08 1000 most desired brands all-india listings of · 5 year leader of category three of top 5 watch...

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ALL-INDIA LISTINGS OF 1000 MOST DESIRED BRANDS 08

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Page 1: 08 1000 MOST DESIRED BRANDS ALL-INDIA LISTINGS OF · 5 year leader of category Three of top 5 watch brands are from Tata Flickers from previous year's 13th rank Big fall in desire

ALL-INDIA LISTINGS OF1000 MOST DESIRED BRANDS08

Page 2: 08 1000 MOST DESIRED BRANDS ALL-INDIA LISTINGS OF · 5 year leader of category Three of top 5 watch brands are from Tata Flickers from previous year's 13th rank Big fall in desire

TRA’s MOST DESIRED BRANDS 2020168

MDB BRAND NAME SUPER CATEGORY CATEGORY 2020

GADGETRY MOBILE PHONES

GADGETRY MOBILE PHONE - SERIES (PREMIUM)

CONSUMER ELECTRONICS DIVERSIFIED

MEDIA - TV HINDI GEC

AUTOMOBILE FOUR WHEELER - MFR.

SPOTPAL YGOLONHCET

CONSUMER ELECTRONICS TELEVISIONS

FOOD & BEVERAGE MILK

AUTOMOBILE AUTOMATIC SCOOTER

AUTOMOBILE FOUR WHEELER - MFR.

SCITEMSOC GCMF

GADGETRY MOBILE PHONE - SERIES

CONSUMER ELECTRONICS DIVERSIFIED

RETAIL FAST FASHION

CONSUMER ELECTRONICS TELEVISIONS

BFSI BANK - PSU

AUTOMOBILE TWO WHEELER - MFR.

PERSONAL ACCESSORIES WATCHES

BFSI LIFE INSURANCE - PSU

PERSONAL ACCESSORIES FOOTWEAR - BRAND/RETAIL

SPAOS GCMF

TELECOM MOBILE SERVICE PROVIDER

GADGETRY MOBILE PHONES

RAEWSTROPS SLERAPPA

AUTOMOBILE TWO WHEELER - MFR.

FMCG ORAL HYGIENE

BFSI BANK - PRIVATE

AUTOMOBILE TWO WHEELER - MFR.

CONSUMER ELECTRONICS REFRIGERATORS

FOOD & BEVERAGE SALT

INTERNET ONLINE RETAIL - DIVERSIFIED

CONSUMER ELECTRONICS DIVERSIFIED

GADGETRY MOBILE PHONES

PERSONAL ACCESSORIES FOOTWEAR - SPORTS

TELECOM MOBILE SERVICE PROVIDER

AUTOMOBILE FOUR WHEELER - LUXURY

AUTOMOBILE FOUR WHEELER - LUXURY

AUTOMOBILE FOUR WHEELER - LUXURY

RAEWSTROPS SLERAPPA

AUTOMOBILE

SAMSUNG

APPLE IPHONE

SAMSUNG

SONY TV

MARUTI SUZUKI

DELL

SAMSUNG

AMUL

HONDA ACTIVA

HYUNDAI

LAKME

MI

LG

ZARA

LG

STATE BANK OF INDIA

ROYAL ENFIELD

TITAN

LIC

BATA

LUX

RELIANCE JIO

VIVO

NIKE

HONDA

COLGATE

ICICI BANK

HERO MOTOCORP

LG

TATA SALT

AMAZON

SONY

OPPO

PUMA

AIRTEL

MERCEDES BENZ

BMW

AUDI

ADIDAS

BAJAJ

01

02

03

04

05

06

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ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

Apple bites onerank to play catch

594 rank high-jump

2nd year leaderin Laptops

Amul desire karta hai India

Zara: an enticing aura

Has shown steady progress

Loved Indian Corporation

Bankable brand,stays top of BFSI

Enriched soft touch works

Sara ka sahara hai

Just Desire It

Slides 7 ranks

Jeff's $1 bn plan at work?

Page 3: 08 1000 MOST DESIRED BRANDS ALL-INDIA LISTINGS OF · 5 year leader of category Three of top 5 watch brands are from Tata Flickers from previous year's 13th rank Big fall in desire

MDB BRAND NAME SUPER CATEGORY CATEGORY 2020

AUTOMOBILE FOUR WHEELER - MFR.

AUTOMOBILE FOUR WHEELER - MFR.

TECHNOLOGY LAPTOPS

FOOD & BEVERAGE BISCUITS

PERSONAL ACCESSORIES JEWELLERY

GADGETRY MOBILE PHONES

FMCG SOAPS

DIVERSIFIED DIVERSIFIED

FOOD & BEVERAGE AERATED BEVERAGES

TELECOM MOBILE SERVICE PROVIDER

GADGETRY CAMERAS

APPARELS TAILORED MENSWEAR

TECHNOLOGY LAPTOPS

FOOD & BEVERAGE INSTANT NOODLES

TECHNOLOGY LAPTOPS

AUTOMOBILE CAR - SEDAN

AUTOMOBILE FOUR WHEELER - MFR.

CONSUMER ELECTRONICS REFRIGERATORS

FOOD & BEVERAGE BUTTER

AUTOMOBILE TWO WHEELER - MFR.

