1 ashland specialty ingredients home care overview home care industry overview

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Ashland Specialty Ingredients

Home care overview

Home care industry overview

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Components of Home Care

Laundry Care Surface Care

Dishwashing

Toilet Care

Bleach

Air Care

Insecticides

Polishes

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Home Care Big Rocks

• Focus on Laundry, Dishwashing, and Hard Surface Care segments

– Develop formulation science expertise

– Expand global application testing capabilities

– Gain clear understanding of market needs• Accelerate growth of existing business

– Restructuring and reposition home care offerings

– Increase market penetration via channel partners

– Capitalize on cross-selling opportunities of combined hAAFI/ISP portfolio

• Partner with strategic MNC’s to drive collaborative innovation

– Leverage PC ‘privileged supplier’ status

– Develop/earn access to high value projects

– Invest in capabilities required for partnership

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Home Care Big Rocks

• Drive growth through innovation

– Exploit internal Ashland technology and expertise

– Develop market–driven technology to change the industry

– Accelerate INNOVA projects and build robust project pipeline

• Generate growth in emerging regions

– Build clear understanding of regional needs and market drivers

– Access developing regions via MNC and targeted regional growth opportunities

– Develop applications knowledge of regional cleaning habits

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Home Care – Technology Overview

Broad Range of Technologies and Functionalities

Core Product Lines

Acrylates

• Delivery of Anti-Soil Redeposition• Enable Rheology Modification• Provide Mineral Sequestration• Deliver Particulate Dispersion

Cellulose Gum

• Provide Anti-Soil Redoposition• Enable Rheology Modification

Biocides• Provide Product Preservation• Enhance Surface Microbial Control

Pyrrolidone Derivatives

• Deliver Dye Transfer Inhibition• Provide Wetting• Support Particulate Dispersion• Enable Disintegration• Act as Binding Agents

Pyridine Derivatives

• Deliver Dye Transfer Inhibition• Provide Anti-Soil Redeposition• Support Particulate Dispersion

Surface Cleaning

Dye TransferInhibition

Anti-SoilRedeposition

Rheology Modification

Home Care Applications

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Aqualon™ and Blanose™ carboxymethylcellulose (CMC)

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Idealized Structure of CMC - DS of 1.0

Tradename: Aqualon and Blanose carboxymethylcellulose INCI Name: Cellulose GumOther Names: CMC, Na CMCCharge: AnionicRegulatory: Food, Pharm

O

O

O

O

OH

OH

CH2OCH2COONa OH

OH

CH2OCH2COONa OH

OH

OH

OH

CH2OCH2COONa

O

O

O

O

n

CH2OCH2COONa

Aqualon™ and Blanose™ CMC Structure

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Thickener..7MCF

Soil suspension/release…9M31F

Higher salt tolerance..9M31F

Better flow..7MCF/9M31F

Tablets…7H4

“Whiteness”..9M31F

0.5% up to 3% on weight

A hydrophilic, natural-based rheology control polymer with unsurpassed water binding capability: Laundry detergents

Aqualon™ and Blanose™ CMC Applications

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Natrosol™ hydroxyethylcellulose (HEC)

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Tradename: Natrosol hydroxyethylcelluloseINCI Name: Hydroxyethylcellulose Other Names: HECCharge: NonionicRegulatory: “CS”=Cosmetics, Pharm (only)

Idealized Structure of HEC

DS = 1.0

Hydroxyethyl MS = 2.5

O

O

O

O

O

OH

OH

OH

CH2OH OH

OH

O

OH

H2C

O

O

O

O

n

CH2OHH2C

O

H2C

CH2

O

H2C

CH2

O

CH2

H2C

OH

O

H2C

CH2

O

CH2

H2C

HO

CH2

H2C

O

H2C

CH2

O

CH2

H2C

OH

CH2

H2C

O

H2C

CH2

O

CH2

H2C

OH

Natrosol™ HEC Structure

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Highly efficient, salt tolerant, anionic and cationic surfactant compatibility polymeric thickener with excellent lubricating properties:

Liquid household cleaners, toilet cleaners and fabric softeners….Natrosol 250HHR/250MHR/PLUS HEC.

