1 1 dm355 (public) customer presentation john dixon low power dsp marketing
Post on 15-Jan-2016
215 views
TRANSCRIPT
11
DM355 (public) customer presentation
John DixonLow Power DSP Marketing
2
Agenda
Roadmap RTM Timeline End Applications DM355 B-Diagram Power Consumption Software offering 3P Business Model
3
Support
Software Tools
DaVinciDM643x*4 Devices
Software Tools
Support
DaVinciDM648/47
Higher Performance
Po
wer
$9.95 - $22.00Samples Now
Production 2Q07
Future
DeviceAnnounced
* New C64x+™ Core
Announcing Today
Software Tools
Support
DaVinciDM6441/3/63 Devices
$24.95 - $34.95In Production
DaVinci™ Processors Support Complete Video Portfolio
2005 2007Time
All pricing at 10Ku
DaVinciDM355
MPEG4 HD
Software Tools
Support$12.60 Sampling Now
LowerCost
Lower Cost & Power
Software Tools
Support
DaVinciFuture
$39.95 - $65.95Samples Now
Production Q407
Software Tools
Support
DaVinciNext
4
DM355 Target Markets
Audio + WiFi + Satellite
PMP / STB Companion
Embedded cameras
Portable digital TV / NAV
Digital Picture Frames
Video Baby Monitor
4- Channel DVR
IP Security Camera
Video Door bell
ECG Monitor
5
Performance HD MPEG-4 Encode or Decode @ 720p, 30 fps JPEG encode or decode at 50 MPixels/second MPEG-4 and JPEG codecs included,
no royalties or license fees to TI
Features Core
ARM926EJ-S™ Core, 216 MHz or 270 MHz MPEG-4 & JPEG Coprocessor (MJCP) Video Processing Subsystem
Memory ARM: 16KB I-Cache; 8KB D-Cache;
8KB ROM; 32KB program/data
Peripheral Highlights USB 2.0 HS OTG device and mini-host w/ PHY External memory interface (EMIF)
• Mobile DDR/DDR2
Package: 13 x 13 mm BGA, 329 pin, 0.65mm pitchTMX320DM355ZCE216 Pricing: $12.60 in 10KUTMX320DM355ZCE270 Pricing: $14.95 in 10KU
TMS320DM355 Processors Available Now
ARM Subsystem
ARM926EJ-S CPU
DMA Data & Configuration Bus
Peripherals
NAND/ECCEMIF
MMC/SDIO
x2
mDDR/DDR2EMIF
Program/Data Storage
System
PWMx4
Timerx6
Connectivity
SPI x3
I2C
Serial Interfaces
UART x3
ASPx2
CCD Controller Video Interface
PreviewHistogram/3A
Resizer
EnhancedOn-Screen
Display
10b DACVideoEnc
Video Processing Subsystem
Back End
Front End
USB 2.0HS OTG
EDMA WDT
High Definition Video
MJCP Co-Processor
MPEG-4
JPEG
6
CCD Controller Video Interface
PreviewHistogram/3A
Resizer
On-ScreenDisplay (OSD)
10b DACVideoEnc
(VENC)
Video Processing Subsystem
Back End
Front End
DaVinci Provides HD Video Performance and Lowers BOM Cost
VPSS + MJCP provides equivalent of 640 MHz DSP processing power, ARM available for OEM product differentiation
10b DACVideoEnc
(VENC)
Preview engine Up to 90 MHz
Resizer Up to 60 MHz
OSD Up to 90 MHz
Total Up to 240 MHz
VPSS Feature
Built in video encoder and DAC saves ~ $2 on overall BOM cost
Integrated MJCP MPEG-4 SP HD
(720p) encode or decode, 30 fps
JPEG 50 Million pixels per second
MPEG-4 and JPEG
Up to 400 MHz
Total Up to 400 MHz
MJCP FeatureDSP Equivalent
Performance
MPEG-4 & JPEG
Co-processor
DSP Equivalent Performance
ARMSubsystem
DM355
VPSS
Application Specific
Peripherals
ARM216 MHz
CPU
MJCP
Preview
Resizer
On-ScreenDisplay (OSD)
7
HD video encode 12 MP images
With DM355With DM355
~ $250
HD video decode 12 MP images
~ $120
DM355 Enables HD Products Up to 50% off Today’s Product Price
DM355USB 2.0
ARM VPSS
MJCP
10bDAC
HD video encode 7 MP images
NowNow
~ $500
SD video decode 5 MP images
~ $200
1/2 cost 4X video resolution 2.5x image resolution
Operating System
Codec Engine
APIs
JPEG codec
MPEG-4 codec
8
Excellent Power Consumption
Standby power (deep sleep mode)– <5 mW
Image and video preview– < 200 mW without DRAM power; < 250 mW including DRAM power
SD video encode and playback– < 250 mW without DRAM power; < 330 mW including DRAM power
HD video encode (720P)– < 400 mW without DRAM power; < 550 mW including DRAM power
High speed image processing (> 50 MP/s)– < 300 mW without DRAM power, < 400 mW including DRAM power
9
80 minute continuous HD video capture and display with 2 AA batteries for entire HD product system
Battery Life for DM355-Based HD Products is More Than 2x Competition
<400mW for HD Video encode
