1 2 43 onboarding for crm retargeting -...

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866-853-3267 • [email protected] 667 Mission St. Fl. 4, San Francisco, CA 94105 THE PROBLEM: THE SOLUTION: Integrations with more than 200 marketing platforms and data providers Advanced security and privacy-safe matching 1-to-1 exact matching of your anonymized records 35-55 percent match rates More than 20 billion records onboarded each month Features Use LiveRamp Connect to onboard your customer data into your preferred marketing platforms and publishers to reach the right audience with the right message Valuable data from your CRM, email, and point-of-sale systems is siloed from your digital marketing platforms Onboarding for CRM Retargeting Use your customer data to drive smarter online campaigns Run Cross-Sell and Upsell Campaigns Online Reach consumers with relevant offers based on past purchase history Create Smarter Audience Segments Use the rich set of data attributes in your CRM, email, and sales systems to drive segmentation Run Cross-Channel Campaigns Increase lift by reaching customers with highly relevant messages across channels and devices. Benefits MATCH LiveRamp Connect anonymizes and then matches records to online devices UPLOAD Upload your CRM data through a secure process Offline Data LiveRamp CONNECT 1 2 4 3 DISTRIBUTE Data segments are distributed to your preferred marketing platforms Integration Examples 866-352-3267 • [email protected] 225 Bush St. Fl. 17, San Francisco, CA 94104 866-352-3267 • [email protected] 225 Bush St, 17th Floor, San Francisco, CA 94104

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Page 1: 1 2 43 Onboarding for CRM Retargeting - LiveRampliveramp.com/.../09/Onboarding-for-CRM-Retargeting.pdf · preferred marketing platforms and publishers to reach the right audience

866-853-3267 • [email protected] Mission St. Fl. 4, San Francisco, CA 94105

THE PROBLEM:

THE SOLUTION:

◢ Integrations with more than 200 marketing platforms and data providers

◢ Advanced security and privacy-safe matching

◢ 1-to-1 exact matching of your anonymized records

◢ 35-55 percent match rates

◢ More than 20 billion records onboarded each month

Features

Use LiveRamp Connect to onboard your customer data into your preferred marketing platforms and publishers to reach the right audience with the right message

Valuable data from your CRM, email, and point-of-sale systems is siloed from your digital marketing platforms

Onboarding for CRM Retargeting Use your customer data to drive smarter online campaigns

◢ Run Cross-Sell and Upsell Campaigns OnlineReach consumers with relevant offers based on past purchase history

◢ Create Smarter Audience SegmentsUse the rich set of data attributes in your CRM, email, and sales systems to drive segmentation

◢ Run Cross-Channel CampaignsIncrease lift by reaching customers with highly relevant messages across channels and devices.

Benefits

MATCH

LiveRamp Connect anonymizes and then matches

records to online devices

UPLOAD

Upload your CRM data through a secure process

OfflineData

LiveRampCONNECT

1 2 43DISTRIBUTE

Data segments are distributed to your preferred marketing

platforms

Integration Examples

866-352-3267 • [email protected] Bush St. Fl. 17, San Francisco, CA 94104

866-352-3267 • [email protected] Bush St, 17th Floor, San Francisco, CA 94104