0801105 meeting architecture icca meeting... · 2008. 11. 20. · degree in meeting architecture 6....
TRANSCRIPT
Meeting Architecture
Maarten Vanneste, CMM
1983, Turnhout
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1981
2008
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5
The key chapters
1. Current meeting industry2. Meeting objectives
3. Meeting objectives support
4. Meeting architect
5. Degree in meeting architecture
6. The result for the industry
6
1998
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The shell and the substance
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Is our industry focussing onParticipant Logistics?
Why is that?
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to Maarten Vanneste
10
The key chapters
1. Current meeting industry
2. Meeting Objectives3. Meeting Objectives support
4. Meeting architect
5. Degree in meeting architecture
6. The result for the industry
11
Satisfaction & PerceivedValue
Learning
Application
Business Impact
ROI
European Event ROI Institute
ROI
Why?
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Meeting Objectives Matrix
learning Education, knowledge sharing, PD,inform, create a plan, set goals,
networking Business networking, buildingrelations, cultural fusion, addresscrisis, co-creation, …
motivation Promote, prestige, persuade, pr,reassurance, empowerment, feelingof coherence, tribal sense, …
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From measuring to action
From the ROI measuring model Three Objective Groups /
Action terrains
ROI level 2Learning
“extra” level
↔ Networking
ROI level 1Motivation
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Identify meeting objectives
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Learning
Networ
kingM
otivation
TERRAINS
P
Can our industry ad the dimensionof managing meeting objectives?
How?
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The key chapters
1. Current meeting industry
2. Meeting Objectives
3. Meeting Objectives support4. Meeting architect
5. Degree in meeting architecture
6. The result for the industry
18
Design meeting support
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TOOLS
Conceptual
Art
Hum
anTechnical
Tec
hnol
ogY
Before
During
Afte
r
TIME
Learning
Networ
kingM
otivation
TERRAINS
P
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INDUSTRIESM
eetingE
du
ca
tion
Mar Com Med
Facilitation
Au
dio
vis
ua
l
TOOLS
Conceptual
Art
Hum
anTechnical
Tec
hnol
ogY
Before
DuringAfte
r
TIME
Learning
Networ
kingM
otivation
TERRAINS
P
Tra
inin
g
Dra
ma
HR
OD
Name one tool in each CHATTYcategory
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The key chapters
1. Current meeting industry
2. Meeting content
3. Meeting content support
4. Meeting architect5. Degree in meeting architecture
6. The result for the industry
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Meeting architecture, the missing link?
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Key arguments
• Growing Complexity
• Need for professionalism
• Taking ownership
25Meeting architect
The job of an architect
26Meeting architect
Most meetings look like this?
27Meeting architect
The holistic approach
– All phases: Investigate, Design, Execution,Asses (IDEA)
– All tools: Conceptual, Human, Art, technical,technology. (Chatty)
– All knowledge from industries and science(Psychology, HR, sociology, OD, cognitivescience, MarCom, neurology, technology …)
28Meeting architect
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SCIENCESSociology
Cogniti
vesc
ience
PsychologyNeurology
Musico
logy
Ant
ropo
logy
Bio
logy
INDUSTRIESM
eetingE
du
ca
tion
Tra
inin
g
Mar Com Med
Facilitation
Au
dio
vis
ua
lD
ram
a
HR
ODTOOLS
Conceptual
Art
Hum
anTechnical
Tec
hnol
ogY
Before
During
Afte
r
TIME
Learning
Networ
kingM
otivation
TERRAINS
P
Can our industry ad the dimensionof managing meeting objectives?
How?
Sent text to Maarten Vanneste
on your SpotMe
30
The key chapters
1. Current meeting industry
2. Meeting content
3. Meeting content support
4. Meeting architect
5. Degree in meeting architecture6. The result for the industry
31
certificate, (post) graduate, master
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Degree in meeting architecture
MA2020
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Degree in meeting architecture
Books to be written
• Applicable psychology for meetings and events
• Sociology in action for meetings and events
• Large group methods for meetings
• Meeting design: all meeting formats listed
• Meeting 2.0: comprehensive collaboration andco-creation at meetings and events
• …
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Incremental or Complementary tomeeting planning?
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Can, should our industry becomethe driving force in the creation
of Meeting Architecture?What can ICCA do?What can you do?
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The key points
1. Current meeting industry
2. Meeting objectives
3. Meeting objective support
4. Meeting architect
5. Degree in meeting architecture
6. The result for the industry
37
How will the creation of meetingarchitecture influence our industry?
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