0905 comme in faut responsibility in fasion eng
DESCRIPTION
A presentation given by Sybil Goldfiner, CEO of comme il faut, leading Israeli fashion house, on Corporate Responsibility in the fashion industry, at an Ethical Fashion conference in Milan in May 2009TRANSCRIPT
responsibility in fashion
ethical fashion
sybil goldfinerfounder and ceocomme il faut
the the beginningsbeginnings
a new way of doing a new way of doing b ib ibusinessbusiness
peoplepeopleprofitprofit
planetplanet
definitionsdefinitions
responsibility in responsibility in fashionfashion achieving business success fashionfashion g
whilst generating greater positive impacts on society, the environment and allthe environment and all stakeholders
definitionsdefinitionsdefinitionsdefinitions
t hi h d ib th
social social responsibility responsibility
tt a report which describes the material impacts of the business on society, environment and all
reportreport
stakeholders and is accessible to all
definitionsdefinitionsin summer 2008 we published our
definitionsdefinitionsin summer 2008, we published our first social responsibility report
i l d b i
social social responsibility responsibility
tt as a privately‐owned business, not traded on the stock market, not required by law to disclose data
reportreport
about the business, and not under the constant scrutiny of analysts and investors, we see reporting as , p gan expression of our commitment to responsibility, transparency and leadershipleadership
definitionsdefinitions
stakeholdersstakeholdersall those who have an impact on our business and who are impacted by our businessimpacted by our business
30 000customerscustomers
definitionsdefinitions30,000 customers
169 lemployeesemployees
stakeholdersstakeholders
169 employees
supplierssuppliers590 suppliers in Israel48 suppliers abroad
pppp
communitycommunity700 media items per year2 j i i j2 joint community projects4 art exhibitions per year
1420.7tons – carbon footprintenvironmentenvironment
shareholdersshareholders
i ii iincreasing increasing positive impactspositive impacts
customerscustomers
we bear responsibility for our part in p y pnegative effects of the fashion industry on women
i ii i
good eye – evil eye –marketing campaign addressing women’s self‐increasing increasing
positive impactspositive impacts
addressing women s selfimage
customerscustomers
i ii i
being a girl ‐marketing campaign addressing the beauty and position ofincreasing increasing
positive impactspositive impacts
beauty and position of older women in our society
customerscustomers
i ii iincreasing increasing positive impactspositive impacts
customerscustomers
15 photographers ‐ campaign photographed by 15 photographers with free creative expression
i ii iincreasing increasing positive impactspositive impacts
customerscustomers
bon appetit, baby ‐marketing campaign addressing the legitimacy of women to decide what they eat!
i ii iincreasing increasing positive impactspositive impacts Eleven sections of our Code of Ethics:
employeesemployees1. We act in accordance with the law 2. We respect the rights of all 3. We act with respect and integrity towards allp yp y 3. We act with respect and integrity towards all
individuals 4. We are committed to health, safety and the quality of
the environment 5. We avoid conflict of interest 6. We act to promote social justice 7. We protect privacy of information 8. We maintain records and documentation related to all
our business activities 9. We protect Company assets 10. We encourage feedback and questions related to our
ethical behavior 11. We ensure the assimilation of this code by all our
employeesemployees
i ii iincreasing increasing positive impactspositive impacts
employeesemployeesp yp y
fashion shows ‐modeling fashion accessories made by employees
i ii iincreasing increasing positive impactspositive impacts working with
Ethiopian seamstresses
supplierssuppliersseamstresses
pppp
i ii iincreasing increasing positive impactspositive impacts
supplierssupplierspppp
Shalom Girls – joint collection with Palestinian designers andShalom Girls joint collection with Palestinian designers and seamstresses
i ii iincreasing increasing positive impactspositive impacts
communitycommunityyy
fashion show – promoting social and environmental awareness
i ii iincreasing increasing positive impactspositive impacts
communitycommunityyy
