1© copyright 2010 emc corporation. all rights reserved. the journey to the cloud - delivering it...

1© Copyright 2010 EMC Corporation. All rights reserved.

The Journey to the Cloud - Delivering IT Infrastructure as a Shared Service

Neil Shaw – EMCC Solution Principal

11th November 2010


Agenda

• What is cloud computing?

• Why cloud?

• What is IT Infrastructure as a Service?

• Inhibitors / challenges to cloud adoption

• Building the cloud

• A success story

• Wrap-up


What is Cloud computing?

▪ Public clouds delivered over Internet

▪ Private clouds subsist in enterprise’s own data centers or via dedicated third-party hosting

▪ Hybrid clouds seamlessly connect (“federate”) public and private

External or internal?

Cloud computing is a paradigm of computing in which dynamically scalable and often virtualized resources are provided as a service1 2 3

Leverages ultra-high-scale distributed computing technologies pioneered by consumer Web firms

1

“Resources” can include▪ Compute infrastructure

(servers, storage, NW capacity)

▪ Development platforms▪ Finished SW

functionality▪ Business operations

2

▪ Underlying technologies and operations abstracted from “user” (can incl. AD teams, employees, customers, etc.)

▪ Users typically billed or charged back on simple pay-per-use basis (as variable opex)

3


There are four levels of Cloud computingBaaS

4

SaaS3

2

1

PaaS

Cloud or Provider or In-house I/S

Elements

▪ Tier 2 system integrators who do not have own platform offering

▪ Software development organizations

▪ Enterprises requiring payment solutions, e.g., credit card processing from First Data

▪ SMEs and consumers who benefit from vendors scale, e.g., Consumer example: Gmail

▪ Device makers connecting handhelds to the cloud, e.g., Unisys Virtual Office as a Service, Microsoft/CHT collaboration

▪ Broad customer base from enterprises to SMEs to individual consumers

Typical customers Example vendors

IaaS can be implemented as▪ Private Cloud: infrastructure owned/operated by Cloud-

user▪ Public Cloud: infrastructure owned/operated by a third-

party, e.g., Amazon EC2/S3, Rackspace Cloud▪ Hybrid Cloud: infrastructure split between Cloud-user,

third party ownership

End-points (SW & devices)

Multi-tenant applications

“Rich” integration platformBusiness APIs

“Foundational” integration platform

Dynamic fault tolerance

Dynamic deployment/scaling

Authentication, billing“Basic” integration platform

Runtime frameworks / IDE

Middleware

Multi-tenant database

IT infrastructure software

Scalable compute

Scalable storage

Network security

Network

Virtual Datacenter

IT hardware, facilities

Business

Processes

Capabilities

Connected end-user devices

Virtualization software

Network APIs

Virtualized OSGrid based infrastructure mgmt

IaaS


Why Cloud?

Increase business

agility

Regain control

Reduce cost

CxO

• Operational efficiencies (headcount reduction)

• Consolidation of toolsets, infrastructure (maintenance)

• Improve data centre efficiency (power, cooling, infrastructure utilisation)

• Reduce on-going IT service delivery costs• Scale up and out platform

• Standard modular building blocks

• Accelerate application deployment

• Operational management

• Improve GRC• Easier to secure critical

information


What is IT infrastructure as a service?

Shared pools of Infrastructure

resources

User Self Service Portal

Service Catalogue

Chargeback

vAPPs

Business

• Organisational alignment• Governance model• Automated processes• Security• Disaster Recovery

Standard infrastructure

service offering

Self service provisioning

Operational Model

Pay per use


Cloud changes everything

Our mission critical services now run in this single block of virtual infrastructure.

We’re taking advantage of the highest levels of resilience available...


