1 1 2014 international law enforcement ip crime conference 23-25 september 2014 len hynds cso modern...
TRANSCRIPT
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2014 INTERNATIONAL LAW ENFORCEMENT IP CRIME CONFERENCE
23-25 SEPTEMBER 2014
LEN HYNDSCSO MODERN TIMES GROUP
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ADVERTISING AND THE PIRACY ECOSYSTEM
KEY THEMES
1. TV AND MEDIA – THE DIRECTION OF TRAVEL
2. PIRACY IMPACTING THE INDUSTRY
3. ADVERTISING
4. CYBER CRIMINALS USE OF THE COMMERCIAL MODELS
The landscape
The threat
The impact
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STRATEGIC SHIFT IN BROADCASTING
Traditional broadcasting
Multi-media entertainment
Growth• Digital platforms• Content• Geo-expansion
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STRATEGIC SHIFT IN BROADCASTING
Pay TV
Subscription
Premium
Advertising
Delivery modelsSatellite and
Cable
IPTV
Hybrid
Content offeringslinear
VOD (SVOD and
AVOD)
Premium live
streaming
Catch up TV
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CONTENT DELIVERY - SATELLITE
Video – Audio Sports, Soccer, Film
Content protected by encryption Decryption keys, security data
Decryption keys, security data
• Dedicated Pay TV receiver (STB)
• Smartcard (specific for Pay TV Broadcaster + additional security data (decryption keys) in broadcast signal
• Users authorised by their subscription are provided with their individual smartcard
Smart card
Decryption keys, security data
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CONTENT DELIVERY - IPTV
Content protected by encryption
Live TV (Multicast)
Stored VOD (Unicast)
Catch Up TV
Interactive
TV
PC
Tablet
Smartphone
Games console
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CONTENT DIVERSION
Multiple victims
Broadcast channels (collated)
Third party operators
Studios and Programme producers
Content infringement
IP Owner
Third party licensee
Diversion methodology
Card sharing Streaming
Content protected by encryption
Decryption keys, security data
Content protected by encryption
Decryption keys, security data
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ILLICIT CARD SHARING Vi
deo
– Au
dio
Sp
orts
, Soc
cer,
Film
Decr
yptio
n ke
ys, s
ecur
ity d
ata
Shared channel
Shared channel
Shared channel
Smart card
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ILLICIT STREAMINGChannels STBs Encoding Server Streaming
and ‘Pay’ Server
Smart card
Smart card
Smart card
End User
One device per channel stream
One server for upload
One download server with pay service
Each element in a different country
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CONTENT DIVERSION – AND THE CRIMINAL MOTIVATION
Illicit revenue• Subscription• Advertising• Blended with other
crime• Spin off – id theft and
fraud
Low detection• Anonymity possible• Fragmented recourse• Jurisdictional challenges• Perception and awareness
RE
WA
RD
RIS
K
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ADVERTISING AND THE PIRACY ECOSYSTEM
Three distinct ways in which advertising is used by pirates:
As part of professional marketing campaign
Revenue generation as part of ad-supported media service
As a pre-cursor to fraud or identity theft
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ADVERTISING AND THE PIRACY ECOSYSTEM
Advertising of card sharing and streaming impacts by:
Normalises piracy
Increasing the market size for the criminals
Increasing profit to organised crime
Supporting the cross-boundary nature of organised crime
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ADVERTISING AND THE PIRACY ECOSYSTEM
• Organised• Technically savvy• Protective security• Exploiting jurisdictional issues
• Commercial• Subscription based• Flexible payment options
• Professional• Marketing in Open and DarkNet• Anonymised payment
• Syndicated business model• Multiple illicit activities
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ADVERTISING AND THE PIRACY ECOSYSTEM
• Organised• Technically savvy• Protective security• Exploiting jurisdictional issues
• Commercial• Subscription based• Flexible payment options
• Professional• Marketing in Open and DarkNet• Anonymised payment
• Syndicated business model• Multiple illicit activities
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ADVERTISING AND THE PIRACY ECOSYSTEM
Ad-supported VOD and other media services impacts by:
Offering low risk pay-per-click revenue generation for organised crime
Enhances money laundering opportunities
Can lend an air of propriety to criminal sites
Damage brand for unwitting advertisers
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ADVERTISING AND THE PIRACY ECOSYSTEM
The future of advertising - How will the pirates integrate the opportunities and challenges:
Real-time bidding and Ad placement
Segmented channels and offerings
Audience profiling
Interactive IPTV
