1. about nawbo about nawbo founded in 1975 in washington d.c. to advocate on behalf of women- owned...
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About NAWBO
ABOUT NAWBO
Founded in 1975 in Washington D.C. to advocate on behalf of women-owned businesses.
Only dues-based national organization representing the interests of all women entrepreneurs across all industries
7,000 members and 70+ chapters across the United States
Chapter members become automatic members of the national organization
Member of the Femmes Chefs d’Enterprises Mondiales (World Association of Women Entrepreneurs)
MISSION STATEMENT
National Association of Women Business Owners (NAWBO) propels women entrepreneurs into economic, social, and political spheres of power worldwide by:
STRENGTHENING the wealth-creating capacity of our members and promote economic development
CREATING innovative and effective changes in the business culture
BUILDING strategic alliances, coalitions, and affiliations
TRANSFORMING public policy and influence opinion
2020 VISION FOR NAWBO
• Must take ownership of our collective future, and shared responsibility for the growth and development of women entrepreneurs.
• The next frontier is to focus on providing tools and training to help take women-owned businesses to the next level of “growth.”
• Our mission is even more relevant, as we not only want to spur the economic growth of WBOs but their increased influence in political and social spheres of power.
• The future of the women’s enterprise community is interconnected – and we will make faster progress if we work TOGETHER and leverage our collective power.
MEMBER PROFILE NAWBO members own businesses for an average of 9.7 years
24.1% of NAWBO members have businesses that generate more than $1 million in revenue annually (much stronger than national average)
66% of NAWBO members report having at least one full-time employee.
Professional, scientific and technical service industries capture the highest percentage of NAWBO members at 21.7%
Top 3 business challenges for NAWBO members are cash flow (28.9%), business expansion (40.1%), and marketing (45.8%).
NAWBO members are more educated than the average business owner – with close to 50% with higher than a college degree.
45.8% are looking for increased business contacts and resources through NAWBO.
NAWBO REGIONAL BREAKDOWN (as of January 31, 2011)
Northeast & Atlantic Region = 15 chapters/18% of membershipMaine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, Pennsylvania, New Jersey, Delaware, Maryland, District of Columbia, Virginia, W. Virginia
Midwest Region = 14 chapter/27% of membershipWisconsin, Michigan, Illinois, Indiana, Ohio, N. Dakota, S. Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri
Southern Region = 20 chapters/21% of membershipNorth Carolina, South Carolina, Georgia, Florida, Kentucky, Tennessee, Mississippi, Alabama, Oklahoma, Texas, Arkansas, Louisiana
Western Region = 17 chapters/31% of membershipIdaho, Montana, Wyoming, Nevada, Utah, Colorado, Arizona, New Mexico, Alaska, Washington, Oregon, California, Hawaii
NAWBOStrategic Plan
2010 - 2013
Review of the Process and Plan Components
CRITICAL TASKS OF ORGANIZATIONAL SUCCESS
Identification and definition of a viable market to serve
Development of appropriate products and/or services
Acquisition and/or development of resources required to operate and grow the organization
Development of the operational systems necessary for the organization to function on a day-to-day basis
Development of the management systems required for the overall functioning of the organization on a long-term basis
Development and effective management of the organizational culture
Pyramid of Organizational Development
Personnel:• Hiring• Compensation
Corporate Culture
Values Beliefs Norms
Management Systems
Planning OrganizationManagementDevelopment
Perf.Mgmt.
Operational Systems
Resources Management
Products & Services
Markets
Accounting:
• Billing• Payroll
Production:
•Shipping
Marketing:
• Selling
Financial Resources
Technological and Physical Resources
Human Resources
Develop Products (Services)
Define Market Segments and Niche
Business Foundation Business Concept Strategic Mission Core Strategy
© Management Systems Consulting Corporation, 2009. All rights reserved.
IMPLICATIONS OF THE PYRAMID
There are Six Key Building Blocks of Successful Organizations.
The Six Key Building Blocks must “fit together.”
Organizations compete at ALL levels of the Pyramid.
