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1 BILLION+UNIQUE PRODUCTS

1 petabyteOF DATA

1100+CATEGORIES

130,000+UNIQUE BRANDS

OUR PRODUCT SUITE HELPS OPTIMIZE THE

ENTIRE RETAIL LIFECYCLE:

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DESIGN PLANOGRAM SUPPLY CHAIN VISUAL

MERCHANDISING

PROMOTIONS PRODUCT

RECOMMENDATIONS

PRICINGLOGISTICS

Intelligence Node film

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ABOUT THE REPORT

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Why this Report?

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The Indian Retail industry is projected to grow to $ 1 Trillion by 2020

Organized retail (offline +E-commerce) is expected to grow at a CAGR of

20% reaching $180 billion by 2020

India is slated to become the youngest country on the planet as early as

2021, with more 3/4th of the population being millennials or younger.

Millenials by choice are cross platform shoppers who like brands/retailers to customize their buying experience- birth of relevance commerce

As fashion analytics experts, we felt obliged to share insights about India’s fashion landscape.

The whitepaper gleans insights from 1,784,090 SKU’s across 12,058

brands identified by Intelligence Node across India’s organized fashion sector for FY 2015-16

EVOLUTION OF RETAIL

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From a shopper behavior perspective

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Retail Market Size - 2015

$600

BILLION

$1

Retail Market Size - 2020

SINGLE CHANNEL COMMERCE

2015+

MULTI CHANNEL COMMERCE CROSS CHANNEL

COMMERCEOMNI CHANNEL

COMMERCERELEVENCE COMMERCE

2012

2010

2008

2006

TRILLION

Breakdown of Retail

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USD Billion ($)

0 200 400 600 800 1000 1200

2005

2010

2015

2020

General vs Modern Trade

Modern Trade General Trade

+12%

890-910 165-180

550-560 60-70

300-310

15-2

0

200-210

5-1

0

CAGR (2015-2020)

21%

10%

( India )

Future-Role of Mobile in E-Commerce

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11%13%

17%

23%

44%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

0

100

200

300

400

500

600

700

800

900

2012 2013 2014 2015 2020

on

line

pen

etra

tio

n

Mo

bile

Ph

on

e/Sm

art

-Eco

m U

sers

Digitisation trend for Indian market(in mn)

MOBILE PHONE USERS SMART PHONE USERS ONLINE PENETRATION

Internet users are expected to more than double over the next 5 years, with more than 44%

of Indian population expected to be online

Smartphone proliferation to increase from 120-140 million in 2014 to 500-600 million in 2020

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“It is really hard to design products by focus groups. A lot of

times, people don’t know what they want until you show it to them.”

- STEVE JOBS, BUSINESSWEEK, MAY 25, 1998

Who are the

shoppers driving

this growth?

Today, We can cater to shoppers who

know exactly what they want.

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Today, we cater to shoppers who know exactly what they want

WEBSITES

DISCOUNTS

AND PROMOS

COMPARISION

SHOPPING

SHOW

ROOMING

PRODUCT

REVIEWS

SOCIAL

PLUGINS

SOCIAL

MEDIA

WISHLISTS

WEBROOMING

Future – Millennials will be the power

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India Population Breakdown- 2015

Millenials or younger Non Millenials

India Population Breakdown-2020

Millenials or younger Non- Millenials

64%

36%

76%

24%

WHAT MATTERS TO

MILLENNIALS IN SELECTING A

PRODUCT/BRAND

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MILLENNIALS SAY THEY WILL

MILLENIALS PURCHASE DUE TORECOMMENDATION ON SOCIAL MEDIA

3 million minutesMILLENNIALS SPEND ON MOBILEPER MONTH.

68%

40%

33%

28%

Item Price Previous Usage

And Trust Of Brands

Male Millennials Would BuyEverything Online If TheyCould

Female Millennials Would BuyEverything OnlineIf They Could

Shopper Loyalty Cards And

Discounts

51%

.

millennials use video 2xmore to make purchasedecisions

87% 70% 70%

Online

CouponsIn Store Ads

SOURCES: EMARKETER, AT KEARNEY, NEILSEN, PWC, STATISTA, BUSINESSWEEK

Fashion Macro View

SALES ONLINE VS. SALES OFFLINE

39%PURE PLAYRETAILERS

37%CLICKS N BRICKSRETAILERS

24%MANUFACTURERSITES

MILLENNIAL CONSUMER BEHAVIOUR- BUYING TREND

17.2% 82.8%

Fashion Macro View

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$54

USED CASE

Changes price

every 10.5 mins.

3.647 Bn USD

Revenue in 2014

+27% increase

in brand value

Opened its smaller outpost stores with specific merchandise assortments which nurture growth

and outperform legacy stores.

SOURCES: EMARKETER, AT KEARNEY, NEILSEN, PWC, STATISTA, BUSINESSWEEK

Millennials’ avg basket spend per trip at fast fashion houses.

Millennial males spend 2x

more on apparel compared

to non millennial males.

Millennial females spend

2x more on fashion

compared to non millennial

females.

Here’s a look at the category composition for Fashion – using our

product (1.7million products across 12,000+ brands)

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Here’s a deeper look at the Apparel category –

using our product

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Let’s take a deep dive into the Ethnic category-

using our product!!!!

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Pricing and discounting trends

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Distribution of Sari’s by Attributes

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WE SERVE CLIENTS GLOBALLY.

IntelligenceNODE is a Big Data analytics lab with operations in

Mumbai, London and Sofia

USAFRANCE

SPAIN

UKUKRAINE

ROMANIA

GREECE

SOUTH AFRICA

INDIA

RUSSIA

THAILAND

SINGAPORE

Thank You!

contact@intelligencenode.com

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