1. 2 3 your presenters: david strom penny c. sansevieri bob baker
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Your Presenters:
David StromPenny C.
SansevieriBob Baker
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Our goals for today
•Understand how social networks and blogs can work together to sell more books•How to get started using these tools and what you can do yourself•How to create conversations with your readers•Why you should think about podcastsand videos, too!
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We assume you already know how
to:•Get your own domain for you and your books•Put together a basic Web page to promote yourself•Setup a blog using Wordpress etc.•Setup an email address and list server•How to use a browser & email software
Get exposure on other people's blogs
& podcasts
There are thousands of specialized blogs &
podcasts where you can get exposure
Search for targetedblogs using:
Technorati.comBlogSearch.google.
comIceRocket.com
Search for targeted podcasts using:
iTunesPodcastDirectory.co
mPodcast.net
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The art of leaving commentson other people’s blogs &
podcasts
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Do you Twitter? Do you Twitter? Twitter is a powerful
micro-blogging platform
Twitter is the new email: let people know what you’re doing
Use Twitter as a promotional tool
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How to Use TwitterHow to Use Twitter
Teach stuff.Showcase your book.Widen your network.
Keep the buzz going whenyou’re on the move.
Market yourself.
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How Not to Use How Not to Use TwitterTwitter
Think before you Tweet
Please don’t tell me whenyou’re washing your cat
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The New Rules of The New Rules of Press Release Press Release
WritingWritingHyperlinks are key:links to your site are crucial
Keywords are a must: stay away from “root” keywords. Instead, find keywords that are important to your
reader/consumerWrite releases often.
Don’t wait for a big event.
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The Golden RuleThe Golden Ruleof Press Releasesof Press ReleasesPress releases are a way of communicating with your
reader/consumer, NOT the media. Marketing is a conversation:
once your marketing stops, sodoes your conversation.
Conversations evaporate.
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The Art of KeywordsThe Art of Keywordsin Your Releasein Your Release
Use words that will appeal to your consumer.
Use these words in the headline and first 50 words of your release.
Keep your release to no morethan 600 words.
Have 1, possibly 2 links back to your site.Use keywords for hyperlinking.
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Questions?David Strom, [email protected],(310) 857-6867, strominator.com
Penny C. Sansevieri, (858) 560-0121
Bob Baker, [email protected](314) 963-5296, fulltimeauthor.com