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PROJECT REPORT ON ALANKIT ASSIGNMENTS LTD. Submitted to: Submitted By: Mr. Harshit Agarwal Gyanesh Kumar MBA IIIrd Sem. ROLL NO. 1156670044 PREFACE

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PROJECT REPORT

ON

ALANKIT

ASSIGNMENTSLTD.

Submitted to: Submitted By:

Mr. Harshit Agarwal Gyanesh Kumar

MBA IIIrd Sem.

ROLL NO. 1156670044

PREFACE

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This report has been prepared to have a received of what I have done &

learned about Marketing in Share Brokerage Industry.

This report contains a basic introduction of Share Brokerage industry &

Marketing Management I hope that this report provides sufficient

information regarding my work on the project.

I would consider my efforts to be fruitful if it proves useful to somebody at

latest stages.

 

Gyanesh Kumar

MBA IIIrd Sem.

ROLL NO. 1156670044

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Acknowledgement

Behind every achievement lies an unfathomable sea of gratitude to those who have extended their support and

without whom it ever has come into existence.

I would like to take this opportunity to thank my project

guide, Mr. Harshit Agarwal for their guidance andmotivation without whom the successful completion of this

 project would not have been possible. Therefore constant

support has given me an overall learning experience.

Furthermore I would like to thank all other team members

whose valuable inputs have helped me gain a better 

understanding of the project and the organization.

Gyanesh Kumar

MBA IIIrd Sem.

ROLL NO. 1156670044

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DECLARATION

I Gyanesh Kumar  hereby declared that the project report entitled “ Employee

Satisfaction in Oriental Bank of Commerce” under guidance of  Mr. Harshit

Agarwal submitted in partial fulfillment of the requirement of the award of the

degree of MBA IIIrd Sem. in my original work.

Gyanesh Kumar

MBA IIIrd Sem.ROLL NO. 1156670044

 

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EXECUTIVE SUMMARY

COMPANY : ALANKIT ASSIGNMENTS

LTD

FACULTY GUIDE: Mr. Harshit Agarwal

COMPANY GUIDE: Branch ManagerAjay Kumar Agarwal

PROJECT TITLE:

“About ALANKIT ASSIGNMENTS LTD.” 

 

UNDERTAKEN AT: Lata arcade 1st Floor,87 Civil Lines Bareilly

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CONTENTS

Executive Summary

Acknowledgement

Preface

Research Methodology

SWOT analysis of Stock Market

Company Profile

Alankit Assignments product profile

Conclusion

Recommendation

Annexure

Findigs

Bibliography

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RESEARCH METHODOLOGY

RESEARCH DESIGN

The Research Design is that conceptual structure with in which research

is conducted. It constitutes the blue print for the collection, measurement

and analyses of data. In this research descriptive research design is used

 because my research is concerned with perception Alankit Assignments

ltd. Product (IPO’s, MF, Equity, Derivatives (Future & Options), Pan,

TDS, NSR and Demat)

SURVEY

Research is based on certain outlets that are to be collected from various

sources. These resources are based on all over Noida depending on the

scope of the projects.

SOURCES OF DATA

This research is based on secondary sources as well as primary sources.

Primary data source includes:

Direct interview of the executives of the competitor firms.

Direct questioning to the marketing department of the competing

companies.

Collection of information by me while moving around in Noida ..

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  Secondary data source includes:

Advertisement pamphlets.

World Wide Web.

Newspapers & Magazines.

SWOT ANALYSIS OF STOCK MARKET

STRENGTH

Stock market or mutual fund gives more return than any other deposit

Scheme like bank deposits or monthly deposit in post office.

Company fixed deposits and other small savings conducted by

government.

WEAKNESS

Market is very flexible and risky. So people who have much idea

about the market may lose their money.

OPPORTUNITY

Current economic situation and monetary policy of government

gives Strength to the stock market so it gives opportunity to

investors to invest their money in stock market.

  THREAT

Banks and post offices and other investment schemes are attack on

market potential of stock market.

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Mr. Alok Kumar Agarwal,

Chairman - Alankit Group of Companies

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ALANKIT ASSIGNMENTS LTD.

 

Mr. Alok Kumar Agarwal, FCA, started his first venture, Alankit

Assignments Ltd. (AAL) in the year 1995 from a single room office

by establishing R&T Division with the approval of SEBI. Mr

Agarwal’s personal passion has helped to create a unique

combination of enthusiasm with entrepreneurship in AAL / Alankit

Group. Over the years, various activities have been added in

Alankit fold. Presently, Alankit is providing services to over millions

of clientele through its ten group companies in diverse service

sector.

With his foresighted vision and leadership, Alankit as a Group has

carver its niche in the market and established itself as a leader for

providing various financial services through its operations as

Depository Participant, Stock & Commodity Broking, TIN

Facilitation Centre & PAN Centre, e-Return Intermediary, Registrar

& Transfer Agent, POS - NSR, Investment Advisory, Online IPO

Apply Facilitator, Third Party Administrator Insurance Services,

Suppliers of Medicines to Govt. & General Hospitals, Dispensaries

and as Retailers. Alankit has invested over 200 million (INR) in the

state of art Technology Infrastructure, which in todays scenario

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becomes essential for providing online information and accuracy

without any manual intervention.

Presently, Alankit is having 13 Regional Offices in all metropolitan

cities (including Ahmedabad, Bareilly, Bengaluru, Chandigarh,

Chennai, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Lucknow,

Mumbai and Pune), four overseas offices at Dubai, London, Muscat,

Singapore and 23 branches of its own besides 800 + business

associates set-up covering 440 + cities. With more than 1000

terminals coupled with skilled and trained manpower of 1200

employees, Alankit is in a position to render first class customer

services to its clients. Leading International Agency on business

information and risk

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Alankit Group is a conglomerate of 11 Group companies. Some of 

the core activities of the group are diversified into FinancialServices, Wealth Management, e-Governance, HealthCare,

Insurance and POP (New Pension System). Alankit Assignments

Ltd., the flagship company was incorporated in 1991 by a talented

visionary entrepreneur, Mr Alok K Agarwal. Under his able

guidance and management, the company has made unhindered

steady progress since then.

The Group has its headquarter in Delhi with 18 Regional Offices in

Mumbai, Kolkata, Chennai, Ahmedabad, Bengaluru, Hyderabad,

Lucknow, Jaipur, Indore, Chandigarh, Pune, Bareilly, Cochin,

Amritsar, Ludhiana, Ranchi, Bhubaneswar and Guwahati. The

Group has expanded its footprint in global arena with its overseas

offices in London, Australia, Singapore, Dubai, and Muscat. With a

consistent expansion of Alankit’s business, the Group has evolvedfrom largely Financial & Share Broking Company into a diversified

Business House.

Alankit is a professionally managed Group, led by a team of level

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headed personnel with outstanding managerial acumen. We are

determined to provide the best and state-of-art investment

products and services to our esteemed clients, appreciating their

increasing needs & demands. With a customer base of over 15

Million, our services ranges from offline & online trading in Equity,

Future and Option segments, Commodities, Currency Derivatives,

Debt Market, Interest Rate Futures, Portfolio Management,

Pharmaceutical Retail, Third Party Administrator (TPA) to Pension

Services. The Group also deals in 3rd party financial products like

Mutual Funds, Insurance products, and Institutional Broking

besides providing an expert guidance for the same.

Keeping in view the performance of Alankit, the leading

international agency on business information & risk assessment,

"Dun & Bradstreet" has awarded the Company as India’s Leading

Equity Broking House in 2008 & 2009 in a row.

  Vision:

"To be a unique service provider in the sectors we serve” 

Mission:

To become a customer centric organization with focus on building trust

by our unmatched standards.

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 ALANKIT ASSIGNMENTS LIMITED

Alankit Assignments Limited., a flagship company of Alankit Group is amongst the leading

financial intermediary providing services to a large clientele through its 11 Group of 

companies and 18 Regional offices across India and is constantly moving towards its

expansion proving efficient and quality services to its clients.

The company is focused on providing multiple financial services through its extensive

network. Alankit started its commercial activities in the year 1995 as a Registrar & Share

Transfer Agent. Over a period of time, it has grown into a multi-dimensional financial house

having presence across all realms of the financial market.

• At Alankit we provide online trading platforms to our clients with comprehensive risk 

management solutions, both for personal and business requirements according to their 

financial needs and enable them to trade online in Equities, Commodities, Mutual

Funds and Currency.

• Alankit recognizes the challenges institutions faces and strives to provide the latest

cutting edge solutions to maintain a good liaison with the clients.

• Alankit offers advisory and brokerage services for the Indian currency derivatives

markets.

• At Alankit, we provide our investors the chances to profitability invest in the financial

market, as our clients do not have to worry about the market swings anymore.

• With the mission to institutionalise and implement a process driven approach, the

Institutional Broking Services at Alankit cater to the investment need of leading

institutions like PNB, UBI, BOI, SBI, etc.

• Alankit Online IPO Application facility is a unique service, wherein more and more

 people & shareholders across the country have opted to get the high returns on their 

money and enjoy a lucrative incentive using their demat account details.

