1 ark network

Why How What An Act Home

Charity begins @- An act. 20254 Billion

One Act of Random Kindness (1ARK+Network)



WHY Page 3 to 25

Content

How 6 to 83

What Page 84 to 90

Think in circles

An act Page 91


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st

Let’s begin a small idea wit a big mind


Never underestimate the power of a common citizen

The first step towards any change, begins with self believe.


• • Trustworthiness – honesty, integrity, promise-keeping, loyalty • Respect – courtesy, nonviolence, tolerance, autonomy • Responsibility – duty, accountability, pursuit of excellence, self-restraint • Fairness – openness, consistency, impartiality • Caring – kindness, compassion, empathy • Citizenship – civic virtue, lawfulness, common good

What is its purpose? Motive!

• Achieve by Self realization.• Through education and opportunities.

• By empowering Individualism.•


=

What its purpose? Motive!

st

Individualism


So to start a Revolution.

• If we can encourage more empowered people then it will shape into a movement.• And if the movement is strong enough, then it becomes a revolution. That’s what we need. And hum along perfectly into a better future for humanity.

Necessary but not sufficient!


What we need is, climate control!

• Movement is about people, who are diverse, in culture / economics / social / education / demography.

• Social network or collaboration is not a mechanical/ technological system, but a human system.

And to hum along perfectly towards a better future for humanity, we need to create the right tunes .


Having done this, we have helped bridge the divide between The Affluent and The Deprived.

Educating social responsibility & showing its impact through empowering Individualism / businesses contributing towards change.

/ Individual

Partly doing this: CSR and individual efforts.


What is evident! CSR a ‘Business Requirement, Not Option’

Businesses should support larger social or environmental issues by donating products or services, money or volunteering

Businesses may play a limitedrole in the communities in which they are based, but are not necessarily responsible for supporting social or environmental issues

Businesses exist to make money for shareholders and are not responsible for supporting social or environmental issues

Businesses should change the way they operate to align with greater social and environmental needs

Businesses should not only support but advocate for change in larger social or environmental issues by increasing awareness of the issue and donating products or services, money or volunteering

Consumers’ beliefs about the role of business in society:

2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY :http://www.conecomm.com/stuff/contentmgr/files/0/fdf8ac4a95f78de426c2cb117656b846/files/2013_cone_communicationsecho_global_csr_study.pdf

http://www.conecomm.com/stuff/contentmgr/files/0/fdf8ac4a95f78de426c2cb117656b846/files/2013_cone_communicationsecho_global_csr_study.pdf



What is evident! CSR a ‘Business Requirement, Not Option’

HEALTH AND DISEASE preventing and treating disease, e.g., HIV/AIDS or cancer, and ensuring proper child and maternal health

POVERTY AND HUNGER providing financial assistance, food and housing to people in great need

ENVIRONMENT preserving and protecting our natural resources

ECONOMIC DEVELOPMENT investing in communities through people, job creation and infrastructure

EDUCATION ensuring equal access to quality education

WATER preserving and providing access to clean water

The issues consumers most want companies to address:


HUMAN RIGHTS ensuring the rights of workers, children, women and others facing injustice




What is evident! CSR a ‘Business Requirement, Not Option’Most effective communication channels for information about social and environmental programs and products:





What is evident! CSR a ‘Business Requirement, Not Option’Percentage reporting that public expectations have risen, by sector

Source Ernst & Young : http://www.ey.com/GL/en/Services/Advisory/The-top-10-risks-and-opportunities-for-global-organizations---The-top-10-risks---9--Social-acceptance-risk-CSR#

Social acceptance risk for Oil and gas, life sciences and public administration forcing these incorporating CSR into their business strategies.

http://www.ey.com/GL/en/Services/Advisory/The-top-10-risks-and-opportunities-for-global-organizations---The-top-10-risks---9--Social-acceptance-risk-CSR

http://www.ey.com/GL/en/Services/Advisory/The-top-10-risks-and-opportunities-for-global-organizations---The-top-10-risks---9--Social-acceptance-risk-CSR


Driving factors to do CSR in Developing Nations.

Source Survey of Developing Country : http://www.tbl.com.pk/tracks-and-trends-in-csr-practices/

http://www.tbl.com.pk/tracks-and-trends-in-csr-practices/


Ratio of Business sectors doing CSR in Developing Nations.