AUTOMOBILE CAR - HATCHBACK

FOOD & BEVERAGE TEA

PERSONAL ACCESSORIES JEWELLERY

PERSONAL ACCESSORIES WATCHES

FOOD & BEVERAGE DAIRY - DIVERSIFIED

FOOD & BEVERAGE DIVERSIFIED

FMCG SKINCARE

MANUFACTURING METAL

RETAIL QSR

FOOD & BEVERAGE BISCUITS

BFSI BANK - PSU

APPARELS WINTERWEAR

CONSUMER ELECTRONICS WASHING MACHINES

BFSI BANK - PRIVATE

CONSUMER ELECTRONICS TELEVISIONS

FOOD & BEVERAGE CONFECTIONERY - DIVERSIFIED

FOOD & BEVERAGE NUTRITIONAL SUPPLEMENTS

CONSUMER ELECTRONICS AIR CONDITIONERS

FOOD & BEVERAGE EDIBLE OIL

FOOD & BEVERAGE BISCUITS - BRAND

TATA MOTORS

HONDA

LENOVO

BRITANNIA

TANISHQ

NOKIA

DOVE

TATA

PEPSI

VODAFONE-IDEA

CANON

RAYMOND MADE TO MEASURE

HEWLETT PACKARD

NESTLE MAGGI

APPLE MacBOOK

HONDA CITY

TOYOTA

GODREJ

AMUL

TVS

MARUTI SUZUKI SWIFT

TATA TEA

SENCO GOLD

FOSSIL

AMUL

NESTLE

NIVEA

TATA STEEL

KFC

PARLE

PUNJAB NATIONAL BANK

RICHLOOK

LG

HDFC BANK

PANASONIC

CADBURY

HORLICKS

VOLTAS

SAFFOLA

PARLE G

41

42

43

44

45

46

47

48

49

50

51

52

53

54

55

56

57

58

59

60

61

62

63

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67

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71

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74

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76

77

78

79

80

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

Biscuit king

Tales of tradition & desire

Re-entry after swag sips

Old magic wearing off?Down by 38 ranks

Up by 141 ranks,2nd among laptops

Bettering its desire4 years in a row

A cool 10 ranks gained

Utterly up46 ranks

Has improved its appealover 5 reports

Handcrafting successby 122 rank rise

Desire built over 100 years

Pressure on sale, 2nd in category

Lipsmacking 323 ranks gain

Sneaks up as Most Desired AC

TRA’s MOST DESIRED BRANDS 2020 169

Page 4: 08 1000 MOST DESIRED BRANDS ALL-INDIA LISTINGS OF · 5 year leader of category Three of top 5 watch brands are from Tata Flickers from previous year's 13th rank Big fall in desire

TRA’s MOST DESIRED BRANDS 2020170

MDB BRAND NAME SUPER CATEGORY CATEGORY 2020

INTERNET INTERNET SEARCH

FMCG SOAPS

BFSI FINANCIAL SERVICES

CONSUMER ELECTRONICS AIR CONDITIONERS

KITCHEN CARE COOKWARE

TECHNOLOGY PERSONAL TECHNOLOGY

RETAIL READY-TO-ASSEMBLE FURNITURE

CONSUMER ELECTRONICS AIR CONDITIONERS

BFSI LIFE INSURANCE - PRIVATE

CONSUMER ELECTRONICS AIR CONDITIONERS

HEALTHCARE HEALTH FOOD SUPPLEMENTS - KIDS

FMCG DEO

APPARELS FABRIC TO BRANDS

PERSONAL ACCESSORIES WATCHES

CONSUMER ELECTRONICS AIR CONDITIONERS

CONSUMER ELECTRONICS WASHING MACHINES

CONSUMER ELECTRONICS WASHING MACHINES

FOOD & BEVERAGE PACKAGED DRINKING WATER

PERSONAL ACCESSORIES WATCHES - YOUTH

CONSUMER ELECTRONICS TELEVISIONS

TECHNOLOGY PERSONAL TECHNOLOGY

AUTOMOBILE FOUR WHEELER - MFR.

TECHNOLOGY PERSONAL COMPUTERS

FMCG HAIRCARE

FMCG DIVERSIFIED

RETAIL QSR

FAST MOVING ELECTRICAL GOODS LIGHTING

HOME CARE LOCKS

MEDIA - TV HINDI NEWS

FMCG SKINCARE - AYURVEDIC

HOME CARE SEWING MACHINES

FMCG HAIR OIL

EDUCATION DIVERSIFIED

RETAIL QSR

APPARELS ETHNICWEAR - WOMEN

AUTOMOBILE TWO WHEELER - BRAND

FMCG SOAPS

FOOD & BEVERAGE CHOCOLATE - BRAND

FOOD & BEVERAGE CHOCOLATE - BRAND

APPARELS MENSWEAR

GOOGLE

DETTOL

MUTHOOT FINANCE

PANASONIC

PRESTIGE

HEWLETT PACKARD

IKEA

DAIKIN

AVIVA LIFE INSURANCE

SAMSUNG

PEDIASURE

FOGG

RAYMOND

SONATA

LG

SAMSUNG

WHIRLPOOL

BISLERI

FASTRACK

SONY

APPLE

FORD

DELL

DOVE

GODREJ

MCDONALD'S

PHILIPS

GODREJ

AAJ TAK

HIMALAYA

SINGER

PARACHUTE

ZEE LEARN

DOMINO'S

BIBA

HONDA CB SHINE

PEARS

CADBURY DAIRY MILK

CADBURY 5 STAR

OTTO

81

82

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85

86

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90

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ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

Ati-Sundar

Assembles 417ranks climb

Leads Life Insurance,rallies up 629 positions

Despite 600+ ranks up,yet 4th among ACs

Tata's Sona, slipping ranks

5 year leaderof category

Three of top 5 watchbrands are from Tata

Flickers from previousyear's 13th rank

Big fall in desire quotient,55 rank dip

Rises 518 ranks, Loving it

141 slices earned,such pizzaz

Besting its own record

73 points gained,menswear leader

Loses a bitof its gas

Page 5: 08 1000 MOST DESIRED BRANDS ALL-INDIA LISTINGS OF · 5 year leader of category Three of top 5 watch brands are from Tata Flickers from previous year's 13th rank Big fall in desire

TRA’s MOST DESIRED BRANDS 2020 171

MDB BRAND NAME SUPER CATEGORY CATEGORY 2020

MEDIA - PRINT NEWSPAPER - ENGLISH

AUTOMOBILE FOUR WHEELER - MFR.

FOOD & BEVERAGE PACKAGED FLOUR

FOOD & BEVERAGE EDIBLE OIL

AUTOMOBILE FOUR WHEELER - MFR.

APPARELS SPORTSWEAR

CONSUMER ELECTRONICS REFRIGERATORS

AUTOMOBILE TWO WHEELER - MFR.

STATIONERY WRITING ACCESSORIES

FMCG SKINCARE

GADGETRY MOBILE PHONE - SERIES

PERSONAL ACCESSORIES FOOTWEAR - GENERAL

PERSONAL ACCESSORIES FOOTWEAR - SPORTS

AUTOMOBILE - RELATED TYRES

CONSUMER ELECTRONICS REFRIGERATORS

APPARELS INNERWEAR

AUTOMOBILE FOUR WHEELER - MFR.

