09 tourism jbims

7/28/2019 09 Tourism JBIMS

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India draws more than 2.5 million foreign tourists

annually. The primary factor that motivates majority

of the foreign tourists to visit India is the country’sbountiful nature, snow-covered mountains in the

Himalayas, colorful deserts in Rajasthan, beautiful

beaches in Goa, Kerala and Orissa and tropical lush

green forests spread far and wide in most parts of the country. Beside the nature, the country’s rich

cultural heritage has been a tremendous attraction

to a large number of foreign visitors. The diversityin climate, religion, language and traditions has

always been a matter of curiosity for the people of

other countries.



EXPECTATIONS BEFORE VISITING

INDIA



8%

10%

33%32%

13%

4%

Expectations Before Visiting India

No Idea

Very Low ExpectationLow Expectation

Moderate Expectation

High Expectation

Very High Expectation'



8%

10%

33%32%

13%

4%


No Idea



High Expectation




8%

10%

33%32%

13%

4%


No Idea

Very Low Expectation

Low Expectation


High Expectation




VIEWS AFTER VISITING INDIA



5%9%

30%

33%

23%

Views after Visiting India

Very Dissatisfied

Dissatisfied

Neither Satisfied nor

Satisfied

Satisfied

Delighted



5%9%

30%

33%

23%


Very Dissatisfied

Dissatisfied


Satisfied

Satisfied

Delighted



MISCELLANEOUS



100%

EVER VISITED INDIA

YES NO



90%

10%

OVERALL SATISFACTION

NOT AT ALL

SATISFIED

DISSATISFIED

NEITHER DISSATISFIED

NOR SATISFIED

SATISFIED

EXTREMELY

SATISFIED



30%

43%

27%

OVERALL PERCEPTION

NOT AT ALL

SATISFIED

DISSATISFIED

NEITHER

DISSATISFIED

NOR SATISFIED

SATISFIED

EXTREMELY

SATISFIED



20%

27%

53%

VISIT RECOMMENDATION TOFAMILY FRIENDS

NEVER

RARELY

SOMETIMES

ALMOST

ALWAYS

ALWAYS



20%

27%

53%

REPEAT VISIT

DEFINETELY

NOT

PROBABLY

NOT

UNDECIDED

PROBABLY

WOULD

DEFINETELY

WOULD



PRIORITIES OF A TOURIST



14%

48%

38%

TRANSPORTATION AVAILABILITY

LEAST

IMP

IMP

NEITHER

IMP

VIMP

MOST IMP



10%

11%

36%

43%

ACCOMODATION AVAILABILITY

LEAST

IMP

IMP

NEITHER

IMP

VIMP

MOST IMP



18%

22%

39%

21%

FRIENDLINESS OF PEOPLE

LEAST

IMP

IMP

NEITHER

IMP

VIMP

MOST IMP



10%

38%52%

CLEANLINESS

LEAST

IMP

IMP

NEITHER

IMP

VIMP

MOST

IMP



14%

14%

41%

31%

RESTAURANT SERVICES

LEAST

IMP

IMP

NEITHER IMP

VIMP

MOST

IMP



10%

19%

13%48%

10%

PROPER SIGNAGE TO GUIDE YOU

LEAST

IMP

IMP

NEITHER IMP

VIMP

MOST

IMP



ACTIVITIES IMPORTANCE WHEN ON

TOUR



23%

10%

13%

54%

TO RELIEVE THE STRESS

NI

LEAST IMP

NEUTRAL

IMP

VIMP



27%

7%

40%

13%

13%

FOR FAMILY

NI

LEAST

IMP

NEUTRAL

IMP

VIMP



3%

40%

57%

LEARNING THE CULTURE

NI

LEAST IMP

NEUTRAL

IMP

VIMP



3%

97%

EXPERIENCE

NI

LEAST IMP

NEUTRAL

IMP

VIMP



44%

13%

17%

23%

3%

SIGHTSEEING

NI

LEAST IMP

NEUTRAL

IMP

VIMP



44%

13%

17%

23%

3%

EAT & DRINK IN PEACE

NI

LEAST IMP

NEUTRAL

IMP

VIMP



The respondent tourists were asked about

his/her country of origin.It was observed during the survey that

respondent tourists came from a large number

of countries spread almost in all the

continents.

The maximum inflow of tourists, as observed

in the survey, was from USA (40%), followed

by Europe (28%), Asia(20%) and Australia(12%).



VIEWS

Positives: Good food, diversified places and culture. Well guidedtourist spots.

Negatives: Visa regulations,

Rickshaw fares.



It was found that about 33% of the foreign

tourists responding to the survey had spent a week or less in India.

Another 27% had stayed for periods ranging

between 8 days and two weeks. About 28% of the visiting foreigners had spent

between 15 days and one month.

Only 10% of the respondents had stayedbeyond one month and up to 90 days, while

about 2% had spent above 90 days.

09 tourism jbims

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