Corporate : 53%

NGOs : 47%

Source Survey of Developing Country : http://www.tbl.com.pk/tracks-and-trends-in-csr-practices/

http://www.tbl.com.pk/tracks-and-trends-in-csr-practices/


What is evident!

Large number of People.• 31% global consumers believe

businesses should change the way they operate to align with greater social and environmental needs.

• Boycott brands that are socially and environmentally irresponsible.

• Buy products providing social impact.


What is evident!

As a result, Large Businesses want to do good.

• Add Brand value / PR.• Understanding, that doing social good

will eventually improve their business/ profits and set foothold in emerging markets / developing countries.

• They donate huge amounts.• Make products providing social impact.


CSR Business interests in emerging markets/developing countries

•Emerging market populations are more resolute in their intentions to shop for a cause : Consumers in Brazil (76%), China (68%) and India (67%) are "very likely" to switch brands in favor of those that support cause, versus France (42%), Germany (52%) and the U.K. (38%)•Citizens in emerging markets are more likely to act as megaphones for CSR:

Consumers in Brazil (95%), China (95%) and India (94%) say they would tell their friends and family about a company's CSR efforts, versus France (83%), Germany (84%) and the U.K. (80%)

•Consumers in emerging markets are eager to be engaged in companies' CSR decisions: Consumers in Brazil (94%), China (92%) and India (94%) are likely to voice their opinions about company's CSR efforts directly to that company, versus France (74%), Germany(71%) and the U.K. (68%)

Citizens in emerging markets embrace CSR with near-unanimous enthusiasm that developed Western markets and as business looks to emerging markets for sustained growth, CSR will be critical component of business strategy.

2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY : http://www.echoresearch.com/en/articles-events/latest/item/155-id.100664006.html

http://www.echoresearch.com/en/articles-events/latest/item/155-id.100664006.html




Social media has bought society to issues, concurring alliances and creating noise that seemed impossible to mobilize the consumers.

How was this possible!






Nielsen social media on purchase decisions Report

Nielsen social media on purchase decisions surveyed in 2012. The global average has risen by 3% since 2010. 'Middle East and Africa' with 10%. Social media's influence dropped by 5% in Latin America (the only region that reported a decrease).

Source : DigitalStrategy Consulting.com

http://www.digitalstrategyconsulting.com/intelligence/2012/10/social_medias_influence_on_pur.php


Social media is accelerating CSR, in highly mobile-savvy and emerging countries China, India and Brazil • Nearly two-thirds of global consumers ( 62% ) say they use social media to address or engage with companies around CSR.• 34% of consumers use social media to share positive information about companies and issues• 29% are using social media to learn more about specific organizations and issues• 26% are using social media to share negative information

How was this possible! CSR






Gives a sense of belonging to individual worldwide ,mustered concerns ( change.org )and allowed them to fund their causes.

• Be involved in the political & social building process to solve it. - Arab Spring

Online technology for Individual impact.

Success stories: http://www1.networkforgood.org/ has raised till now 800 million dollars of donations.

http://www.razoo.com/ 142 million dollars from online crowd funding for

social causes.//

“Online crowd funding campaigns.”

http://www1.networkforgood.org/

http://www.razoo.com/


Online technology for Individual participations.

http://venturebeat.com/2013/04/08/crowdfunding-nearly-doubled-last-year-with-1m-successful-campaigns/#Ld7jqOERrP4ZHDII.99

“Online crowd funding campaigns.”: Social causes drive 30 percent of all activity . Showing individual interest towards social cause.

http://venturebeat.com/2013/04/08/crowdfunding-nearly-doubled-last-year-with-1m-successful-campaigns/


• Yes it has concurred alliances and created noise that seemed impossible.• Online technologies and tools has given opportunities to generate and achieve impact with results……

But these tools may be used further….. TO INSPIRE SOMETHING GREATER

Great! But not enough.


All u need is, climate control!

CILMATE of possibility.

• Humans , are organic creatures and their are conditions under which they thrive.• Social culture is organic, social network for a better future must find conformity in diversity.• Broadened the scope of individual opportunities and participation, irrespective of diverse cultural / economic / social / educational / demographic or physical / financial obligation .


Marriage of Social Media and CSR to benefit all.

Social Media

Business & CSR

Climate control!

Restorability

Education & PR

Local Economy,

Job Creations

Business profits

Funding for Social

WELFARE


Charity begins @_ home“ It’s not about money, but all big things have small beginnings.”

