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TRANSCRIPT
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Talking about social causes is not always something sad
Wednesday, 21 July 2010
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The Coke side of Charity is
Wednesday, 21 July 2010
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The Coke side of Charity is
HAPPINESSCoke has the social responsibility of bringing more happiness to the world
Top 5 in leading companiesTop 5 in respected companiesTop 25 in corporate response
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Giving hapiness to those who need it most…
…when need it most
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The Happiness Factory Foundation
Joining the world With a common goal In the biggest Christmas celebration
Translating Coke’s philosophy into consumers action
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Why Christmas?
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Why Christmas?
Children
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Why Christmas?
ChildrenConsumer
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Why Christmas?
Children
Brand
Consumer
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Why Christmas?
Children
BusinessBrand
Consumer
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Communication task
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Communication task
Engage
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Communication task
Engage to provoke
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Communication task
Engage to provoke
Release your Christmas spirit,their happiness depends of you.
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Deliverables
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Deliverables
TraditionalMedia
Phase I:•Core Creative Idea•Proof of concpets for global applications in TV, outdoor and digital
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Deliverables
Earned Media
TraditionalMedia
OwnedMedia Phase I:
•Core Creative Idea•Proof of concpets for global applications in TV, outdoor and digital
Phase II:•Earned media and free publicity initiatives.•POS, trucks, vendings, labels etc
Wednesday, 21 July 2010
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Deliverables
Earned Media
TraditionalMedia
OwnedMedia Phase I:
•Core Creative Idea•Proof of concpets for global applications in TV, outdoor and digital
Phase II:•Earned media and free publicity initiatives.•POS, trucks, vendings, labels etc
Phase III: Deployment Tool Kit
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We want Big Numbers
Earned Media
Consumer Response
countries x =200 10MMsmiles
50Ma/endants
5X( )Media Investment
Wednesday, 21 July 2010
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We want Big Numbers
Earned Media
Consumer Response
Supported by Coke we can do it!
countries x =200 10MMsmiles
50Ma/endants
5X( )Media Investment
Wednesday, 21 July 2010
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We want Big Numbers
Earned Media
Consumer Response
Supported by Coke we can do it!
With your creativity will be a piece of cake!
countries x =200 10MMsmiles
50Ma/endants
5X( )Media Investment
Wednesday, 21 July 2010