09 rmv peter preuss
DESCRIPTION
NFC is a nice thing/ It is a great technologyTRANSCRIPT
© RMV 710- 03/2007 2
Berlin
Frankfurt
Hamburg
Munich
IntroductionFrankfurt RheinMain – the “Mobile” Region
Frankfurt
14000 km2
5 Mio. inhabitants 15 counties11 cities
156 companies43 regional rail-lines, 15000 stops, incl. 400 Train-Stations780 bus-linesapp. 630 mill rides per year
Picture Source: Google Earth
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IntroductionFrankfurt RheinMain – the “Mobile” Region
Picture Source: Google Earth
12,08 miles; 19,40 km
Frankfurt AirportFrankfurt Airport
City of FrankfurtCity of Frankfurt
City of Hanau
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TargetsEvaluate the technical feasibility of NFCEvaluate acceptance in comparison to smart cards
Phones used: Nokia 3220 with smart NFC shellSecure storage of tickets and user authenticationTouch at reader to ride local bus network
Pilot historyPilot period: April 2005 April 2006Participants: 146 end users, 15 conductorsMarket research: phone interviews and focus group discussions after 6 monthPre- and post questionnaire
TargetsEvaluate the technical feasibility of NFCEvaluate acceptance in comparison to smart cards
Phones used: Nokia 3220 with smart NFC shellSecure storage of tickets and user authenticationTouch at reader to ride local bus network
Pilot historyPilot period: April 2005 April 2006Participants: 146 end users, 15 conductorsMarket research: phone interviews and focus group discussions after 6 monthPre- and post questionnaire
Mobile Ticketing @ RMVNFC Field Trial Hanau
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Beyond tomorrow clipBeyond tomorrow clip
Mobile Ticketing @ RMVNFC Field Trial Hanau
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Mobile Ticketing @ RMVNFC Roll out Hanau
TargetsImplement complete value chain (production, phone sales, p.t. ticket registration and usage)Add RMV ErlebnisCard as new functionInvolve further 3rd parties
Phones used: Nokia 3220 with smart NFC shellSecure storage of tickets and user authenticationTouch at reader to ride local bus networkUse NFC phone as bonus card – RMV ErlebnisCard
HistoryStart: April 2006, ongoingParticipants: open to every body, 100 regional partners
TargetsImplement complete value chain (production, phone sales, p.t. ticket registration and usage)Add RMV ErlebnisCard as new functionInvolve further 3rd parties
Phones used: Nokia 3220 with smart NFC shellSecure storage of tickets and user authenticationTouch at reader to ride local bus networkUse NFC phone as bonus card – RMV ErlebnisCard
HistoryStart: April 2006, ongoingParticipants: open to every body, 100 regional partners
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RMV ErlebnisCard
Mobile Ticketing @ RMV
RMV ErlebnisCardServer
Nokia LI Server
GS
M-w
ww
Gat
eway
ErlebnisCard Profile Data base
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RMV ErlebnisCard
Mobile Ticketing @ RMV
RMV ErlebnisCardServer
Nokia LI Server
GS
M-w
ww
Gat
eway
ErlebnisCard Profile Data base
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Mobile Ticketing @ RMVLearning NFC Hanau
The NFC Mobile Ticketing is described as "practical“, "comfortable“, "easy to use“ as well as "fast & more trouble-free log-in/log-out“.The high acceptance is expressed in the average total satisfaction score of 1.7 (on a 6 grade scale)!Users who used the smart card before the mobile phone will go for the phone in the futureActivation of the phone for ticketing purposes is seen as complicated (50 % of the trial users felt uncomfortable with it)The phones “is still a phone” regardless of the function the same issues as with
Different phones for various target groups are neededreceiving phone calls while using the phone for ticketing is important to the customer
The NFC Mobile Ticketing is described as "practical“, "comfortable“, "easy to use“ as well as "fast & more trouble-free log-in/log-out“.The high acceptance is expressed in the average total satisfaction score of 1.7 (on a 6 grade scale)!Users who used the smart card before the mobile phone will go for the phone in the futureActivation of the phone for ticketing purposes is seen as complicated (50 % of the trial users felt uncomfortable with it)The phones “is still a phone” regardless of the function the same issues as with
Different phones for various target groups are neededreceiving phone calls while using the phone for ticketing is important to the customer
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29,3
35,9
80,4
76,1
30,4
38
28,3
33,7
13
0
7,6
17,4
10,9
18,5
34,8
47,8
40,2
4,3
1,1
0
9,8
4,3
4,3
4,3
4,3
4,3
34,8
44,6 3,3
2,2
3,3
less comlicated
more reliable
more innovative (image)
more attractive
less time consuming
more customer friendly
safer
NFC phone smart card both the same don't know no commentsComparison NFC phone and smart card (some details)Comparison NFC phone and smart card (some details)
[%]
The phone is seen as more innovative & attractive, The smart card is seen as more simple Overall, the NFC phone is seen as a more convenient media, since „it is always with you anyway”.
Mobile Ticketing @ RMVLearning NFC Hanau
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wants to buy a ticket
ticketing program opens and displays the starting
station automatically
Customer types in target station manually
customer confirms the ticket purchase
purc
hase
of a
tick
et
Customer types in destination manually
connection information
inqu
iry o
f inf
orm
atio
nStation web sites opens and displays the actual position automatically
looks for information
Customer owns a NFC mobile phone and …
Tag
Mobile Ticketing @ RMVRMV2go - JAVA/NFC Ticketing Evolution
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Mobile Ticketing @ RMVRMV2go -JAVA/NFC Ticketing Evolution – Details 1
application-download
billing records
J2ME personalization
online ticket validation
visu
al c
ontro
l
www-registration
ticket purchase
choose/enter starting point
choose/enter destination
tariff approval
offli
ne c
ontr
ol(2
d ba
rcod
e, N
FC)
online black list update and key management
JCOP personalization
Automatic, semiautomaticfare collection (Step 2 Check-In-Check-Out)
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Ticket purchase based on JAVA
Berühren des NFC-Tags undÜbernahme Haltestellenname Ticket purchase based on NFC/JAVA-
RMV2go - JAVA/NFC Ticketing Evolution – Details 2
Mobile Ticketing @ RMV
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Frankfurt/M.Frankfurt/M.
Regional Application Management platform
Mobile Ticketing @ RMVRMV2go Vision: The RMV – Frankfurt RheinMain NFC-Environment
Ticketing
Tourism/Event InformationPayment
NFC
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more information @ www.rmv.de
Thank You!Dankeschön!
Peter Preuss, RMV, Strategy und New Business Development, [email protected]