Technologies and online tools have given an opportunity to creating this

CILMATE of possibility. 1 Act of Random Kindness (1ARKnetwork) provides an organic climate, through which an unintended individual’s gesture helps him give and achieve opportunities and participation to social change , irrespective of diversities.


(Communication & collaboration)

(Education & PR )

Let’s begin a small idea wit a big mind!

1

2

(Businesses, Local Economies & Communities)

TravelBowl.comDealBowl.com

HealthBowl.comMarketBowl.com

3


Charity a click away / Gocial.org

Social familiarity + platform =1

Initially targeted at Developed nations and emerging market like China, India, Brazil.

• Free membership social network, with all the functionality of any other social networks but where the proceeds (revenue / ARPUA ) goes to charity.

• Along with educating the member to social issues, concurred alliances and creating noise that were not possible. Integrate “Online crowd funding campaigns.”


Most important division, controlling branding and image of the 1ARKnetwork.Success and failure depends on the right PR Campaign.

I believe Campaign, involved, a universal 360 media Strategy to woo in users and promote the network through a strategy to personalizing user experience by events, TV shows, online ad, billboards to generate PR and grow the 1ARKnetwork to Billions by 2020.

Let’s begin a small idea wit a big mind!

2 PR Divisions.


Charity begins @ promoting Businesses.

World map of countries by rate of unemployment .Source: wikimedia.org

More : Slideshare Presentation.MarketBowl.com

Targeting the Retail / healthcare/ Services sector and help the process of local growth.

• Helps small retailers ,Local businesses , providing and funneling them into a organized , localized channel of marketing , inter linking brands and local consumers. Which give better ROI and deeper market penetration to Business. SMEs make up more than 90% of all businesses with higher % of employment ratio, worldwide and are essential to the ‘path out of poverty’ for many developing countries.

• Create a local customers cloud who will participate in the 1ARKnetwork.Consumers are connected to local business and MarketBowl.com provide a platform from which they may enter 1ARKntework ( or vice versa for users with businesses) increasing the user base of the network and ARPUA RESPECTIVLY.

TravelBowl.com

DealBowl.com

HealthBowl.com3

http://commons.wikimedia.org/wiki/File:World_map_of_countries_by_rate_of_unemployment.svg

http://www.slideshare.net/jprakash500


Background check. How we make a network + in numbers?

Never Ignore Research : Understanding the universal truth LAW OF DIFFUSION OF INNOVATIONS:

Dipping point

Tipping point


Background check. How we make a network + in numbers?

Never Ignore Research : LAW OF DIFFUSION OF INNOVATIONS

A successful extended strategy is needed.

4 Billion (2025)

Dipping point


Social Business : Happened in the last 10 years

• Social familiarity, concurring alliances and communication, creating a movement.

• Integrate “Online ad campaigns.” • Make money.

Social familiarity + platform = network in numbers.

1.11 Billion monthly active users

f1 Billion

tin 500m 200m48.7m


Time Spend on Online Media

2010

2011

2012

Provide daily opportunities for:

Revenue + Education + Communication = Time Spend mediabistro.com

2.34 Hours 2.57 Hours 3.07 Hours

Per/day Per/day Per/day

http://www.mediabistro.com/alltwitter/social-media-advertising-statistics_b39349


How time is spend online. 20202.5 Billion

Social networking sites now reach 82% of the world’s internet users, i.e. 1.2 billion people around the world, according to comScore’s new ‘It’s a Social World’ study.


This is Social Business : Economic Math is good

Estimated Global Social Network Ad Revenue (2011-2020) mediabistro.com / HnyB Insights

$ 25 Billions 2016$ 11.9 Billions 2014$ 10.3 Billions 2013$ 7.72 Billions 2012

$ 114 Billions 2020


http://www.prlog.org/11836140-social-media-advertising-revenue-to-show-steep-growth-reaching-25bn-by-2015-and-114bn-by-2020.html


Never Ignore Research : How we make a network + in numbers?

Global Social Network Ad Spending Share by Region (2012-2014)mediabistro.com

20202.5 Billion

Developed Nation.

First, understanding present and future opportunities.

Developing Nation.



Understanding present and future opportunities. 202025. Billion

Projection of the 1ARKnetwork market adaptation history process.

Developed Nation.Early patrons and initial funding through ARPUA .

Developing Nation.Late adaptors but nos. in billions provide larger ARPUA (YOY).


