091201 social media and 3rd sector
DESCRIPTION
Slides from a workshop about the Third Sector and Social Media I delivered on the Isle of Wight on 1 December 2009. Not fully annotated - will do that soonTRANSCRIPT
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Introduction to Social Media
Mark Walker, SCIP
Regional ICT Champion for the South East
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Regional ICT Champions
• A champion for ICT in your region• To help local infrastructure organisations
– Operate more efficiently in its day to day work– Be more effective in its reach and influence– Meet the needs of front line organisations
• Voice, representation, advocacy• Signposting sources of help• Strategic support
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About Today
• What is Social Media• What is it for?• What should I be doing?• Different tools• Benefits• Next steps
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Exercise: Introduction
• Your name• Your organisation• First time you used the internet• Last time you used the internet• Two questions you want answered today
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Who is using the internet?
• 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009]
• Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children.
• 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007]
• 70% of people over 65 have never used the internet [ONS 08]
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Barriers to Using the Internet
• PIPES– No affordable ACCESS to the internet
• PEOPLE– No INTEREST in the content on the internet
• PCs– No KNOWLEDGE of how to get on-line
from Freshminds – April 2009
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Exercise
• Who uses the internet in your community?– Staff– Volunteers– Trustees– Funders– Partners– Peer Group– Suppliers
• What barriers do they face?
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Social Media and Web 2.0
Web 1.0• 1990s• Websites• One-way• Online reflecting Offline• Advertising, Shopping
Web 2.0• 2000s• Networks• Interactive• New Ideas• Conversation, PR
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What is Social Media?
• Facebook• LinkedIn• Twitter• Email forums• Bulletin boards
• Social spaces• Interactive• Multi-functional• Fashionable• Dynamic
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Exercise: You and Social Media
• Which tools do you currently use?
• Who else uses them?
• What do you use them for?
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Your use of social media
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Who is Using Social MEdia?
• Young People• Older People• Wealthy People• Poor People• People With Disabilities• Geographic Communities• Communities of Interest• Government• Business• Individuals
• Your Colleagues• Your Volunteers• Your Friends• Your Family• Your Funders• Your Partners• Your Customers• Your Competitors• Your Suppliers
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Third Sector Use of Internet
66% - fundraising and other research
61% - purchasing goods and services
51% - online membership or subscriptions
45% - remote access
40% - e-learning
37% - social networking
21% - blogging
20% - VoIP / Skype – internet telephone calls
nfpSynergy, Virtual Promise 2008 - groups with <£1m turnover
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Third Sector Use of Social Media
• 94% of orgs had HEARD of New Media or Social Media
• Of these, 60% had used Social Media in some form• 70% had used Forums
• 60% had used Blogs
• 60% had used Media Storage
• 60% had used Google Apps
• 40% had used Wiki’s
• 20% had used Twitter
• 10% had used Social Bookmarking
[ICT Champion survey of third sector organisations in East of England – March 2009]
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Photo: flickr.com/photos/briansolis/
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LUNCH
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Possible Benefits of Social Media
• Intelligence• Awareness• Reputation• Advantage• Word of Mouth• The Halo Effect
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What Is It For?
• Fundraising• Communications• Information• Collaboration• Productivity• Interaction• Branding• Development• Trust
Generating Income
Better Service
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What Should I Be Doing About It?
The Problem• Too Many Choices• Too Many Voices• Too Little Time• Too Little Direction
The Solution• Patience• Focus and Purpose• Routine Activity• Measure and Review
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So What Should I Do?
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Step 1: Start Listening
• Join In– Google Alerts– Twitter– FeedMyInbox
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Google Alerts
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Get to Know RSS
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FeedMyInbox
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FeedMyInbox
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FeedMyInbox
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FeedMyInbox
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Step 2: Look and Learn
• Start Digging– Search Twitter– Who Follows Who?– Look Around You– www.socialmention.com– Spezify.com– Your Peer Group
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Step 2: Look and Learn
• Read About It– Guides– Blogs– Podcasts– News– Books
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Step 3: Act Now
• Small Steps• Adjust Your Routine• Build a Network• Be Patient• Be Selective• Be Focused
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Look Online for Help
• www.icrossing.co.uk/what-we-think• Download eBooks
– Twitter 101– What is Social Media?– Business Bloggers Guide
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Specific Tools
• Podcasting• Blogs• Video-sharing• Microblogging • Social Networking• Social Bookmarking• Document-sharing• Video Conferencing
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Audio - Podcasting
• A news feed with a media sound file attached that can be picked up by a feed reader.
• Can be downloaded to portable audio devices (such as MP3 player or ipod) to be listened to on the move.
