IKM Communications Strategy

Work-in-progress: Oct 2008

Sarah Cummings

Overview

Background Inputs from the Programme Messages Audience analysis Network research Involving programme members and their

networks Communication challenges (brainstorm)

Background to the strategy

Experimental and iterative General informational background Opportunistic, making use of serendipitty Exploiting spaces Involving you and your networks Tipping point and stickiness

Programme inputs to the strategy (1)

Steering Group meeting Face-to-face Developing understanding of multiple knowledges Smart Non-linear

Programme inputs to the strategy (2)

Communications strategy workshop- October 2007- Small group, internal and external- Healthlink International- Case studies of changes within development (gender, disability, etc)- Bringing about change within the development sector

Programme inputs to the strategy (3)

Communications strategy workshop

In knowledge management it is not about making the world the way you want it to be, it is about engaging with other knowledges...

The chamions are a key group that I would identify and attempt to stay in contact with...

The Programme doesn’t just do development, it wants to change the development sector...

Programme inputs to the strategy (4)

Programme research- Developing understanding of multiple knowledges- Network research- WG1 (innovative, arts)- WG2 (tools)- WG3 (attitudes, change within organisations)

Messages = multiple (multiplicity of) knowledges

Understanding relevant multiple knowledges and having the capacity to identify, express, handle, use and share them are central to any development practice

- How to explain this?- How to make it more relevant?- How to generate interest?

Audience analysis

IKM programme members and their networks (1a) IKM champions and fellow travellers (1b) Senior managers/policy shapers in large

development organisations (1c) IK managers (1d) IT managers and related professions (1e) Secondary audiences

Network research

99 networks Mapping your membership of these networks Identifying key organisations and

conferences Working with KM4Dev Google document

Internal communication

A range of different Dgroups Co-constructed workspace (wikis and blogs)

and the website Within groups and cross-fertilisation across

groups

Brainstorm

Communication within the Programme as a whole – cooperation across groups

Engaging with champions outside the Programme

Engaging with your networks