BFSI BANK - PRIVATE

PERSONAL ACCESSORIES WATCHES - PREMIUM

RETAIL PERSONAL GOODS

AUTOMOBILE CAR - HATCHBACK

APPARELS MENSWEAR

FOOD & BEVERAGE PACKAGED SNACKS

STATIONERY WRITING ACCESSORIES

APPARELS FORMALWEAR

INTERNET SOCIAL NETWORKING

BFSI BANK - FOREIGN

CONSUMER APPLIANCES FANS

CONSUMER ELECTRONICS TELEVISIONS

FAST MOVING ELECTRICAL GOODS LED

PERSONAL ACCESSORIES LUXURY WATCHES

APPARELS CASUALWEAR

DIVERSIFIED DIVERSIFIED

CONSUMER ELECTRONICS TELEVISIONS

MANUFACTURING CEMENT

FOOD & BEVERAGE TEA

PERSONAL ACCESSORIES WATCHES - PREMIUM

PERSONAL ACCESSORIES JEWELLERY

CONSUMER ELECTRONICS DIVERSIFIED

FMCG COSMETICS

THE TIMES OF INDIA

FIAT

AASHIRVAAD ATTA

FORTUNE

MAHINDRA & MAHINDRA

PUMA

SAMSUNG

YAMAHA

APSARA

POND’S

REDMI

REDTAPE

REEBOK

MRF

WHIRLPOOL

JOCKEY

SUZUKI

IDBI BANK

RADO

PANTALOONS

MARUTI SUZUKI ALTO

PETER ENGLAND

BALAJI WAFERS

PARKER

ARROW

FACEBOOK

CITIBANK

USHA

ONIDA

PHILIPS LED

ROLEX

LEE

RELIANCE

VIDEOCON

BIRLA CEMENT

WAGH BAKRI

SEIKO

KALYAN JEWELLERS

WHIRLPOOL

MAYBELLINE

121

122

123

124

125

126

127

128

129

130

131

132

133

134

135

136

137

138

139

140

141

142

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160

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

National crush'sbeauty secret?

2nd to Puma insports footwear

Galloping 338ranks to win

Moves from PSUto Private bank

Climbing 61 scoresup with Krrish

Writes history with128 rank jump

Never slept to earn 161 ranks

Kalyan enters top 200for the 1st time

Page 6: 08 1000 MOST DESIRED BRANDS ALL-INDIA LISTINGS OF · 5 year leader of category Three of top 5 watch brands are from Tata Flickers from previous year's 13th rank Big fall in desire

TRA’s MOST DESIRED BRANDS 2020172

MDB BRAND NAME SUPER CATEGORY CATEGORY 2020

AUTOMOBILE FOUR WHEELER - MFR.

MANUFACTURING PAINTS

FOOD & BEVERAGE PACKAGED SNACKS

FMCG HAIRCARE

STATIONERY WRITING ACCESSORIES

AUTOMOBILE TWO WHEELER - BRAND

FOOD & BEVERAGE SPICES

FOOD & BEVERAGE BISCUITS - BRAND

INTERNET ONLINE FOOD AGGREGATOR

APPARELS FORMALWEAR

APPARELS CASUALWEAR

CONSUMER ELECTRONICS AIR CONDITIONERS

TECHNOLOGY PRINTERS

FMCG SOAPS

RETAIL HYPERMARKET - INDIAN

RETAIL QSR - INDIAN

FMCG DIVERSIFIED

MEDIA - PRINT NEWSPAPER - HINDI

FMCG HAIRCARE

RETAIL QSR

MEDIA - TV ENGLISH NEWS

INTERNET APP STORE

HOSPITALITY HOTELS - PREMIUM

FMCG SOAPS

TECHNOLOGY SOFTWARE PRODUCTS

RETAIL FURNITURE/HOME INTERIORS

MEDIA - PRINT NEWSPAPER - ENGLISH

CONSUMER ELECTRONICS DIVERSIFIED

FMCG TALCUM POWDER

BFSI FINANCIAL SERVICES

PERSONAL ACCESSORIES FOOTWEAR - OUTDOOR

ENERGY OIL & GAS - RETAIL

FOOD & BEVERAGE INSTANT COFFEE

BFSI BANK - PRIVATE

FMCG COSMETICS

FMCG FABRICARE

GADGETRY MOBILE PHONES

FOOD & BEVERAGE PACKAGED SNACKS

RETAIL DEPARTMENTAL STORE - APPAREL

TECHNOLOGY LAPTOPS

NISSAN

ASIAN PAINTS

LAYS

L'OREAL

NATARAJ

BAJAJ PULSAR

MDH

OREO

ZOMATO

ALLEN SOLLY

LEVI'S

HITACHI

HEWLETT PACKARD

NIRMA

D MART

HALDIRAM'S

PATANJALI

DAINIK BHASKAR

PANTENE

PIZZA HUT

INDIA TODAY

GOOGLE PLAY STORE

TAJ HOTELS

SANTOOR

MICROSOFT

GODREJ INTERIO

HINDUSTAN TIMES

PANASONIC

POND’S

BAJAJ FINANCE

WOODLAND

HINDUSTAN PETROLEUM

BRU

KOTAK MAHINDRA BANK

L'OREAL

ARIEL

ONE PLUS

HALDIRAM'S

POTHYS

ACER

161

162

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167

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169

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200

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

100+ years old, up488 desire ranks

After Uber Eats,gains 439 ranks

Slow and steady results,adds 61 ranks

Ambitious 669 designerranks gain

Page 7: 08 1000 MOST DESIRED BRANDS ALL-INDIA LISTINGS OF · 5 year leader of category Three of top 5 watch brands are from Tata Flickers from previous year's 13th rank Big fall in desire

TRA’s MOST DESIRED BRANDS 2020 173

MDB BRAND NAME SUPER CATEGORY CATEGORY 2020

FMCG COSMETICS

FMCG SKINCARE

FOOD & BEVERAGE DIVERSIFIED

FOOD & BEVERAGE NUTRITIONAL SUPPLEMENTS

FOOD & BEVERAGE INSTANT COFFEE

AUTOMOBILE FOUR WHEELER - LUXURY

PERSONAL ACCESSORIES FOOTWEAR - RUBBER

BFSI BANK - PRIVATE

PERSONAL ACCESSORIES WATCHES

MANUFACTURING CEMENT

FMCG FABRICARE

HEALTHCARE AYURVEDIC PRODUCTS

GADGETRY TABLETS

RETAIL HYPERMARKET - INDIAN

FMCG SKIN LIGHTENING PRODUCTS

BFSI BANK - PSU

CONSUMER ELECTRONICS AIR CONDITIONERS

FMCG SOAPS

AUTOMOBILE TWO WHEELER - MFR.

