1. about intersection...sound transit seattle’s regional connector • sound transit provides...
TRANSCRIPT
Seattle Media Kit2020
1.
2.
3.
About Intersection
Products
Additional Offerings
Table of Contents
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4. Contact Us
1. About Intersection
Reach people on their daily journeys We know people are always on the go and that their origins and destinations are strong indicators of who they are. We’ve strategically placed our media in well-traveled locations where people spend the most time—on city streets, at transit hubs, in rail cars and buses, and at airports. With advertising partnerships with some of the country’s largest and busiest transit systems—including Chicago's CTA, SFMTA in San Francisco, and SEPTA in Philadelphia, plus many more—Intersection provides scale among valuable audiences that other media can’t offer.
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Premium products, national scale.
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The Intersection Difference: Seattle
● 87% of Seattleites reached each week by Intersection media.
● We have over 5 times the number of media units in Seattle than our competitors 1
● We reach over 12 million monthly riders across Seattle, including in areas that billboards can’t reach 2
Sources: 1 - Geopath, 2019; 2 - Transit authority service reports
King County MetroServicing Seattle and the surrounding metro area
• King County Metro is the largest bus system in the Seattle area, covering the entirety of King County including Bellevue, Redmond, and the Eastside
• 1,400+ total buses on 240+ routes
• Services 400,000+ average weekday riders
• The 6th-largest bus system in the U.S. by ridership
Sources: Transit authority service reports
Sound TransitSeattle’s regional connector
• Sound Transit provides express bus, light rail, and commuter train services in the urban areas of King, Pierce, and Snohomish counties
• 260+ total buses
• 62 light rail vehicles and 58 commuter rail vehicles
• One of the largest double decker bus fleets in the country
Sources: Transit authority service reports
2. Products
Bus Media
With the largest bus network in the U.S., Intersection delivers unbeatable eye-level coverage in the heart of the country’s largest cities and DMAs.
SeattleBus Coverage Map
Bus Route
King County Metro and Sound Transit
Bus Fullwraps create a can’t-miss moment, covering the perimeter of the bus and capturing the attention of pedestrian, driver, and commuter traffic.
Bus Fullwraps Specs
Bus Fullwrap Custom Install
Extended Fullbacks allow advertisers the invaluable opportunity to reach commuters both on foot and in their vehicles by sharing their message across the entire back half of a bus.
Extended Bus Fullback Specs
Extended Bus Fullback Varies
A double-play media format unique to extra-long commuter buses, Double Ultra Super Kings (“DUSKs”) deliver a dual messaging opportunity.
Bus Double Ultra Super Kings Specs
Double Ultra Super King Custom Install
Bus Ultra Super Kings maximize exposure for your brand by combining the feel of a roadside billboard with eye-level impact, and the ability to move throughout the city.
Bus Ultra Super Kings Specs
Ultra Super King Custom Install
Bus Kongs are impossible to miss, with an extra-large format that accommodates robust creative treatments, stands out on Seattle streets, and provides greater brand impact.
Bus Kongs Specs
Bus Kongs Varies
King w/Vertical Panel Size varies by market
King
King w/Extension
Bus Kings successfully reach pedestrians and commuters alike. A high reach format, this media quickly builds awareness for your ad.
Bus Kings
Size varies by market
Specs
30”H x 144”W
A Vertical Panel adds impact to a Bus King campaign by towering over traffic, boosting visibility, and increasing creative options.
Bus King with Vertical Panel Specs
Vertical Panel Varies
Queen Multiple Sizes
Targeting both pedestrians and commuters, Bus Queen displays deliver for advertisers that want extensive market penetration and coverage.
Specs
Bus Queens
Supertail Custom Install
Tail
Fullback and Tail displays establish your brand awareness citywide, both coming and going.
Bus Fullbacks& Tails
Fullback
High Impact Tail
Custom Install
Size varies by market
Size varies by market
Specs
Bulkheads Varies
Interior Bus Cards allow you to reach a captive audience of commuters every day during their multi-block rides.
Bus Interiors
Michelangelo
SpecsInterior Car Cards
22”H x 21”W
11”H x 46”W
11”H x 56”W
Custom install
11”H x 28”W
Specs
Interior Car Cards
Michelangelo
11”H x 17”W, 11”H x 34”W
Varies
Double Decker buses, offering Fullwraps, Mega Kings, and more, are an unusual and exciting messaging vehicle, towering over congested traffic.
Double Decker Bus Media Specs
Bus Fullwrap Custom Install
Mega King Custom Install
Half-Wrap Custom Install
A series of dedicated, 24-hour rapid transit bus routes, the RapidRide system is unique to Seattle and offers a more specialized and targeted coverage area with large-format media.
RapidRide Media Specs
Double Ultra Super King Custom Install
Bus King 30”H x 144”W
Bus Tail or Fullback Custom Installs
Extended Fullback Custom Install
These all-electric buses run on a loop, giving advertisers high SOV and frequency in Seattle’s affluent Eastside area.
Eastside Electric Bus Media Specs
Ultra Super King Custom Install
Kong Custom Install
King w/ Vertical Panel Custom Install
Kings
DAL MPLSMedia CHI NJ PHI PIT SF SEA
Full Wraps
Ultra Super Kings
Headlights & Tails
Brand Buses
Headlights
Tails
Interiors
Queens
Bus MediaAvailable Inventory by Market
Digital Interiors
Rail Media
Rail media allows brands to target on-the-go customers and business commuters with vibrant displays placed strategically throughout rail cars, major transit hubs, and on station platforms.
