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colgate palmolive presentation

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CONTENTSHISTORYAWARDS AND ACHIVEMENTSPRODUCTSTARGET MARKETING ADVERTISEMENTCONCLUSION

HISTORYIn 1806,William Colgate introduced starch, soap and candle factory on Dutch Street inNew York Cityunder the name of "William Colgate & Company".

In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management ofSamuel Colgate, his son.

In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars.

His company sold the first toothpaste in a tube,Colgate Ribbon Dental Cream, in 1896.

In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company.

In 1953 "Peet" was dropped from the title, leaving only "Colgate-Palmolive Company", the current name.

Today Colgate has numerous subsidiary organizations spanning 200 countries, but it is publicly listed in only two, the United States and India.

Awards & Achievements Colgate has been ranked as Indias #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007 51% market share in the toothpaste segment.48% market share in the toothpowder market.30% share in the toothbrush market.

WILLIAM COLGATE1783-1857

Product Mix:Width: 3Length:9Depth: 16strategyThey try to position some innovative toothpaste with a brand name other than Colgate but under the umbrella of Colgate Palmolive.Focusing toward rural rich and consuming class by endorsing the development of Colgate Ayurvedic Toothpowder.They would come up sachets of these tooth powder and position toward rural population who buy in smaller lots. Target Market:Colgate is targeted at middle income and upper income families.Colgate has had a consistent target market. Colgate has never altered its target market segment.Colgate was introduced in the semi urban and rural areas.

strengthsStrong financial performance

Focus on innovation and new product launches

Colgate business planning initiative

ADVERTISEMENTIn 1940,the Colgate Company used Slogan was "It cleans your breath while it cleans your teeth " . The 1960s onwards, the slogan was "The Colgate ring of confidence" .In the late 1950's and early 1960's, Colgate stressed the fact their "Dental Cream" containedGardol, a formula that helped protect teeth from cavities and tooth decay .

Promotional toolsIncreasing circumference of toothpaste tube.Free Dental Check-up in mobile vans

Free Dental Check-up by sending a SMSScholarship offers like Learn & earn offer