1 2015 acc-socal in-house counsel conference #ihcc15 brand, reputation & website survival in a...
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090701_3 3 #IHCC ACC-SoCal In-House Counsel Conference Hypothetical #2 Trademarks (their presence & proper usage) – Websites – Social Media Accounts Intellectual Property ConcernsTRANSCRIPT
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12015 ACC-SoCal In-House Counsel Conference #IHCC15
BRAND, REPUTATION & WEBSITE SURVIVALIN A DIGITAL WORLD
Sponsored by Sheppard MullinUniversal City, California
January 14, 2015
Panelists: Craig CardonRachel Tarko Hudson Paul Cowie
Moderator: Harrison Perla
#IHCC12
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090701_2 2#IHCC152015 ACC-SoCal In-House Counsel Conference
Hypothetical #1
Ownership of Social Media AccountsAccess to Accounts when lacking OwnershipMitigating Risks of Employee Posts
– Social Media Policy– NLRB Rules
Launching a Social Media Presence
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090701_3 3#IHCC152015 ACC-SoCal In-House Counsel Conference
Hypothetical #2
Trademarks (their presence & proper usage)– Websites– Social Media Accounts
Intellectual Property Concerns
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090701_4 4#IHCC152015 ACC-SoCal In-House Counsel Conference
Hypothetical #3
Notices, Disclaimers & Policies– Terms of Service– Privacy Policy– Passive vs. Active Websites
WEBSITE = Legal vulnerability?
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090701_5 5#IHCC152015 ACC-SoCal In-House Counsel Conference
Hypothetical #4
Endorsements– Payments– Disclosures
Marketing Campaigns, Sweepstakes & ContestsEmployee Social Media Posts & Disclosures
– Employer actions against employees
Endorsements & SM Advertising
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090701_6 6#IHCC152015 ACC-SoCal In-House Counsel Conference
Craig Cardon– Sheppard Mullin (Entertainment, Technology,
Advertising & IP) Rachel Tarko Hudson– Sheppard Mullin (IP, Technology & Media)
Brian Cowie– Sheppard Mullin (Labor, Employment & Social Media)
Harrison Perla– Director of Worldwide Legal Affairs CEVA, Inc.
Panelists
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11th Annual In-House Counsel ConferenceJanuary 14, 2015 (Universal City, CA)
#IHCC15 7
www.acc.com/chapters/socal/