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NEW YORK

CLEVELAND

MINNEAPOLIS

CHICAGO

WASHINGTON D.C.

LONG BEACH

DALLAS

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6

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LONG BEACH, CALong Beach

Convention CenterNovember 18 – 20, 2016

NEW YORK, NYJavits Center

December 9 – 11, 2016

WASHINGTON D.C.Washington

Convention CenterJanuary 6 – 8, 2017

DALLAS, TXKay Bailey Hutchison

Convention Center DallasJanuary 13 – 15, 2017

CLEVELAND, OHI-X Center

January 27 – 29, 2017

MINNEAPOLIS, MNMinneapolis Convention

CenterFebruary 3 – 5, 2-17

CHICAGO, ILDonald E. Stephens Convention Center

February 10 – 12, 2017

2 0 1 6 - 1 7 T O U R S C H E D U L E

IMS

The Progressive® International Motorcycle Shows® (IMS) is the world’s largest consumer motorcycle show tour. With 35 years of experience, the IMS Tour provides brands with the most powerful method of engaging buyers — face-to-face interaction with hundreds of thousands of powersports enthusiasts that are ready to purchase.

EACH IMS SHOW DELIVERS:All numbers are averages

47,302 Consumer Attendees

150 Exhibiting Brands

107,321 Square Feet Used

OVER 500Bikes on display

$300K+ Marketing and Advertising Program

CONTENTSWELCOME ..................................... 1

THE ATTENDEES ......................... 2

ENGAGING BUYERS COAST-TO-COAST .......................4

SHOW FEATURES ......................... 6

IMS TOUR MARKETS ....................7 LONG BEACH .........................................7 NEW YORK ............................................ 8 WASHINGTON D.C. ............................... 9 DALLAS ...............................................10 CLEVELAND ......................................... 11 MINNEAPOLIS .....................................12 CHICAGO..............................................13

JOIN THE TOUR ........................... 14 STANDARD ..........................................14 THE MARKETPLACE ............................15 RETAIL PAVILION ................................16

MAXIMIZING YOUR INVESTMENT .............................. 17

BRANDS SOUND OFF .................. 18

SUPPORT/CONTACT .................. 19

WELCOME TO THE TOUR



THE ATTENDEESThe Progressive® International Motorcycle Shows® attract powersports enthusiasts, emerging new riders, and the highly desirable under 35 year old audience. IMS attendees are affluent and ready to purchase, engaged with the sport and lifestyle, and influenced by the brands they meet. The top two reasons that hundreds of thousands of consumers attend the shows are to see new bikes and to evaluate and purchase aftermarket parts, accessories and gear.

THE IMS ATTENDEE BY THE NUMBERS:

Attendees under 35 years of age represent 27% of our tourwide audience.

IMS attracts households earning 28% more than the average U.S. household.

One in four respondents comes from a household earning $100,000 or more a year.

One in four are new to the show, up 6% from 2015.

Up to $49,000: 25%$50,000 to $74,999: 18%$75,000 to $99,999: 16%$100,000 and higher: 26%declined to respond: 16%

U.S. Census: HH income by state 2014: 53,818

Under 35: 27%35-44: 16%45-54: 24%55-64: 21%65 and over: 7%declinded to answer: 3%

72% Male

26% Female

2% of respondents declined to respond



New riders increased to 19% of the national audience, from 13% last year.

88%

Attendees who ride

Experienced Riders (over 5 yrs.) New Riders

78%

78% 88%

19%

THE ATTENDEES50%One in two respondents are “in market” to buy a vehicle within 12 months

Helmets: 14%Riding gear: 45%Non-riding apparel: 26%Parts & accessories: 24%

77% 47%

Are likely/very likely to buy, or havealready bought from an IMS partner

Purchased/ ordered product at the show

$180AVERAGE

SPEND

Kids items: 3% Memberships / subscriptions: 4%Novelty / gifts: 30%

TOP PURCHASES

CRUISER: 44% 42%

ALL NEWTYPE RIDERS RIDERS

Respondents indicate that they own:

TOURING: 35% 15%

OFFROAD (MC, ADV/DUAL, ATV-UTV): 33% 17%

SPORTBIKE: 29% 31%

TRIKE / ROADSTER: 3% 4%

SCOOTER: 5% 4%


ENGAGING BUYERS COAST-TO-COASTA multi-million dollar marketing and advertising program generates an unprecedented reach in each IMS market for the shows and it’s partners. The seven-month, multi-channel campaign targets the different audience segments through: Radio, TV, Outdoor Billboards, Direct Mail, Email, Digital Advertising, Events and Partnerships, Print Advertising, Social Media and the Drive2Dealer Program.

