:

“In a move that might make some people scratch their heads, a loosely formed coalition of left-leaning bloggers are trying to band together to form a labor union they hope will help them receive health insurance, conduct collective bargaining or even set professional standards.”

It is applaudable that this coali-tion is thinking about setting pro-fessional values. Perhaps that step should be taken fi rst so the assort-ment of individuals with blogs who claim to be journalists can be better classifi ed.

AP’s article talks about similar activities when freelance writers wanted more rights and protections about 25 years ago. But the wide range of freelance writers want-ing more clout consisted of people who submitted articles to editors for publication. That gatekeeper func-tion performed by the professional journalist protected the public—for the most part—from sensational, opinionated, dogmatic outbursts. However, all bloggers have their own 2007 version of a printing press—the World Wide Web.

That is not to deny that many Arizona bloggers are indeed trained writers with a sense of fairness and professionalism. But for those who are not—and there are thou-sands—where is the gatekeeper func-tion? Bloggers, identifi ed by many seasoned newspaper journalists as thin-skinned, may cry censorship if all of them are not allowed to unionize.

The Pew Internet & American Life Project estimates 11 percent of American Internet users have made Web pages or blogs for others, and eight percent have created their own online journals or Weblogs. More than 120,000 blogs are going online every day.

Current debate brings back a mid-20th century history lesson about the public relations profes-

sion. Edward Bernays, considered by many to be the father of modern PR, advocated for the licensing of PR practitioners. He felt such a move would eliminate the charla-tans and elevate the profession. But implementing licensure procedures (such as producing and grading examinations, adopting minimum educational requirements, setting uniform standards) proved too much of an obstacle.

A solution for PR was to create an accreditation process back in 1965 that was voluntary. Mem-bers who wanted to prove their professionalism could become certifi ed as a competent, experienced practitioner by undergoing oral and written exams and passing a portfolio review process. Anyone can still claim to be a PR person, but only those who are accredited can use that status in their business materials.

Heher mentions that the union blog proposal has lots of questions unanswered. Who should become a member? What are the guidelines? What about a looser federation for those who are activist bloggers to something else for those who merely want to chat about video games or the hottest girl band? Not all bloggers are enchanted with the union concept.

“The blogosphere is such a weird term and such a weird idea” admits Curt Hopkins, founder of the Committee to Protect Bloggers, in the AP story. “It’s anyone who wants to do it. There’s absolutely no commonality there. How will they fi nd a commonality to go on? I think it’s doomed to failure on any sort of large scale.”

Blogging was also discussed at the New Media Academic Summit in New York City in June. Those in attendance—a mix of professors, journalists, bloggers and PR pros—seemed to have no problems with legitimate journalist bloggers having shield law protection.

But there’s always the question about the Arizona 12-year-old who wants to trash teachers at school. Does simply having a blog give that student full journalistic rights with-out any of the responsibilities? Will 12-year-olds be card-carrying mem-bers of the International Brotherhood of Bloggers?

Dr. Randy Hines, APR, teaches in the Department of Communica-tions at Susquehanna University in Selinsgrove, PA 17870. He can be reached at (570) 372-4079 or at randyhinesapr@yahoo.com.

BY RANDY HINESPRESSING ISSUES

Wickenburg Sun promotes Juan Jimenez to Production Manager

Senior Graphic Artist Juan Carlos Jimenez was recently promoted to the position of Production Manager and Art Director at The Wickenburg Sun. This position was recently vacated by Beth Gallant who accepted a position with the Wickenburg Chamber of Commerce.

According to Sun Publisher Kevin Cloe, Jimenez was promoted because of his high level of skill in both technical and graphic art areas.

“When we have a vacancy we always try our best to promote from within the organization,” said Cloe. “Juan has been both our techni-cal expert and our senior graphic artist for several years and it was only natural to give him the added responsibility of a supervisory posi-tion.”

Jimenez is a 1996 graduate of Wickenburg High School and received a degree in graphic design from Col-lins College in 1998. After a short time with Kwikprint he joined the Sun where he has worked for six and a half years. He started as a graphic artist and soon moved into the senior position when it became available.

“I love the newspaper business, and it is the perfect fi t for me,” said Jimenez.

Jimenez also looks forward to being in a management position and being given the added supervisory responsibility.

“I have always been managed by others and this is the fi rst time I will have the opportunity to be a manager,” said Jimenez. “It should be an interest-ing time.”

BY ART PULISWICKENBURG SUN

AUGUST 200710

If you’ve been reading this column for long, you know that I’m a big fan of Adobe InDesign. If you’ve been paying close attention, you’ve probably heard me mention InDesign’s companion application, InCopy. Paginators know InDesign as one of the tools of choice for cre-ating newspaper pages. For others, like editors and reporters, InDesign can be overkill. Sure, you could use InDesign as a word processor if you wanted to, but it’s a lot more applica-tion than most people need to place text on a page.