BRANDED FASHION BRANDED FASHION

MEDIA - RADIO FM CHANNEL

PERSONAL ACCESSORIES LUGGAGE/BAGS

AUTOMOBILE - RELATED TYRES

INTERNET ONLINE TAXI AGGREGATOR

TELECOM SERVICES - DIVERSIFIED

BFSI FINANCIAL SERVICES - RURAL

FMCG ORAL HYGIENE

BFSI INSURANCE - DIVERSIFIED

FMCG HAIR COLOUR

MEDIA - TV HINDI NEWS

AUTOMOBILE FOUR WHEELER - LUXURY

FOOD & BEVERAGE AERATED BEVERAGES

FMCG ORAL HYGIENE

FOOD & BEVERAGE BISCUITS

FMCG ORAL HYGIENE

FMCG HAIRCARE

AUTOMOBILE SCOOTERS

RETAIL PERSONAL GOODS

AUTOMOBILE FOUR WHEELER - MFR.

FMCG ORAL HYGIENE

POND’S

OLAY

BRITANNIA

COMPLAN

NESCAFE

JAGUAR

PARAGON

AXIS BANK

CASIO

ACC CEMENT

SURF EXCEL

PATANJALI

SAMSUNG

BIG BAZAAR

FAIR & LOVELY

BANK OF BARODA

BLUE STAR

VIVEL

KAWASAKI

DENIM

RADIO ONE

VIP

CEAT

OLA

RELIANCE JIO

TVS CREDIT

CLOSE UP

BAJAJ ALLIANZ

GARNIER

ABP NEWS

VOLVO

COCA-COLA

PEPSODENT

SUNFEAST

PATANJALI DANT KANTI

SUNSILK

HONDA

RELIANCE TRENDS

SKODA

SENSODYNE

201

202

203

204

205

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ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

HT Media buyout effect?

Scores a ranking century

Trending up 704 ranks

500+ rank gain, yet itsbiscuits reach only 3rd

Page 8: 08 1000 MOST DESIRED BRANDS ALL-INDIA LISTINGS OF · 5 year leader of category Three of top 5 watch brands are from Tata Flickers from previous year's 13th rank Big fall in desire

TRA’s MOST DESIRED BRANDS 2020174

MDB BRAND NAME SUPER CATEGORY CATEGORY 2020

AUTOMOBILE FOUR WHEELER - MFR.

BFSI BANK - PRIVATE

CONSUMER ELECTRONICS WASHING MACHINES

BFSI BANK - PSU

FOOD & BEVERAGE PACKAGED JUICE

FOOD & BEVERAGE ICE CREAM/FROZEN DESSERT

CONSUMER ELECTRONICS DIVERSIFIED

MEDIA - PRINT NEWSPAPER - MARATHI

BRANDED FASHION CELEBRITY-LED BRAND

FMCG SKINCARE

FOOD & BEVERAGE NUTRITIONAL SUPPLEMENTS

CONSUMER ELECTRONICS AIR CONDITIONERS

INTERNET VIDEO STREAMING

EDUCATION TEST PREP

FOOD & BEVERAGE AERATED BEVERAGES

CONSUMER ELECTRONICS AUDIO EQUIPMENTS

CONSUMER APPLIANCES FANS

CONSUMER ELECTRONICS AIR CONDITIONERS

FMCG HAIRCARE

APPARELS SAREES - HANDCRAFTED

FMCG HAIR OIL

AUTOMOBILE TWO WHEELER - PREMIUM

BFSI BANK - PSU

FOOD & BEVERAGE AERATED BEVERAGES

TECHNOLOGY LAPTOPS

EDUCATION PRE-SCHOOL

AUTOMOBILE FOUR WHEELER - MFR.

INTERNET ONLINE RETAIL - DIVERSIFIED

DTH DTH

CONSUMER ELECTRONICS AIR CONDITIONERS

PERSONAL ACCESSORIES FOOTWEAR - BRAND/RETAIL

FMCG SOAPS - AYURVEDIC

FOOD & BEVERAGE SPICES

FOOD & BEVERAGE TEA

INTERNET INSTANT MESSAGING SERVICE

FMCG PERSONAL HYGIENE PRODUCTS

EDUCATION SCHOOL

AUTOMOBILE AUTOMATIC SCOOTER

FOOD & BEVERAGE CHOCOLATE - BRAND

AUTOMOBILE FOUR WHEELER - SUPER LUXURY

RENAULT

YES BANK

GODREJ

UNION BANK OF INDA

DABUR REAL

AMUL

PHILIPS

LOKMAT

BEING HUMAN

VASELINE

BOOST

ONIDA

ZEE5

AAKASH INSTITUTE

BOVONTO

SONY

ORIENT

CARRIER

CLINIC PLUS

NALLI

DABUR AMLA

DUCATI

BANK OF INDIA

FANTA

SAMSUNG

KANGAROO KIDS

VOLKSWAGEN

FLIPKART

TATA SKY

LLOYD

KHADIM'S

HIMALAYA

JK SPICES

LIPTON

WHATSAPP

WHISPER

DON BOSCO

TVS SCOOTY

NESTLE KITKAT

FERRARI

241

242

243

244

245

246

247

248

249

250

251

252

253

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255

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257

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277

278

279

280

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

Bhai ka swag

First time entrant leadsvideo streaming

Out of �zz - worstperformance in 5 years

Kids agenda tops list

Skyfall!

Its up 295 ranks

Cantering up 40 ranks

Page 9: 08 1000 MOST DESIRED BRANDS ALL-INDIA LISTINGS OF · 5 year leader of category Three of top 5 watch brands are from Tata Flickers from previous year's 13th rank Big fall in desire

MDB BRAND NAME SUPER CATEGORY CATEGORY 2020

FOOD & BEVERAGE PROCESSED FOODS

PERSONAL ACCESSORIES EYEWEAR

MEDIA - TV CHANNEL CLUSTER

KITCHEN CARE KITCHEN APPLIANCES - PREMIUM

HEALTHCARE HOSPITALS - PRIVATE

FMCG FABRICARE

APPARELS SPORTSWEAR

STATIONERY WRITING ACCESSORIES

RETAIL FAST FASHION

FMCG ANTISEPTIC PRODUCTS

FOOD & BEVERAGE PACKAGED RICE

AUTOMOBILE - RELATED TYRES

PERSONAL ACCESSORIES WATCHES

FOOD & BEVERAGE RTC FOODS

GADGETRY MOBILE PHONES

FOOD & BEVERAGE BISCUITS - BRAND

FOOD & BEVERAGE NON-AERATED BEVERAGES

ENERGY OIL & GAS - PRIVATE

AUTOMOBILE TWO WHEELER - MFR.

FMCG SOAPS - AYURVEDIC

BRANDED FASHION LUXURY FASHION

PERSONAL ACCESSORIES LUGGAGE/BAGS

APPARELS ETHNICWEAR - WOMEN

CONSUMER APPLIANCES FANS

AUTOMOBILE FOUR WHEELER - MFR.