How we make a network + in numbers? 20202.5 Billion

Understanding present and future opportunities: 1ARKnetwork market adaptation history projection analysis.

Developing Nation. Survey by Demographics :Increased internet use age World Bank report : http://data.worldbank.org/indicator/IT.NET.USER.P2

Serve as late adopters but will provide the number in billions (rise of Middle Class ), generating more funds to carry out efforts to improving standard of living , more accessibility to education ,technology & healthcare, better job opportunities in these regions and for expanding businesses a larger market size .

Developed Nation. (Early adopters ) Higher standard of living , more accessibility to technology. Social / economical / financial abundance and familiarity to world issues help the network earn its early patrons in millions and while generating funding (ARPUA) to carry out efforts in developing nations .

http://data.worldbank.org/indicator/IT.NET.USER.P2


Understanding present and future opportunities. 20202.5 Billion

Source : http://www.hemispherespublishing.com/Issues/2013/March/Population_and_it_means_for_your_portfolio.html



World Middle Class Growth Projection

http://www.hemispherespublishing.com/Issues/2013/March/Population_and_it_means_for_your_portfolio.html




Mobile App


Global IPv6-Capable Mobile Devices Reach 4.2 Billion by 2017

Source : http://sourcedigit.com/1334-world-internet-users-stats-internet-to-grow-larger-in-year-2013/: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

http://sourcedigit.com/1334-world-internet-users-stats-internet-to-grow-larger-in-year-2013/

http://sourcedigit.com/1334-world-internet-users-stats-internet-to-grow-larger-in-year-2013/

http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html



Developed Nation.• Early patrons and initial funding through ARPUA . Higher Internet Penetration and easy accessibility to technology and familiarity to world issues.

Developing Nation.• Late adaptors but nos. in billions provide larger ARPUA (YOY).Rise of middle class creating big market and business looks to for sustained growth and expand CSR PROJECT.

Source : http://www.internetworldstats.com/stats.htm

http://www.internetworldstats.com/stats.htm


Charity begins @ home / gocial.org

Social impact + = Social Network

Initially targeted at Developed nations : Higher standard of living , more accessibility to technology. Social / economical / financial abundance and familiarity to world issues help the network earn its early patrons in millions and while generating funding (ARPUA) to carry out efforts in developing nations .

And Emerging market like China, India, Brazil. Higher no. of internet user .Rise of middle class creating big market

& business looks to for sustained growth and CSR PROJECT.

Social familiarity + platform


Charity begins @ home / gocial.org

Social familiarity + platform =• With all the functionality of any other social networks

but where the proceeds (average revenue per user ) goes to charity. Connecting, sharing, communicating and discovering .

• A Global conversion on social change. Educate the member to social issues, concurred alliances and creating noise that were not possible

• Integrate “Online crowd funding campaigns.” Facebook page, tweets, YouTube channel are good but the felling of contributing to

global change, monetarily, brings a sense of ownership and that is priceless.


Charity a click away / Gocial.org

Social familiarity + platform =

3 TYPE Ad Revenue consumption (average revenue per user ) User will choose what Ads ( which sector ) & when ( daily , weekly, monthly ) and the amount ( 1$ monthly ) and which cause to sponsor ( child right , healthcare).

1. Impression / mailers / sms / mms.2. Pay Pre Click. 3. Coupons & Deals.


Ad Spend 2011 -2012 Report: Global

Ad spend growth 2011-2012: Global

Countries generating the most ad impressions

Source : DigitalStrategy.Com ( Nielsen Global Avdiew Pulse Q1 2012 / Google DISPLAY Business Trends Q4 2011 )


How you create the network?

Use the right PR Campaign: Personalize it. Nurture them as equals.

20202.5 Billion

Use the right PR Campaign: Personalize it.

David Ogilvy

ICampaignBELI

EVE


Background Check. Present offline media use. 20202.5Billion

Using the right medium

5:275:06

5:05

1:522:00

1:50

0:350:33

0:32 Daily offline media use: 2010 2011 2012

mediabistro.com



Time Spend on Online Media

2010

2011

2012


Revenue + Education + Communication = Time Spend mediabistro.com

2.34 Hours 2.57 Hours 3.07 Hours

Per/day Per/day Per/day



Universal PR Strategy. 20202.5 Billion

Universal PR Campaign: Personalize it. Nurture them as equals.

iCampaign


Advertisement & Marketing Strategy. 20202.5 Billion

BELI

EVE

Why : I believe I am enough.