• Alankit offers a wide trading platform with a dual membership at both NSDL and

CDSL, for trading and settlement of dematerialized shares. We believe in efficient,

cost effective & integrated service support to our brokerage business.

• Alankit offers professional Portfolio Management Service (PMS) to HNIs who seek 

customized solutions to realize their investment goals.

• At Alankit, we offer proactive and timely world class research based advice and

guidance to our clients so that they can take informed decisions.

• Alankit has been appointed as an e-Return intermediary for accepting IT returns

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 ALANKIT IMAGINATIONS LIMITED

Alankit Imaginations Limited, a Group Company of Alankit Assignments Limited, was

incorporated in 1994. The Company is engaged in, sale/purchase of commodities and

derivatives, all kind of commodities traded on the Commodity Exchanges. It has obtained

the membership of all major active Commodity Exchanges in India, which are regulated

 by Forward Market Commission (FMC) and Indian Energy Exchange (IEX) which is

regulated by Central Electricity Regulatory Commission (CERC). Alankit Imaginations

Limited is a growing and consistent profit making company offering array of services

under Derivatives Market segment of NCDEX, MCX and NMCE. In line with the

frequent changes taking place in the commodity sector across the world, the company is

also increasing its span of services with the thrust on integration with the help of 

information technology.

• Alankit Imaginations Limited. has equipped itself with necessary technology,

manpower, infrastructure and other related services to facilitate power trading on

IEX platform.

• The company is a primary Trading Member of IEX and functions as a facilitator 

 between IEX and the buyer/sellers of electricity. The company has a secured and

dedicated leased line terminal of IEX for putting bids and offers of clients.

• The company provides strategic development, Implementation and execution

services to put leverage to our energy market dealing with leading edge

technology.

• We review the client’s business goals and objectives; help them to analyze and to

employ automatic notification on target goals.

• Alankit offers competive brokerage with quality services.

• We offer a wide range of optional services equipped with a strong project

management and execution team to ensure that our clients have the information

and tools they need to achieve their goals and attain the highest levels of 

satisfaction with our transaction method and processing.

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 ALANKIT HEALTH CARE TPA LIMITED

Alankit Health Care Limited. a Licensed Third Party Administrator-(TPA) started

operations in Nov 2003. Alankit Healthcare entered the market with the mission to play

an important role by offering smooth health insurance services to beneficiaries. It

 provides hassle free services to all the stakeholders and in the process ensuring reduction

in claim cost and control on fraudulent claims.

Alankit Health Care Limited (AHCL) is an ISO 9001 certified company by KPMG for 

quality systems, process driven organization leading to minimum scope of error and

increased efficiency. The Company is equipped to handle over 1 million policy holders.

With State of the Art technology and in- house software, the company has managed to

 bring down process time for the various services it provides to its customers.

• At Alankit Healthcare the manpower is professionally trained on the various

 products and services to be provided as a Third Party Administrator.

• The company follows the dual punching system for enrolling policy particulars to

ensure 100% accuracy in data entry.• We provide facility to receive payments through ECS facility.

• The company has maintained a well connected customer relationship with its

clients and its network of hospitals by making special emphasis on the service

delivery aspect.

• Alankit Healthcare has a good capacity of data storage and archiving system. The

data is stored on DAT and Server besides office computers for day-to-day use and

is upgraded regularly.

The company gives utmost importance to satisfy all grievances with courtesy, politeness

and promptness.

• 24-hour helpline services through an inhouse Call Centre.

• Cashless Hospitalisation through a countrywide network of hospitals.

• Claim Settlement.

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• Cost Containment.

• Priority Admissions in hospitals.

• Data Analysis for the use by the underwriters.

Alankit Healthcare is a pioneer TPA in India to manage the RSBY schemes in Delhi state

as total solution provider for managing the scheme. The Scheme has been launched by

the Central Government. in association with the State Government to provide medical

insurance to BPL (Below Poverty Line) families, at nominal rates.

 ALANKIT LIFE CARE LIMITED

Alankit Life Care Limited is making a foray into Pharmaceutical retail business through

its division called Rx Pharmacy. The first store of Alankit Life Care was set up in Delhi

in 2003. Since then we have served over lakhs of customers through our pharmacy

chain .With fourteen medical stores operating currently, the company has plans to open

more stores, both company owned and franchisees, over next few years. The stores will

also be launched in other metros and mini metros and then leading to a Pan India

 presence.

Alankit is committed to serve its customers with high quality products and services. Our 

objective is to act as a partner to our customers providing them daily health solutions. We

offer a wide range of products and services, each one caters for different needs and we

ensure our customers continued health and well-being.

Our priority is to stock an entire range of pharmaceutical and medical products, and

deliver them efficiently to our customers. Our strong supply chain helps us serve our 

clientele with critical medicines. As pharmacy retail chain we provide large range of 

 products. Our priority is to stock an entire range of pharmaceutical and medical products,

and deliver them efficiently to our customers. Our strong supply chain helps us serve our 

customers with critical medicines. The products include pharmacy, surgical, disposables,

anti-cancer, life saving and general healthcare products and nutritional supplements.

Key features of the Rx Pharmacy:

• A complete Family Health Store

• One stop stores for preventive, curative & supportive care

• Complete health – to deliver Medicine ( Prescription &OTC ) , alternate

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medicine, pathology, health goods, health food, health books all under one roof 

• Building a long time relationship with the customer 

• Fully Computerised and system driven mechanism

• Well established resources and network across the country backed by high end

technology, VPN connectivity, sufficient medical and paramedical staff,

additional administrative and financial resources

• Dedicated IT team to implement robust Tele-support solutions for Tele-medicine

including WAN networks, online video support, video surveillance,

infrastructural and IT facilities with multi-mode back up channels.

• Central warehouse and retail outlets are secured by access control and CCTV to

ensure 100% security of stocks and transactions.

Our offerings:

We provide Genuine Medicines, Free Home Deliver, Free Insurance worth 1 Lac,

Competent staff, Upto 15% discount, Prescription refill, Service Medicine Reminder 

Facility, TEM Methodology.

Alankit Life Care - Our Business Associates

Company has been associated with some of the leading pharmaceutical companies from

around the world including:

• Svizera Health Care Limited.

• Elder Pharmaceutical Limited.

• Comed Chemicals Limited.

• Currently the company is in direct relationship with

• Wockhardt Limited.

• Talent India

INSTITUTIONAL SUPPLIES

The company had been empanelled as authorized medicine supplier to various

government and private bodies like ESI central purchase, Dr. Ram Manohar Lohia

Hospital, Maharaja Agrasen Hospital, Vinayak Hospital, GM Modi Hospital, Balaji

action, Tihar Prison, CGHS dispensaries. We offer a complete range of allopathic drugs,

ayurvedic drugs, supplements and FMCG items.

We have a well established resources and vast network across the country backed by

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High end Technology, Computerized and system driven mechanism, VPN Connectivity,

sufficient Medical and Paramedical staff, additional Administrative and Financial

resources. We have a dedicated IT Team to implement Robust Tele-support solutions for 

Tele-medicine including WAN networks, Online Video support, Video surveillance,

Infrastructural and IT facilities with Multi-mode back up channels.

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 ALANKIT INSURANCE BROKERS LIMITED

Alankit Insurance Brokers established in year 2003 and licensed by Insurance Regulatory

and Development Authority (IRDA) is one of the pioneer broking house to join this new

channel with an objective of understanding insurance requirements of clients and

tailoring the services to provide risk managed cost competitive services.

We are licensed as a Direct Insurance Broker with Insurance Regulatory and

Development Authority (IRDA) for providing a wide array of insurance services under 

 professional guidance by experienced and experts of the field. We are authorized to offer 

all types of insurance products, insurance consultancy besides risk assessment and policy

servicing for all life and general insurance companies in India.

• At Alankit we offer a comprehensive range of products for individuals and Group

Insurance solutions.

• We try  providing our clients with all the information they want to seek regarding

the procedures such as paying their premium, various policy servicing options,

 processing a claim & so on.

• Alankit offers various products that are meant to provide customers flexibility,

transparency and value for money.

• Alankit insurance ensures excellent insurance & investment solutions by offering

customized products, supported by the best technology.

• The Company intends to make the claim settlement as prompt, transparent and

speedy as possible.

• Alankit provides with the comfort that your near and dear ones will continue to

live their lives in calm without financial worries even when you are not around.

The company provides a single window approach, expert advice as risk managers for a

well designed and suitable Insurance cover from a pool of options. We comprehend your 

constant needs and try reducing risk exposures. We have also tied up with public &

 private sector Insurance Companies across India for arranging suitable & customized

insurance cover/quote.

For Life Sector:

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We offer a comprehensive range of products that ensures life protection and caters to

every financial requirement. Keeping in mind our clients risk appetite we offer the best

suitable policies so that they can enjoy the benefits in every stage of life.

For Non-Life Sector:

We provide overall protection for Insurance solutions, Claim Management, Policy covers

for any loss or damage to the Vehicle insured against Natural Calamities, Personal

accident, Third party liability and Specialized & Tailor made products & Insurance

 premium on best Terms & Conditions with Indian & Multi National Insurance

companies.

