1 5 forces driving industry 5 forces driving industry competition competition ( porter, 1980 )...
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5 FORCES DRIVING INDUSTRY 5 FORCES DRIVING INDUSTRY COMPETITION COMPETITION ( Porter, 1980 )
INDUSTRY
POTENTIAL ENTRANTS
BUYERS
SUBSTITUTES
SUPPLIERS
COMPETITORS
TechnologyTechnology affects Competition!affects Competition!
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EVOLUTIONARY PROCESS FRAMEWORK EVOLUTIONARY PROCESS FRAMEWORK FOR TECHNOLOGY STRATEGYFOR TECHNOLOGY STRATEGY
(Burgelman & Rosenbloom, 1989 and adapted by Hampson, 2000)
TECHNOLOGY STRATEGY
EXPERIENCETECHNICAL
CAPABILITIES
INTERNAL ENVIRONMENT
GE
NE
RA
TIV
E M
EC
HA
NIS
MS
INT
EG
RA
TIV
E M
EC
HA
NIS
MS
EXTERNAL ENVIRONMENT
BUSINESSSTRATEGY
TECHNOLOGY EVOLUTION
ORGANISATIONAL CONTEXT
INDUSTRY CONTEXT
Monitor, review, document and standardise