AN ESTIMATED $2.1 MILLION DOLLAR ADVERTISING AND MARKETING PROGRAM DELIVERS:

TRADITIONAL ADVERTISING: 15 Million Impressions per show TV – Radio – Station Promotions - Outdoor Billboards

EMAIL MARKETING: 366,000+ Nationwide List 42% of IMS Attendees say they hear about the show through email

DIGITAL ADVERTISING: 3 Million Impressions per show Targeted Display – Search – Video

PRINT ADVERTISING: Over 3 Million Impressions Endemic Publications – Local Newspapers

SOCIAL MEDIA: Over 3 Million Impressions per show Facebook – Twitter – Instagram – Youtube

DIRECT MAIL: 100,000+ Pieces Market-specific, consumer-direct postcards

EVENTS AND PARTNERSHIPS Drive2Dealer Program – Motorcycle Events – Endemic Partnerships



ENGAGING BUYERS COAST-TO-COASTThe Progressive® International Motorcycle Shows® works to expand show exposure through mainstream and endemic outlets by emphasizing the tour’s audience, show features, products and brands. On the 2015-16 Tour, 600 press credentials were issued. Some of the key regional, national and syndicated placements included:

• New York Times• Los Angeles Times• Orange County Register• Dallas Morning News• Motorcyclist Magazine • Motorcycle.com• Rider Magazine• Ultimate Motorcycling• ABC• CBS• Fox• NBCamong many others

# motorcycleshows.com 6

SHOW FEATURESProgressive® International Motorcycle Shows® attendees come to see the newest powersports vehicles and products on the market and stay for the entertainment and education provided by the IMS Show Features.

These popular show features, among exciting new ones, will be on the 2016-17 IMS Tour:

PROGRESSIVE® WELCOME CENTER

THE MARKETPLACE

FREE GEAR CHECK

PROGRESSIVE® SCHOOL OF ROCK VINTAGE CLUBS

DEMO RIDES STUNT SHOW

PROGRESSIVE® PARLOR

SWEEPSTAKES FREE MOTORCYCLE PARKING

J&P CYCLES ULTIMATE BUILDER CUSTOM BIKE SHOW

PROGRESSIVE® MAIN STAGE


LONG BEACHM O T O R C Y C L E S H O W

LONG BEACH CA$80,750

MEDIAN REPORTED HOUSEHOLD INCOME: 30% of respondents indicating incomes above $100k

RIDING PROFILE:

Riders: 89%

Ride two or more times per week: 66%

Have been riding five years or less: 24%

VEHICLES:

AFTERMARKET:

ENGAGED BUYERS:

83% 79%

50%

Are interested or plan to buy a new or used vehicle within 12 months


Purchased/orderedproduct at the show

$166AVERAGE

SPEND

VEHICLES OWNED VS. VEHICLES OF INTEREST:

AGE:

Under 35: 29%35-54: 40%55-64: 21%65 and older: 6%declined to respond: 4%

GENDER:

75% Male

22% Female

3% declined to respond

The show was a blast! I rode over, parked for free and checked out gear. The event was fulfilling and very helpful in aiding our decisions for future rides.

LONG BEACH CONVENTION CTRNOVEMBER 18-20, 2016

CruiserTouring

SportbikeAdventure/Dual

Off-road

32% 22%

21% 19%

40% 33%

17% 22%

5% 12%


N E W Y O R KM O T O R C Y C L E S H O W

NEW YORK NY$64,200


RIDING PROFILE:

Riders: 89%



VEHICLES:

AFTERMARKET:

ENGAGED BUYERS:

80% 79%

46%




$166AVERAGE

SPEND


AGE:


GENDER:

76% Male

22% Female


Was my first. Really wide variety of vendors and bikes. Was a great event.

JAVITS CENTERDECEMBER 9-11, 2016

CruiserTouring


Off-road

37% 29%

22% 22%

31% 28%

11% 15%

5% 3%


M O T O R C Y C L E S H O W

WASHINGTON D.C.$89,975


RIDING PROFILE:

Riders: 95%



VEHICLES:

AFTERMARKET:

ENGAGED BUYERS:

79% 71%

53%




$264AVERAGE

SPEND


CruiserTouring


ScooterTrike / Roadster

AGE:

Under 35: 27%35-54: 53%55-64: 15%65 and older: 5%

GENDER:

76% Male

24% Female

I made a special trip to D.C., just for the show.

WASHINGTON CONVENTION CTRJANUARY 6-8, 2017

28% 15% 26% 16%

5% 16%

41% 42% 38% 26%

6% 2%


D A L L A SM O T O R C Y C L E S H O W

DALLAS TX$81,080


RIDING PROFILE:

Riders: 86%



VEHICLES:

AFTERMARKET:

ENGAGED BUYERS:

78% 65%

44%




$145AVERAGE

SPEND


CruiserTouring


Off-roadScooter

Trike / RoadsterATV / UTV

AGE:


GENDER:

70% Male

28% Female


Bought a lot of gear, saw some potential new bikes to buy.