Natrosol™ HEC Applications

• Thickener for Household and

Toilet cleaners …Natrosol

250HHR/MHR HEC

• Fabric Softening….Natrosol Plus HEC

Up to 1% on weight

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Klucel™ hydroxypropyl-cellulose (HPC)

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Tradename: Klucel hydroxypropylcelluloseINCI Name: HydroxypropylcelluloseOther Names: HPCCharge: Non-ionicRegulatory: Food, Pharm

O

O

O

O

OCH2CHCH3

OH

CH2 OCH2CHCH3

OH

CH2 OCH2CHCH3

OH

OCH2CHCH3

OH

CH2

O

O

O

O O

n

CH2

OCH2CHCH3

OCH2CHCH3

OCH2CHCH3

OCH2CHCH3

OCH2CHCH3

OH

OH

OH

OH

OH

OHOH

OH

O

O

O

O

OCH2CHCH3

OH

CH2 OCH2CHCH3

OH

CH2 OCH2CHCH3

OH

OCH2CHCH3

OH

CH2

O

O

O

O O

n

CH2

OCH2CHCH3

OCH2CHCH3

OCH2CHCH3

OCH2CHCH3

OCH2CHCH3

OH

OH

OH

OH

OH

OHOH

OH

Klucel™ HPC Structure

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Features• Great film former for toilet

bowl cleaners…Klucel G or

M HEC grades.

Up to 0.5% on weight

Film forming, natural based polymer soluble in water as well as PG and a wide range of polar organic solvents:

Bathroom cleaners …recommend Klucel G or M HEC grade.

Klucel™ HPC Applications

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CustomerNeeds

Dye Transfer Inhibition – Laundry

Acetylenics

Color safe detergents Performance in disparate conditions Assurance/confidence

Dye complexation Effectiveness across a wide range of dyes Effectiveness across a wide range of use

conditions Soluble and stable in current formulations Performance at low concentrations/use cost Non-hazardous

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Focal Technologies – Dye Transfer Inhibition

• PVP Polyvinylpyrrolidone (PVP K-30, K-60)• ChromaBond S-100 polymer poly vinyl

pyridine betaine• ChromaBond S-350 polymer poly vinyl

pyridine N-oxide• Highly water soluble molecules• Effective DTI’s which readily

complex with dyes in wash liquor

• Secondary benefit as anti soil-redeposition agents

• PVP is also used:

– To stabilize enzymes inpowder detergents

– To cross-link iron for rustremoval in automotive pastes

PVP & ChromaBond™ polymers

Chromabond™ S-350 polymer

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Dye Transfer Inhibition (DTI) Technology

Problem – Redeposition of soluble dyes from wash liquor

• Bulk dye transfer (classic “pink whites”)

• Combined dye transfer (greying of fabrics)

Solution – Polymers that complex with the dyes and inhibit deposition

Technology Types –

• Poly(vinylpyrrolidone) [PVP]

• Poly (vinylpyridine betaine) [ChromaBond™ S-100 polymer]

• Poly(vinylpyridine N-oxide) [ChromaBond S-350 polymer]

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PVP – Broadly Used Standard

• Water soluble, nonionic polymer, stable under basic conditions

• Minimal interaction with fabric

• Complexes anionic dyes

• PVP interacts with anionic surfactants resulting in loss of efficiency

• Loses efficacy in hard water & at elevated temperatures

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Strategies to Improve Upon PVP

Enhance polymer/dye interaction • Aromatic character

• Charge

• H-bonding

Decrease polymer/surfactant interaction • Decrease hydrophobicity

• Increase bulkiness

• Charge

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n

+N

CH

CH2 COO-

CH2

Na+

Cl-

Ref:- US Patent number:- 5,776,879

ChromaBond™ S-100 polymer (4-Vinylpyridinium Betaine)

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n

N

CH CH2

O

+

-

ChromaBond™ S-350 polymer (4-Vinylpyridinium N-Oxide)

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Color Protection Summary

• Chromabond™ PB (S-100) and PVNO (S-350) polymers

− Performance at very low polymer concentration

− 3 - 5 times more efficient than PVP

− Effective over a wider range of dyes

− Tolerates higher concentrations of anionic surfactant

− Superior performance on synthetic fabric types

• Anti soil-redeposition

− Chromabond S-100 polymer is an efficient anti soil-redeposition aid

− Superior to PVP and CMC

• Chromabond S-100 polymer recommended

– High water hardness

– Low or no chlorine bleach addition

– Anionic surfactant present

• Chromabond S-350 polymer recommended

– Chlorine bleach is commonly added

– Anionic surfactant present

• PVP recommended

– Low cost applications

– Co-blended with Chromabond polymers

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Focal Technologies – Soil Deposition