DIVERSIFIED DIVERSIFIED

FMCG SKINCARE

FMCG SKINCARE

FOOD & BEVERAGE YOGURT

FMCG ANTISEPTIC PRODUCTS

FOOD & BEVERAGE SPICES

AUTOMOBILE COMMERCIAL VEHICLES

FMCG DIVERSIFIED

FOOD & BEVERAGE SPICES

APPARELS MENSWEAR

FOOD & BEVERAGE STAPLE KITCHEN INGREDIENTS

MEDIA - TV ENGLISH NEWS

FOOD & BEVERAGE SPICES

ENERGY OIL & GAS - DIVERSIFIED

FMCG COSMETICS - PREMIUM

KISSAN

RAYBAN

TV9

LG

APOLLO HOSPITALS

RIN

REEBOK

CAMLIN

H&M

LIFEBUOY

INDIA GATE BASMATI

DUNLOP

HMT

MTR

MOTO

BRITANNIA GOODDAY

MANGO FROOTI

ADANI

KTM

PATANJALI

GUCCI

AMERICAN TOURISTER

MINU

KHAITAN

JEEP

ITC

LOTUS

GARNIER

AMUL

DETTOL

SAKTHI MASALA

TATA MOTORS

WIPRO

AACHI

ZODIAC

RAJDHANI BESAN

NDTV

EVEREST

RELIANCE PETROLEUM

MAC

281

282

283

284

285

286

287

288

289

290

291

292

293

294

295

296

297

298

299

300

301

302

303

304

305

306

307

308

309

310

311

312

313

314

315

316

317

318

319

320

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

Desire dropping

Ayurveda rules

TRA’s MOST DESIRED BRANDS 2020 175

Page 10: 08 1000 MOST DESIRED BRANDS ALL-INDIA LISTINGS OF · 5 year leader of category Three of top 5 watch brands are from Tata Flickers from previous year's 13th rank Big fall in desire

TRA’s MOST DESIRED BRANDS 2020176

MDB BRAND NAME SUPER CATEGORY CATEGORY 2020

AUTOMOBILE - RELATED TYRES

FOOD & BEVERAGE ICE CREAM/FROZEN DESSERT

HEALTHCARE PHARMACEUTICALS - INDIAN

MANUFACTURING CEMENT

FOOD & BEVERAGE CHOCOLATES - DIVERSIFIED

FOOD & BEVERAGE AERATED BEVERAGES

HEALTHCARE PHARMACEUTICALS - INDIAN

ENERGY ELECTRIC UTILITY

REAL ESTATE DIVERSIFIED

FMCG COSMETICS

FMCG DIVERSIFIED

INTERNET HOTEL ROOM AGGREGATOR

CONSUMER ELECTRONICS TELEVISIONS

FOOD & BEVERAGE GHEE

FOOD & BEVERAGE MILK

FOOD & BEVERAGE ICE CREAM/FROZEN DESSERT - BRAND

MANUFACTURING CEMENT

FOOD & BEVERAGE PACKAGED SNACKS

CONSUMER ELECTRONICS TELEVISIONS

INTERNET ONLINE FOOD AGGREGATOR

RETAIL MALL

RETAIL PERSONAL GOODS

FMCG FABRICARE

TECHNOLOGY SOFTWARE SERVICES

MEDIA - RADIO FM CHANNEL

TECHNOLOGY SOFTWARE SERVICES

GADGETRY HEADPHONES

AUTOMOBILE SCOOTERS

AUTOMOBILE - RELATED LUBRICANTS

APPARELS CASUALWEAR

RETAIL MALL

APPARELS SPORTSWEAR

TELECOM MOBILE SERVICE PROVIDER

CONSUMER APPLIANCES INVERTER BATTERIES

TRANSPORTATION GOVERNMENT AIRLINES

GADGETRY MOBILE PHONES

FMCG HAIR OIL

RETAIL MEGA STORE

FOOD & BEVERAGE BREAKFAST CEREAL

MEDIA - PRINT NEWSPAPER - HINDI

JK TYRE

ARUN ICECREAMS

SUN PHARMA

AMBUJA CEMENT

CADBURY

VIBRO

CIPLA

CESC

K.RAHEJA

FACES

HINDUSTAN UNILEVER

OYO ROOMS

PHILIPS

AMUL

AAVIN DAIRY

CORNETTO

ULTRATECH CEMENT

BINGO

SANSUI

SWIGGY

EXPRESS AVENUE

FBB

TIDE

TCS

RED FM

INFOSYS

SONY

VESPA

CASTROL

COTTON KING

FORUM MALL

UMBRO

BSNL

OKAYA

AIR INDIA

LG

BAJAJ ALMOND DROPS

SARAVANA STORES

KELLOGG'S

RAJASTHAN PATRIKA

321

322

323

324

325

326

327

328

329

330

331

332

333

334

335

336

337

338

339

340

341

342

343

344

345

346

347

348

349

350

351

352

353

354

355

356

357

358

359

360

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

Makes sweet re-entry with661 rank jump

Only brand to have lostranks in this category

Software services avgfall by 206 ranks

Powerful & energetic debut

Page 11: 08 1000 MOST DESIRED BRANDS ALL-INDIA LISTINGS OF · 5 year leader of category Three of top 5 watch brands are from Tata Flickers from previous year's 13th rank Big fall in desire