How : I am a network for change.

Marketing Strategy. Use the right PR Campaign Strategy: Personalize the network.

What: I created a better world

How great leaders inspire actionTED Video : Simon Sinek :

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html


Marketing Strategy:

Community that build my participation.

20202.5 Billion

Derek_Sivers: How_to_start_a_movement.Video:

http://www.ted.com/talks/derek_sivers_how_to_start_a_movement.html


Target the right Age Group 20202.5 Billion


• Users over 55 now represent the fastest growing segment when it comes to using social networks. In Europe 86% of 55 years+ are present on social networks (95% in the US)

• Users among 15-24 : Social network grew by 34% in the same time period.


Target the right Age Group RESPECTIVELY 20202.5 Billion


• Users over 55: Socially responsible & financial abundance and familiarity to world issues help the network earn its early patrons and while generating funding through personal donation / charity or ad consumptions (ARPUA) .

• Users among 15-24 : Socially active, online and offline. Eager to be the force for good. Open to media and communication / travel.

• Users among 25-44 : Socially active, online. Open to media and communication. Highest disposable income earning segments , provide the majority % AD and deals consumptions, higher % of ARPUA earning category.

• Users among 44-55 : Socially active, online and offline. Higher Income earning segments, including top management with connection to and say in CSR POJECT under corporates . Medium % of ARPUA earning category.


Network + in numbers? Universal PR

Education + Responsibility + Communication + Revenue = Time Spend + PR

20202.5Billion

iCampaign

Target YoungSocially active, online and offline. Eager to be the force for good. Open to media and communication / travel.

Shows on Global & Social Issues

Young &

Students

PR

Education &

Responsibility

Getmore

involved

For social welfare Projects.

Community that build my participation.

Used Back

Revenue


How we make a network + in numbers?

Spend at promoting / funding and educating global social issues.

20202.5 Billion

Community that build my participation. PR Events & promotions that involves.


How we make a network + in numbers?


20202.5 Billion

Community that build my participation.PR /Events & promotions show that involves.

Online and broadcasted shows involving travel to social projects understand ( from revenue generate on 1ARKnetwork ) and giving a opportunities for 1ARKnetwork Users physical to becoming part of the development process. CSR project show to showcase corporate social undertaking ,involving HR department of respective corporations.

Celebrities, news personalities, Sportsperson, scientific promoting and educating of social issues and help to publicize and enlarge the network.


How we make a network + in numbers? 20202.5 Billion

Carried out efforts through funds and volunteers helps to improving standard of living , more accessibility to education ,technology & healthcare, better job opportunities in these regions and making them future patrons of the 1ARKnetwork ; spreading deepen into developing nation and overall higher ARPUA.


Sign in ,To change


Growth Projection: Global Social Network for good


Revenue + Education + Communication = Time Spend. Spend at promoting / funding and educating global social issues.

• Global IPv6-Capable ( location base internet ) Mobile Devices Reach 4.2 Billion by 2017• Rise of middle class in emerging market like China, India, Brazil.• Growth in Ad revenue spending.• Strategy to target the development country and emerging market . A network of 2.5 billions may be easily achieved in the next 10 years

World Middle Class Growth Projection

20202.5 Billion


Growth Projection: Global Social Network of good 20202.5 Billion

Contributions of Developing ( RISE OF MIDDLE CLASS ) and Developed nation, projections.


Growth Projection: Global Social Network of good 20202.5 Billion

The network market adaptation history projection analysis.

Developing Nation. Survey by Demographics :Increased internet use age World Bank report : http://data.worldbank.org/indicator/IT.NET.USER.P2

Serve as late adopters but will provide the number in billions (rise of Middle Class ), generating more funds to carry out efforts to improving standard of living , more accessibility to education ,technology & healthcare, better job opportunities in these regions and for expanding businesses a larger market size .

Developed Nation. (Early adopters ) Higher standard of living , more accessibility to technology. Social / economical / financial abundance and familiarity to world issues help the network earn its early patrons in millions and while generating funding (ARPUA) to carry out efforts in developing nations .

http://data.worldbank.org/indicator/IT.NET.USER.P2


Growth Projection: Economic Maths


“ It’s not about money, but all big things have small beginnings.”

2.5 Billions users (Projection Analysis 2020.)

$5 pre yearAd consumption

$12.5billion

Facebook ARPUA ( average revenue per user ) = $5.32 ( 2012 ) bloomberg.com

Yearly making money online, via affiliate sales.