KAY BAILEY HUTCHISON CONVENTION CTRJANUARY 13-15, 2017

40% 28% 24% 13%

7% 4% 6%

30% 28% 18% 15%

3% 3%

6%


CLEVEL ANDM O T O R C Y C L E S H O W

CLEVELAND OH$68,850


RIDING PROFILE:

Riders: 87%



VEHICLES:

AFTERMARKET:

ENGAGED BUYERS:

73% 64%

45%




$170AVERAGE

SPEND

VEHICLES OWNED VS. VEHICLES OF INTEREST:41% 30% 20%

10% 9%

4% 2%

CruiserTouring


Off-roadScooter


31% 31% 12%

10% 4% 6% 5%

AGE:


GENDER:

73% Male

25% Female


LOVE this show! It has fast become one of the best motorcycle shows in Ohio. Tons of vendors! GREAT deals! I do all my motorclothes and bike accessory shopping here!

I-X CENTERJANUARY 27-29, 2017


MINNEAPOLIS MN$75,630


RIDING PROFILE:

Riders: 91%



VEHICLES:

AFTERMARKET:

ENGAGED BUYERS:

80% 46%

48%

Are interested or planto buy a new or used vehicle within 12 months



$162AVERAGE

SPEND

AGE:


GENDER:

74% Male

26% Female


First time going. Will absolutely go again. Loved everything about it.

MINNEAPOLIS CONVENTION CTRFEBRUARY 3-5, 2017

VEHICLES OWNED VS. VEHICLES OF INTEREST:40% 31% 21% 11%

8% 4%

2% 9%

CruiserTouring


Off-roadScooter

Trike / RoadsterATV / UTVSnowmobile

28% 31% 11% 17%

3% 7%

3%


C H I C A G OM O T O R C Y C L E S H O W

CHICAGO IL$77,300


RIDING PROFILE:

Riders: 87%



VEHICLES:

AFTERMARKET:

ENGAGED BUYERS:

58% 49%

45%

Are interested or planto buy a new or used vehicle within 12 months

Are likely/very likely to buy, or have already bought from an IMS partner


$221AVERAGE

SPEND

AGE:


GENDER:

71% Male

26% Female


The motorcycle show is ALWAYS one of the major highlights each year for me. It allows me to see, touch and sit on all the new cycles. I enjoy talking ‘shop’ with the experts and picking their brains about potential modifications I plan to make on my bike!

DONALD E. STEPHENS CONVENTION CTRFEBRUARY 10-12, 2017

CruiserTouring


Off-roadScooter


VEHICLES OWNED VS. VEHICLES OF INTEREST:41% 28% 21%

8% 5% 4%

2%

32% 25% 12% 11%

3% 3% 3%


JOIN THE TOURSTANDARD EXHIBIT SPACEJoin the 2016-17 IMS Tour with standard exhibit space in the markets that are right for your brand.

STANDARD EXHIBIT SPACE INCLUDES:Raw SpaceStandard Pipe and DrapeBooth ID Sign

PACKAGE PRICING:(10’ x 10’ space = 1 unit)1 – 4 Units = $1,2505 – 9 Units = $1,17510+ units = $1,060

PREMIUMS:Corner Booth = $300Island Booth = $600

Booth transportation packages are available. Contact your account representative for details.

JOIN THE TOURTHE MARKETPLACEA destination for attendees to experience the latest motorcycle gear and aftermarket accessories from key brands while interacting with product specialists.

The Marketplace is your turnkey and cost effective solution for taking your brand Tour-wide, to meet and influence thousands of retailers and hundreds of thousands of consumers. Save money and time by having IMS build and transport your display and products PLUS staff it with product experts as needed.

HOW IT WORKS:


WE BUILD W

E MOVE WE ASSIST

THE ALL-INCLUSIVE MARKETPLACE PROGRAM INCLUDES:• A custom-designed product display• Transportation and drayage of the display and products• Install, dismantle and maintenance of the display• A dedicated team of product specialists representing your brand• Promotion of your brand in a seven-month integrated marketing

campaign

Total Cost= $36,400

NEW TO THE MARKETPLACE: Increase your value by closing sales within The Marketplace at an online point-of-sale station. Inquire with your rep for more details.



JOIN THE TOURTHE RETAIL PAVILIONA unique shopping experience for attendees to browse, buy and interact directly with brand specialists from key aftermarket brands.