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 ALANKIT GLOBAL RESOURCES DMCC

The Dubai Multi Commodities Centre (DMCC) was created by the Government of Dubai

in 2002 as an international centre for trading and adding value within the commodities

sector. The Dubai Multi Commodities Centre (DMCC) was created by the Government

of Dubai in 2002 as an international centre for trading and adding value within the

commodities sector.

Alankit Global Resources DMCC, a subsidiary Company of Alankit Group, was formed

on 11th October, 2005 for obtaining the membership of Dubai Gold & Commodities

Exchange (DGCX) for trading in Forex, Gold & other Commodities and to carry on all

such business as approved by Dubai Multi & Commodities Centre Authority and other 

trade or business which can in the opinion of its Board of Directors and subject to the

Authority for approval.

• The company has obtained the Broker and Clearing Membership of DGCX and is

entitled to trade on all of the market segments operated by DGCX either as

 principal or on behalf of clients and also to clear the own transactions as well as

transactions of Trading Members of DGCX.

• The company can benefit its clients from clearing services available on over 65

global exchanges and electronic trading access to over 35 global exchanges.

• At Alankit, we are focused on strengthening our portfolio in Forex bullion, base

metals, oil, energy, sugar and other Commodities.

• Alankit as a member of the Exchange, we will be able to provide our clients with

the rich opportunities in the commodity derivatives market, enabling us to

accelerate the expansion of our Commodity Business.

 

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 ALANKIT TECHNOLOGIES LIMITED

Over a period of time, the Company has built a strong team of people to ensure highest

standards of quality in its products and services. The company is ISO 9001:2000 certified

 by Intertek Quality Register. The company has started this operation in a big way and is

selling Digital Signatures for Individuals, Corporate, Public Sector Undertakings and

Banks for various projects involving e-filling and web based applications.

The company is catering to its customers mainly in following activities:

• IT solutions and IT enabled services

• Scanning, document management & digitisation services

• Software Development

• Smart Card Solutions

•  Networking

• System Integration

• Digital Signatures, USB Tokens & Smart cards.

Since Alankit Technologies Limited. is backed by large resources available within the

group. It is competent to execute and handle large orders and provide adequate support.

The company has developed following softwares:

Online IPO apply• Online filling of IT Returns

• TPA Management Systems

• Medical Information Management System (MIMS)

• Document Management System

• Share Accounting - RTA Division

• TIN-Facilitation Network - Digitization Software for TAN & PAN

As a Licensed Registration Authority for Digital Signatures, the company is

providing following products and services to customers:

• Digital Signatures

• SSL Certificates

• USB Cryptographic Tokens

 ALANKIT FINSEC LIMITED

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Alankit Finsec Limited. is one of the leading Alankit Group of Companies, was initially

incorporated on 30th May, 1995. Consequent upon change of name on conversion to

Public Limited Company, the company got fresh Certificate of Incorporation on 14th

October, 1996. The company is a Registered Non-Baking Finance Company (NBFC)

dealing in securities and financing.

Registered NBFC dealing in Securities and Financing.

•  Non Banking Finance Company with RBI

• Deals in Securities

• e-Return Intermediary services to the clients.

 

 ALANKIT MANAGEMENT CONSULTANCY

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Alankit Management Consultancy was formed in Dubai (U.A.E) for the purpose of 

 providing consultancy services in U.A.E Government of Dubai has issued a Professional

License No. 587097 on 17th October, 2006. The Company has also tied up with Al

Ghurair Exchange, Dubai for keeping and accepting of PAN Application forms from

Indian Nationals residing in the U.A.E, which has been approved by Central Bank of the

U.A.E,Dubai.

We do operate as point of service for;

• Pan Card

Alankit provides consultancy in pan processing;

• Demat Accounts

• IPO

• PMS

•  NSR 

• TPA

 

 ALANAKIT CORPORATE SERVICES (LLP)

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Alankit Corporate Services LLP is into various Front Office operations services for BFSI,

Telecom, Healthcare & Corporate houses. The organization works with Banks, Insurance

Companies, Financial Institutions, Telecom companies, Corporate houses for handling

their Back office as well as Front Office functions.

Alankit Corporate Services is able to take care of their clients at multiple locations &

there by helping them to have a unified partner experience across the country with the

spread of 440 cities and 850 back offices.

Alankit Corporate Services is leveraging its PAN India presence & offer services to BFSI

& corporate industry houses in the area of:

• Account Opening forms processing.

• Address & Contact Point verification services.

• Skip Client Tracing.

• Front Office Management.

• Cash Collections Counter Management.

• End to End Collections Management including cash & cheques across the

country.

• Reconciliation Services.

• Staffing Services.

• Tele-calling Services.

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ALANKIT ASSIGNMENTS PRODUCT

PORTFOLIO

SINGLE WINDOW FOR MULTIPLE PRODUCTS

 

Financial Services

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•Equities

•Derivatives

•Currency Derivatives

Commodities•Arbitrage

•RTA

• New pension scheme

•IPOs

•Depository Participant

•Mutual Funds

•Insurance

•Institutional Equities

•PM S

•Wealth Management

e- Governance

• Tin Facilitation Centre

• e-Return

• CRA Facilitation Centre

•  National Skills Registry

• UID

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Financial Services

Equities

Investment in equities may accrue handsome return if the associated risk is

managed and minimized by seeking expert advice and research. We at Alankit

are dedicated to ensure development of investors' literacy beyond just short term

trading and intraday trading.We are increasingly widening the distribution network throughout the country to

attract retail investors to capital market. On the basis of sound reputation and

excellent contacts, we have attracted a sizable volume of retail, High Net worth

Individuals (HNI) and Corporate clients.

To provide a gateway to investors, traders, sub brokers and other participants for 

trading in equities and derivatives, Alankit is presently having membership of all

major stock exchanges:

NSE :Cash, Future & Option (F&O) and

Currency Derivatives

BSE :Cash, Future & Option (F&O) and

Currency Derivatives

DSE : Cash Segment

Present Trading Turnover is around Rs.30000 crores with average daily turnover 

of Rs.200 crores.

Online Trading

Single screen for stock and commodity markets.

Real time streaming quotes/live market quotes and data.

Back office access for account statements, limits, positions etc.

Transfer of funds and control of money.

Hassle free trading and secure transactions.

Portfolio creation and market watch.

Value added information on fundamental and technical aspects of the  

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market.

Alankit Advantages

Pan India Footprint.

Investment Advisory Services.

Online and Offline Transaction Facilities.

Attractive Brokerage.

Online Back Office Support.

Latest Market News and Views.

Trusted and Ethical Business Practices.

Dedicated Customer Helpdesk and Relationship Managers.

 Assure you that trading in equities with us will make you more confident to meet

your investment needs and goals at all stages of life. Start investing early.

Derivatives

" Think -- Read -- Learn & Invest in Derivatives" 

The term derivative indicates that its price is dependent upon or derived from

one or more underlying assets. The most common underlying assets include

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stocks, bonds, commodities, currencies, interest rates and market indices.

Futures contracts, forward contracts, options and swaps are the most common

types of derivatives.

Derivative is a contractual agreement between two different parties, where the

worth of commodity or the services offered, will be given to you by the other 

person. The best help of this is - the risk gets minimized and transferred to both

the parties. So, derivatives are generally used to hedge risk.

Derivatives are also for speculative trading, where in you just speculate what

could be the possible cost of share or an asset. Apart from this speculation can

be done based on the volatility of the security/currency prices/interest rates.

Derivatives are good options to make money, but we need to be prudent while

using this form of financial investment. It can prove really beneficial to you,

however; if you do not make a good decision, it can also be the cause for a lot

of troubles. There are certain times it may do well for you, but the other time it

can fall flat on your face.

Our Services in Derivatives

 Alankit is a Member of cash and derivative segments of all major Stock,

Commodity and Currency Exchanges in India:

NSE

Cash, F&O

and

Currency

Futures

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BSE

Cash, F&O

and

Currency

Futures

NCDEX,  MCX,  NMCE and ICE

X

Commodity

Derivatives

MCX’SX

Currency

Futures

USECurrency

Futures

 Alankit provides you a platform to enter the exciting markets of derivative

trading in stock futures, commodity futures, currency futures etc.

Currency Derivatives

Currency Future

Currency Future is a standardized foreign exchange derivative contract. All

Currency Future contracts are traded (buy or sell) on recognized exchanges.

Currency Futures are issued for standard quantity of one currency against

another currency on a specified future date, at a price specified on the date of 

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contract.

Currency Futures are marked-to-market daily. Investors can, by closing out their 

position, exit from their obligation to buy or sell the currency prior to the contract's

delivery date.

Market Players

Currency markets have some of the highest volume (number of contracts) and

liquidity which attract individual day traders, trading companies, financial and non

financial companies, banks and governments. Smaller and affordable contract lot

size enables a large number of market players to participate in forex markets.

Broadly, there are four types of market players:

Hedgers - to reduce foreign exchange risk.

Investors - in the hope of making a profit.

Arbitrageurs -to make profit from price differential in different

markets.

Traders -seek opportunities in volume, volatility and liquidity

in the market.

Currency Futures in India

RBI has permitted the recognized exchanges to offer following currency future

contracts:

USD-INR

Euro-INR

Japanese Yen (JPY)-INR

Pound Sterling (GBP)-INR

You can now invest across 4 currencies - US Dollar, Euro, Yen and GB Pound.