~ 1mW standby power, deep sleep mode
Creating a True HD Digital Video Recording Device
DM355 Power Consumption Specs
DM355Competition
80
30
Minutes of HD Video Capture and Display
10
TI Software Developments
TI codec's available 4th Sept MPEG4 SP HD encode/ decode (closed system) JPEG encode/ decode G.711
TI Software Roadmap 1Q08 MPEG4 SP decode (universal) MPEG4 upgrade
11
HD Performance on DM355
Feature list DM355-270+512MB 4Bank DDR2
DM355-216+512MB 4Bank DDR2
VGA movie MPEG4 encode or decode 30FPS + display on SD LCD/TV
720P HD movie MPEG4 encode or decode 30FPS + display on SD LCD/TV
VGA movie MPEG4 encode 30FPS + display on SD LCD/TV
720P HD movie MPEG4 encode 30FPS+ display on SD LCD/TV
VGA movie MPEG4 decode 30FPS +Display on HDTV (Y Pb Pr)
720P HD movie MPEG4 decode 30FPS +Display on HDTV (Y Pb Pr)
Dis
pla
y o
n
SD
LC
D/T
VD
isp
lay
on
HD
TV
- MPEG4 HD Decode and HD Display can only be achieved with the DM355-270
- MPEG4 SD and SD Display can be achieved with both DM355-216 and DM355-270
XX
12
GUI Additional Software Features Functionality Codecs
Networking Capabilities
DaVinci™ Technology & Third Parties Enable Fastest Time to Market
TES/Bitflash
Video/Imaging sensors
WLAN
Reference Designs
Audio codecs
Audio codecs
Reference Designs
Audio codecs
OpenGL
GUI/Browsers
GUI/Browsers
PrOS
Windows CE
Linux
JTAG Emulator
DM355
13
DV-EVM – Available Now DM355 Digital Video Evaluation Module MontaVista Linux Demonstration
Version • Drivers for UART, I2C, SPI, EDMA,
NAND,MMC, SD Card, USB Host/Gadget,• Video Processing Subsystem
(Display, Capture, CCD Controller, Resizer, Previewer)
• OSS Audio (ASP), GPIO, PWM, WDTIM• Uboot loader
JPEG/MPEG 4 SP/G.711 Codecs Video Input/Output, Audio In/Out,
UART, External EMAC, USB 2.0, JTAG
Freely available ORCADs, schematics
TMDXEVM355: $495
14
Backup
15
~ 1/3 power and ~1/3 price for
MPEG4 and JPEG codec
apps with same ARM and Linux
DM644X scaling down to DM355
DM355
Code Compatible
VPSSPorts
- NoEthernet
PerformanceVICP
Up to 720P HD MPEG4 Encode, JPEG
SameARM9 Core
SimilarPeripherals
Code CompatibleDM6446
MontaVista Linux
VISA APIs
Lower Power
Near third the operating power
Same Davinci SW Framework
DM644X
16
DaVinci™ Technology Announcements To Date
DaVinci™ Technology Brand
Launch
20062005 2007
First products
Digital Video Software
Development Kit
DM355
DM6437
DM6433
DM6435
DM6431
DM648
DM647
DM6441
DM6446
DM6443 Digital Video Evaluation Module
17
DM355 Audio Battery Life Estimates
25c temp; assumes [email protected]; mDDR = 79MHz; 1200 mAHr @ 3.6V69 MHz ARM utilization requires limitation on video support due to clock dividers
DM350ARM Domain Active Power 16 mWVideo Specific (IMCOP+VPSS+EDMA) 0 mW3.3V IO (McBSP+GIO) 2 mWPLL 6 mWOther Dig (EMIF, buses, chip infra and others misc)20 mW
Device Other DDR 15 mWUSB 0 mW
59 mWAudio Codec and Headphone Amplifiers 14 mWHeadphones 15 mWDDR2 15 mWLevel Shifters 0 mWHDD Average Power 11 mWOTHER (PMIC base power, etc.) 5 mW
119 mWRegulation Losses 17 mW
136 mW
Battery Life 31.8 hrs.
Device Digital
Battery Power Total
Device total
System Consumption
18
DM355 VGA MPEG4 Decode Battery Life Estimates
DM355 QVGA decode power is slightly lower25c temp; assumes [email protected]; mDDR = 79MHz; 1200 mAHr @ 3.6V
DM350ARM Domain Active Power 16 mWVideo Specific (IMCOP+VPSS+EDMA) 76 mW3.3V IO (LCD+GIO) 10 mWPLL 6 mWOther Dig (EMIF, buses, chip infra and others misc) 30 mW
Device Other DDR 20 mWUSB 0 mW
158 mW
Display 350 mWAudio Codec and Headphone Amplifiers 14 mWHeadphones 15 mWDDR2 100 mWLevel Shifters 0 mWHDD Average Power 50 mWOTHER (PMIC base power, etc.) 5 mW
692 mWRegulation Losses 97 mW
789 mW
Battery Life 5.5 hrs.
Device Digital
Device Total
System Consumption
Battery Power Total
19
Kodak Selects DaVinci™ Technology for Next-Gen Cameras
Features: HD MPEG-4 @ 720p,
30fps encoding In-camera image
editing Longer battery life Noise filter Image/Video
stabilization Panoramic stitching Lens distortion &
shading correction
Kodak leads HD camera performance with pricing under $250
DM355