• Turns flat written statement into a vibrant personal story• Captures background sounds / effects / laughter of the
project• ‘Audacity’ – free software for recording and converting to
MP3 to load to the web http://audacity.sourceforge.net/• Commoncraft Video explaining Podcasting
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Visit
How NAVCA uses Audio Podcasts
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Blogs: On-line web logs or journals
• Used by 65% of active UK internet users, created 17.8m blogs
• A diary detailing events in a periodical fashion. The name is taken from ‘weBLOG’
• Keep staff up to date about what individuals are doing
• To provide a periodic record of what you have been doing to feedback to funders
• To provide case studies of events and parts of your work
• Generates evolving conversations as others contribute to topics
• Commoncraft Video explaining Blogs
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Video-sharing
• Used by 84% of active UK Internet Users
• Upload and share videos that you can take on any digital camera or mobile phone.
• Once uploaded these can be included on your own website
• Videos tagged for easy searching by visitors
• Allows comments and conversations to build about the video content or message
• Offers many ways to to promote your organisation and its campaigns ... and all for free.
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Micro blogging - Twitter
• Built on SMS mobile phone technology – most accessible form of mobile media.
• Allows users to send and read other users' updates - text-based posts of up to 140 characters in length. Can be sent by phone, webpage or application.
• Updates displayed on user's profile page and delivered to other users who have signed up to receive them.
• Can be used to alert masses of people, quickly, efficiently and cheaply – about an event, report or campaign.
• Powerful to ‘ask the (worldwide) audience’ a questions and collate responses – much easier than by email.
• A great way to reach a wide, yet targeted audience and widen your network.
• Commoncraft Video explaining Twitter
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Image Sharing
• Many contributors to these sites allow you to use their photos free of charge, they usually only ask to be credited.
• Can be difficult to source good quality photos for websites and publicity, especially without significant cost
• Build on-line journal of images relating to your project with tags to enable easy searching and commenting by others
• More striking than a report or case study on paper when presented to funders, trustees and stakeholders
• Access to photos anywhere so freeing up server space
• Commoncraft Video explaining Image Sharing
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Social Networking
• Used by 60% of active UK internet users
• Community websites that link people who share interests and activities or who are interested in exploring the interests and activities of others.
• They provide various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups and more.
• Commoncraft Video explaining Social Networking
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Causes
Dog’sTrust
BustsForJustice
VAR
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Niche networks that you can create yourself.
Youth WorkOnline
navcaboodle
Social Networking: Ning
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Social Bookmarking
• Organize your collection of personal web-links
• Share useful web-links within your team or your peers
• Publish lists of resources for outside partners and clients
• Keep up with the latest news, online resources and information in your sector
• Discover websites, online resources, organisations and individuals in your area of interest
• Bookmarks are shared using common tags
• Commoncraft Video explaining Social Bookmarking
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Other tools
• Increase Productivity– Google Docs
• Share a document– Doodle
• Planning meetings– Bit.ly
• Shorten URLs and tracking usage– ooVoo
• Free video conferencing for small teams• Increase Voice
– Louder• Online campaigning platform
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Collaborative Working
• Software that allows a disperse groups of people to work collaboratively towards shared aims.
• Create, edit, & link pages together in variety of doc formats
• Create collaborative websites - perhaps the most popular example is Wikipedia
• Share in discussions and meetings on-line
• Plan when to hold meetings collaboratively
• Commoncraft Video explaining Wikis
• Commoncraft Video explaining Google Docs
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Collaborative working - GoogleDocs
Visit
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Collaborative working -ooVoo
Visit
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• Objectives – what do you want to achieve
• Audience – WHO are they? - WHERE are they?
• Strategy - pick a plan with a path that fits
• Implement - match right social networking tool
• Sustain – engage, converse, measure, adjust
Next Steps: Finding Your Way
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Have a Safety Net in Place
• Have a policy in place covering staff use (e.g IBM Policy) – Is it any different to office chat or reading the
newspaper?
• Have usage guidelines and fact sheets (e.g. Twitter Guide)
• Don’t be afraid to admit it didn’t work
• Take staff, volunteers and beneficiaries with you on the journey
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Useful Links & Contacts
• NAVCA www.navca.org.uk• ICT Champions www.ictchampions.org.uk• NAVCA net:gain www.net-gain.org.uk• Capacitybuilders www.improvingsupport.org.uk/ict• Knowledgebase www.ictknowledgebase.org.uk
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Useful Links & Contacts
• AbilityNet www.abilitynet.org.uk
• IT4Communities www.it4communities.org.uk
• CTX www.ctxchange.org.uk
• NCVO ICT www.icthub.org.uk
• Open Source www.osalt.com
• Commoncraft www.commoncraft.com
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Thank you
This workshop is based on the work of:
Visit the Regional ICT Champions website atwww.ictchampions.org.uk