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August 2011

Vodafone Smart Accessibility Awards 2011Developer Marketing Vodafone Content Services

developer.vodafone.com

@vodafonedev #vsa2011

Outreach plan• The contest aims to find the best Android 2.2+ application to

enhance the lives of users who are ageing and/or disabled

• Deadline? – All entries must be in by October 15th 2011

• Promotion– Promotion to drive awareness and increase the number of entries will

be through online and offline channels

– ONLINE– http://developer.vodafone.com/smartaccess2011 - LIVE– Partnering with MoMo in UK, DE and other accessibility/developepr

communities in ES, NL, BE(?)– Promotion to include email campaigns, banner ads and social media outreach

– OFFLINE– Workshops with MoMo in UK and DE– Sponsorship of local developer events such as DroidCon

Online outreach: MoMo London• Online activities

Email and social media outreach

AUG SEPT OCT NOV

• Outreach via MoMo on:

– website, blog, facebook and linkedin channels and twitter. – email announcement via Yahoo! group – Announcements at any events that are taking place during the period.

• MoMo to reach out to specific companies & individuals to encourage entry

• Raise awareness amongst key influencers and other appropriate MoMo chapters

£7,000

User Group outreach

User group list creation + outreach £1,000

Online outreach: MoMo Germany• Online activities

Email and social media outreach

AUG SEPT OCT NOV

• Outreach via MoMo on:

– website, blog, facebook and linkedin channels and twitter. – email announcement via Yahoo! group – Announcements at any events that are taking place during the period.

• MoMo to reach out to specific companies & individuals to encourage entry

• Raise awareness amongst key influencers and other appropriate MoMo chapters

€5,000

User group list creation + outreach

Offline outreach: London, Manchester, Berlin, DroidCon• Regular events to highlight the competition and ensure we receive

some high quality entries

MoMo London and Manchester

(TBC)

MoMo Berlin & OTA

Usabilla Amsterdam +

ES event

DroidCon London

(showcase)Finals

AUGUST Workshops

SEPT (xxth) MoMo event +

SEPT 30th Over The Air

SEPT 14th Workshop

(NL) + SEPT 28th user

group networking

(ES)OCTOBER 6th /

7th

NOV/DEC

£7,500 +

£5,000 (TBC)

€3,000 (w/s)

+ €5,000 (OTA*)

€1,000 (TBC)

€1,000 +

€1,000

• * = separate Content Services budget

TOTAL COSTS

Online Offline Comments

MoMo London (+ Manchester workshop)

£7k £7.5k + £5k

User group outreach

£1k Research only. Outreach into the communities to be done by vfdev/PR team (TBC)

Momo DE €5k €3k

Usabilla €1k

Spain €1k

Over The Air N/A Coming from separate budget as event will cover accessibility and other topics

Droidcon €1k

TOTAL (€) €35.6k Note: €15k from dev marketing budget.

• £ / € exchange rate @ 1.2

Workshops• Objective

• Raise awareness of Vodafone’s initiative in accessibility (inc Smart Access)

• Drive number of entries

• PR coverage

• Proposed workshop agenda

• Timeline: 3 – 5pm + drinks (may vary according to local market)

• 3 x 45 min sessions + breaks and networking. Each session will focus on a specific disability to educate developers what it’s like for an end user. Each session will be broken down in the following way:

• Personal experience: what’s it REALLY like using an app when you are visually/hearing/cognitively impaired?

• Tips and hints for developers to work through these disabilities

• Have a go….: developers to attempt to modify/create apps/concepts which will address these issues

• These sessions will be tied into the categories for the competition: Social participation, Independent living, Mobility and Wellbeing.

• Focus on…– Visual impairment– Hearing impairment– Cognitive impairment– mHealth (TBC)

R&R

• Workshops – – MoMo to organise– Support from

– Vodafone developer– local Vodafone Foundations – Public Policy

• Online outreach– User group list creation

– James Norris @ MoMo

– Skywrite PR / Group PR– MoMo– Vodafone developer– Vodafone Foundation

Next Steps

• Agree costs and plan– Vodafone developer/Public Policy/PR/MoMo

• Arrange workshops– Engage with patient advocacy groups to ensure we have good speakers

attending each event

• Get cracking!

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THANKS!