1

2

Our BusinessOur Business

• Digital Rights Management (DRM) Application Service Provider (ASP) offering a component-based DRM solution to content providers.

• Mission critical participant in the “content delivery ecosystem” ensuring usage rights enforcement across data networks.

• Integrator of “best of breed” DRM technology into a scalable, 24 / 7, transaction processing platform.

Adobe, Glassbook, Microsoft, IBM

Content Management, e-Commerce, Digital Usage Rights Issuance, Customer Support

• Digital Rights Management (DRM) Application Service Provider (ASP) offering a component-based DRM solution to content providers.

• Mission critical participant in the “content delivery ecosystem” ensuring usage rights enforcement across data networks.

• Integrator of “best of breed” DRM technology into a scalable, 24 / 7, transaction processing platform.

Adobe, Glassbook, Microsoft, IBM

Content Management, e-Commerce, Digital Usage Rights Issuance, Customer Support

3

Our BackgroundOur Background

• Founded in 1996 as a spin-off of Softbank Services Group

• Transaction processing and customer service experts

• Currently 165 employees

• Four divisions focused on the protection of intellectual property in digital form and the application of Digital Rights Management (DRM) technology in support of commerce, learning and entertainment.

• Founded in 1996 as a spin-off of Softbank Services Group

• Transaction processing and customer service experts

• Currently 165 employees

• Four divisions focused on the protection of intellectual property in digital form and the application of Digital Rights Management (DRM) technology in support of commerce, learning and entertainment.

4

What is DRM?What is DRM?

• Content Protection – this is the “enabler”

• Content Access – what are the usage rights? View, Print, Save, Play, Expire Supporting Digital “Fair Use” – multiple copies on

multiple devices, mobile rights Enabling Business Models – how many different

ways to you grant the “right to view”?

– Free preview; expire at end of semester; pay-per-view; individual subscriptions; seat license models

• Transaction Support – what are the business relationships? Support the value chain – publisher, retailer,

university, bookstore, course tool provider

5

Sample Customer ListSample Customer ListPublishing Content Providers:

• Bedford, Freeman and Worth Publishing Group• Bell & Howell Information and Learning• booktech.com• Harcourt College Publishers• Houghton Mifflin• McGraw-Hill Pro Book Group• Pearson Education Canada• WebCT• John Wiley and Sons, Inc.• Wolters Kluwer / CCH

Publishing Content Providers:• Bedford, Freeman and Worth Publishing Group• Bell & Howell Information and Learning• booktech.com• Harcourt College Publishers• Houghton Mifflin• McGraw-Hill Pro Book Group• Pearson Education Canada• WebCT• John Wiley and Sons, Inc.• Wolters Kluwer / CCH

Entertainment Content Providers:• Sony• BMG Entertainment• Artists Direct• PepsiStuff.com (Pepsi / Sony / Yahoo)

Entertainment Content Providers:• Sony• BMG Entertainment• Artists Direct• PepsiStuff.com (Pepsi / Sony / Yahoo)

6

Use CasesUse Cases

• Electronic Course Materials• Secure, downloadable content• Entire text or selected chapters• On-demand, “need-to-know” information

• Custom-built Course Materials• Flexible content selection by faculty• Assembled and made available digitally, online• Tailored for the specific course

• Usage Auditing• What did the student consume and when?• Limit unauthorized content pass-along

• Electronic Course Materials• Secure, downloadable content• Entire text or selected chapters• On-demand, “need-to-know” information

• Custom-built Course Materials• Flexible content selection by faculty• Assembled and made available digitally, online• Tailored for the specific course

• Usage Auditing• What did the student consume and when?• Limit unauthorized content pass-along

7

Use CasesUse Cases

• Faculty / University-published Course Materials• Limit access to a specific body of students• Enable distribution through trusted partners

• License the Best Content• Content providers are more apt to provide a complete

work in digital form if protected by DRM technology• Opportunities exist for mixed-media applications:

• Text and music• Text and video• Text and spoken word audio

• Faculty / University-published Course Materials• Limit access to a specific body of students• Enable distribution through trusted partners

• License the Best Content• Content providers are more apt to provide a complete

work in digital form if protected by DRM technology• Opportunities exist for mixed-media applications:

• Text and music• Text and video• Text and spoken word audio

8