transparent work – marketing campaign promoting the value of work done by women in the home
i ii iincreasing increasing positive impactspositive impacts
communitycommunityyy
pass‐it‐on project – 2 000 garments from priorpass‐it‐on project – 2,000 garments from prior seasons were donated by customers and resold for
the benefit of courses for women’s economic empowerment ‐ 30 women benefited
i ii iincreasing increasing positive impactspositive impacts
communitycommunityyy
women buy from women –campaign promoting women‐owned small businesses with an internet buying guide
i ii iincreasing increasing positive impactspositive impacts
communitycommunityyy
15 photographers ‐ campaign photographed by 15 photographers with free creative expression – this one says “End the Occupation”
– a political statement
i ii iincreasing increasing positive impactspositive impacts
communitycommunityyy
crossing borders –marketing campaign filmed at the Israeli –crossing borders marketing campaign filmed at the Israeli Palestinian boundary wall
i ii iincreasing increasing positive impactspositive impacts
communitycommunityyy
poster calling for action against the plea bargain for the Israel President accused of rape
i ii iincreasing increasing positive impactspositive impacts
communitycommunityyy
letters sent with a gift to all women appointed to key positions in business and public life in Israel
i ii iincreasing increasing positive impactspositive impacts
communitycommunityyy
“Don’t burn bras” social campaign – customers brought in unwanted bras and comme il faut funded medical aid for
prostitutes for each of the 4,000 bras received
i ii iincreasing increasing positive impactspositive impacts
communitycommunityyy
“sexy” marketing campaign – addressing the positioning of women as sex objects
i ii iincreasing increasing positive impactspositive impacts
communitycommunityyy
“buy less” marketing campaign – promoting ethicalbuy less marketing campaign promoting ethical consumerism and environmental awareness – modeled by a
comme il faut saleswoman
increasing increasing positive impactspositive impacts
environmentenvironment
garbage bank internal recycling and re‐use program
increasing increasing positive impactspositive impacts
environmentenvironment
in‐house fashion shows for customers – employees model comme il faut garments
increasing increasing positive impactspositive impacts
environmentenvironment
“buy less” marketing campaign – promoting ethical consumerism and environmental awareness – what footprint are you leaving behind ?
increasing increasing positive impactspositive impacts
shareholdersshareholders
milton friedman – we think he got it wrong !
increasing increasing positive impactspositive impacts
f i i t
resultsresultsfeminist awareness
34% of women in the general public
70% of customers and employees
define themselves as feministdefine themselves as feminist
increasing increasing positive impactspositive impacts
iresultsresults
community contribution 2007
5% employee volunteering hours
(of our total work‐hours)
0 7%0.7% of income invested in
community projectsy p j
increasing increasing positive impactspositive impacts
resultsresults
stakeholder panel dialogwith women representing businesswith women representing business, social and environmental interests
increasing increasing positive impactspositive impacts
fi h iresultsresults
profit ‐ sharing
20% of company profits
distributed annually to employees in accordance with their contribution
10:1 – the ratio of highest to the lowest salary in the Company
20 years
closing remarks
20 years of comme il faut 2007 a special year20 years of comme il faut – 2007 ‐ a special year for us
th f t ki l k d d i ithe age for taking a look around, and reviewing new horizons
20 years
closing remarks
we believe that everything is political
whilst we are designing, creating, advertizing g g, g, gand selling, we are taking a stand
20 years
closing remarks
whilst we are seeking, reacting, selecting and buying, we are also taking a standy g, g
thank you for your kind attention !
we look forward to seeing you in Israel and welcoming you to comme il faut
download our social responsibility report at: p y phttp://www.comme-il-faut.com/user_files/english/Agenda/social/CIF_Eng_report.pdf
f i l t t il f t’for queries, please contact comme il faut’s corporate responsibility advisor:
elaine [email protected]
www.b-yond.biz