This is where InCopy comes in. InCopy has been around for quite a while, but most folks in the newspa-per business didn’t become familiar with it until recent versions. Work-ing in conjunction with InDesign, InCopy creates an editorial workfl ow, allowing writers, editors and pagina-tors to work in harmony with each other.

Basically, the InDesign/InCopy (LiveEdit) workfl ow functions one of two ways. More commonly, a paginator lays out the basic design of a page, leaving room for text frames, photos and other elements. Next, she “assigns” each element to be available to InCopy users. Using

InCopy is incredible

a check-in/check-out procedure common in other editorial workfl ow systems, LiveEdit users can then open a file in either InDesign or InCopy to view or make changes.

Next, a reporter might open the fi le in InCopy, write a story in the allotted space and check the fi le in, making it available to anyone in the workfl ow. Immediately, the paginator receives a cue that a story has been changed, then accepts the change (with the click of a button) in the InDesign document.

The second method of creating LiveEdit workfl ows begins with the reporter. He writes the story, then checks the fi le in. After the fi le is checked in, an editor might check out the story to edit and suggest correc-tions. In addition to removing, adding and making corrections, InCopy users can create “notes” that can be seen throughout the workflow but don’t end up on the printed page.

Next, the paginator opens a blank InDesign page (or template) and places the InCopy text fi les in frames throughout the page, creating a workfl ow between her page and the text from InCopy. Still, anyone along the workfl ow could check out, edit

and check in text, with the changes appearing on the InDesign page.

As I speak about new technol-ogy at industry and press association gatherings, I generally receive more questions concerning InCopy than any other software product. Gener-ally, publishers who haven’t seen the application have heard of it and want to know how it works. “Can you really see how the text is going to appear on the fi nal InDesign page while you’re working in InCopy?” I hear that one a lot. And yes, you can.

Folks who write cutlines and headlines love the ability to see how their text will to appear on the page, allowing them to create visual, as well as literary, masterpieces. This can be done from within InCopy without purchasing InDesign.

There are a few reasons InCopy users should consider upgrading to the CS3 version. Primarily, you want to use the same version of InCopy and InDesign. If your designers are using InDesign CS3, your editorial staff should be using InCopy CS3. It makes the workfl ow run much more smoothly. And at $89 (USD), the price is right.

An interesting addition to the CS3 version of InCopy is the ability to work with e-mail based assign-

ments. This allows the paginator to send stories and graphics as single assignment via e-mail. Basically, this means you could create a LiveEdit workfl ow between persons in dif-ferent locations, using e-mail where a server isn’t present to share their fi les. Yes, very interesting. Assign-ments have also been improved in InCopy CS3 (and InDesign CS3), making it easier to keep related sto-ries together. This makes it easier for InCopy users who want to open an individual story rather than an assignment fi le containing several stories. Let’s not forget InCopy CS3’s ability to import Excel spreadsheets into tables.

I’ve worked with several news-papers over the past three years to implement the LiveEdit workfl ow. With each upgrade, the workflow continues to improve in ease of use and capabilities. With InCopy CS3’s ability to convert Excel spreadsheets into tables, work with e-mail assign-ments and performance improve-ments, the reasons to consider the LiveEdit workflow continue to grow.

Upgrades from previous ver-sions are available for $89 (USD). The full version of InCopy CS3 is $249 (USD). For more information, visit www.adobe.com.

An InDesign user can begin a LiveEdit workfl ow by creating frames on the page and adding them to an assignment. An assignment consists of separate frames that fi t together such as a headline, body text and cutline.

InCopy users can work in Gallery, Story or Layout views, which allows them to see how the text looks as straight text or on the actual InDesign page.

BY KEVIN SLIMPINSTITUTE OF NEWSPAPER TECHNOLOGY

be a source of great inspiration for our students. I could not be more proud that he is joining our journal-ism school.”

Brown was at ASU in the spring semester as the John J. Rhodes Chair in Public Policy and American Insti-tutions, a one-semester visiting lec-turer position at the Barrett Honors College.

Brown, 58, served as news anchor of CNN’s flagship show, “NewsNight,” from 2001 to 2005,

covering stories from the Sept. 11, 2001, attacks to the 2004 presidential elections and the Iraq War. Brown won the coveted Edward R. Murrow Award for his Sept. 11 coverage, broadcasting from a rooftop in lower Manhattan.

Before joining CNN, Brown was a founding anchor for ABC’s “World News Now,” the network’s overnight newscast, and later was the anchor of “World News Tonight Saturday” as well as a correspondent for “World News Tonight with Peter Jennings.”

In addition to the Murrow Award, Brown also won three Emmys, a DuPont, two New York Film Society World medals and a George Foster Peabody Award during his illustrious career.