Name of the game: Develop Sustainable Competitive Advantages at all levels.
Long-term Sustainable Advantage is at the top three levels.
Long-term Sustainable Success requires complete and integrated development of the whole pyramid.
RESEARCH RESULTS
Approximately 75 % of Gross Margin is explained by the Pyramid.
Approximately 55% of EBIT is explained by the Pyramid.
Approximately 20% of ROI is explained by the Pyramid.
ALL RESEARCH STUDIES TO DATE HAVE SUPPORTED THE RELATIONSHIP BETWEEN DEGREE OF PYRAMID
DEVELOPMENT AND FINANCIAL PERFORMANCE.
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Management Systems’ Strategic Planning Process™1 ENVIRONMENTAL SCAN
Market Analysis Competitive Analysis Trend Analysis
2 ORGANIZATIONAL ASSESSMENT
Culture Management Systems Operational Systems Resources Markets and Products
3 STRATEGIC ISSUE RESOLUTION
Business Foundation Issues Strategic Organizational Development Issues
5 BUDGETING4 STRATEGIC BUSINESS PLAN
Situation Analysis Business Definition Strategic Mission Strategy Key Result Areas Goals and Objectives Action Plans
6 QUARTERLY MANAGEMENT REVIEW
Reports Meetings
© Management Systems Consulting Corporation, 2009. All rights reserved.
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The Strategic Planning Hierarchy
Business Definition/Concept
Strategic Mission
Core Strategy
Key Result Areas
Goals
Objectives
© Management Systems Consulting Corporation, 2009. All rights reserved.
2011 Objectives & Initiatives
2011 PRIORITY OBJECTIVESby Key Results Areas
ORGANIZATION: Institute a new and expanded business model to support sustainable growth = NAWBO (C6) + Institute for Entrepreneurial Development (C3) + Political Action Committee (PAC)
MARKET: o Develop key partnerships to expand our reach and impact in our
target markets of women of color, younger generation and international
o Analyze and develop chapter formation strategy in key geographic markets
2011 PRIORITY OBJECTIVESby Key Results Areas
PROGRAMS/SERVICES: o Pilot launch up to two (2) pilot capacity-building educational program
for the women’s business community/memberso Develop and launch a chapter leadership development program o Increase and leverage member engagement at the National level
RESOURCE MANAGEMENT:o invest in internal staffing infrastructure that will support long-term
organizational growth and effective delivery of programs/services
2011 PRIORITY OBJECTIVESby Key Results Areas
OPERATIONAL SYSTEM: Develop and institute a multi-year chapter support/leadership development system to fuel chapter growth and transition to a professionally managed organization
MANAGEMENT SYSTEMS: o Update and continue to execute against long-term strategic plan and
performance matrixo Implement a strong succession plan for organizational/board leadership
FINANCIAL RESULTS: o Leverage new business model to maximize revenue opportunities for the
organizationo Increase and maximize corporate partner revenues
Accelerated Growth Series
Accelerated Growth Series
Program Objectives: Develop a nationally driven educational platform via the NAWBO® Institute and
offer a unique value proposition for members and the women’s business community. Ultimately - to design and institute a train-the-trainer educational model to scale the program.
Help take women-owned businesses from one stage of growth to the next and increase their organizational capacity
Provide opportunities for substantive and multi-year engagement for sponsors that delivers high ROI
Promote revenue and member recruitment opportunities at the chapter level Attract an expanded member base who can be identified by their business
capacity – thereby engaged in other organizational initiatives – advocacy, fundraising, leadership development, etc.
To leverage the research and results derived from the program to effectively position NAWBO® as the thought leader on the topic of women’s entrepreneurship
Accelerated Growth Series
Program Deliverables: Participation in the full program will enable growth-minded women
entrepreneurs to: Gain a comprehensive assessment of your business and implications for
long-term success; Develop a long-term strategic plan that serves as the roadmap for
accelerated growth; Implement growth strategies and monitor organizational performance;
gain exclusive access to industry experts and business networks; and Become a part of a community of peers who are all dedicated to each
other’s success.