• CMC Grades• Jaypol™ HN44/S44 polymers• Sorez™ 100 polymer• Sorez HS 205 polymer• PVP• Chromabond™ polymers

• CMC, PVP, and Chromabond polymers and polyacrylate limit redeposition of soils in solution

• Sorez 100 polymer forms a protective film that provides soil release and allows removal during the wash cycle

• Sorez HS 205 polymer forms a protective film on hard surfaces to provide easier cleaning

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Sorez™ HS 205 polymer

Chemical description: Vinyl pyrrolidone/dimethylaminoethylmethacrylate

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Sorez™ HS 205 polymer

Kitchen cleaners

• Sorez HS 205 polymer is substantive to ceramic tiles

• Works as an oily soil release polymer

• Cleaning easier, with less scrubbing energy required

Toilet bowl cleaners

• Sorez HS 205 polymer works as a long lasting soil release polymer

• Anti-scale performance

All-purpose bathroom cleaners

• Sorez HS 205 polymer brings easy cleaning benefits

Glass cleaners

• Sorez HS 205 polymer makes glass surfaces hydrophilic after cleaning

• Prevents water beading and spots and streaks

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Schematic representation of Sorez™ 100 polymer deposition onto polyester fabric

polyester substrate

HI&I – May 27, 2011

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Soil Release: Polyester Fabrics (Final Wash)

Control (No Polymer) Soil Release: 5.9 %

1% Sorez 100 polymerSoil Release: 67 %

HI&I – May 27, 2011

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CustomerNeed

Deposit Control – Auto Dishwash

Acrylates – Acetylenics – Mineral Deposit Control

No spotting No filming No soil left on glassware Sparkling clean dishes

Mineral hardness control Soil dispersion Protein soil anti-redeposition Improved sheeting Faster drying

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CustomerNeeds

Encrustation Control – Global Laundry Nomination for INNOVA

Acrylates/Acetylenics – Mineral Scale Control

Whiter whites Brigher colors “Bring back black” “Color restore”

Anti-greying/anti-encrustation Anti redeposition Improved cleaning Mineral salt control

Inhibition Dispersion Crystal modification

Solids dispersion

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Simplified Monomer Functionality Chart

CaCO3 CaSO4 Cax(PO4)y Iron Zinc Organics Salt Stab

Carboxylate + + - - - - + MA- AA

Sulfonate - + + + + - +Conc.

Dependant

Non-Ionic +Crystal Mod.

-ThresholdChelation

- +(HPA)

+(H2O-

PhobicIron

Forms)

- + +

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Maleic Anhydride2,5 Furandione

Preparation of Maleic Anhydride for Polymerization

NaOH, Water

Sodium Maleate2,5 furandione, Sodium Salt

Copolymerization with Acrylic Acid

Sodium Maleate

Acrylic Acid, Initiator (H2O2)-[CH2-CH2-COO- Na+]n-[Na+ -OOC-CH2-CH2-COO- Na+]n’

2-Propenoic acid, polymer with 2,5-furandione, sodium saltor

Copolymer of sodium acrylate and sodium maleate

Jaypol™ HN70 polymer – Maleic Rich Copolymer

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Jaypol™ HN70 polymer – Maleic Rich Copolymer

• Copolymer of maleic anhydride (>50% maleate functionality)

• Very low molecular weight (~ 2,000 daltons)

• Highly stable in “stressed” waters

– High ph/alkalinity

– High electrolyte content

– High mineral hardness content (calcium, magnesium…)

• Potential applications

– Anti-encrustation agent for laundry

– Autodish as phosphate/chelate replacement

– Builder in laundry applications

– Scale remover in hard surface cleaners

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Jaypol™ HS77 polymer – SASMAC Copolymer

• Copolymer of sodium allyl sulfonate and maleic anhydride

• Very low molecular weight (~ 1,200-1500 daltons)

• Highly stable in “stressed” waters

– High ph/alkalinity

– High electrolyte content

– High mineral hardness content (calcium, magnesium…)

• Potential applications

– Autodish as phosphate/chelate replacement

– Builder in laundry applications

– Scale remover in hard surface cleaners

R

Sodium Maleate Sodium Allyl Sulfonate

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Surfadone™ wetting agents

• Surface active Alkyl Pyrrolidones

– Surfadone LP-100 wetting agent N-Octyl-2-Pyrrolidone (NOP)