Open an account with us and enjoy an investment portfolio having a new asset

class, i.e. Forex. Alankit is member of following Exchanges for Currency Futures:

  NSE Currency Derivatives

  BSE Currency Derivatives

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  MCX'SX Currency Derivatives

  USE Currency Derivatives

Commodities

The year 2003 is a turning point in the history of commodity futures market

when a large group of prohibited commodities was opened up for forward

trading and new national commodity exchanges viz. MCX, NCDEX and NMCE

were established. Commodity trading is now available in agro products, metals,

oil and oilseeds, food grains, pulses, vegetables, fibres, spices, energy

products, polymers, petrochemicals, carbon credits etc.

Alankit Imaginations Limited

Our fast growing and profit making group company - Alankit Imaginations

Limited provides user friendly platform for commodity trading on all active and

major Commodity Exchanges:

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  National Commodity & Derivatives Exchange Limited (NCDEX).

  NCDEX-SPOT.

  Multi Commodity Exchange of India Limited (MCX).

  National Multi Commodity Exchange of India Limited (NMCE).

  National Spot Exchange Limited (NSEL).

  Safal National Exchange of India Limited (SNX).

  Indian Commodity Exchange Limited (ICEX).

Online trading

Real time price and trade data.

Convergence of all offers/bids in a single electronic order book.

Equal access to market intermediaries and participants.

Efficient and guaranteed clearing & settlement system.

Dematted warehouse receipt based delivery of underlying  

commodities.

Smaller lot & tick size enables retailers to participate in big way.

Online Trading in commodity futures has resulted in a phenomenal growth in

trading volumes and there exist significant trading and arbitrage opportunities

for informed market players.

 Alankit is also initial member of Indian Energy Exchange. Alankit has a

secured terminal for putting bids/offers for sale and purchase of electricity.

Traders can trade electricity through the terminal.

Alankit Advantages

Nationwide Network.

Membership of all active Commodity Exchanges.

Online and Offline Transaction Facilities.

Attractive and Competitive Brokerage.

Investment Advisory Services.

Latest Market News and Views.

Trusted and Ethical Business Practices.

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"An Arbitrage - A Free Lunch— That Makes a

Profit without Risk." 

 Arbitrage refers to the opportunity of taking advantage between the price

difference between two different markets for that same stock, commodity and

derivative. Arbitrage is also an opportunity to lend securities to the market and

earn revenues.

 Arbitrageur is the person who conducts and takes advantage of arbitrage in

stocks, commodities, interest rate bonds, derivatives and currency futures.

In India there are enormous Arbitrage opportunities between NCDEX and MCX

in commodities, between NSE - Cash and Future markets and BSE - Cash and

Future markets.

To be an Arbitrageur, one must have speed and accuracy on software,

immediate decision making ability, speedy numerical analytical skill,

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concentration and patience.

To have Arbitrage business/trading, we provide training, infrastructure and

necessary assistance to the deserving clients and business associates.

Registrar & Transfer Agent (RTA)

 Alankit is a SEBI Registered Category-I Registrar and Share Transfer Agent

(RTA), commenced its business in 1996. Today, Alankit is rendering services to

over 250 corporate clients, which inter-alia consists of PSUs and public limited

companies. Alankit was the first Registrar to start providing electronic connectivity

with NSDL in the Northern parts of the Country. With the establishment of CDSL

Depository, it started providing the same services for CDSL depository also.

Role of RTA in Share Transfer System• Maintaining the entire record of securities transfer system with electronic

connectivity.

• Replying to queries/complaints/enquiries from the investors/shareholders

and statutory bodies namely SEBI, CLB, Stock Exchanges, industry

Forums etc.

• Processing and approving Dematerialization / rematerialization of 

securities.

• Reconciliation of securities held in the depository vis-à-vis physical

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securities.

• To provide beneficial owner data to the Corporate at periodical intervals.

RTA in Initial Public Offering (IPO)• Registrar is a key intermediary in IPO. Its role starts with the filing of 

Prospectus.

• Sends Banker’s Instructions and collect the subscription figures on daily

basis.

• Processes applications after the closure of the issue within the prescribed

time to facilitate basis of allotment and credit of securities/ refund to the

investors’ accounts.

• Takes care of investors' grievances at least for 6 months from the closure

of IPO.Procedure and Process of Appointment of RTA• To sign MOU with RTA and obtain approval of Board of Directors to join the

depository.

• To submit the duly filled up the prescribed Master Creation Form along with

Board Resolution, copy of M&A and copy of last 3 years annual reports.

• To sign the tripartite agreement and other documents received from the

Depository. The depository obtains ISIN No. from SEBI and mention the

same in the tripartite agreement.

• The depository activates the ISIN No. in RTA computer system and informs

all its depository participants’ details of the company along with ISIN No. &

address for sending certificates for dematerialization and request for 

dematerialization.

• RTA and company receive request for dematerialization / dematerialization

stipulation.

•  After matching details from physical records, shares are transferred to

depository account along with necessary electronic communications for 

crediting the securities in demat account of shareholders.

Advantages of Depository System• No need to preserve physical share certificates.

• No fear of stolen shares/fraudulent and defective deeds.

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• Easy credit of shares from IPO, Bonus, Rights, Split, Consolidation etc.

• Easy transfer / transmission / nomination facilities.

• Readily available data for payment of corporate benefits and actions.

• No hassles of change of address / bank mandate with each and every

company.

The New Pension System (NPS)

The New Pension System (NPS) reflects Government’s effort to find

sustainable solutions to the problem of providing adequate retirement income.

NPS is open for all resident & non-resident Indian citizens aged between 18

and 60 years who can enroll themselves into it to make valuable contribution for 

post retirement income.

NPS is regulated by Pension Fund Regulatory & Development Authority 

(PFRDA) with transparent investment norms and regular performance review of 

fund managers.

NPS Offers a choice of Investment options. Subscribers can choose

investment option as to how their pension wealth is to be invested.

Pension Fund Managers invest the pension wealth received from the

subscribers who have option to choose any one out of 6 funds managers

appointed by PFRDA. Shifting of PFM is permitted once a year.

National Securities Depository Limited (NSDL) appointed as Central 

Recordkeeping Agency (CRA) acts as an operational interface between

PFRDA and NPS intermediaries.

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To enroll for NPS, submit the Registration Form to any of the Point of 

Presence –Service Provider ( POP-SP). After your Permanent Retirement

Account (PRA) is opened, you will receive a Permanent Retirement Account

Number (PRAN)Card for future references.

Alankit- Point of Presence (POP) for NPS

Alankit, as Point Of Presence (POP) is the first point of interaction between

the voluntary subscriber and the NPS architecture. It takes care of functions

relating to :

Opening of NPS Account.

Registration of Subscribers.

Undertaking Know Your Customer (KYC) Verification.

Receiving Contributions and Instructions from Subscribers.

Uploading Data and Information to NPS Intermediaries.

Alankit is rendering POP services through its existing network of 1000 plus

branches that are acting as Point of Presence Service Providers (POP-

SP). Such POP-SPs are providing services like subscriber registration,

receiving regular contributions, modifications in address, nominations, bank

details, grievance handling and MIS uploading etc.

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Initial Public Offering (IPO)

Initial Public Offering (IPO) is the event when an unlisted company makes

either a fresh issue of securities or an offer for sale of its existing securities or 

both for the first time to the public. This paves way for listing and trading of the

issuer’s securities. The companies are launching more and more IPOs to raise

capital for part financing any or all of the following: setting up of new project,

expansion/modernization/diversification of existing activities, working capital

needs, merger and acquisition etc.

There are two types of IPOs:

Fixed Price IPO : where the company and lead manager fix a price.

Book Building IPOs : where the company and the lead manager stipulate a

floor price or a price band and leave it to market forces to determine the final

prices. These days, companies are coming with IPOs on book building process

basis.

How to apply in IPO?

When a company floats a public issue or IPO, it prints forms for application to

be filled by the investors. The duly complete application from, accompanied by

cash, cheque, DD or stock invest should be deposited before the closing date

as per the instruction on the form.

 Another way is to apply online in an IPO. Online IPO is quicker and easier way

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to invest in IPOs. It provides freedom from paperwork, convenient to transfer 

fund for subscription and refund money from/to your bank account. Now you

need not to stand in long queues.

Online IPO Apply through Alankit Alankit provides IPO distribution to its clients through offline and online

channels. Online IPO services are available to the existing registered clients.

To register yourself for applying online in IPOs, you have to open an online

account with us. Once your account is activated, you can freely apply online in

IPOs.

Alankit Advantages:

Nationwide Network for Distribution.

Online and Offline Channels.

  Demat and Trading Facilities.

Timely Advice on IPOs.

Information, News and Data on Current and Forthcoming IPOs.

Experienced and Unbiased Advice.

Dedicated Customer Relationship Desk.

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Depository Participant 

"Enjoy the Double Benefits of Depository and Trading 

Services from Alankit" 

Depository concept was introduced by NSDL in 1996. When depository concept

was in its infancy stage in India, Alankit became the first Depository Participant

(DP) of NSDL outside Mumbai. Alankit made this new and innovative concept

accessible and comprehensible to investors/market participants and soon

became the leading DP operating from Delhi. Alankit is also one amongst the

initial DPs of CDSL.