MDB BRAND NAME SUPER CATEGORY CATEGORY 2020

AUTOMOBILE SUV - BRAND

KITCHEN CARE KITCHEN APPLIANCES

BFSI BANK - FOREIGN

FOOD & BEVERAGE DAIRY - DIVERSIFIED

PERSONAL ACCESSORIES WATCHES

MANUFACTURING PAPER

FOOD & BEVERAGE PACKAGED JUICE

FMCG CIGARETTE - BRAND

MEDIA - TV TAMIL GEC

AUTOMOBILE - RELATED LUBRICANTS

PERSONAL ACCESSORIES FOOTWEAR - SPORTS

FMCG HAIRCARE

TECHNOLOGY LAPTOPS

FOOD & BEVERAGE ICE CREAM/FROZEN DESSERT

AUTOMOBILE SUV - BRAND

PERSONAL ACCESSORIES FOOTWEAR - GENERAL

HEALTHCARE PHARMACEUTICALS - FOREIGN

APPARELS FORMALWEAR

ENERGY ELECTRIC UTILITY

CONSUMER ELECTRONICS AIR CONDITIONERS

FMCG DEO

BFSI BANK - FEDERAL

TECHNOLOGY LAPTOPS

FOOD & BEVERAGE ICE CREAM/FROZEN DESSERT

FMCG HAIR OIL

FAST MOVING ELECTRICAL GOODS LIGHTING

AUTOMOBILE COMMERCIAL VEHICLES

FAST MOVING ELECTRICAL GOODS DIVERSIFIED

MEDIA - PRINT NEWSPAPER - ENGLISH

TECHNOLOGY LAPTOPS

ENERGY OIL & GAS - RETAIL

HOME CARE FURNITURE

TECHNOLOGY SEMICONDUCTORS

FMCG DEO

BFSI GENERAL INSURANCE - PRIVATE

FOOD & BEVERAGE MILK

STATIONERY WRITING ACCESSORIES

FOOD & BEVERAGE CHEESE

RETAIL MALL

FMCG SOAPS - AYURVEDIC

HYUNDAI CRETA

PREETHI

HSBC

HERITAGE FOODS

TIMEX

JK PAPER

TROPICANA

GOLD FLAKE

SUN TV

VEEDOL

SPARX

HEAD & SHOULDERS

SONY VAIO

KWALITY WALLS

MAHINDRA BOLERO

ACTION

GSK

VAN HEUSEN

TATA POWER

WHIRLPOOL

AXE

RBI

INTEX

NATURALS

NIHAR NATURALS

SURYA

MAHINDRA TRUCK & BUS

BAJAJ ELECTRICALS

THE HINDU

ASUS

INDIAN OIL

NILKAMAL

INTEL

PARK AVENUE

RELIANCE GENERAL INSURANCE

MOTHER DAIRY

REYNOLDS

AMUL

PHOENIX MARKETCITY

MEDIMIX

361

362

363

364

365

366

367

368

369

370

371

372

373

374

375

376

377

378

379

380

381

382

383

384

385

386

387

388

389

390

391

392

393

394

395

396

397

398

399

400

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

Axe-effect: not working any more

Accelerating nearer to the top

Best performance in 3 yearsdue to sensible reporting

TRA’s MOST DESIRED BRANDS 2020 177

Page 12: 08 1000 MOST DESIRED BRANDS ALL-INDIA LISTINGS OF · 5 year leader of category Three of top 5 watch brands are from Tata Flickers from previous year's 13th rank Big fall in desire

TRA’s MOST DESIRED BRANDS 2020178

MDB BRAND NAME SUPER CATEGORY CATEGORY 2020

AUTOMOBILE TWO WHEELER - BRAND

APPARELS WOMENSWEAR

FOOD & BEVERAGE NON-AERATED BEVERAGES

MANUFACTURING CHEMICALS

TECHNOLOGY PERSONAL TECHNOLOGY

KITCHEN CARE COOKWARE

CONSUMER ELECTRONICS REFRIGERATORS

STATIONERY WRITING ACCESSORIES

FMCG HAIR COLOUR

APPARELS OUTDOOR WEAR

AUTOMOBILE SUV - BRAND

CONSUMER ELECTRONICS AUDIO EQUIPMENTS

FOOD & BEVERAGE CHEESE

FOOD & BEVERAGE SPICES

RETAIL FAST FASHION

MEDIA - TV HINDI NEWS

FOOD & BEVERAGE AERATED BEVERAGE MFR.

FMCG COSMETICS

CONSUMER APPLIANCES FANS

HOME CARE BATHROOM FIXTURES - PREMIUM

FOOD & BEVERAGE CHOCOLATES - DIVERSIFIED

PERSONAL ACCESSORIES FOOTWEAR - BRAND/RETAIL

FOOD & BEVERAGE CHOCOLATES - DIVERSIFIED

FOOD & BEVERAGE MILK

GADGETRY CAMERAS

FOOD & BEVERAGE MILK

PERSONAL ACCESSORIES JEWELLERY

AUTOMOBILE TWO WHEELER - BRAND

ALCOHOLIC BEVERAGES BEER

FMCG TOILET CLEANER

AUTOMOBILE - RELATED AUTO - BATTERIES

FMCG SKINCARE - AYURVEDIC

AUTOMOBILE CAR - SEDAN

CONSUMER ELECTRONICS AIR CONDITIONERS

HOME CARE BATHROOM FIXTURES

FOOD & BEVERAGE EDIBLE OIL

AUTOMOBILE FOUR WHEELER - SUPER LUXURY

MEDIA - RADIO FM CHANNEL

GADGETRY MOBILE PHONES

RETAIL BAKERY

BENELLI

MADAME

MAAZA

TATA CHEMICALS

LENOVO

HAWKINS

HAIER

MONTEX

L'OREAL

WOODLAND

MARUTI SUZUKI VITARA BREZZA

JBL

BRITANNIA

SUNRISE FOODS

MAX

ZEE NEWS

KALIMARK

REVLON

CROMPTON GREAVES

ROCA

AMUL

SREELEATHERS

NESTLE

NANDINI

NIKON

NESTLE

P.C.CHANDRA JEWELLERS

HONDA UNICORN

KINGFISHER

HARPIC

AMARON

PATANJALI

MARUTI SUZUKI CIAZ

O GENERAL

HINDWARE

DHARA

LAMBORGHINI

RADIO MIRCHI

JIO PHONE

MIO AMORE

401

402

403

404

405

406

407

408

409

410

411

412

413

414

415

416

417

418

419

420

421

422

423

424

425

426

427

428

429

430

431

432

433

434

435

436

437

438

439

440

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

Alchemic rise of 500 ranks

Make some noisere-entersafter a gap year

Bull is 2nd to the horse,though gains 131 slots

Drops 67 rankson controversies

Page 13: 08 1000 MOST DESIRED BRANDS ALL-INDIA LISTINGS OF · 5 year leader of category Three of top 5 watch brands are from Tata Flickers from previous year's 13th rank Big fall in desire