As pre data projection, 50 million users by 2014 = 50m X $5 = $250 millions funds generated. 70 % USED to fund social cause , 30% promote the cause by events, TV shows, online ad, billboards to generate PR and grow the 1ARKnetwork to Billions by 2020.

http://www.bloomberg.com/news/2013-02-04/facebook-falls-after-predicting-revenue-per-user-slump.html


A Social Network = Golden Goose

ideaIs to encourage a climate condition that broadened the scope of individual opportunities and participation, irrespective of economic / social / education / demographic or physical / financial obligation.

Provide daily opportunities for: Revenue + Education + Communication = Time Spend. Spend at promoting / funding and educating global social issues.


Golden Goose may back fire!


May become 1ARKnetwork market adaptation pattern curve history.

Good Strategy

&PRBad Strategy

&PR

20254 Billion

2.5 Billion (2020)

4 Billion (2025)


Golden Goose may back fire!

Bad

PR

• ROI is low: Businesses and corporations start believing that the Ad Spending on the network has become a cost rather then an investment.

• Misuse of information and funds generated : The users see no tangible results ,lowering user enthusiasm.

1

2

20254 Billion



A successful extended strategy is needed. Background check. 20254 Billion

Understanding the Job environment.




Keeping Business Interests alive.

A successful extended strategy is needed. Background check. 20254 Billion

=Local unemployment Unhappy

1

Unemployment = Bad for People + Business + Economics + Society.

=

We are moving into a society, which is heavy on technology and light on labor, which is resulted in higher unemployment rate. The only way forward is moving into new markets, into developing markets and create local opportunities for employment and wealth generation.


Business interests in emerging markets/developing countries

This chart depicts the projected growth of global ad spend between 2011-2014. It is predicted that 60% of the world's ad spend growth over this 3-year period will come from developing markets. Projections show that by 2014, Brazil will be the fifth largest contributor to the global advertising market.

Source : ZenithOptimedia, Dec, 2011 ( DigitalStrategyConsulting.com)

Spending Presented as millions of $US


http://www.digitalstrategyconsulting.com/intelligence/2012/07/adspend_growth_in_emerging_mar.php


CSR interests in emerging markets/developing countries

• CSR in most company is either part of HR or Corporate communication as … need a more socialistic deliverable strategy.

•Main disadvantage of CSR is that its costs fall disproportionally on small businesses. Major corporations can afford to allocate a budget to CSR, smaller businesses cannot opted to do so , making if a business to business motto. •CSR is seen as a investment for promotion and earning goodwill, being a investment it has to show tangible results otherwise terms as a cost and downplayed. An affective ROI strategy on CSR is critical needed.

Business looks to emerging markets for sustained growth, increase in Ad spending and CSR will be critical component of business strategy, as emerging market populations are more resolute in their intentions to shop for a cause and act as megaphones for CSR .






Charity begins @_ promoting Local Businesses. 20254 Billion

Local economy helps Local People + Business + Society .

Source: localfirstaz.com

http://www.localfirstaz.com/studies/


Charity begins @ promoting Businesses. 20254 Billion

A successful extended strategy needed to inspires practices that build a just and sustainable economy; Local economy / wealth generation, job opportunities & increased market size allowing Business sustainability and a efficient ROI for business profits and socialistic deliverable strategy towards CSR.

1

BUSINESSProfits

CSR

Increasing Market Size

=IncreasedDemands

Increased Local

Employment

IncreasedDemands

=Increasing

Market Size

Increased Purchasing

Power

Social Welfare

CSR in India 2020 projection– Rs 63 billion ( under government 2% profit norm)

http://www.futurescape.in/india-the-2-csr-allocation-implications-for-the-csr-manager/http:/www.futurescape.in/india-the-2-csr-allocation-implications-for-the-csr-manager/




More : Slideshare Presentation.

MarketBowl.com

Targeting the Retail Sector MarketBowl.com is Local Brand Discovery comparison platform and help the process of growth.

• Create a local customers cloud who will participate in the 1ARKnetwork.Consumers are connected to local business and MarketBowl.com provide a platform from which they may enter 1ARKntework ( or vice versa for users with businesses) increasing the user base of the network and ARPUA RESPECTIVLY.

• Helps small retailers ,Local businesses , providing and funneling them into a organized , localized channel of marketing , inter linking brands and local consumers. Which give better ROI and deeper market penetration to Business.