Being a registered DP of NSDL and CDSL and a Trading Member of BSE, NSE

and Commodity Exchanges – NCDEX, MCX and NMCE, Alankit offers risk free

and prompt trading and depository services. For providing hassle free and

paperless delivery instructions for sale of shares, NSDL Speed-e and

CDSL Easiest facilities are also being provided to a large number of our 

registered users.

Basic Depository Services

Demat is a quick, convenient, secure and safer way of holding securities in

electronic (dematerialization) form instead of paper form . In Depository

System, securities such as shares, debentures, bonds, commercial papers,units etc. are held in electronic form by the Depository.

Investors can avail following depository services by opening a Demat Account

with DP :

Dematerialization : Conversion into electronic form of securities in

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physical form.Rematerialization : Conversion to physical form of securities held in

demat account.Pledge/Unpledged : Clients can avail loan against securities in

electronic mode.Corporate Benefits : Non cash benefits- bonus, rights etc are credited

into Demat account.Transfer of Securities : Easy transfer of securities from one demat account

to another demat account.

Benefits of Depository Services

Elimination of risks of loss / theft / mutilation / forgery / bad

delivery.

Immediate transfer of securities with no stamp duty on transfer   

and easy nomination facility.

Less paper work, no odd lot problem, even one share can be  

traded.

Change in address with DP gets registered with companies in  

which investor holds securities electronically.Automatic credit of shares arising out of bonus, split,  

consolidation, merger etc.

Holding investments in equity and debt instruments in a single  

account

Alankit Advantages

Access and view Information and demat statements online – 24x7.

Hassle free automated pay-in of sell obligations of registered  

users.

Speedy settlement process resulting in increased liquidity of your   

securities.

Free Quarterly holding statement of your investment.

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Competitive transaction charges and statement of demand.

No charges for monthly 'Bill-cum-Transaction-cum-Holding-cum-

Ledger' statement.

Instant credit of non-cash benefits like Bonus and Rights.

Efficient dematerialization, rematerialization and pledge process.

Wide branch network across the country.

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Mutual Funds

Many risk averse investors are switching over from bank deposits, government

bonds and post office saving schemes to capital market instruments - equities

and debt instruments which generally provide good post-tax return with

reasonable safety. However, in absence of adequate understanding of markets,

they put their hard-earned money at risk. Here Mutual Funds appear.

Mutual funds are investment vehicles that allow investors to pool their money

for investment through professional fund managers who allot units in lieu of the

money. Appreciation/reduction in value of investments is reflected in Net AssetValue (NAV), which is declared on regular basis.

There are a lot of schemes offered by various mutual fund houses - Equity

Funds (growth, income and sector funds), Debt Funds (fixed income funds),

Money Market Funds, Gilt Funds, ETF and balanced funds. These schemes

allow investors a diversified portfolio at low cost. Fund managers use their 

expertise for researching and analyzing current and potential holdings.

Get Started

Mutual Fund is a simple, efficient, convenient and transparent way to invest in

stocks, bonds or other securities for retirement, education or other financial

goals. Mutual funds have easy liquidity – units can be redeemed regularly. So,

you have decided to add mutual funds to your portfolio. Your next step is to

decide which funds to buy in the context of your overall portfolio. You can get

started with a little amount, even in monthly installments –Systematic

Investment Plan (SIP).

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Do Your Homework

Identify your future needs and set your financial goals.

Make regular investment in Mutual Fund schemes.

Inculcate the habit of saving and investment.

Set your risk-return profile depending upon your age, income and  

risk appetite.

Always avail services of Financial Advisor.

Ask questions and demand full disclosure from advisor.

Alankit Advantages

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An established and successful track record as a financial planner.

Dedicated Mutual Fund Desk and Advisors.

In-depth Research and analysis to help you select the right  

scheme.

Pan India Presence.

Schemes from all major Mutual Fund houses.

Availability of market information, data, news and views.

Unbiased approach to investors' investment horizon and risk-

return tradeoffs.

Client back office support, anytime, anywhere.

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Insurance

"Get Life Insurance for all those relations that you 

cherish the most" 

Life Insurance

Life insurance works by determining the health, lifestyle and risk of the insured

in order to determine the price of a premium to pay for the insurance policy. Our 

insurance advisory services determine the benefits for a life insurance. When we

assist you, we make sure you get the right coverage from the insurers who best

fit your needs. We will help find the life insurance policy that is exactly right for 

you- we assure you. To the inexperienced, obtaining the best quotes and finding

the most suitable policy can be quite a daunting prospect but our help is at hand.

By using our resources, you can arm yourself with the knowledge to give

yourself a basic grounding in the subject before contacting any firm directly.

Your insurance needs will change as your life does, from starting to work to

enjoying your golden years and all the stages in between. Each one of these

stages may pose a different insurance needs and cover for you and your family -

Term Insurance Policies; Whole Life Insurance Policies; Unit Linked Insurance

Policies (ULIPs).

General Insurance (Non-Life Insurance)Insurance is a contract between two parties whereby one party agrees to

undertake the risk of another in exchange for consideration known as premium

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and promises to pay a fixed sum of money to the other party on happening of an

uncertain event (death) or after the expiry of a certain period in case of life

insurance or to indemnify the other party on happening of an uncertain event in

case of general insurance. Such uncertain events are fire, burglary, theft, loss

or damage to the property, goods, machineries, domestic appliances etc.

Alankit Insurance Advisory Services

When you need Insurance

Free advice and consultancy for your insurance needs.

Analyze Risk-Return Trade off - maximum benefits with reasonable  

premium.

Arrange suitable and customized insurance cover/quote from  

insurance companies.

Comparative analysis of insurance companies and their insurance  

products.

Explain scope of cover and pricing of the policy.

Portfolio Creation and market watch.

Negotiation by expert and experienced professionals with  

insurance providers.

Relationship Managers for single window interface.

Providing holistic approach to mapping, modeling and mitigating  

risks.

Deep and through identification of risk to control the chances &  

impact of occurrences.

Claim Settlement by a team of professionals and other services with  

value added advices.Reminders for renewal and endorsements.

When you need your claim Settled

Assist in effective claims negotiation and speedy settlement.

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Provide guidance at the time of loss by deputing immediate  

surveyor.

Assist and coordinate with surveyor at the time of losses.

Assist and coordinate with departments for preparation of claim  

settlements.

Assist the department for preparation of claim papers.

Update clients of latest insurance news and laws.

Explaining scope of cover and pricing of the policy.

Time bound and prompt claim settlements.

Liaison with Third Party Administrators for claims & cards queries  

on behalf of client.

Seek and arrange advice of expertise, wherever and whenever   

needed.

Controlled login ID to nominated members of corporate.

Online claim status and analysis.

Risk Financing & Transfer 

As insurance brokers, we transfer your risk to any of the insurers

operating in India

Institutional Equity 

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"We Make Money after We Make Money for You" 

 As a leading financial service provider and a Trading Member of BSE and NSE,

both for Cash and F&O segments, we have the expertise and experience in

equity research to help our clients successfully achieve their investment

objectives.

Our equity researchers, credit analysts and portfolio managers extend their 

internal research capabilities and support investment decisions. Through

institutional equity research, they focused on industry-focused equity, company

valuations, forecasts and industry dynamics.

 Alankit's institutional equity research teams use their expertise and extensive

experience in trend analysis, fundamental and technical analysis, timely stock

picking, arbitrage opportunities, stock and sector specific research and various

economic variables.

Our dedicated sales, trading and specialized strategists work together to

provide you with the latest market views, themes and opportunities.

Over the years, Alankit has developed business relations with high networth

clients, corporates, professionals, industrialists and various other business

tycoons with whom we interact in meetings, conferences and other business

platforms.

To meet challenges of volatile and dynamic market opportunities, all our 

activities are process driven with a focus on latest technology in IT and

communication.

 Alankit has invested over Rs. 200 millions in the State of the Art Technological

infrastructure for providing online information with accuracy and transparency

without any manual intervention.

Alankit - PMS Framework

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In today's complex financial markets, successful investing demands time and

expertise. As financial complexity expands, managing own investments can

become a daunting task. Given the scenario, Portfolio Management Service

(PMS) offers ideal vehicle to investors looking for specialized investment

strategies.

 At Alankit, with an objective of ''creating wealth for client in a sustainable,

consistent manner with 'Safety First' principle'" approach, we offer fee-

based discretionary investment advisory services.

Investment Philosophy

Focus on 'Preserving Capital'.

Value oriented buy and hold investment style.

Buy stocks with large margin of safety.

Focus on Absolute return rather that Relative return.

Stock specific selection procedure based on fundamental research.

Disciplined Investment Process to minimize risk.

Investment Horizon

Our PMS is ideally suited for investors with medium to long term time horizon.

We believe that the long term horizon will allow the stock price to reflect the

underlying intrinsic value of the companies besides negating impact of short-

term volatility.

Our PMS has one of the lowest fee structures in the industry besides beingtotally performance driven, i.e. the fees will be charged only after the client

makes money.

