Webjam Tribe Survey

ResultsWho we are... Why we are part of Webjam…

December 2008

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Who we are and why we are here!

• These are the questions that we are trying to answer…

• These are the answers that we

received…

• These are strong ideas that

give sense to our relevant

and unique Webjam

experience…

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This survey can be understood just as “observed trends”

• Less participants than expected (222)

• Level of confidence is enough to consider trends

• It’s not an absolute truth, it’s what participant said

• It’s a first approach, just that!

thank you very much for your participation in this survey

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Executive Summary… Yes, we also have one of this summaries!

• We are a modern tribe with deep self-expression values

• The networking is a fact

• We consider that easy to use and level of interaction are key

• Webjam allows us to be engaged and empowered

• We feel that with Webjam we are learning, connected and participants

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We are a modern tribe with a deep self-expression value agenda

Europe

Americas

Total

Traditional Modern Postmodern

Based on Ronald Inglehart’s Human values and behaviors matrix

Sweden

Germany

UK

France

Spain

Latin America

US

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We are a modern tribe with a deep self-expression value agenda. Cont’

• Europeans are on the way, trying to achieve certain goals

• Americans (from the Americas) tend to have more post-modern behaviors

• Both are far away from the average people of their own countries

• People in Webjam have more in common than with their neighbors

moderns on the way to self-expression

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The value agenda is based on six core values where “meritocracy is the king”

• Believe in “meritocracy”• Imagination

• Close to people we love

• Freedom

• Confident

• Tolerant

dreamers or people of the new century?

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The networking is a fact

• Most of the people interact and/or belong to different Webjams

60% of the “owners” (59 out of 220) have more than two Webjams

51,4

37,8 40,5

0

10

20

30

40

50

60

%

%

Member of one Member of several Co-editor

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Easy to use and level of interaction are key

40,50%

37,80%

27,00%

24,30%

21,60%

18,90%

16,20%

2,70%

0,00%

Easy to use Interaction level Infinite options

Modular structure Dialogue People network

Flexibility Widgets Templates

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Webjam value proposition is well recognized by the tribe

High

High/Medium

Low

Engaged

Empowered

Monetized

Two ways of understanding monetization: • It is incipient• It is not an issue yet

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We feel that we are learning, connected and sharing

Learning

Connected

Sharing

Participant

One of the tribe

At home

Inspired

Motivated

0% 10% 20% 30% 40% 50% 60% 70%

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Some final thoughts

• Considering Webjam as a Hub & Spoke system, most of the people behave as spokes– Few create original contents

– Most makes third party contents flow

• This is aligned with modern behaviors

• Webjam facilitates dialogue– From “owners” as triggers

– Between participants that recognize that Webjam goes beyond a social network

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Some final thoughts. Cont’

• Webjam value proposition is clearly perceived– It doesn’t need to be explicit

– People is living the experience

– The experience always exceeds expectations

• The level of empathy between Webjam and members is high– People share value agendas

– People feelings are consistent with Webjam positioning

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Some final thoughts. Cont’

• The key to improve dialogue would be based on…

– Empathy: To create an open discussion environment

– Relevance: To give sense to participation

– Creativeness: To answer a modern demand

– Consistency: To tell a story over time

– Honesty: To continue alive

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Some final thoughts. Cont’

Webjam is becoming a feeling

Thank you!

Your comments are welcome!

www.webjam.com/brand30