Accelerated Growth Series
Upcoming Workshops Sponsored by Wells Fargo:
Workshop 1: Assessing Your Organizational CapacityApril 25-26, 2011Wells Fargo PenthouseSan Francisco, CAApplication Deadline: March 25, 2011
Workshop 2: Developing a Strategic Plan for GrowthJune 16-17, 2011Wells Fargo PenthouseSan Francisco, CAApplication Deadline: May 20, 2011
Accelerated Growth Series
Application Criteria: 50% or more woman-owned business Revenue of $500,000 or more Been in business for more than 3 years Submit application form accompanied by $25 non-refundable processing
fee by the deadline
Accelerated Growth Series
Program Fee* (per participant per workshop) $325: NAWBO® Member Rate $425: Non-Member Rate** $250: Senior Executive from accepted company $15%: Discount off of total program fee for multiple workshop sign-ups NOTE: $100 of each registration fee will be rebated back to the chapter
that the participant belongs to as a revenue-share program.
*Program fee includes all lectures, interactive workshops, organizational assessment survey ($1500 value), program materials, meals, online community, and ongoing program support. Fees do NOT include travel, lodging or NAWBO® chapter membership. **Non-Member Rate includes complimentary NAWBO National At-Large Membership ($200 value).
Q&A
Chapter Leadership Development
Leadership Development Initiative
OBJECTIVE: Develop a National training platform for chapters to build organizational
capacity and drive performance by: Establishing a mutually beneficial relationship between National and
chapters Instituting chapter performance models and expectations (by size) Cultivating current and future leaders at the local level and developing a
succession plan Aligning the organizational culture between National and chapters to
promote long-term growth
Chapter Leadership Development
Program Structure: Assessment – both organizational and leadership Planning Execution Evaluation and Performance Management Awards & Recognition
Program Rollout : Regional Leadership Summits Women’s Business Conference To Launch @ Midwest Regional Summit – May 18
WBC2011
Some Strategies…
Venue where most % of members Condensed format and affordable Expanded marketing timeline Expanded mailing lists – need prospects list from chapters Ambassador program for members Chapter contests High profile keynote speakers Industry experts for breakout sessions NAWBO-CA Opening Reception Accelerated marketing timeline – early bird opens in February Save-the-Date business cards to chapters and sponsors
Conference Logo
Website Landing Page
CLICK HERE for a larger view
Animated Email
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Announcements
Spring Membership Drive 2011
Starts March 1 thru April 30New members receive $25 off National Dues
Marketing packages will be sent to chapters by next week NAWBO National will start marketing campaign as of March 1 Chapters are encouraged to take advantage of campaign with local events
and marketing Send National prospects list if you want them included in the marketing
campaign Chapters are encouraged to send new members to the National Web site
to streamline the JOIN process Must receive all membership applications from chapters postmarked by
April 30 to apply discount
ONLINE CHAPTER RESOURCE CENTER
Chapter Operations Manual Visual Resource Library Forms & Templates Chapter Best Practice Library Bylaws & Policies NAWBO Store
NOTE: NAWBO Strategic Plan Template and all PPTs from Summit on CRC
NAWBO OPERATIONS TEAMHelen Han: President & [email protected]
Jen Earle: Executive [email protected]
Joyce Lee: Chapter/Member [email protected]
Suzanne Harmony: TechSupport [email protected]
NAWBO Communications/Publications: [email protected] and [email protected]
TOLL FREE PHONE: 800-55-NAWBO
Calendar of Events
Regional Leadership Summits 2011Midwest Region – May 18, 2011, Kansas City, MOSouthern & Northeastern Region – Oct/No2, 2011
Accelerated Growth Series: Workshop 1
April 25-26, 2011San Francisco, CA
FuturalliaKS2011May 18-20, 2011, Kansas City, MO
Accelerated Growth Series: Workshop 2June 16-17, 2011San Francisco, CA
Women’s Business Conference 2011August 30-September 1, 2011
Grand Manchester Hyatt, San Diego, CA
* Dates and locations are subject to change
Q&A and Discussion
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