Research Framework

High quality company at reasonable price.

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Reasonable quality company at cheap price.

Special Arbitrage situations resulting from spin off, M&As, Buybacks etc.

We invest across Large, Medium and Small capitalization companies.

We invest across industries.

Wealth Management

Indian society has a love and hate relationship with wealth. But majority of us

spend our entire lives attempting to get it, without understanding the nature of 

money or how it works. Effective timing and expert advice is essential to

maximize wealth and gain handsome returns.

 Alankit understands your financial needs, long term goals and investment

horizon and risk appetite. It implies that our investment experts, financial

analysts, economic researcher and tax planners provide you unbiased advice

and recommend financial planning products and strategies for wealth

maximization and preservation to fulfill your needs, priorities and dreams at

each stage of life.

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We offer wide range of financial services and solutions encompassing

investment in equities, commodities, precious metals, portfolio management,

mutual funds, pension schemes, insurance products, bonds, structured

products, financial planning and tax planning for HNIs, retail, corporate houses

and financial institutions.

Regular research, review and valuation need time, energy, technology and

resources. True wealth means having control over your time. Our experienced

and expert Wealth Managers guide you for achieving financial independence

with minimum risk and maximum return so that you can free yourself from

anxiety that money management can cause.

We firmly believe in strong, trusted and lasting relationship with our clients.

Hence, our wealth managers always endeavor to provide you the most

trustworthy and reliable advice and solution by using state of the art technology.

 Alankit’s ultimate aim is to empower you financially.

How We Do

Understanding financial needs and objectives of clients.

Effective and efficient investment advice.

Maximizing wealth with emphasis on health.

Building a planned and performing portfolio.

Delegating day to day dealing to Relationship Managers.

Building long term relationship based on fair and transparent  

dealings.

What We Do

We have added advantages by customizing our products and services in all

spectrum of financial sector to help you grow, manage and protect your 

wealth and meet your financial goals at our single window:

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Equities

Commodities

Depository Services

Arbitrage

Financial Planning

Structured Products

Retirement Plan (New Pension  

System)

Portfolio Management  

Service

Mutual Funds and IPOs

Insurance

Tax Planning

Fixed income products

Alternate Asset Class

Our Strengths

Our business is built on exceptionally strong, trusted and lasting relationship

with our clients. Each customer is unique for us and we have unique

discovery process to identify his/her financial responsibilities and ambitions.

Full-service & professional guidance through a single window

Gateway to an array of high-quality investment solutions

A platform to execute and share business ideas and strategies

Proven wealth management, creation and advisory services

Highly motivated, experienced and trained team of   

researchers, analysts and planners

We focus not only risk and return or growth and preservation of wealth; we

pursue multiple goals and strategies that work for health and wealth of our 

clients.

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e- Governance

Alankit e-Governance division believes in providing quality information

and high standard of service delivery, encouraging new advanced

technology and making the system more accountable, transparent and

effective for clients.

Tin Facilitation Centre

National Securities Depository Limited on behalf of Income Tax

Department on India (ITD) has established tax information Network

(TIN), a repository of nationwide Tax related information. TIN is ainitiative by ITD for the modernization of the current system for

collection, processing, monitoring and accounting of direct taxes using

information technology.

TIN System

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TIN has three key sub-systems:-

Electronic Return Acceptance and Consolidation System

(ERACS)

which consists of an infrastructure for interface with the taxpayers (a

nationwide network of TIN-Facilitation Centers i.e. TIN-FC) and a web-

based utility for upload of electronic returns of Tax Deduction at

Source (TDS) & Tax Collection at Source (TCS) and Annual Information

Return (AIR) to the central system of TIN.

Online Tax Accounting System (OLTAS)

for daily upload to the central system, the details of tax deposited in

various tax collecting branches across the country.

Central PAN Ledger Generation System (CPLGS)

which is the central system that consolidates for each PAN:

• Details of tax deducted/collected on its behalf (TDS/TCS) which

is obtained by matching the TDS/TCS returns submitted by the

detectors/collectors with the tax deposit (challan) information

from the banks,

• Details of the tax deposited (advance tax/self assessment tax)

directly by the taxpayer with the bank,

• Details of major expenditure by the PAN holder from the AIR

filed by specified entities.

Services through TIN-FC

Through its network of TIN-Facilitation centers all over the

country, TIN offers the following services:

• Acceptance of electronic and physical TDS/TCS Returns.

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• Processing of new PAN and PAN change request applications.

• Processing of new TAN and TAN change request applications.

• Acceptance of AIR.

• Registration by a PAN holder for viewing its Annual Tax

Statement (Form 26AS).

• Quarterly Statement Status - Deductors can access details of 

their statements including financial details through the TIN-FC

who has uploaded their statements. Acceptance of e-TBAF

e-Return

Filing income tax returns has always been a very tedious process in

many people's minds. Filling the long and complicated forms, standing

in queues for getting the return filed, and then eventually finding out

that the timings have ended, and you need to visit Income Tax Office

yet again.

To make things convenient, the Income Tax Department (ITD) has

launched a new scheme for improving interface with the taxpayers.

This scheme titled "Electronic Furnishing of Return of Income Scheme,

2007" enables authorized intermediaries to electronically file Income

Tax returns on behalf of the taxpayers. This scheme is available to any

taxpayer who is assessed or assessable to tax.

ALANKIT has been appointed as an e-Return intermediary for

accepting income tax returns from the taxpayers who are liable to file

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their income tax returns. As an e-Return intermediary Alankit provide

services to taxpayers across the country to file income tax returns

electronically.

The Income Tax Department is keen to encourage e-filing of IT returns

by all taxpayers in view of the following benefits to taxpayers:

• Anywhere-Anytime Filing

• No long queues

• No Personnel Interface

• Quick Processing

• Accurate data in return

As e-Return Intermediary we ensure:

• That the assessee has quoted a correct and valid permanent

account number or tax deduction account number.

• That the particulars of advance tax, self assessment tax and tax

deducted at source are in accordance with the documentsenclosed.

• Ensure accuracy of the data entry while transcribing the return

of income and during its transmission.

• Provide to the assessee a paper copy of the e-return submitted

by e-intermediary and the acknowledgement receipt.

• Maintain confidentiality of the information that comes to his

possession during the course of implementation of this schemeand shall not part with any such information to anyone, except

with the prior permission of the assessee or the assessing

officer.

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Alankit has successfully executed electronic filing of Income

Tax Returns (e-Return) for :

• Indian Air force

• Indian Navy

• ITC

• Garden Reach

• Allahabad Bank

• BHEL

• Tata McGraw-Hill Education

• Convergys

• Infosys

CRA Facilitation Centre

National Security Depository Limited (NSDL) was appointed as the

Central Record Keeping Agency (CRA) by the Pension Fund Regulatory

& Development Authority (PFRDA) for Central / State Government

employees covered under the New Pension System as well as for the

employees of unorganized sector.

NSDL, in turn, appointed two Central Record Keeping Agency

Facilitation Centers (CRA-FC) on all over India basis to provide the

services to the employees of Central / State Government /

Unorganized sector through its various offices across India.

The applications for allotment of Permanent Retirement Account

Number (PRAN) are being received from the DDO / PAO at Alankit

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Facilitation Centers for the employees of the Central / State

Government who have joined the services with the Government on or

after 01.01.2004.

The New Pension System runs on contributory basis where both the

parties i.e. employees and Government deposit their share in the

pension scheme simultaneously every month. The funds are invested

by the Fund Managers as per the choice of the subscribers. In case of 

unorganized sector subscribers, the applications are being received

from Point of Presence Service Provider (POP-SP). The amount

subscribed by the applicant is invested by the Fund Managers as per

the choice mentioned in the application.

National skills registry

Indian IT and ITeS industry has emerged as one of the fastest growing

exporting industry in the Indian economy. The industry thrives on the

confidence it enjoys among the clients across the globe. NASSCOM is

continuously introspecting to find out the areas in which the Indian

industry and governance structures and practices that need to be

improved to keep its global clients satisfied and increase the non-

economic competitive barriers and keep India's lead.

NASSCOM has taken up several initiatives. It has conducted research

to identify gaps in the legal structure between India and other major

client countries. It identified the gaps and established among the client

countries that gaps are insignificant and also made recommendations

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to our government wherever amendments were required. It has

helped Police system in India to build capacity to monitor cyber safety

by educating the police personnel. NASSCOM is working on several

such initiatives which are sure to enhance confidence and

competitiveness of Indian IT Industry.

One of the major concerns that global clients at present have is that

the personal and private information of their citizens is being handled

by persons employed by Indian IT industry and that IT industry does

not know them well. The Indian industry has met this concern by

engaging third party entities to conduct background check of persons

selected to be employed in the IT industry. The practice of background

check is quite expensive. Whenever employee moves from one

employer to the other within the industry, every next employer spends

time and effort on the same background check again that is a wasteful

expense. Further, employers do not have time and wherewithal to

counter check the quality of back ground check done by back ground

checking agency. In order to reduce the time and effort in conductingthe back ground check and to meet these limitations in the back

ground checking process, industry has approached NASSCOM and it

has taken the lead by creating “National Skill Registry” i.e.