MDB BRAND NAME SUPER CATEGORY CATEGORY 2020

INTERNET ONLINE PAYMENT SERVICE

FOOD & BEVERAGE ENERGY DRINK

FMCG SOAPS - AYURVEDIC

DTH DTH

TECHNOLOGY LAPTOPS

MANUFACTURING CEMENT

CONSUMER ELECTRONICS WASHING MACHINES

RETAIL RESTAURANT CHAIN

CONSUMER APPLIANCES IRONS

FOOD & BEVERAGE AERATED BEVERAGES

FOOD & BEVERAGE AERATED BEVERAGES

APPARELS HANDWOVEN GARMENTS

FMCG CONSUMER BATTERIES

PERSONAL ACCESSORIES SHOCK RESISTANT WATCHES

PERSONAL ACCESSORIES FOOTWEAR - BRAND/RETAIL

FMCG ADHESIVE

FMCG COSMETICS

CONSUMER ELECTRONICS DIVERSIFIED

FOOD & BEVERAGE DAIRY - DIVERSIFIED

ENERGY LPG

FMCG FABRICARE

FOOD & BEVERAGE ICE CREAM/FROZEN DESSERT

CONSUMER ELECTRONICS DIVERSIFIED

FOOD & BEVERAGE TEA - BRAND

FOOD & BEVERAGE EDIBLE OIL

CONSUMER APPLIANCES WATER PURIFIERS

AUTOMOBILE TWO WHEELER - BRAND (PREMIUM)

FOOD & BEVERAGE GHEE

FMCG SOAPS

FOOD & BEVERAGE INSTANT NOODLES

BFSI BANK - PSU

TECHNOLOGY PERSONAL TECHNOLOGY

CONSUMER ELECTRONICS REFRIGERATORS

MEDIA - TV HINDI NEWS

HOME CARE CERAMICS

RETAIL RESTAURANT CHAIN

PERSONAL ACCESSORIES WOMEN'S HAND BAGS

CONSUMER ELECTRONICS TELEVISIONS

FOOD & BEVERAGE HONEY

FOOD & BEVERAGE AERATED BEVERAGES

PAYTM

RED BULL

AYUR

AIRTEL

TOSHIBA

WONDER CEMENT

IFB

SANGEETHA VEG RESTAURANT

USHA

SPRITE

7UP

FABINDIA

EVEREADY

G-SHOCK

LIBERTY

FEVICOL

CHAMBOR

HAIER

PURABI

BHARATGAS

SUNLIGHT

HAVMOR

ONIDA

BROOKE BOND RED LABEL

GEMINI

KENT

BMW MOTORRAD

RKG

CINTHOL

SUNFEAST YIPPEE NOODLES

CANARA BANK

ASUS

KELVINATOR

INDIA TV

JOHNSON

A2B

PAVERS ENGLAND

MI

PATANJALI

LIMCA

441

442

443

444

445

446

447

448

449

450

451

452

453

454

455

456

457

458

459

460

461

462

463

464

465

466

467

468

469

470

471

472

473

474

475

476

477

478

479

480

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

208 ranks debited, worstshow in 4 years

majboot jod toota,183 ranks unstuck

No owner's Pride -drops 394 spots

Dripping sweet victory

TRA’s MOST DESIRED BRANDS 2020 179

Page 14: 08 1000 MOST DESIRED BRANDS ALL-INDIA LISTINGS OF · 5 year leader of category Three of top 5 watch brands are from Tata Flickers from previous year's 13th rank Big fall in desire

TRA’s MOST DESIRED BRANDS 2020180

MDB BRAND NAME SUPER CATEGORY CATEGORY 2020

HEALTHCARE AYURVEDIC PRODUCTS

INTERNET EMAIL SERVICE

AUTOMOBILE - RELATED AUTOMOBILE ELECTRONICS

BFSI FINANCIAL SERVICES

MANUFACTURING SUGAR

RETAIL PERSONAL GOODS

EDUCATION SCHOOL

FOOD & BEVERAGE BISCUITS - BRAND

HEALTHCARE PHARMACEUTICALS - FOREIGN

FAST MOVING ELECTRICAL GOODS DIVERSIFIED

MANUFACTURING METAL

BFSI LIFE INSURANCE - PRIVATE

AUTOMOBILE - RELATED AUTO - BATTERIES

FMCG PERFUMES

BRANDED FASHION CELEBRITY-LED BRAND

INTERNET VIDEO-SHARING

PERSONAL ACCESSORIES WOMEN'S HAND BAGS

TRANSPORTATION AIRLINES - INDIAN

FMCG FABRICARE

BFSI BANK - PSU

ENERGY ENERGY SERVICES

INTERNET ONLINE TAXI AGGREGATOR

FMCG FABRICARE

APPARELS FABRICS

RETAIL RESTAURANT CHAIN

RETAIL FAST FASHION

FMCG SOAPS

RETAIL GROCERY

FOOD & BEVERAGE BISCUITS

BFSI BANK - PRIVATE

HOME CARE HOME FASHION

FOOD & BEVERAGE TEA - BRAND

MEDIA - PRINT MAGAZINE - TAMIL

HOME CARE FURNITURE

FOOD & BEVERAGE SPICES

AUTOMOBILE - RELATED TYRES

BFSI BANK - FOREIGN

CONSUMER APPLIANCES WATER PURIFIERS

TECHNOLOGY PERSONAL TECHNOLOGY

FOOD & BEVERAGE PACKAGED RICE

HIMALAYA

YAHOO

BOSCH

TATA CAPITAL

SAKTHI SUGARS

WESTSIDE

DELHI PUBLIC SCHOOL

PARLE MONACO

NOVARTIS

HAVELLS

JSW STEEL

MAX LIFE INSURANCE

EXIDE

GIORGIO ARMANI

HRX

YOUTUBE

BAGGIT

INDIGO AIRLINES

WHEEL

UCO BANK

EESL

UBER

NIRMA

SIYARAM

SAGAR RATNA

GAP

REXONA

NILGIRI'S

PRIYAGOLD

RBL BANK

FLORIDA

BROOKE BOND TAJ MAHAL

NAKKHEERAN

SUPREME

COOKME

TVS TYRES

ING BANK

LIVPURE

HCL

DAAWAT

481

482

483

484

485

486

487

488

489

490

491

492

493

494

495

496

497

498

499

500

501

502

503

504

505

506

507

508

509

510

511

512

513

514

515

516

517

518

519

520

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

Koi Mil Gaya - new entrant

Page 15: 08 1000 MOST DESIRED BRANDS ALL-INDIA LISTINGS OF · 5 year leader of category Three of top 5 watch brands are from Tata Flickers from previous year's 13th rank Big fall in desire

MDB BRAND NAME SUPER CATEGORY CATEGORY 2020

PERSONAL ACCESSORIES LUGGAGE/BAGS

MEDIA - TV HINDI GEC

PERSONAL ACCESSORIES WOMEN'S HAND BAGS

AUTOMOBILE E-RICKSHAW - MFR.