“I can’t wait to begin,” Brown said.

“This is a great and wonderful chance to work with smart and capa-ble professors, engaged, ambitious and talented students and a university administration that is committed to the journalism program and all its potential.”

Aaron Brown to join Cronkite School as distinguished journalism professor

CONTINUED FROM PAGE 3

11AUGUST 2007

Sell a new* AzCAN = Earn $25.00Sell a new* 2by2 = Earn $50.00Sell a new* 2by4 = Earn $100.00

This promo ends August 31st at 4 p.m.. Checks will be mailed to bonus earners during the fi rst week of September.

If you need more brochures or order forms please call:

Sharon at 602-261-7655 ext. 108 orAaron at 602-261-7655 ext. 103.

*Ad must not have run in the networks during the previous eight weeks. Ad copy changes do not qualify as new ads.

K E E P I N G I T S I M P L E

Job BankANA

Calendar

August 15, 2007

• Deadline for photos of the BNC winners

August 29, 2007

• Hotel Reservation Dead-line for the ANA FallConvention

September 21-23, 2007

• ANA Fall Convention

September 26, 2007

• Arizona Capitol Times Leaders of the Year in Public Policy Awards

www.ananews.com/jobbank

SALES MANAGER. The Arizona Republic and part of Gan-nett Co, Inc., one of the largest news and information companies in the U.S., has an opportunity within our company for a Sales Supervisor who is organized, enthusiastic, and expe-rienced to join our team to assist in managing the Gilbert sales efforts. Our ideal candidate will thrive in a fast-paced and high volume envi-ronment and possess a solid under-standing and aptitude for sales man-agement. Ideal candidates will have a proven ability to manage, develop and motivate a sales team, ensure superior customer service, develop relationships with key business part-ners, review market data to execute actionable sales and marketing plans. Qualifi ed candidates will have 3-5 years Advertising Sales experience, 1 year supervisory/management experience in a team environment. The ability to work well under the pressure of deadlines and handle multiple priorities is vital. Proven sales ability with strong customer focus is essential. A Minimum of an Associate’s degree in Business, Marketing, or a related fi eld or a combination of education/experi-ence and/or training will be consid-ered. Contact Sara Keelean at (602) 444-4340. (Aug. 1)

COPY EDITOR. You looking for something different? We have a full-time opportunity in our Edito-rial Department, for a hard working, energetic person, who is not afraid to step-up to the challenge and learn new things. The successful candidate will be responsible for editing locally

produced and wire services copy for use in Sun publications. This asso-ciate will be cross-trained in page design so as to be able to fi ll-in as necessary. Our candidate must have either a Bachelor’s degree in jour-nalism or English or an equivalent education. Related work experience is also desirable, along with the abil-ity to understand and carry out verbal and written instruction in English. The candidate must also be able to handle all tools of the position, work effectively and pleasantly within and with other departments and be able to work both day and night shifts. Pay is competitive. To apply for the copy editor position, log on to http://media.yumasun.com/jobs.php. (Aug. 1)

ADVERTISING REP. Sono-ran News is seeking an advertising sales representative. If you can develop new customers, as well as service existing accounts, Have good time management skills are self motivated; We offer: Base salary + commission, existing account base to start, leads and sales support. E-mail your resume to Wendy at wendy@sonorannews.com or fax to (480) 488-6216. (Aug. 1)

COPY EDITOR. Arizona daily establishing copy desk needs desk chief and editors. Excellent oppor-tunity. Salary commensurate with experience and knowledge. All fi nal-ists must pass a pre-employment drug test. Send resume, references, writing samples and salary requirements to Annette Weaver by fax (520) 836-2944 or by e-mail: aweaver@trival-leycentral.com. (Jul. 31)

ANA Advertising Services Sales UpdateAd Placement Sales (Gross)

2007 2006 June 2007 Difference % Change $270,748 143,258 127,490 +89% 2007 2006 YTD sales Difference % Change $1,462,408 1,111,385 351,023 +32% Actual Budget YTD Actual vs Budget Difference % of Budget $270,748 153,000 117,748 177%

AzCAN Sales Revenue (Gross) 2007 2006 June 2007 Difference % Change $45,617 55,576 -9,959 -18% 2007 2006 YTD Net Revenue Difference % Change $290,445 324,917 -34,473 -11% Actual Budget YTD Actual vs Budget Difference % of Budget $45,617 58,077 -12,460 79%

2by2 Sales Revenue (Gross) 2007 2006 June 2007 Difference % Change $34,902 47,250 -12,348 -26% 2007 2006 YTD Net Revenue Difference % Change $95,553 122,438 -26,885 -22% Actual Budget YTD Actual vs budget Difference % of Budget $23,761 18,560 5,201 128%

AUGUST 200712

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AUGUST 2007

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