1COMPANY CONFIDENTIAL

2011 Global Warehouse Campaign

April 2011

2COMPANY CONFIDENTIAL

Global Warehouse Campaign

Mission Statement:Intermec has a deep and intimate knowledge of the key processes and workflows in the Warehouse/Distribution Center (DC) environments.

We leverage this understanding of our customers to develop rugged mobile business solutions to make Warehouse/ Distribution Center operations more productive, accurate, efficient and profitable.

Intermec’s world-class hardware, software and services solutions are specially designed with the needs of the users and their workflow environment: rugged, mobile, and high-performance.

3COMPANY CONFIDENTIAL

Sales Tools

Industry Marketing Deployment Environment materials

Warehouse DE pptWarehouse DE ppt presentation guideWarehouse DE Guide

Quick Comparison GuidesIndustrial PrintersMobile Printers

• FAQs– Vocollect– Smart Printing

• Barcode Test Card

4COMPANY CONFIDENTIAL

Intermec Warehouse-Specific Assets

• Videos– Warehouse campaign overview– Label Speed Bake Off– Print Speed Advantage– Printer Mobility – Rugged Mobile Computers– 70 Series– Wireless Warehouse Printing

• Application Briefs– Mobile Labeling in the Warehouse

5COMPANY CONFIDENTIAL

• Case Studies– Missions Foods– Odom

• Video• Written

– Bass Pro Shops• Whitepapers

– Things to Consider for Migrating– Top 10 Supply Chain Technology Trends– Time is Money-How to Save both with Mobile Printing– Time is Money-Mobile Printing in the Warehouse

Intermec Warehouse-Specific Assets

6COMPANY CONFIDENTIAL

Campaign Assets

• Emails– Template skins (A/B

Versions)– Copy

• Generic• Wave A• Wave B

• Ads– Print (full and ½)– Web

• skyscraper • landscape• square

• Telemarketing script– For Prospects– For Customers

• Event Collateral• Solution brief• Posters/Banners

• Campaign Messaging• Short Description• Medium Description• Long Description

• Email Signature• Social content (for

Twitter, Facebook, LinkedIN) • RealTime

7COMPANY CONFIDENTIAL

Intermec End User Demand Generation

• Home page presence & landing page• eMail waves• Targeted Print Ads / Banner Ads • Paid Search• Telemarketing• Social media pilots – Tweets, Retweets• Events?

8COMPANY CONFIDENTIAL

Warehouse CampaignGlobal Launch Timeline

Communication/Training of Partners

Home Page Banner on

Intermec.com

Leads to Partners

Telemarketing/email nurture

Lead Qualification

May 1 (or

earlier)

May 2 and ongoing

Week of May 1

INsider and Partner

Concierge live

9COMPANY CONFIDENTIAL

Where to find tools?

• Intermec Partner Concierge• INsider• CBM