1. affiliate konference / commission junction
Post on 13-Sep-2014
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Commission Junction
Petra Hergenröther-MagenauAccount Director 11.11.2011
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… Commission Junction
… Competition
… Publisher
… Summary
Agenda
Innovative display Ad Network & Mobile Advertising
Brand- & Performance-Network
Reach GER: 79,9%*
Network Quality: IASH.EU certified
Adserving & Targeting
Tracking & Analysis
SEM & Email Tool
Social-Media Tracking
Search Engine reach PPC-based
Leading European Price Comparison
ValueClick Company
*(comScore 07/11, User 15+)
Affiliate Marketing - CPO Programs - CPL Campaigns
3.000+ clients worldwide in 138 countries
330.000+ publishers
Program-Management
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Commission Junction - Worldwide
330.000+
300+ Employees
Publishers
3,000+ Advertisers
4 Billion+
Site Visits
Data: Annual amounts for 2010
8 Network Quality People
Publishers deactivated
50 Years of experience
3000
Commission Junction– International
7 offices in Europe(DE, UK, IE, FR, ES, SE, CZ)
From our German office we manage clients from Germany, Austria, Switzerland, Italy and Eastern Europe
We support our clients in worldwide operations
CJ International
CJ customers worldwide, e.g. USA, UK, DE, CZ, FR,……
CJ Worldwide
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… Commission Junction
… Competition
… Publisher
… Summary
Agenda
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USA
CompetitionGermany
Czech Republic
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… Commission Junction
… Competition
… Publisher
… Summary
Agenda
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Publisher Models
Online Media Ecosystem
Search
Display
Content
Price Comparis
onCoupon&
Discount
Social Currency
Cashback $$
Distribution by Publisher ModelUnited Kingdom Germany
France Czech Republic
Publisher Model – Social Currency
Incentivized Traffic to Social Media Channels like Facebook or Social Games
Description
Direct Koopertion with Social Media companies like Facebook, MySpace, Hi5, Tagged, Orkut, or Vznet
Traffic
Fix commission depends on the PublisherAdvertiser must be able to define fraud
Specifics
Conversion Rate: up to 20%Click-through-Rate: up to 30%
Results
Attractive Target GroupInternational Reach to Social Media channel
Advantages Advertiser
Publisher Model – Postview
Display Marketing on CPO not CPM Base
Description
Direct coopertion with high volume Websites Booking to Networks like VC MediaOwner of high traffic websites
Traffic
Own Adserver Technology or rent Advserver for delivery of ads and for Targeting and Optimazition of traffic
Specifics
Conversion Rate: up to 6%Click-through-Rate: up to 0,07%
Results
Traffic you normally only get on CPM Base with great reach
Advantages Advertiser
Publisher Model – Cashback
Cashback Pubs are shopping communities. It provides an unbeatable benefit for all members: money back with every purchase at loyalty patner merchants!
Description
Depends on Cashback Portal Lyoness have traffic online with banner, social media, twitter, SEO and SEM & offline with magazine, Print, radio etc
Traffic
Depends on publisher some need commission in % & working product feed
Specifics
Conversion Rate: 24 %Click-through-Rate: 40 – 75 %
Results
Good quality of traffic
Advantages Advertiser
Publisher Model – SEM
Search Engine Marketing on CPO Base
Description
Brand: [edarling]Longtail: single internetBrand & Longtail: [edarling singles]Display-URL : www.edarling.deLandingpage: www.singelbörsenvergleich.de/erdarling
Traffic
Google or Seznam Account
Specifics
CR: up to 20%CTR: 8%
Results
More Search result with expanding your keywordreach with longtail keywordsPublisher works on CPO Base
Advantages Advertiser
Publisher Model – Coupon
Rabatt – and Couponing Websites with promotions for useres
Description
Couponing Pubs get traffic with SEM, SEO Social Media and Email Database.
Traffic
Start with 10 Euro Coupon to RetailerRetailer did not allow PV and RetaretingWe could increase the Sales over a period of 6 month by 40 %
Case
CTR 25%Conversion Rate: 15% (depends on advertiser)
Results
Especially for Retail Advertiser you can increase your performance
Advantages Advertiser
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… Commission Junction
… Competition
… Publisher
… Summary
Agenda
More than 50 national and international Brands such as CK Neckermann, Allianz Direct, T-Mobile und Tchibo
Knowledge of the market with exclusive cooperation with premium partner VIV NETworks
Actual promotions from advertisers for publishers with CJEAST Newsletter
CJEAST Account Management Team ensures high service quality & outstanding reaction time
Easy registration for Publilshers and high quality support for your questions
Increased reach due to 1.800 East European Publishers but huge potential for more publishers to Cashback, Coupon, Social Curreny, Display and SEM
Summary
Network
Target
Service
Registration
Reach
Brands
Important sources
CJEAST Website http://de.cj.com/east/en
CJEAST Newsletter
CJEAST PUBLISHER Sign up https://signup.cj.com/member/brandedPublisherSignUp.do
References
Commission Junction
a ValueClick company
ValueClick Deutschland GmbH Hauptstrasse 1 D-82008 Unterhaching/München
Geschäftsführer: James R. Zarley, HRB 132209 München
Twitter: www.twitter.com/CJDENetworkFacebook: www.facebook.com/comissionjunctiondWeb: www.cj.com/de
Contact Petra Hergenröther-Magenau Account Director
Tel.: +49 (0)89 66 54 79-63 Fax: +49 (0)89 66 54 79-10 phergenroether- [email protected]
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