1-1. the casino industry mcgraw-hill/irwin strategic management, 3/e copyright © 2007 the...
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1-1
The Casino Industry
McGraw-Hill/IrwinStrategic Management, 3/e Copyright © 2007 The McGraw-Hill Companies, Inc. All rights reserved.
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The Casino IndustryIcebreaker Question
Have you ever visited a casino? If so, what did you think of it? Do you think gambling is a form of
entertainment that competes with, say, attending a sporting event or a movie or a play?
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The Casino Industry
1. Examine the structure of the casino industry.
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The Casino Industry
2. How are gambling companies in Las Vegas responding to the changes in the industry structure?
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The Casino Industry
3. What has been the effect of the changing industry structure on casinos in Atlantic City?
What main threats do they face?
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Q1. Industry Structure
SUPPLIERS BUYERS
SUBSTITUTES
POTENTIAL ENTRANTS
INDUSTRY COMPETITORS
Ample choices; low switching costs despite incentives by casinos; for families, choices available for the family entertainment dollar
Theme parks, shows, etc.
New casinos increase the fight for customers’ dollars; significant investment requirement increases rivalry; native American casinos get tax breaks; Internet gambling is unregulated and untaxed.
For traditional casinos, Internet gambling sites big threat because of low start up costs
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Q2. Las Vegas’ Response
Project Las Vegas as destination gambling city 120,000 hotel rooms, dining choices, etc. Airline connections
Return to “sinful” past More adult-oriented entertainment “What happens in Vegas, stays in Vegas”
theme Investment
Refurbishing – new wings in existing hotels New resorts – Steve Wynn’s Wynn Resort
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Q3. Effect on Atlantic City Casinos
Day trippers – because of location; less money to be made on hotel stay, etc.
Beach and boardwalk emphasized 2 major Native American casinos in Connecticut –
with $1.8 billion in revenues Mimic Las Vegas -- $2 billion makeover
Adding wings – Borgata’s makeover Outdoor bars