Using the Web for Business

AssignmentGROUP D

PRESENTS

1 BABMPT 7 Group D : Sarah Sujatha Suppramaniam (1135861) Jenny Ho Vui Syn (1035545) Leong Shin Fen (1135969)

An Evaluation On The Straits Times

Website: www.straitstimes.com

2

• English language national flagship newspaper in Singapore

• Established on 15 July 1945

• Consisted of coverage from world news, East Asian news, Southeast Asia news, home news, sports news and many more

• Launched as online media on 1 January 1994

• Highest readership of about 1.35 million readers.

About: The Straits Times

Website Evaluation Methodology

• Using Research-Based Web Design & Usability Guidelines (Koyani, Bailey and Nall, 2004)

• Number of guidelines used: 13

• Levels of “Relative Importance” reviewed: 5, 4, 3, 2, 1

Business ModelThere are nine business models on the web. They are categorized as follows:

Info-mediary Advertising

Brokerage

Merchant

Manufacturer Community Affiliate

Subscription

Utility

Types Of Business Models In Straits Times

Promotion • Advertisements are broadcasted• Invitation to prospective Consumers• Do not believe in offering free gifts • Revenue is generated

Revenue • Require subscription• Subscribers subscribe for a stipulated timeframe• Top 30 website means generating revenue

Web Credibility• Factual information• Information on internet is more credible than traditional media• Possibility of inaccurate information• Lesser control

Types Of Business Models In Straits Times

Advertising Model

Subscription Model

Top 30 Singapore Websites

Top 30 Worldwide Websites

Website Benefits

Provide Useful Content

Horizontal Scrolling

Website Benefits : Provide Useful

Content• A good web design creates customer loyalty

• Importance of efficiency and effectiveness • Precise and comprehensible

• Illustration by icons

• Concise words

• Avoid lengthy context

The Straits Times: How It

Provide Useful Content

• News broadcast

• Concise words with pictures

• Synopsis of news

The Straits Times: How It

Provide Useful Content

The Business Times:

Did It Provide Useful Content

• Lesser Picture and more words

• News are broadcasted in a concise way

• Accurate Information is presented

The Business Times:

Did It Provide Useful Content

Website Benefits : Length of Webpage Horizontal Scrolling

• Significance in length of webpage

• Presentation in one page • Scrolling is complex

• Advantage and Disadvantage in a long web information

• Advantage in short and concise information

• Importance of horizontal scrolling

The Straits Times and Channelnews Asia:

Feature of Horizontal Scrolling

The Straits Times and Channelnews Asia:

Feature of Horizontal Scrolling

• Supports horizontal scrolling

• View the full content

• Avoid Cluttered Displays

• Colour Classification on Conveying Information

• Design Forms for Users Using Assistive Technologies

Website Limitations

• Produce some destructive effects varying from reduced user performance to decreased visual attraction

• Ignore some sections in their perceptual ground when confronted with a cluttered display

• Disadvantageous to deliver message

• Avoids “seeing through” the front layer

Avoid Cluttered Displays

The Business Times

The Straits Times

• Principle presentations, which can be practiced effectively

• To attract attention, illustrate similarities and differences, discrete fields

• Also affects readers’ perception of space and depth

Colour Classification on Conveying Information

The Straits Times

• Visual impairment: limited vision, color blindness, and blindness

• Only can utilize a web site if it is designed to be fitting with the different assistive technologies

• Can implement screen readers device in order to ensure the accessibility of users with visual impairmen

Design Forms for Users Using Assistive Technologies

• Types of Navigation of Site Structure

• Inform Users of Long Download Time

• Distinguish Required and Optional Data entry Fields

Website Architecture

• Hierarchical Structure

Types of Navigation of Site Structure

• do not want to wait for a seemingly endless page to load

Inform Users of Long Download Time

The Straits Times

Distinguish Required and Optional Data entry Fields

• Links for Webpage

• Reduce the user’s workload

• Ensure Usable Search Result

Use and Usablity

Use and Usablity

28

Links for Webpage

• A rather cluttered webpage with almost a lot of information provided for the users.

• Users will have problem accessing the topics • Suggest replacing word links with images to ease locating the links

(Eg: The Newspaper Webpage)

Reduce the user’s workload

• Remembering ID Log In• Important for users who needs to access the webpage daily.

Ensure Usable Search Result

• Search Engine highlighted the key words• Provide more search results than other news's search engine• Can improve by providing clustered list on either side of the

webpage

ReferencesBeak, Y.K. & Layne, B.H., 1988. Colour, graphics, and animation in a computer-assisted learning tutorial lesson. Journal of Computer-based Instruction, 15(4), pp.131-35.

Blower, J., 1998. How To Create A Deadly Website.

Dueze, M., 1999. Journalism And The Web. 373-390.

Dunlop, M. (2012) 'Top Earning Websites', Income Diary, Available: http://www.incomediary.com/top-earning-websites.

Gardyne, A., 1998. Internet Success Stories. Available at: http://www.aia.net.au/success.

Gehrke, D. and Efraim, T. (1999) 'Determinants of Successful Website Design: Relative Importance and Recommendations for Effectiveness', Proceedings of the 32nd Hawaii International Conference on System Sciences.

Ghaoiu, C., Mann, M. & Ng, E., 2001. Designing a humane multimedia interface for the visually impaired. European Journal of Engineering Education, 26, pp.139-49.