Charity begins @ promoting Local Business 20254 Billion

MarketBowl.com

1

Local Retailers and Businesses

Brands

Local Consumers

Advertisements

1. Local employment opportunities & sustainability .2. Create a local customers cloud who participations in the 1ARKnetwork.3. Efficient ROI and localized brand discovery advertisement platform.4. Investment and profits channelized in local communities.

More : Slideshare Presentation.




MarketBowl.comMore : Slideshare Presentation.

The largest sector by ad spend market share, with roughly a quarter of all dollars spent (25.1%), FMCG saw a 6 percent increase in ad spend in 2012 through September.

Nielsen quarterly Global AdView Pulse Report

Targeting FMCG Sector


http://blog.nielsen.com/nielsenwire/consumer/globally-cinema-and-internet-ad-spend-are-on-the-rise/



As all political is local, all business in developing world is generally done locally.

( Retail Sector )More : Slideshare Presentation.MarketBowl.com

Nielsen :Report finds FMCG brands now account for a quarter of global with Developing Nation control majority of it.


http://www.thedrum.com/news/2013/01/31/report-finds-fmcg-brands-now-account-quarter-global-advertising-spend





TravelBowl.comDealBowl.com


HealthBowl.com

1

Deals or Services base search engine.• Coupons and deals have high average returns.• Collectively generating more revenue.

Targeting Medical care, Pharmacy Sector.

Also to help CRS projects ( free clinics and checkup, training )



MarketBowl.com

HealthBowl.comDealBowl.com

Effective ROI with integrated Advertisement Platform. • Seen on different platform charged as one click.

BrandsAD

AD

AD

AD

AD

Keeping Business Interests alive. 1

MarketBowl.com

DealBowl.com

HealthBowl.com


Charity begins @_ promoting Competitions. 20254 Billion

Effective ROI: Making money online, via affiliate sales partnering with Competitions and other social network & earning commissions on sales.

Keeping Competitions Interests alive. 1

• Effective ROI: There is no cost incurred to get clients deal / coupons.

• More Content on the site for users to make decisions.

• More Ad on the site = higher conversion rates

• Connecting to other social network allows forwarding recommendations to personal acquaintances.

MarketBowl.com

AD

AD

AD


What form of advertising do global consumers trust?


Nielsen surveyed global consumers' attitudes towards different types of advertising. 92% said they trusted recommendations from personal acquaintances, 70% trusted consumer opinions posted online and 50% trusted "emails that I signed up for".

http://www.digitalstrategyconsulting.com/intelligence/2012/05/what_form_of_advertising_do_co.php


Nielsen social media on purchase decisions Report

Nielsen social media on purchase decisions surveyed in 2012. The global average has risen by 3% since 2010. 'Middle East and Africa' with 10%. Social media's influence dropped by 5% in Latin America (the only region that reported a decrease).


http://www.digitalstrategyconsulting.com/intelligence/2012/10/social_medias_influence_on_pur.php


Online Survey & Product branding: Revenues

Loyalty from co-branding on brands products , while building consumers confidence and brand image.

Online survey conducted by the network on behalf of brand is a source of revenue .


Economic Math seems possible!


“ It’s not about money, but all big things have small beginnings.”

2.5 Billions users (Projection Analysis 2020.)

$5 pre yearAd consumption

$12.5billion

Facebook ARPUA ( average revenue per user ) = $5.32 ( 2012 ) bloomberg.com

Yearly making money online, via affiliate sales.

50 million users by 2014 = 50m X $5 = $250 millions funds generated. 80 % USED to fund social cause , 20% promote the 1ARKnetwork by events, TV shows, online ad, billboards to generate PR and grow the network to Billions by 2020.

http://www.bloomberg.com/news/2013-02-04/facebook-falls-after-predicting-revenue-per-user-slump.html


A sustainable eco system. A sustainable eco system and favorable climate control, helps:

•Make a movement for change : For the people, by the people , of the people. Facebook page, tweets, YouTube channel are good but the felling of contributing to global change, monetarily, brings a sense of ownership and to combine love with action through technology, that is priceless. Individuals apart and individuals united contribute to global change and social cause irrespective of diversities. It's not about $2 or $5, it’s about reasonability, responsibility, restorability towards social global change. And numbers made a movement.