Inhibitors / Challenges to Cloud Adoption

• Organisation – Step change is required in the way clients will operate IT as a service

• Culture– Move from technical to service focused culture

• Policy & Process– Service design– Chargeback & Billing– Configuration and Knowledge Mgmt– Governance Risk and Compliance (GRC)

• Infrastructure & Toolsets– Multi-tenancy– Security– Network– Maturity of orchestration and automation

• People– Combined network, storage and server technical skills


Cloud Service Model

• Standardised Service Portfolio

– Create building blocks of storage, protect, network and compute services

• Pay per Use (PPU) chargeback

• IT Service Mapping & Alignment

• Self-service provisioning portal

• Service Governance Model

Shared pools of

Infrastructure resources


Service Catalogue

Chargeback

vAPPs

Business



service offering

Self service

provisioning

Operational Model

Pay per use

ServiceModel


Cloud Infrastructure Model

• Virtualised infrastructure

• Standardised and integrated hardware

• Automated disaster recovery

• Converged networks

• Infrastructure resource pools aligned to service offerings

• Trusted platform

Shared pools of



Service Catalogue

Chargeback

vAPPs

Business



service offering

Operational Model

Pay per use

InfrastructureModel


Cloud Operational Model

• Performance Dashboard

• Orchestrated service lifecycle management

• Automated provisioning based on templates

• Realigned organisation

• Skills transformation

• Unified resource management

• Unified management dashboard

• Revised security policies

Shared pools of



Service Catalogue

Chargeback

vAPPs

Business



service offering

Self service

provisioning

Operational Model

Pay per use

OperationalModel


Where do you start?

• Understand Current State– Validate costs– Understand application portfolio– Infrastructure assessment

• Define Future State– Define high-level cloud service model

• Cloud service offerings• Architecture • Sourcing and operational model

– Select applications based on priority, upgrade cycle, suitability and infrastructure age

– Create business and benefits case

• Create Transformational Roadmap


The Journey to the CloudA Success Story


3-Phase Journey to the Private Cloud

% Virtualised

15%

30%

50%

85% 95%

EMC: 2004-08 EMC: 2009-10 EMC: 2010-2012

Consolidationand Virtualisation

Virtualise production applications

Accelerating savings

IT-as-a-ServiceImprove Agility

IT ProductionLower Costs

Business ProductionImprove Quality of Service

“EMC’s journey from 2004–09 has resulted in an estimated savings of $104.5M”


Storage optimization for virtualized environments

• Establish five-tiered storage infrastructure

• Implement EMC software to increase tiering efficiencies, (e.g., email archiving, acceleration of disk-based backup)

• Increase space and energy efficiencies and operational effectiveness.

Data center efficiency

Virtualize new, dedicated application environments

• Move from many dedicated physical servers to small number of virtual systems

• Avoid purchase of 640 new servers

Phase One Focus: 2004–2008

• Replace EOSL hardware enabling decommission of 424 physical servers.

• Replace with 62 virtualized servers

Replace EOSL systems with shared, virtualized servers

BENEFITS REALIZED

Power and space savings $12M

$74MData center equipment savings

Storage managed by each FTE 230 TB

34%Increase in energy efficiency

60MPounds of CO2 reduced


Phase Two Focus: 2009–2010Server hyper-consolidation tactics

All new applications on virtual machines and consolidated shared application platforms

• Designed to achieve 40:1 consolidation ratios and optimal CPU utilization

• Project to avoid purchase of 750 servers over 5 years

• Migrate applications currently running on 1,600 servers to 1,600 VMs running on 40 servers

• Enable hosting of new applications on demand, providing faster service when users need infrastructure

Sweep-the-floor initiative


Phase Two Focus: 2009–2010Storage and desktop optimization

Storage optimization

• Continuous improvement in levels of storage consolidation

• Adoption of FAST and Enterprise Flash drives

• Continued migration of tape to disk enabling decommission of majority of tape libraries

• Data deduplication increases efficiency of backup to disk

• VDI pilot with 600 users worldwide using virtualized desktops

• Goal of 100% virtualized desktops by 2012

Desktop virtualization

BENEFITS REALIZED

30M

290 TB

60%

$19M*

$18M* OpEx savings

Data center equipment savings

Increase in remote backup/recovery success

Storage managed by each FTE

Pounds of CO2 reduced


Wrap-Up

• Cloud is a disruptive model that will fundamentally change the way IT is built, operated and consumed

• EMC technologies and services can accelerate and de-risk the journey

• But, a transformational approach is needed to deliver the cloud vision

• How do you build momentum for change?– Business case for transformation


THANK YOU

1© copyright 2010 emc corporation. all rights reserved. the journey to the cloud - delivering it...

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