The visualization reveals the top 30 internet companies (the corporations that do most of their business on the internet excluding the broader world of tech companies), to show their real economic power by comparing the market capitalizations with the GDP of Denmark. Moreover, the human presence is presented as the number of employees generating a 1 market cap billion produced within the company.

393.000

423.000

453.000

483.000

513.000

543.000

573.000

603.000

633.000

663.000

3.0000

33.000

10.000

63.000

93.000

123.000

153.000

183.000

170.000

213.000

243.000

273.000

303.000

333.000

363.000

Empl

oyee

s

Location

SOURCES: Yahoo Finance, YCharts

4045

122

728

145

1240

1167

351339

456

109

122

102

186

424

218

218

44

369

620

1140

266

105

1053

819

390

47

130

39131

174

NORTH AMERICA EUROPE AFRICA ASIA

The red area represent how big is the economic power (GDP) of Denmark compared to the specific company

The amount of employees is not associated with the economical power of an Internet Company: Facebook generates 1 billion USD of its market cap with just 47 employees.

Denmark is chosen as basis of comparison because it's a wealthy country that could be acquired by a private internet company.

1 billion USD of Denmark GDP

12

12

19

17 813

18

11

2120

4

16

5

14

6

10

26

9

2223

24

29

27

30

28

25

3

7

15

EBAY33bn USDSan Jose, USADevin Wenig

WORKDAY37bn USDPleasanton, USAAneel Bhusri

UBER55bn USDSan Francisco, USADara Khosrowshahi

TWITTER33bn USDSan Francisco, USAJack Dorsey

SERVICENOW49bn USDSanta Clara, USAJohn Donahoe

AMAZON890bn USDUSA, SeattleJeff Bezos

BAIDU37bn USDBeijing, ChinaRobin Li

JD.com44bn USDBeijing, ChinaLiu Qiangdong

ALIBABA457bn USDHangzhou, ChinaDaniel Zhang

TENCENT412bn USDShenzhen, ChinaMa Huateng

NETEASE35bn USDGuangzhou, ChinaWilliam Ding

SPOTIFY23bn USDStockholm, SwedenDaniel Ek

NASPERS71bn USDCape Town, South AfricaBob van Dijk

RAKUTEN13bn USDTokyo, JapanBob van Dijk

NETFLIX123bn USDLos Gatos, USAReed Hastings

SALESFORCE133bn USDSan Francisco, USAKeith G. Block

BOOKING HOLDINGS86bn USDNorwalk, USAGlenn D. Fogel

MEITUAN-DIANPING56bn USDBeijing, ChinaWang Xing

VERISIGN23bn USDReston, USAD. James Bidzos

SNAP23bn USDSanta Monica, USAEvan Spiegel

AIC/INTERACTIVE CORPORATION23bn USDNew York, USAJoey Levin

ZALANDO12bn USDBerlin, GermanyRubin Ritter

LYFT13bn USDSan Francisco, USALogan Green

CHEWY12bn USDDania Beach, USASumit Singh

YANDEX12bn USDMoscow, RussiaArkady Volozh

EXPEDIA19bn USDBellevue, USAMark D. Okerstrom

FACEBOOK530bn USDMenlo Park, USAMark Zuckerberg

PAYPAL HOLDINGS125bn USDSan Jose, USADaniel Schulman

SHOPIFY38bn USDOttawa, CanadaTobias Lütke

ALPHABET846bn USDMountain View, USALarry Page

DENMARK352bn USDCopenhagen, DKMette Frederiksen

How to read

Number of employeesgenerating the value of 1 billion

10 employees

The GDP amount of Denmark

1 billion USD of market cap

COMPANY NAMEMarket capHeadquarterCEO

Ranking position

#

RETAIL

Main business of the company

How do they appear to costumers

SEARCH ENGINES

SOCIAL PLATFORMS

ACTIVITIES ENTMT SOFTWARESSERVICES

ADVERTISING

Low

High

Num

ber o

f Em

ploy

ees