•Revenue generation :•CSR : Marriage of CSR and social media gives sustainability & longevity and a source for continued and higher funding ratio as business profits increases.

•ARPUA :Yearly cloud funding campaign and investments in social cause. May be even more then the projection.


Personal Privacy . 20254 Billion

Personal Campaign & Privacy Issues:

Keeping Personal Interests alive. 1

ICampaignBELI

EVE

Power with users:What social issues to follow : Which to sponsor through their points earned : Whom to get involved with (TV shows, blogs).

Power with users:What ,which, when, how AD are send.


Charity begins @_ UN. 20254 Billion

Who Control the Finical Allocations.

Power with responsibility:UN is the only international body with, experiences and expertise's and talented knowledge and market value / PR to see it through. And having the moral obligation to do so.

Keeping Managerial Creditability alive. 2


Ideas in Partnership are innovations with Values. 20254 Billion

Power with responsibility:What may be created is a beginning of a idea that transcend monetary complexities and reaches beyond and above.

Individual Participation is the GOAL.And thereafter the felling of being part of something positive. That changes the world. One person @_ a time. The only network that shares and celebrate individualism and unity is the social network.


The first step towards any change, begins with self believe.

Charity begins @_ An act. 20254 Billion

Let’s begin a small idea wit a big mind.


2025 An enterprise for good.


Credits 20254 Billion

• Credits:•http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html•http://www.ted.com/talks/bunker_roy.html•http://www.ted.com/talks/brene_brown_on_vulnerability.html•http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html•http://www.ted.com/talks/derek_sivers_how_to_start_a_movement.html

•wikimedia.org•localfirstaz.com•http://www.pewinternet.org/Reports/2012/Older-adults-and-internet-use/Main-Report/Internet-adoption.aspx•mediabistro.com•http://www.cielovistacharter.com/curriculum/character-counts•http://1skillz-networksunited.net/fame-up-in-prospect•http://www.afr.com/p/technology/facebook_world_revenue_rise_but_DuF274LqAqbFYb8NZ09X6J •http://blog.hubspot.com/timeless-marketing-wisdom-david-ogilvy-slideshare•http://blog.berytech.org/2013/03/19/online-crowd-funding-a-powerful-tool-for-social-impact/ •http://searchenginewatch.com/article/2194675/Social-Media-Revenue-Forecast-to-Hit-16.9-Billion-in-2012 •http://www.biakelsey.com/Company/Press-Releases/120515-U.S.-Social-Media-Ad-Spending-to-Reach-$9.8-Billion-by-2016.asp•http://www.marketwire.com/press-release/in-advance-facebooks-q4-2012-earnings-call-spruce-media-releases-state-facebook-advertising-1750513.htm• http://fr.slideshare.net/rajeshdgr8/social-media-advertising-2012• http://www.prlog.org/11836140-social-media-advertising-revenue-to-show-steep-growth-reaching-25bn-by-2015-and-114bn-by-2020.html• http://businesscasestudies.co.uk/kelloggs/extending-the-product-life-cycle/the-product-life-cycle.html#axzz2WZXLdIYe•http://www.pewinternet.org/Reports/2012/Older-adults-and-internet-use/Main-Report/Internet-adoption.aspx

http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html

http://www.ted.com/talks/bunker_roy.html

http://www.ted.com/talks/brene_brown_on_vulnerability.html

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

http://www.ted.com/talks/derek_sivers_how_to_start_a_movement.html


http://www.localfirstaz.com/studies/

http://www.pewinternet.org/Reports/2012/Older-adults-and-internet-use/Main-Report/Internet-adoption.aspx




One Act of Random Kindness (1ARK+Network) & then, let it grow.

Respected citizens of the world,

•The first few steps to changing the world, BEGINS WITH YOU. •Forward it to everyone, immediately making it know that you started the process to changing the world. Eventually you will change the world, whatever you do next. Let’s begin a small idea wit a big mind.1ARKnetwork.


Social good is your soul 20254 Billion


Digital innovations, social media, technology is our life blood, but,SOCIAL GOOD IS OUR SOUL.

People will be people and business will remain businesses, until you introduce a climate of change

CLIMATE OF POSSIABILITY



One Act of Random Kindness (1ARK+Network) & then, let it grow.

ANONYMOUS

There are lots of big minds chasing small ideas.Let’s begin a small idea wit a big mind.


Just when the caterpillar thought, his world was coming to an end,HE CHANGED INTO A BUTTERFLY