1 best practices for recruiting online – making the most of volunteermatch jennifer bennett,...
TRANSCRIPT
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Best Practices for Recruiting Online – Making the Most of VolunteerMatch
Jennifer Bennett, Manager of Volunteer Programs, VolunteerMatch
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Agenda
• Introduction
• Making the Case for Online Volunteer Recruiting
• Best Practices for Recruiting Online
• Review Real Opportunities
• Things to Remember
• Q&A
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Stand Up!
• How long have you known about or been using VolunteerMatch?
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Recruiting Volunteers Online
• Another Tool to Recruit Volunteers– VolunteerMatch User Survey
• VolunteerMatch Research– 100 High Referring Listings– 100 Listings with no referrals
• Best Practices– Applicable for any online recruiting site
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8 Easy Steps for Recruiting Online
• Make the Title Work for You – Catchy, Fun, Interesting
• Keep it Brief– One Opportunity, 100 words
• Word it Simply and Make it Easy to Understand– No Jargon, no acronyms
• Make an Impact– Include a Strong Call to Action
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8 Easy Steps for Recruiting Online
• Provide Direction and Support– Time Commitment, Training, Restrictions
• Make it Visually Appealing– Include Pictures, Graphics. Make use of White Space.
• Remember to Edit– Grammar, Spelling
• View your Listing as a Volunteer– Use a Critical Eye.
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Best Practices for VolunteerMatch
• Title Stands Out– Call to Action
• Make Good Use of First Sentence– Visible to prospective volunteers
• Brainstorm and Use Keywords– What kinds of volunteers to you want to find you
• Keep Referrals on VolunteerMatch– Information is only useful if volunteers click ‘I Want
to Help!’
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Make Your Title Work For You
Take advantage of the first thing a prospective volunteer
will see.
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Let’s Get Creative
Brainstorm great titles for the following opportunities:
• Adult Literacy Tutor• Library Docent/Library Volunteer• Storyteller• Computer Volunteer
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Review Opportunities
Let’s take a look at some examples of good descriptions
and those that could use some work.
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Remember…
Your VolunteerMatch listing may be the first time a volunteer learns about your organization:
• Use language that is welcoming
• Clearly state needs and impacts
• Outline any potential ‘deal breakers’
• Craft opportunities that will attract the volunteers you need
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Questions?
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Thanks for attending!
For any questions contact:
Jennifer Bennett
415-321-3639
VolunteerMatch Support
415-241-6872