PERSONAL ACCESSORIES FOOTWEAR - GENERAL

INTERNET ONLINE RETAIL - DIVERSIFIED

PERSONAL ACCESSORIES FOOTWEAR - RUBBER

CONSUMER ELECTRONICS AIR CONDITIONERS

CONSUMER ELECTRONICS WASHING MACHINES

ENERGY ELECTRIC UTILITY

FOOD & BEVERAGE TEA

CONSUMER ELECTRONICS REFRIGERATORS

RETAIL DEPARTMENTAL STORE - APPAREL

RETAIL CONSUMER ELECTRONICS

STATIONERY WRITING ACCESSORIES

FMCG HAIRCARE

AUTOMOBILE CAR - HATCHBACK

MEDIA - PRINT MAGAZINE - TAMIL

FOOD & BEVERAGE DIVERSIFIED

RETAIL QSR

RETAIL PERSONAL GOODS

HEALTHCARE HOSPITALS - PUBLIC

PERSONAL ACCESSORIES FOOTWEAR - PU

RETAIL HYPERMARKET - INDIAN

FMCG COSMETICS

PERSONAL ACCESSORIES FOOTWEAR - WORK BOOTS

MEDIA - TV HINDI GEC

FOOD & BEVERAGE DIVERSIFIED

FOOD & BEVERAGE DIGESTIVE TABLETS

HEALTHCARE CHAWANPRASH

HOME CARE MATTRESSES

AUTOMOBILE LUXURY SUV - BRAND

FOOD & BEVERAGE PACKAGED DRINKING WATER

FOOD & BEVERAGE DAIRY - DIVERSIFIED

FOOD & BEVERAGE AERATED BEVERAGES

INTERNET SOCIAL NETWORKING - PROFESSIONAL

RETAIL CONSUMER ELECTRONICS

FMCG DEO

MEDIA - PRINT NEWSPAPER - TELUGU

AUTOMOBILE TWO WHEELER - BRAND

SKYBAGS

STAR PLUS

ESBEDA

DUKE AUTO

LEE COOPER

CLUB FACTORY

LAKHANI

HAIER

VIDEOCON

RELIANCE INFRASTRUCTURE

SOCIETY TEA

VIDEOCON

JEYACHANDRAN

CROMA

CELLO

GARNIER

HYUNDAI SANTRO

ANANDA VIKATAN

BISK FARM

BURGER KING

LIFESTYLE

SAWAI MAN SINGH HOSPITAL

VKC

SPENCER'S

ORIFLAME

CAT

ZEE TV

PARLE

HAJMOLA

DABUR

SLEEPWELL

FORTUNER

KINLEY

ANNAPURNA

THUMS UP

LINKEDIN

VASANTH & CO

FA

EENADU

SUZUKI GIXXER

521

522

523

524

525

526

527

528

529

530

531

532

533

534

535

536

537

538

539

540

541

542

543

544

545

546

547

548

549

550

551

552

553

554

555

556

557

558

559

560

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

Thundered down 365 ranks

Comeback after a year,networks up 358 ranks

TRA’s MOST DESIRED BRANDS 2020 181

Page 16: 08 1000 MOST DESIRED BRANDS ALL-INDIA LISTINGS OF · 5 year leader of category Three of top 5 watch brands are from Tata Flickers from previous year's 13th rank Big fall in desire

TRA’s MOST DESIRED BRANDS 2020182

MDB BRAND NAME SUPER CATEGORY CATEGORY 2020

APPARELS ETHNICWEAR - WOMEN

FOOD & BEVERAGE PACKAGED RICE

INTERNET ONLINE RETAIL - BEAUTY

ENTERTAINMENT CINEMA - DISPLAY

FOOD & BEVERAGE EDIBLE OIL

FMCG DIVERSIFIED

FOOD & BEVERAGE TEA

APPARELS CASUALWEAR

FMCG AGARBATTIS

HEALTHCARE HOSPITALS - PRIVATE

ENTERTAINMENT PRODUCTION HOUSE

APPARELS CASUALWEAR

BFSI GENERAL INSURANCE - PSU

KITCHEN CARE KITCHEN APPLIANCES

RETAIL DONUTS

MANUFACTURING CEMENT

FMCG SHAVING PRODUCTS

MEDIA - PRINT NEWSPAPER - HINDI

FOOD & BEVERAGE HONEY

FAST MOVING ELECTRICAL GOODS DIVERSIFIED

MANUFACTURING PAINTS

CONSUMER APPLIANCES INVERTER BATTERIES

ENERGY OIL & GAS - PSU

FOOD & BEVERAGE MILK

HEALTHCARE HOSPITALS - PRIVATE

FOOD & BEVERAGE BISCUITS - BRAND

TECHNOLOGY PERSONAL TECHNOLOGY

MANUFACTURING BICYCLES

FMCG ANTISEPTIC CREAM - AYURVEDIC

FMCG SOAPS

MANUFACTURING PAINTS

CONSUMER ELECTRONICS TELEVISIONS

CONSUMER APPLIANCES DIVERSIFIED

PERSONAL ACCESSORIES EYEWEAR

BFSI GENERAL INSURANCE - PSU

FMCG ORAL HYGIENE

FOOD & BEVERAGE PACKAGED RICE

GADGETRY MOBILE PHONES

CONSUMER ELECTRONICS DIVERSIFIED

FOOD & BEVERAGE NUTRITIONAL SUPPLEMENTS

LIBAS

AASHIRVAAD RICE

NYKAA

PVR

PATANJALI

EMAMI

TODAY TEA

LEE COOPER

CYCLE AGARBATTI

FORTIS HEALTHCARE

RADAAN MEDIAWORKS

SPUNK

GENERAL INSURANCE CORPORATION

PIGEON

MAD OVER DONUTS

JK CEMENT

GILLETTE

PUNJAB KESARI

DABUR HONEY

CROMPTON GREAVES

BERGER PAINTS

LUMINOUS

ONGC

AROKYA

MAX HOSPITAL

BRITANNIA BOURBON

CASIO

HERO CYCLES

BOROLINE

GODREJ NO.1

SHALIMAR PAINTS

BPL

SYSKA

VOGUE

NEW INDIA ASSURANCE

PROMISE

AMIRA NATURE FOODS

iBALL

VOLTAS

BOURNVITA

561

562

563

564

565

566

567

568

569

570

571

572

573

574

575

576

577

578

579

580

581

582

583

584

585

586

587

588

589

590

591

592

593

594

595

596

597

598

599

600

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

ALL INDIA LISTINGSINDIA’S MOST DESIRED BRANDS - 2020

Beautiful debut

Not in good health,310 notches down

Mad Over Debut, sugary win

Upward slope,downward 565 ranks

Spectacular new entrance

22 rank sink