NSR.Nationalskillsregistry

Point of Service (POS) appointed by NSDL Data Management Ltd.

(NDML) will scan fingerprints, photograph and signature of ITP andupload the same to NSR system. POS will have a mobile set up that

can be installed in the office of the employer so that ITP can save time

in completing this formality. The system will issue a unique

identification number to ITP. The uniqueness is determined based on

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the comparison of fingerprint properties registered for other ITPs in

the system.

Aadhar Project also known as UID

The Aadhar Project, a big part of the national e-governance plan in

India, earlier known as Unique Identification Number or UID aims

to make our welfare systems more accessible and fair to every citizens

of India. For this purpose, the Government of India (GOI) has

constituted the Unique Identification Authority of India (UIDAI) which

will provide every resident, a unique identification number that will

serve as a universal proof of identity, allowing residents to establish

their credentials anywhere in India.

This ID will be assigned on the basis of the uniqueness of the

resident's biometrics. Accordingly, the fingerprint and iris-related

biometrics of each resident will be captured. This will enable to

correctly establish the identity of an individual by linking the UID

number to the demographic and biometric information. The Authority

envisions is to issue a unique identification number (UID) that can be

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verified and authenticated in a cost-effective manner, and that is

robust enough to eliminate duplicate and fake identities. The UIDAI

would ensure that residents across India in accessing the benefits and

services that are meant for them. Moreover, this unique number would

thus be critical to the government achieving its goals of social justice

and welfare.

The widespread implementation of the UID project needs the reach

and flexibility to enrol residents across the country. To achieve this,

the UIDAI proposes to partner with a variety of agencies and service

providers (acting as Registrars, Sub-registrars and Enrolling

Agencies)to enrol residents for UID.

Alankit as an Enrolment Agency aims to help every citizen of India with

its wide network of 1275 branches spread across 623 cities. At Alankit

we intend to be a part of a truly historic exercise, which will elevate

service delivery in India. Our dedicated team of experts in every

branch will help in enrolling citizens for UID with high standard of service.

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DATA AT A GLANCE

*Secondary data:Secondary data is data collected by someone other than the user. Common

sources of secondary data for social science include censuses, surveys, organizational records and

data collected through qualitative methodologies or qualitative research. Primary data, by contrast, are

collected by the investigator conducting the research.Secondary data analysis saves time that would

otherwise be spent collecting data and, particularly in the case of quantitative data, provides larger 

and higher-quality databases than would be unfeasible for any individual researcher to collect on their 

own. In addition to that, analysts of social and economic change consider secondary data essential,

since it is impossible to conduct a new survey that can adequately capture past change and/or 

developments.

SECONDARY DATA

Secondary data is the data that have been already collected by and readily available fromother sources. Such data are cheaper and more quickly obtainable than the primary data

and also may be available when primary data can not be obtained at all.

Evaluation of Secondary Data

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1. Availability- It has to be seen that the kind of data you want is available or not. If 

it is not available then you have to go for primary data.

2. Relevance- It should be meeting the requirements of the problem.

3. Sufficiency- Adequate data should be available

Research Methodology is a way to systematically solve the research problem. In this

we study the various steps that are generally adopted by researcher in studying his

research problem along with logic behind them. It is necessary for the researcher to

know not only the research method but also methodology. Method used in this

secondary data and the primary data in the form of Questionnaire . Research helps in

moving from the stage of unknown to known.

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FINDINGS

CONCLUSION

The project is to check the risk profile of investors and how to increase the

market potential of “ALANKIT ASSIGNMENTS LTD.” So to analyze the

marketing research some important findings have been obtained about the

Indian investors and Indian investment organization. Most of the Indians are

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aware about high risk and high return. So it is necessary that government

will encourage to investors to invest in Market.

Some important findings are that the women are defensive investors and

small investors want to invest their money in banks or post offices. But after 

research it has found that the current economic situation and government

role people are attracting towards market investment.

Investment related organization should be transparent and they should be

less flexible .Government should guide to people about the investment

Organization and investment options .Because people are very conscious

about the government approval organization. Because they are ready to take

the risk if government is ready to prevent or sustain them.

ALANKIT ASSIGNMENTS LTD. has a great opportunity to increase their 

market potential especially in this market situation. Most of the branded

 broking agencies are coped by security exchange board of India due to their 

illegal works and scams related to IPO’s.

ALANKIT ASSIGNMENTS LTD. has a unique brand name who assures to

 people about the transparent work and obtaining their belief.

RECOMMENDATION

Since the project is related to assess the risk profile of investor and how to

increase the market potential of “ALANKIT ASSIGNMENTS LTD.”. So

every precise aspect like risk taking, influencing factors of investment

Organization government role, age, sex income factors have been analyzed.

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Since the problem is related to investors profiles. Market potential of 

“ALANKIT ASSIGNMENTS LTD” therefore some Recommendations are

 being putted for improvement.

Investors (especially lower and middle income group should invest

some percent of their income in stock market or mutual fund.

Investment related organization should be transparent and they should

guide to see the mentality of investors like attacking investors or 

defensive investors Government should monitor the stock market closely and they should

 provide some guide to investors about investment

FINDINGS

I. How to fill form:

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INSTRUCTIONS FOR FILLING FORM 49A

(Please C lick here for Instructions in Hindi language)(a) Form to be filled in English only.

(b) Fields marked by asterisk (*) are mandatory.

(c) Each box, wherever provided, should contain only one character (alphabet /number / punctuation sign) leaving a blank box after each word.

(d) Those already allotted a ten-digit alphanumeric PAN shall not apply again as having

or using more than one PAN is illegal. However, request for a new PAN card with thesame PAN or/and changes or correction in PAN data can be made by filling up the

form for 'Request for New PAN Card or/and Changes or Correction in PAN Data'.

(e) Applicants are required to provide their Ward/Circle, Range and Commissioner detailsalong with AO Code details in the application. These details can be obtained either 

from the Income Tax Office or an applicant can search for the same by selecting the

appropriate option using the details provided in the form.

(f) Instructions for filling the Form 49A:Item No.

Item Details Instructions for filling the form

1 Full Name Please select appropriate title.

Do not use abbreviations in the First and the Last name/Surname.

For example RAVIKANT should be written as :

Last Name/Surname R A V I K A N T

First Name  

Middle Name  

For example SURESH SARDA should be written as :

Last Name/Surname S A R D A

First Name S U R E S H

Middle Name  

For example POONAM RAVI NARAYAN should be written as :

Last Name/Surname  N A R A Y A N

First Name P O O N A M

Middle Name R A V I

For example SATYAM VENKAT M. K. RAO should be written as :

Last Name/Surname R A O

First Name S A T Y A M

Middle Name V E N K A T M K  

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For example M. S. KANDASWAMY(MADURAI SOMASUNDRAM K

as :

Last Name/Surname K A N D A S W A M Y

First Name M A D U R A I

Middle Name S O M A S U N D R A M

Applicants other than 'Individuals' must ignore above instructions.

 

Allowed two characters initials in surname, first name, middle name & fathmentioned below.

AH AI AL AN AO AR AS BE BI BO BP CH CY DA DE DO

GI GO GU HA HE HU HO ID IK IL IN JE JI JO JR JU

KU LE LI LO LU MA MU NA NG OH OM ON PI PT QI RU

TU UR UL WO WU YE YH YI YJ YO YU ZI

 Non-Individuals should write their full name starting from the first block o

is longer than the space provided for the last name, it can be continued in th

Middle Name.

 For example XYZ DATA CORPORATION (INDIA) PRIVATE LIMIT

Last Name/Surname X Y Z D A T A C O R P O R A T I O N

First Name I A ) P R I V A T E L I M I M I T E

Middle Name  

For example MANOJ MAFATLAL DAVE (HUF) should be written as :

Last Name/Surname M A N O J M A F A T L A L D A V E

First Name  

Middle Name  

HUFs shall mention HUF after their full name.

 In case of Company, the name should be provided without any abbreviation

of 'Private Limited' viz. Pvt Ltd, Private Ltd, Pvt Limited, P Ltd, P. Ltd., P

'Private Limited' only.

 In case of sole proprietorship concern, the proprietor should apply for PAN

  Name should not be prefixed with any title such as Shri, Smt, Kumari, Dr.,

2 Abbreviation of the

full name to be

 printed on the PAN

Individual applicants should provide full/abbreviated name to be printed on

abbreviated, should necessarily contain the last name. For example:

 

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card SATYAM VENKAT M. K. RAO should be written as :

Last Name/Surname R A O

First Name S A T Y A M

Middle Name V E N K A T M K  

can be written as in .Name to be printed on the PAN Card. column as 

SATYAM VENKAT M. K. RAO or 

S. V. M. K. RAO or SATYAM V. M. K. RAO

 

For Non - Individual applicants, this should be same as last name field in It Name you would like printed on the card should not be prefixed with titles

Major, M/s etc.

3 Have you ever been

known by any other name?

