1 brainstorming

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  1. 1. Brainstorming for fun and profit Rayn HOWAYEK
  2. 2. What is a brainstorm? Why brainstorm? How to brainstorm? Agenda
  3. 3. What is a brainstorm?
  4. 4. brainstorm [brenstm] A spontaneous group discussion to produce ideas and ways of solving problems. Oxford American Dictionaries
  5. 5. Invented by Alex Osborn around 1938
  6. 6. How do you get new ideas?
  7. 7. Linus Pauling, Nobel Prize winner The way to get good ideas is to get lots of ideas and throw the bad ones away.
  8. 8. Storm Storm or What did he mean?
  9. 9. Storm Storm or What did he mean?
  10. 10. Why brainstorm?
  11. 11. Its a great way to get new ideas
  12. 12. It makes work more fun
  13. 13. Ethan Rasiel, The McKinsey Way Brainstorming is ... what the clients really buy.
  14. 14. How to brainstorm?
  15. 15. The brief The people The set The process
  16. 16. Step 1: The brief
  17. 17. The cardinal rule of brainstorming is that you cannot do it successfully in a vacuum. Ethan Rasiel, The McKinsey Way
  18. 18. Steve Schildwachter, FCB Global Brief is everything.
  19. 19. Step 2: The people
  20. 20. Not experts only
  21. 21. Invite different people
  22. 22. The Experiment Task: design a campaign for a toy
  23. 23. 3 brainstorming groups: Which did the best? No brief Written brief Went to a toy shop
  24. 24. 3 brainstorming groups: No brief Written brief Went to a toy shop Of course.
  25. 25. Step 3: The set
  26. 26. Something to write
  27. 27. Item / Product
  28. 28. Step 4: The process
  29. 29. Next, announce: ? Problem Target amount of ideas TimeRules
  30. 30. The problem is never to get new ideas in, the problem is to get the old ideas out. Dee Hock, Visa International
  31. 31. The rules are: Go for the quantity, not quality Absolutely no criticism Weird ideas are welcome Transform others ideas
  32. 32. Write whatever they say, exactly as they say!
  33. 33. Yes, but... Yes, and...
  34. 34. Go with the flow!
  35. 35. Got a stupid idea? Say it out loud. Just to get rid of it.
  36. 36. Stuck? Use creative ads.
  37. 37. Out of the box Can you connect all nine spots with 4 continuos straight lines drawn without ever lifting your pencil from the paper?
  38. 38. Out of the box Can you connect all nine spots with 4 continuos straight lines drawn without ever lifting your pencil from the paper?
  39. 39. Out of the box Can you connect all nine spots with 4 continuos straight lines drawn without ever lifting your pencil from the paper?
  40. 40. Out of the box Can you connect all nine spots with 4 continuos straight lines drawn without ever lifting your pencil from the paper?
  41. 41. Out of the box Can you connect all nine spots with 4 continuos straight lines drawn without ever lifting your pencil from the paper?
  42. 42. The amount reached? Times up?
  43. 43. Now filter what youve got.
  44. 44. on the criteria from the brief. Good? Bad?
  45. 45. And if you are lucky... into a golden concept
  46. 46. And... this is it.
  47. 47. Rayn Howayek Questions? [email protected]
  48. 48. Thank You