– Surfadone LP-300 wetting agent N-DoDecyl-2-Pyrrolidone

• Powerful surface tension reduction at low level (e.g. 0.1%w/w):

– Synergistic performance with anionics or nonionics

– Fast acting (dynamic) where short contact time, e.g. wet wipes

• Powerful wetting

• Low foaming

• Conform to Detergent Regulation EC 648/2004

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Easy-Wet™ 20 wetting agent

• Patented formulation based on n-Octyl-2-Pyrrolidone

• Powerful wetting at very low use levels (e.g. 0.01% w/w):

– Low energy substrates e.g. teflon, silicone

– Polyolefins eg polypropylene, Parafilm® M*

– High energy substrates e.g. aluminium

• Dramatic equilibrium surface tension reduction

• High foaming

• Conforms to detergent regulation EC 648/2004*Spreading of 0.2ml drop of 0.05% w/w aq dye solution

*Trademark owned by a third party

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Setleze™ 3000 polymer

• Vinyl Pyrrolidone Dimethylamino Propyl Methacrylamide (VP DMAPMA)

• Patented one-step process produces a water-soluble and cross-linked water-insoluble VP DMAPMA

• Film-forming polymer and high surface area nano-particles ensure excellent flocculation of particulates and oils

No Setleze polymer 0.01% Setleze polymer

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Disintex™ disintegrants

• Polyvinyl Polypyrrolidone (PVPP)-based disintegrants

• Hydrophilic water-insoluble polymer which on addition of water:

– Swells with high hydrostatic pressure causing rapid tablet break-up

– Afterwards is rapidly dispersed resulting in low residues

• Disintex 75 disintegrant pure PVPP for Auto Dishwash (ADW) and water softening tablets

• Disintex 200 disintegrant CMC-free blend for ADW and water-softening

• All Disintex disintegrant have minimal effect on tablet friability

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Jaypol™ 213 polymer and Jaypol 213D polymer

• Cationic liquid dispersion polymer (LDP)

• Compatable and effective in cationic and acidic systems

• Acrylamide free

• Shear thinning allows pourability

• Easily formulated

– No heating required

– No pre-dilution required

• Provides consumer desired “look and feel” to fabric softeners

• Reduces softener buildup in machine delivery systems

• Reduces clean-out time in manufacture of fabric softener products

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Jaypol™ 213 polymer – Solution Viscosity versus Addition Rate

Fabric softener formulation with Ester Quat, final pH 2.3

• Linear viscosity response• Low usage rate• Precise viscosity control

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Jaypol™ 213 polymer – Solution Viscosity versus Addition Rate

Fabric softener formulation with Ester Quat, final pH 2.3

• Shear thinning• Increased pourability• Decreased residual material in

delivery systems

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Disclaimer

® Registered trademark, Ashland or its subsidiaries, registered in various countries™ Trademark, Ashland or its subsidiaries, registered in various countries© 2013, Ashland

The information contained in this presentation and the various products described are intended for use only by persons having technical skill and at their own discretion and risk after they have performed necessary technical investigations, tests and evaluations of the products and their uses. This material is for informational purposes only and describes the scientific support for the use of the products described herein as an ingredient in cosmetic products intended to enhance appearance and other cosmetic benefits or to enhance performance of an end product. Certain end uses of these products may be regulated pursuant to rules governing medical devices or other regulations governing drug uses. It is the purchaser’s responsibility to determine the applicability of such regulations to its products. While the information herein is believed to be reliable, we do not guarantee its accuracy and a purchaser must make its own determination of a product’s suitability for purchaser’s use, for the protection of the environment, and for the health and safety of its employees and the purchasers of its products. Neither Ashland nor its affiliates shall be responsible for the use of this information, or of any product, method, formulation, or apparatus described in this brochure. Nothing herein waives any of Ashland’s or its affiliates’ conditions of sale, and no statement, information and data is to be taken as a guarantee, an express warranty, or an implied warranty of merchantability or fitness for a particular purpose, or representation, express or implied, for which Ashland and its affiliates assume legal responsibility. We also make no warranty against infringement of any patents by reason of purchaser’s use of any information, product, method or apparatus described in this presentation.

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1 ashland specialty ingredients home care overview home care industry overview

Documents

home care offerings

structure of cmc

blanose cmc structure

blanose cmc applications

natrosol hec structure

laundry detergents aqualon

market driversaccess

market penetration