If applicant selects 'Yes', then it is mandatory to provide details of the other

with respect to name apply here. Title should be similar to the title mention

4 Gender This field is mandatory for Individuals. Field should be left blank in case o

5 Date of  

Birth/Incorporation/

Agreement/Partnership or Trust

Deed/Formation of 

Body of Individuals/Association of 

Persons

Date cannot be a future date. Date: 2nd August 1975 should be written as:

 

D D M M Y Y Y Y

0 2 0 8 1 9 7 5

Relevant date for different categories of applicants is: 

Individual: Actual Date of Birth; Company: Date of Incorporation; Associa

formation/creation; Trusts: Date of creation of TrustDeed; Partnership FirmLLPs : Date of Incorporation/Registration; HUFs: Date of creation of HUF

01-01-0001 where the date of creation is not available.

6 Father's Name Applicable to Individuals only. Instructions in Item No.1 with respect to na

Married women applicants should give only father's name and not husbandFather's Name should not be prefixed with titles such as Shri, Smt, Kumari

7 Address -

Residential and

Office

R - Residential Address: 

For Individuals, HUF, AOP, BOI or AJP, residential address is mandatory.

field blank.

O - Office Address: 

(1) Name of Office and address to be mentioned in case of individuals haviBusiness / Profession [Item No.13].(2) In case of Firm, LLP, Company, Local Authority and Trust, name of of

mandatory.

(3) If applicant is engaged in a business / profession [ falling under codes 9

 No. 13(b)] and the area code mentioned is MUM, then it is mandatory to pr(4) In case of Individual and HUF if Item No.8 (Address for Communicatio

Office Address along with Proof of residential address is mandatory w.e.f.

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 November 2009.

For all categories of applicants, it is necessary to mention complete addressTown/City/District, State/Union Territory, and PINCODE are mandatory.

In case, a foreign address is provided then it is mandatory to provide Countcountry.

8 Address for  

Communication

Individuals/HUFs/AOP/BOI/AJP may indicate either 'Residence' or 'Office

necessarily indicate 'Office' as the Address for Communication.

All communication will be sent at the address indicated in this field.

9 Telephone Number  and e-mail ID

(1) Telephone number should include country code (ISD code) and STDcode or Mobile No. should include Country code (ISD Code of telephone

number).

 For example :

(i) Telephone number 23555705 of Delhi should be written as

Country codeSTD

Code

9 1 1 1

Where '91' is the country code (ISD code) of India and 11 is the STD Codeof Delhi.

 

(ii) Mobile number 9102511111 of India should be written as

Country codeSTD

Code

9 1

Where '91' is the country code (ISD code) of India.

 (2) It is mandatory for the applicants to mention either their "Telephone

number" or valid "e-mail id" so that they can be contacted in case of any

discrepancy in the application and/or for receiving PAN through e-mail.

(3) Application status updates are sent using the SMS facility on the mobilenumbers mentioned in the application form. (applicable for Indian mobile

numbers).

(4) NRI /Foreign National should mention the ISD code of their respective country and City code as applicable in the space

 provided for ISD/STD code. e. g. Person staying in Chicago

should write A1 in the ISD code and 312 in STD code text box.(A1 is ISD code of USA and 312 is City code of Chicago).

10 Status of Applicant This field is mandatory for all categories of applicants. In case of 'Limited

 be allotted in 'Firm' status

11 Registration

 Number 

 Not applicable to Individuals and HUFs. Mandatory for 'Company'. Compa

number issued by the Registrar of Companies. Other applicants may menti

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State or Central Government Authority.

12 In case of Citizen of 

India

AADHAAR number, if allotted, has to be quoted (supported by copy of AA

13 Source of Income It is mandatory to indicate at least one of the sources of incomes, as mentiofrom Business/profession is selected by the applicant then an appropriate b

mentioned.

 

Please refer the table given below to select the business/profession code:

Code Business/ Profession Code Business/ Profession

01 Medical Profession and Business 11 Films, TV and such other

02 Engineering 12 Information Technology

03 Architecture 13 Builders and Developers

04Chartered

Accountant/Accountancy14 Members of Stock Exchan

05 Interior Decoration 15 Performing Arts and Yatra

06 Technical Consultancy 16 Operation of Ships, Hover

07 Company Secretary 17Plying Taxis, Lorries, TruVehicles

08 Legal Practitioner and Solicitors 18 Ownership of Horses or Jo

09 Government Contractors 19 Cinema Halls and Other T

10 Insurance Agency 20 Others

14 Name and address

of Representative

Assessee

Section 160 of Income Tax Act, 1961 provides that any person (assessee) c

Representative Assessee. Therefore, this column should be filled in by repr

in Section 160 of the Income-tax Act, 1961, such as, an agent of the non-reminor, lunatic or idiot, Court of Wards, Administrator General, Official Tru

Trust including Wakf.

This field will contain particulars of the Representative Assessee. This field

deceased, idiot, lunatic or mentally retarded. Column 1 to 13 will contain d

application is submitted.

Proof of Identity and Proof of address is also required for representative as

Assessee should not be prefixed with titles such as Shri, Smt, Kumari, Dr.,

15 Proof of Identityand Proof of 

Address documents

It is mandatory to attach proof of identity and proof of address with PAN a

the name of applicant. List of documents which will serve as proof of ident

applicant is as given below:

Document acceptable as proof of identity and address as per Rule 114 of Income Tax Rules, 196

For Individuals and HUF

Sr. Proof of Identity Proof of address (Copy of)

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No (Copy of)

1 School Leaving

CertificateElectricity Bill*

2 MatriculationCertificate

Telephone Bill*

3 Degree of  

recognised

educationalinstitution

Employer Certificate*

4 Depository Account

StatementDepository Account Statement*

5 Bank Account

Statement /Passbook 

Bank Account Statement / Passbook *

6 Credit Card Credit Card Statement*7 Water Bill Rent Receipt*

8 Ration Card Ration Card

9 Property Tax

Assessment Order Property Tax Assessment Order 

10 Passport Passport

11 Voter Identity Card Voter Identity Card

12 Driving License Driving License

13 Certificate of  

identity signed byMember of Parliament or 

Member of 

Legislative

Assembly or Municipal

Councillor or a

Gazetted Officer isrequired to file the

same in  prescribed

format only.

Certificate of address signed by Member of Parliament or Member of LegiCouncillor or a Gazetted Officer is required to file the same in prescribed f

 Note :-

1. In case of Minor, any

of the above mentioneddocuments as proof of 

identity and address of 

any of parents/guardians

 Note :-

1. Proof of Address is required for residence address mentioned in item no

2. In case of an Indian citizen residing outside India, copy of passport or co

country of residence or copy of Non-resident External (NRE) bank account

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of such minor shall be

deemed to be the proof of 

identity and address for the minor applicant.

2. For HUF, an affidavitmade by the Karta of 

Hindu Undivided Family

stating name, father.s

name and address of allthe coparceners on the

date of application and

copy of any of the abovedocuments in the name of 

Karta of HUF is required.

3. In case of an Indiancitizen residing outside

India, copy of passport isrequired as proof of 

identity.

Other than Individuals and HUF

1 Company Copy of Certificate of Registration issued by the Registrar of Companies.

2 Partnership Firm Copy of Certificate of Registration issued by the Registrar of Firmsor Copy

3 Limited Liability

PartnershipCopy of Certificate of Registration issued by the Registrar of LLPs

4 Trust Copy of trust deed or copy of certificate of registration number issued by C

5 Association of  Person, Body of 

Individuals, Local

Authority, or 

Artificial JuridicalPerson

Copy of Agreement or copy of certificate of registration number issued by

cooperative society or any other competent authority or any other documen

State Government Department establishing identity and address of such pe

16 Signature / Thumb

impression

Application must be signed by (i) the applicant; or (ii) Karta in case of HU

(iv) Authorized Signatory in case of AOP, Body of Individuals, Local Auth

or (v) Partner in case of Firm/LLP; or (vi) Trustee; or (vii) Representative AMinor/deceased/idiot/lunatic/mentally retarded.

Applications not signed in the given manner and in the space provided are

17 Other Details:Depository Account

If applicant selects 'copy of depository account' as proof of identity or prooDepository Account Details.

18 Payment Details An applicant has an option of making payment either by demand draft, che

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 Net Banking (Payment details are mentioned in guidelines)

2.Why you need one :

 Not having a PAN so the taxman cannot track you down is a dangerous (and, might I add,

stupid) strategy.

We cannot overestimate the significance of PAN. Without it, you would be like the aliens

in the television serial, Third Rock From The Sun, trying desperately to live a life like

most human beings without being able to get it right.

LIMITATIONS

OF

THE STUDY LIMITATIONS OF THE STUDY

The limitations of the study are as follows:

• The time of research was short due to which many fact has been left untouched.

• Lack of time.

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• Lack of knowledge.

• Insufficient data.

• The database which I gathered from the websites is not so reliable.

ANNEXUE

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BIBLIOGRAPHY

BOOKS

MARKETING RESEARCH BY HARPER W.BOYD

“HE INTELLIGENT INVESTOR”BY WARREN E. BUFFETT

WEBSITES

www.alankit.com

www.google.com

www.msnsearch.com

www.icicidirect.com

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www.indiabulls.com

www.sharekhan.com

www.mutualfund.com

JOURNAL

BUISINESS WORLD

BUSINESS TODAY

OUTLOOK 

NEWS PAPER 

TIMES OF INDIA

BUSINESS TIMES

ECONOMIC TIMES