SeattleRail Coverage Map
Commuter Rail
Light Rail
Rail Route
Station Dominations enable a brand to own an entire station with a combination of static and direct-application media that can’t be missed. Dominations create buzz and generate recall with out-of-the-box executions that stop people in their tracks.
Station Dominations
Note: Many Station Dominations offer digital media as well
Tunnel Wrap Custom InstallTunnel Wraps provides a dramatic showcase in high-traffic areas, creating a fully immersive experience for commuters passing through.
Tunnel Wraps Specs
Two-Sheets provide broad reach across Seattle’s rail systems along with the high dwell time of station use.
Two-Sheets
Two-Sheet
Spec
46”H x 60”W
Train Wraps deliver an unparalleled canvas with coverage spanning underground, transit stations, busy city streets, and broad highway overpass visibility.
Train Wraps Specs
Train Wrap Custom Install
A Wild Train Wrap allows for ads in succession across both sides of the train and can be enhanced with window extensions for even greater impact.
Wild Train Wraps Specs
Wild Train Wrap Custom Install
Interior Car Cards
Capture passengers where there are no distractions and share your message without interruption. Own all of the interior media, and the riding experience.
Interior Brand Trains
Michelangelo
Bulkhead Display
42” H X 24”W
20”H x 30”W
Specs
11”H x 17”W
Rail Interiors place your ad directly in front of passengers, providing the perfect way to communicate with this captive audience.
Rail Interiors
Interior Car Cards
Michelangelo
Bulkhead Display
42” H X 24”W
20”H x 30”W
Specs
11”H x 17”W
Rail MediaAvailable Inventory by Market
LA MSPMedia DAL NJ PHI PIT SF SEA
Dominations
Saturations
Train Wraps
Interiors
Interior Brand Train
Interior Wraps
Ultra Super Kings
Queens
Rail Platform
CHI
Select AMTRAK Media Available in Baltimore, Wilmington/Delaware, Washington D.C., New York, Philadelphia
Rail Platform Digital
AMTRAK
Digital Interiors
Digital Video Walls
IxNTouch Kiosks
Air Media
From the moment consumers enter the airport through the duration of their flights, Intersection can deliver messages to business and leisure travelers through static and digital media, as well as onboard and online media placements.
Houston, TX
Dallas/FW, TX (5)
Austin, TX
Atlanta, GA
Orlando, FL
San Francisco, CA
Denver, CO Raleigh, NC
Philadelphia, PA (4)
Pittsburgh, PA
Phoenix, AZ (3)Chicago, IL
Los Angeles, CA (3)
Miami, FL (3)
New York, NY
Newark, NJ
St. Louis, MO
Tampa, FL
Washington, DC (2)
Boston, MA
Charlotte, NC (2)
Nashville, TN
Intersection at Airports
Chicago, IL
Austin, TX
American & United Clubs
Atlanta, GA
Houston, TX
Denver, CO Orlando, FL
Los Angeles, CA
Newark, NJ
New York, NY
Exclusive Airports
Charlotte, NC
Phoenix, AZ
Charlotte, NC
Washington, DC
San Francisco, CA
Houston, TXWestchester, NY
Dallas, TX
Boston, MA
Nashville, TN
Philadelphia, PA
Pittsburgh, PA
Raleigh, NCMiami, FL
Tampa, FL
St. Louis, MO
Cleveland, OH
Honolulu, HI
Las Vegas, NV
Portland, OR
Seattle, WA
Intersection reaches over 430 million airline passengers annually, with exclusive media rights to three major U.S. airports and exclusive partnerships with United & American Airlines. With these airport assets and a catalog of diverse static and digital media, Intersection is well positioned to reach and engage travelers across the country.
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Air Partnerships
Exclusive Airports Air Partnerships
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Our Airports
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● Located in the country’s fourth-largest city
● Serving over 43MM passengers annually
● Exclusive in Terminals E & B South
IAHGeorge Bush Intercontinental AirportHouston, TX
● Serving over 46MM passengers annually
● 5th busiest airport in the US
● Offering over 170 nonstop destinations worldwide
CLTCharlotte Douglas International AirportCharlotte, NC
● One of the most convenient airports in the New York Metro Area
● Popular hub for business travel in the region
HPNWestchesterCounty AirportWestchester, NY
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Our Exclusive Airline Partnerships
Through our nationwide partnership with United Airlines, Intersection extends its coverage across 90+ airports. ● 140MM annual passengers● 25 United clubs ● In-flight digital network on 450+
planes● 1,200+ gate information display
screens● Jet Bridges in hub markets
United AirlinesContinental US
American AirlinesContinental US & International
Through our global partnership with American Airlines, Intersection offers brands access to robust airport coverage through:● 201MM annual passengers worldwide● 51 Admirals clubs● 16MM Passengers reached monthly
with in-flight entertainment● 1,500+ aircrafts
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United Club Digital 42” HD LCD
Specs
United Club Digital screens have full-motion capabilities and provide excellent brand exposure as club members constantly check the screens for destination information, weather, news, etc.
United ClubDigital DisplaySea-Tac Airport
Premium Club Displays are strategically placed in United Club lobbies or other high-traffic club areas for maximum visibility with United’s affluent business andleisure travelers.
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Premium Club Display 3’H x 10’W
Specs
United Premium Club DisplaySea-Tac Airport
3. Additional Offerings
Sponsorship
For powerful and lasting impact, Intersection offers advertisers exclusive sponsorships, including naming rights for select venues, free rides programs and more.
Intersection crafts custom brand activations and experiences that take consumer engagement beyond advertising alone.
Experiential
Thank You
Intersection719 2nd Avenue, Suite 425 Seattle, WA 98104 206 762-2531