The Retail Pavilion program provides your brand with a turn-key solution for selling products to the hundreds of thousands attendees PLUS introducing product lines to new and existing dealers that attend the shows. IMS provides a professionally designed booth, premium placement and transportation of the display, allowing you to focus on selling product and interacting with customers.

HOW IT WORKS:

WE BUILD W

E MOVE YOU SELLY

OU

MERCHAND

ISE

THE RETAIL PAVILION PROGRAM INCLUDES:• A professionally designed booth with your graphics and the fixtures needed to

merchandise product• Transportation of the booth throughout the tour*• Install, dismantle and maintenance of the booth throughout the tour• Electrical and Carpet• Promotion of your brand in a seven-month integrated marketing program

BOOTH PRICE PER SHOW:Including booth space

10x10= $2,400Includes: 2 high units and 1 low units



Pricing based on standard set-up. Modifications may result in pricing adjustment.

* Merchandise transportation not included, but available at an additional cost.



MAXIMIZING YOUR INVESTMENT Once your brand is part of the Progressive® International Motorcycle Shows® there are countless way to maximize your investment.

• Generate Brand Awareness in major US markets• Educate customers on your products• Launch New Products• Facilitate Product and Consumer Research• Generate New Customer Leads• Support Your Local Dealers• Acquire New Dealers• Make Sales! Complete sales directly at your booth, online or

through exhibiting and local dealers.

AND MORE! Talk with your account representative about how you can add even more value and exposure to your brand’s participation through sponsorship opportunities.



BRANDS SOUND-OFF ON THEIR IMS EXPERIENCES…

HJC America, Inc.On Tour Since 2014

MARKETPLACE

“We use the Marketplace to exhibit our newly released products every year and it is simply one of the best marketing channels we have where we can educate consumers about our new technologies, promote new products, and collect face-to-face feedback from nationwide audiences. It is one of the best marketing channels connecting us to

our target customers and buyers.”

— Jason Oh, Brand Manager

Helmet House, Inc.Tour Master/Cortech

On Tour Since 2013 MARKETPLACE

“The International Motorcycle Shows are a key tool in our marketing arsenal. The ability to bring premier brands like

Tour Master, and Cortech to a highly engaged show-going enthusiast is a powerful weapon. These shows are a key part of our annual sales and

marketing efforts.”

— Richard Kimes, CMO

Bell HelmetsOn tour since 2011

RETAIL PAVILION

“We were very excited to be a part of the IMS show series again for the

2015/2016 season and it did not disappoint. This show continues to

be a solid part of our marketing and sales strategy. We love being able to connect with so many retail consum-

ers and dealers at each show and look forward to many more.”

— Jon Eide, National Sales Manager

Vance & HinesOn tour since 2013

MARKETPLACE

“The shows give us the ability to get feedback on our products from the people that use them

every day, provide in-person product knowledge, and customer service.

Our customers are our number one priority. IMS is a tremendous value

and an excellent platform.”— Frank Manley Nelson,

Marketing Manager

HB HondaHuntington Beach, CA

“We use the IMS platform to not only showcase new product but to also show the local motorcycle community that we are involved with growing our industry beyond our brick and mortar walls! If you are a local dealer looking to break out of the mold... do the IMS Shows! You can’t beat what this show can do

for your business; networking, product displays, staffing, accessories, classes,

ideas, and so much more!”

Helmet SoundsOn tour since 2012

“My company has been a vendor for the International Motorcycle Shows for the last 4 years. We

started with a small 10x10 setup doing one show our first year and

have expanded to the whole circuit this past year.”

— Mark Shinder, President

Grip-n-Ride by LSCIPremiered 2015 RETAIL PAVILION

“Recently I introduced a new product into the motorcycle community, the

Grip-n-Ride. This turnkey opportunity was an ideal way for me to participate in multiple major cities with a professional

looking display, allowing me to fly in, set-up and sell.”

— Jack Khorsandi, Grip-n-Ride

Cascade Moto–TriumphPortland, OR

“Our booth was busy the entire show and the amount of new faces we saw was invaluable. We immediately sold two motorcycles directly as a result of the show and took several deposits

on new bikes arriving soon. What we are most excited about is that we saw so many people that didn’t realize our

shop existed.”

®


IMS TOUR SUPPORTERS:

MIKE AUSECSales DirectorP: 310-857-7564E:[email protected]

DAVID MOCKUSAccount RepresentativeP: 310-745-7547E: [email protected]

PATTI ROSAccount RepresentativeP: 310-857-7366E: [email protected]

GRADY PFEIFFERV-Twin ConsultantP: 310-962-5626E: [email protected]

CHRISTINA ANDERSSales CoordinatorP: 310-857-7328E: [email protected]

Pantone 1797

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