Gilster, P., 1997. Digital Literacy.

Goodwin, N., 1987. Functionality and usability, Communications of the ACM, pp. 229–233.

Guglielmo, C., 1998. Sun Sheds Light On Site-Building For Success. Inter@ctive Week, Available at: http://www.zdnet.com/intweek/print/980112/270989.html.

Hernon, P., 1995. Disinformation and Misinformation through the Internet Findings of an Exploratory Study. Government Information Quarterly, 12, pp.133-39.

Hearst, M. A., Pedersen J. O., 1996. Reexamining the Cluster Hypothesis: Scatter/Gather on Retrieval Results. In Proceedings of the 19th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR'96), Zurich.

Hoxmeier, J. & DiCesare, C., 2000. System response time and user satis- faction: An experimental study of browser-based applications. In Proc. 6th Americas Conf. Information Systems. CA, 2000. Long Beach.

Johnson, T. and Kaye, B. (2000) 'Using Is Believeing : The Influence Of Reliance On The Credibility Of Online Political Information Among Political Interested Users', Journalism & Mass Communication Quarterly, pp. 865-879.

J. W. Palmer, 2002. Web Site usability, design and performance metrics, Information Systems Research Vol. 23(2), pp. 151-167.

Kruger, C., Swatman, M. and Beek, V. (2003) 'Business Model Formation within the Online News Market:The Core + Complement Business Model Framework', Available: https://domino.fov.uni-mb.si/proceedings.nsf/0/3a9bdcfcc3ed0b5ec1256ea1002d0205/$FILE/23Kruger.pdf .

Lawrence S. and Giles C. L., 1999. Accessibility of Information on the Web, Macmillan Magazines Ltd.

Lazar, J., Allen, A., Kleinman, J. & Malarkey, C., 2007. What Frustrates Screen Reader Users on the Web: A Study of 100 Blind Users. International Journal of Human-Computer Interaction, 22(3), pp.247-69.

Lazar, J., Dudley-Sponaugle, A. & Greenidge, K.-D., 2004. Improving web accessibility: a study of webmaster perceptions. Computers in Human Behavior, 20, pp.269-88.Liang, T. & Lai, H., 2002. Effect Of Store Design On Consumer Purchases : Van Empirical Study Of On-Line Bookstores. Information & Management, pp.39(6), 431–444.

Lynch, P. & Horton, S., 2002. Web Style Guide : Basic Design Principles For Creating Web Sites. Yale University Press, Available at: http://www.webstyleguide.com/.

Morkes, J. & Nielsen, J., 1998. Applying Writing Guidelines To Web Pages. Available at: http://www.useit.com/papers/webwriting/rewriting.html.

Nielsen, J., 1997. The Tyranny Of The Page : Continued Lack Of Decent Navigation Support in Version 4 Browsers. Useit Alertbox, Nielsen Norman Group, Freemont, USA, Available at: http://www.useit.com/alertbox/9711a.html.

Nielsen, J., 2005. Scrolling And Scrollbars Useit Alertbox. Nielsen Norman Group, Freemont, USA, Available at: http://www.useit.com/alertbox/20050711.html.

Nielsen, 2011, Singaporeans Can't Get Enough of Digital Media. [Online] Available at: http://www.sg.nielsen.com/site/NewsReleaseJuly112011.shtml [Accessed: 9 Dec 2012].

Peterson, S.D., 2009. Stereoscopic Label Placement: Reducing Distraction and Ambiguity in Visually Cluttered DIsplays. Thesis. Sweden: LiU-Tryck, Linköping Linköping University.

Rappa, M. (2010) 'Business Models On The Web', Managing Digital Entreprise, Available: http://digitalenterprise.org/models/models.html.

Raquel B.F., Using Protocol Analysis to Evaluate the Usability of a Commercial Web Site, Computing and Decision Sciences Department, Stillman School of Business, Senton Hall University, Vol 39, 2001, pp. 151 – 163.

Rose, G.M., Evaristo, R. & Straub, D., 2003. Culture and Consumer Responses to Web Download Time: A Four-Continent Study of Mono and Polychronism. IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, 50(1), pp.31-44.

The Straits Time, Media Kit, 2012 [Online] Available at: http://www.sph.com.sg/pdf/MediaKit2012/ST%20Media%20Kit%202012%20(Jan%202012).pdf [Accessed: 8 Dec 2012].

Weir, G.R. & Heeps, S., 2003. Getting the Message Across: Ten Principles for Web Animation. Thesis. Glasgow: 7th IASTED International Conference on Internet and Multimedia and Applications University of Strathclyde.

Wen, J., Chen, H. and Hwang, H. (2001) 'E-commerce Web site design: strategies and models', Information Management & Computer Security.

Wirtz, J.B. & Bateson, J.E., 1995. An experimental investigation of Halo effcts in satisfaction measures of service attributes. International Journal Service Industry Management, 6(3), pp.84-102.

Woodruff, A., Landay, J. & Stonebraker, M., 1998. Constant information density in zoomable interfaces. ACM Press. ACM Symposium on User Interface Software and Technology.

Zhao, H., Plaisant, C., Shneiderman, B. & Lazar, J., 2006. A framework for auditory data exploration and evaluation with geo-referenced data sonification. Manuscript under review.

Thank you